The Google Ads Agency That Scales Profit, Not Clicks
- Google is good at spending your budget. Spending it on the right people is another matter.
- Get Google Ads managed by a Premier Partner across Search, Shopping, Performance Max and AI Max.
- See what each dollar returned with our proprietary tech, Gurulytics.
Your Google Ads Strategy Starts Here
Get a free audit & strategy valued at $4,000
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Bedworks
Thanks guys! Couldn’t be happier. OMG are amazing at PPC.
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Mavi Jeans
Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.
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RedSeed
We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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Astra Limousines
OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.
Sound Familiar?
Google Says Your Campaigns Are Performing. Your Revenue Disagrees.
The dashboard looks fine. You just can’t trace any of it back to actual sales.
Clicks, impressions, a conversion column that isn’t climbing. But when someone asks what Google Ads is genuinely contributing to revenue, there is no straight answer. Getting to the truth requires expertise.
Performance Max is spending your budget and you have no idea where.
Without the right exclusions, asset group structure, and audience signals, Performance Max finds the path of least resistance, not the path to your best customers. Ai Max isn’t much better, we’re here to demystify the results.
Your cost per acquisition keeps climbing and more budget isn’t the answer.
Rising CPCs are real but not the whole story. Most accounts have waste baked in from day one: broad match terms attracting irrelevant searches, campaign structures that were never rebuilt as the business grew.
What we do
Every Campaign Type. Managed Around
the Return It Needs to Produce.
As a Google Premier Partner we have access to beta features, dedicated Google support and proprietary data and learnings from thousands of accounts.
We use all of it to build and manage campaigns that optimise for your revenue, not Google’s bottom line.
Google pushes you to spend more, we tell you if it’s the right thing to do
Tight match types, deep negative keyword lists, and bid strategies focused on the click that converts, not the click that costs.
Performance Max structured to find your best customers
Feed optimisation, asset group structure and exclusions that direct automation toward high-value audiences instead of cheap, low-intent traffic.
We fix your conversion tracking before we touch anything else
We have incredible Australian data specialists that can handle even the toughest of integrations and tracking setups from GTM to server side tracking, we have you covered.
Landing pages built alongside the campaigns that send traffic to them
Ad spend and landing page performance are managed together. There is no point winning the click if the page loses the sale.
YouTube that builds demand before your prospects start searching
The best Google Search campaign in the world can only capture demand that already exists. YouTube and Demand Gen can build demand before prospects start searching.
Your ROAS and CPA in Gurulytics, not in next month’s PDF
Spend, conversions, ROAS, and cost per acquisition in real time across every campaign. You see what is working before another week of budget disappears.
Want to know where your Google Ads
budget is actually going?
A poorly managed Google Ads account looks almost identical to a well-managed one from the outside. The difference only becomes visible when you
look at what those conversions are actually worth. As a part of our digital strategy process, we will audit your Google Ads account.
We go through your account and show you exactly where the spend is going and what a properly structured campaign would return.
How It Works
From Your First Conversation to Revenue You Can Trace Back to the Click
No hidden search terms. No mystery conversions. No waiting a month to see where budget went. Here is exactly what your Google Ads campaign looks like from the account audit to the point where every dollar has a clear answer attached to it.
We audit your account across 100+ data points. Search terms, match types, conversion tracking accuracy, campaign structure, and landing page performance. You get a clear picture of what is working, what is wasting spend, and what a properly structured account would look like.
Campaign structure, bidding strategy, audience signals, negative keyword lists, asset groups, and landing pages rebuilt around your real commercial goals: ROAS, cost per lead, customer lifetime value or pipeline value.
Bids adjusted, search terms reviewed, underperforming ad groups paused, new opportunities tested. Everything in Gurulytics available 24/7. When the data says something needs changing, we’ll action it.
Trusted by 1,000+ Clients
Whichever Industry You’re In, We’ve Run Google Ads There.
Ecommerce, financial services, real estate, healthcare, professional services, education, automotive. We have managed PPC campaigns across every major industry in Australia. When we build your channel mix, we draw on benchmarks from campaigns already run in your market.
In The Last 12-months We Delivered Our Google Ads Clients
6.6M+
website visitors
3.1M+
tracked conversions
$44M+
tracked revenue
Case Studies
Accounts That Stopped Wasting Spend and Started Producing Revenue.
