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The Guru Guide

Dive into the world of online marketing insights, trends, news and strategies with the Guru Guide.

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Our Weekly Blogs

If Meta Is in Your Mix, Advertising Week Just Dropped New AI Tools You Should Test
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  • News & Industry Updates
10 minutes read

If Meta Is in Your Mix, Advertising Week Just Dropped New AI Tools You Should Test

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Andrew Raso

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Google’s September Spam Update Is Complete, & Three AI Launches Follow
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Google’s September Spam Update Is Complete, & Three AI Launches Follow

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Andrew Raso

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Google’s Fourth Spam Update of the Year Landed, and Search Console Got Multimodal Filters
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Google’s Fourth Spam Update of the Year Landed, and Search Console Got Multimodal Filters

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OMG named Best Global Large PPC Agency at the Global Search Awards 2026
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OMG named Best Global Large PPC Agency at the Global Search Awards 2026

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Are Your Search Campaigns Ready for the Google Ads Migration?
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Are Your Search Campaigns Ready for the Google Ads Migration?

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More AI In Search, More Ads In AI & More Choice For Social Users: This Week’s Updates
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More AI In Search, More Ads In AI & More Choice For Social Users: This Week’s Updates

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Meta Just Handed Small Business Owners An AI Assistant. Should You Use It?
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Meta Just Handed Small Business Owners An AI Assistant. Should You Use It?

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The Google Ads Setting Disappearing In September & What To Do About It
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The Google Ads Setting Disappearing In September & What To Do About It

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Andrew Raso

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Q2 Close: AI Answers Half Of Google, Search Console Tracks Social, Ads Maps Leads
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9 minutes read

Q2 Close: AI Answers Half Of Google, Search Console Tracks Social, Ads Maps Leads

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Andrew Raso

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Two Google Shopping AI Rollouts, a Pinterest Catalog Warning, and a Ranking Shift Around July 24
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Two Google Shopping AI Rollouts, a Pinterest Catalog Warning, and a Ranking Shift Around July 24

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Andrew Raso

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Four Google Updates This Week: AI Labels, a Shopify Deadline, a Travel Beta, and a New AI Overviews Feature
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Four Google Updates This Week: AI Labels, a Shopify Deadline, a Travel Beta, and a New AI Overviews Feature

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Andrew Raso

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Google I/O and Marketing Live 2026: What the Agentic Shift Means for Your Brand
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Google I/O and Marketing Live 2026: What the Agentic Shift Means for Your Brand

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Gurus’s Guide

Insights from Our Marketing Specialists

Guessing What Your Marketing Should Do Next.

Your free digital strategy session shows where your digital marketing is leaking performance across search, paid media, content and conversion. You leave knowing what to fix first and what a stronger strategy could produce.

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Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO strategy. Backed by 14 years of experience, 200+ specialists, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

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David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

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Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

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What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

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OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

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OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.