Every Google Ads case study we publish is work we’re proud of, a timeframe and client smashing their targets.
How Hello Molly Doubled Online Sales
Hello Molly, a global online fashion retailer, partnered with OMG and Mindarc to fix poor search visibility and PPC ROI. Through data-driven PPC and strategic link building, we doubled online sales in 18 months, lifting search visibility 347% and PPC ROI from 2:1 to 6:1.
320%
Increase in ROI from Google Adwords
2x
Increase in online sales
More Google Ads Case Studies
+40%
Gift Card Store has been Australia’s leading prepaid gift card provider for over 20 years, since launching the country’s first prepaid cards in 2006, with their Mastercard and Visa gift cards accepted at over 37 million retailers worldwide and their EFTPOS range usable at 950,000+ stores across Australia.
Gift Card Store
1,429%
Located in Victoria, TurmeriX was founded by Errol McClelland after he experienced a serious ankle injury with ongoing inflammation. A friend of Errol’s had heard of turmeric being used in traditional and herbal medicine and suggested he try adding turmeric to his diet. Errol has since made it his goal to share the experience with…
Turmerix
Beauty & Wellness
41%
Kleva Range offers a diverse array of innovative home and lifestyle products. With a reputation for high-quality items designed to simplify everyday tasks, Kleva Range provides customers with products that deliver practical solutions to common problems. The company sought to boost its online sales and visibility, particularly for its unique products, often new to the…
Kleva Range
Retail & E-Commerce
45:1
Ultraceuticals is a leading global skincare brand, well known for its cosmeceutical-grade, scientifically proven products. Led by Dr Heber, Ultraceuticals prioritises environmental sustainability as they constantly strive to look for sustainable skincare solutions that offer optimal results for everyone.
Ultraceuticals
Beauty & Wellness
320%
Hello Molly, a global online fashion retailer, partnered with OMG and Mindarc to fix poor search visibility and PPC ROI. Through technical SEO, data-driven PPC and strategic link building, we doubled online sales in 18 months, lifting search visibility 347% and PPC ROI from 2:1 to 6:1. About Hello Molly Hello Molly is one of Australia’s…
Hello Molly
Retail & E-Commerce
100%
Our digital growth map revealed TC Boxes’ opportunity. With a refined SEO, PPC, and social strategy, OMG transformed them into an industry powerhouse – every tradie’s best mate. TC Boxes accelerated their growth with OMG’s integrated SEO, PPC, and social strategy. A powerful case of digital transformation for a leading Aussie ute storage brand.
TC Boxes
Automotive
Why Choose Us?
What Makes OMG Different From Other Google Ads Agencies
Google Premier Partner status is earned and we’re in the top 3% of agencies globally. It requires consistent performance across client accounts and spend thresholds most agencies never reach. Here is what that distinction looks like in practice.
We Partner with the Best
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Google Premier Partner
#1 PPC agency for international growth awarded by Google
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Microsoft Premier Partner
Bing and Microsoft agency partner premier agency top 5
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ChatGPT Agency partner
ChatGPT agency partner first to launch in Australia
Four Things That Our Competitors Can’t Offer
Gurulytics: You see your ROAS and CPA before the month is over.
Live campaign performance from day one. You see the problem before another week of budget disappears, not after it already has.
Google Premier Partner. The designation most agencies can’t reach.
Premier status is only awarded to the top 3% of agencies globally and means early access to beta features before general release and a dedicated Google account team. Your campaigns benefit from tools most agencies will never have access to and access to programs that help you scale faster.
Lead quality is no longer out of sight.
You’re busy with the day to day operations and can’t afford expensive CRMs. The smaller CRMs don’t integrate with ad platforms easily.
Introducing Lead Scorer developed by OMG, a tool to help you see the leads we are driving & for you to give us the actionable insight we need to drive more of the leads you need.
AI directed by experienced humans, not the other way around.
Our specialists know when to trust the algorithm and when to override it. That call comes from running thousands of Google Ads campaigns across every major category in Australia.
AI is the engine. Fourteen years of knowing what works fuels the advantage. Together, we make business growth compound.”
Meet the Google Ads Team
100+ Google Ads Specialists.
One Goal. Better Return on Every Dollar You Spend.
One Goal. Better Return on Every Dollar You Spend.
Every Google Ads client works with a specialist who manages paid search with deep specialism. They know what changed in the last Google update, which bidding strategies are working in your industry right now, and where your account is losing money you have not noticed yet.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Andrew Sutton
Senior Paid Search Consultant
Jamie Swanson
Paid Media Manager
1,000+
Clients monthly
100+
PPC specialists
60+
Global industry awards
150+
Industries
More paid media services
Other Paid Channels Worth Adding to Your Mix
Paid media breaks when every platform is managed like a separate bet. Google, Meta, TikTok, LinkedIn and Microsoft all need a role in the same commercial journey. OMG connects the channel mix, budget decisions and reporting so you are not scaling one platform while another quietly drains spend.
Programmatic Ads
Video & Display prospecting and remarketing on the open web. Your customers discover you on one channel and return via the other. We manage programmatic as a connected strategy: using video to build awareness before your prospects start searching and browsing and remarketing to re-engage the ones who left without converting.
Microsoft Ads
Microsoft Ads reaches an audience that skews older, higher income, and less price-sensitive than Google Search. CPCs are typically lower and competition is lighter. For most businesses already running Google Ads, Microsoft Ads is the quickest incremental win available.
ChatGPT Ads
AI-driven search is changing where buying decisions start. ChatGPT Ads is new to Australia and growing quickly. We are already building the content and authority structures that position our clients in ChatGPT and AI search results. When ChatGPT Ads launched, we were first to market.
Client Testimonials
What OMG Google Ads Clients Actually Say
Here is what clients say after they can finally see where their paid spend is going.
High-Performance Google Ads Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we run paid campaigns that drive qualified leads, sales and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About Google Ads Management
Want to learn more? Here are some of the most common questions we hear day to day.
Gurulytics gives you live access to spend, conversions, ROAS, and cost per acquisition from day one. You see exactly where every dollar is going without waiting for a report. We also fix conversion tracking before touching the bidding strategy, so every automated decision is built on data that reflects your business.
It depends on your industry and margins. A well-structured ecommerce account might target 4x to 6x ROAS. A lead gen campaign in professional services might target $150 to $300 cost per qualified lead. The Google Ads audit as part of a digital strategy is where we give you realistic targets for your specific situation.
This depends on a few factors such as your industry, audience, budget and goals. But in short, we can and will run all of them if we believe it will deliver you the best results. We recommend the structure that is right for your business, not the campaign type that is easiest to manage.
Both. Conversion tracking is the first thing we setup and validate because every bidding decision runs on that data. We can also build and test landing pages because well-targeted traffic sent to a poor page is just a more expensive way to fail.
Google’s automation works well when set up correctly. It still needs clean conversion data, the right campaign structure, and a specialist who knows when the algorithm is working for you and when it is optimising for the wrong business signal. That call is what the automation cannot make.
Google Ads can start to produce leads or revenue within days of a well-built campaign going live. Most accounts show meaningful improvement within 2-3 months of a proper audit and rebuild. The more important question is whether the account is built to sustain those results over time. Google’s algorithm requires at least 30 conversions per month for the system to learn and we take this into consideration when recommending a budget and campaign structure.
Frequent monitoring, ongoing optimisation, conversion tracking management, landing page testing, monthly strategy sessions, and live reporting through Gurulytics.
Live reporting through Gurulytics from day one. Spend, conversions, ROAS, and cost per acquisition updated continuously. Plus a monthly strategy session walking through what the data is telling us.
Most founders hit the ceiling around $3,000 to $5,000 per month in spend, where daily optimisation requires more time than running a business allows. With a dedicated team of specialists behind the ongoing campaign management, monthly meetings and quarterly strategy realignments, our clients often see improved results. For smaller budgets, it’s still worth a chat as we have alternative options for you!
Your Google Ads Account Has an Answer in It. Let’s Find It.
Your Google Ads audit is included in a digital strategy worth $4,000 at no cost. We review where the spend is going, what your tracking is actually measuring and what a properly structured campaign could return. You leave knowing what to pause, what to rebuild and what to scale.
