SEO SPECIALIST AGENCY

Experience evidence-driven strategies
from Melbourne’s top SEO agency

Our Melbourne SEO consultants, or “gurus,” boast nearly a decade of experience helping businesses from Docklands to Dandenong increase sales, generate leads, and achieve real growth. Our approach involves using a suite of industry-leading SEO tactics that have proven effective.

OMG - Number 1 Rated Agency in Australia

70 Million

We generated more than 70 million clicks for our clients.

$761 Million

We’ve delivered over $761M in new revenue for our clients.

5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

OMG - Event - Founders
OMG - Event - Andrew Raso
OMG - Event - Founders
OMG - Event - Mez Homayunfard

With Over 10+ Years experience

We Help Brands Big and Small Reach Their Full Potential.

With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms it’s just part of the reason we’re Australia’s best rated, reviewed and revered marketing agency.

Harness the Potential of SEO to
Expand Your Online Presence!

Navigate Melbourne’s SEO landscape with a company that prioritises long-term success over quick wins.

Achieving lasting SEO success requires deep understanding and adaptation to Google’s complex algorithms.

Partner with an SEO company in Melbourne that engineers enduring strategies, strengthens your domain authority, and achieves significant, lasting ranking improvements.

OMG - Search Badge

Melbourne-Based SEO Experts

With nearly a decade of experience, we offer bespoke SEO services in Melbourne, tailoring each approach to our clients’ unique goals and brand values. Our track record speaks for itself, with real results showcased in our case studies, demonstrating why our partners trust us for their SEO needs.

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Transparent Approach from the Start

At Online Marketing Gurus, we stand out in Melbourne’s crowded SEO scene with a methodology that prioritises evidence, deep data analysis, and absolute transparency. Our commitment is to deliver not just promises, but real, measurable results through custom-tailored growth strategies and solutions that align perfectly with your goals.

OMG - Badge - Website

A Tailored Approach for You

Navigating Melbourne’s SEO landscape demands more than general tactics; it requires a clear understanding of the local market. We’ve refined our methods right here in Melbourne’s bustling market. Recognising the uniqueness of your business, we reject cookie-cutter SEO strategies. In the intricate world of SEO for Melbourne businesses, a tailored approach is key, reflecting your audience, industry, and growth objectives. We’re more than an SEO agency; we’re your dedicated partners, meticulously developing a data-driven, aligned SEO strategy that meets your business goals.

Enhancing SEO Success in Melbourne

In Melbourne’s dynamic market, every business requires a customised SEO strategy. Whether you’re:

1. Seeking to expand from local to global markets

2. Transforming traffic into tangible outcomes

3. Strengthening your brand’s visibility

Our expertise spans various sectors, from retail to recruitment. Through tailored SEO strategies, we ensure exceptional results.

OMG - Cathy Xu

Over $500k generated in 30 days

For a sustainable luxury furniture brand, achieved 42x ROAS and over $500k in sales. Up 172% than previous year, during their biggest sale period of the year.
Cathy XuGroup Paid Search Manager
OMG - Ed Jones

22% high conversion value YoY

Within 30 days, for a leading natural cosmetic brand, we generated 26% higher ROAS, and 22% increase in conversion value.
Ed JonesHead of Paid Search
OMG - Andrew Sutton

400% increase in leads

For a seasonal campaign, we generated 400% increase in leads for an industry leading heavy duty ute & tray solutions company.
Andrew SuttonPaid Search Consultant


SEO success for Edible Beauty

OMG - Edible Beauty
104%

increase in organic traffic

368%

Increase in organic revenue

417%

Return on paid advertising spend

10:1

ROI achieved with remarketing

OMG - Image Gurus

5 Star SEO Agency

Achieve Your Online Goals with
Melbourne’s Premier SEO Services

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Simplified SEO Solutions for Melbourne’s Businesses

We’re straightforward. Unlike other agencies that use hype and jargon, we provide clear strategic goals and financial outcomes. We then work diligently to achieve them. Stay informed about your Melbourne SEO strategy at every stage. From our advanced analytics dashboard to your dedicated account manager, we provide transparent insights into every decision and strategy.

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Guaranteed Results, No Guesswork

Many companies see investing in a Melbourne SEO strategy as a gamble. We’re here to change that perception. Our strategies are evidence-based, data-driven, and crafted by SEO experts in Melbourne with years of experience. While other Melbourne SEO companies may offer opinions, we rely on data. With real evidence and insights, we know what works and what doesn’t. No risks, just tangible growth for your business.

OMG - Badge - SEO

Unleashing Unseen Potential

Our job doesn’t end when we launch your Melbourne SEO strategy. We continuously monitor performance to uncover every possible optimisation opportunity, ensuring your budget is maximised. With years of experience, we’ve helped countless businesses achieve results they never thought possible through our Melbourne SEO services. Contact us today to unlock your potential!

How Local SEO is Revolutionising Marketing Strategies in 2024 and beyond?

Stay ahead of the game with our expert insights into the evolving landscape of Local SEO

483%

Increase in organic revenue.

“The best agency, best delivery and best service I’ve ever had in my 20 years of working with agencies.”

Lauren Jenkins – Zenith Payments

320%

Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler
OMG - Client - Thomas Brown

483%

Increase in organic revenue.

“We’ve enjoyed working with OMG over the past year or so..”

Lauren Jenkins – Zenith Payments

Tailored Strategies for Local Success

Our approach to Local SEO goes beyond conventional methods. We tailor our strategies to your business, ensuring they align perfectly with your goals and resonate with your local audience.

Data-Driven Solutions for Lasting Impact

Discover the power of data-driven decisions. Our Local SEO services are built on a foundation of meticulous research and innovative methodologies, ensuring your campaign delivers tangible results.

Continuous Growth and Adaptation

With our experts at the helm, your Local SEO campaign will always be one step ahead. We continuously evaluate and improve your strategy, ensuring your business stays relevant and competitive in the ever-changing digital landscape.

We Explain How SEO Actually Works!

Your SEO Journey

Embark on a comprehensive SEO journey, starting with market research, keyword mapping, and technical audits in the initial month, followed by ongoing refinement through Technical SEO, Link Building, and Content Development in subsequent months.

Month 1

SEO Foundations

It all Starts here
  1. 1

    Understanding Your Local Market for SEO Success

    Our local SEO services begin with a deep dive into your local market and competitors. We analyse their content and backlink strategies to uncover the most effective tactics used by successful local businesses. This allows us to tailor an SEO strategy specific to your area, targeting opportunities that resonate with your local audience and drive results.
  2. 2

    Local Keyword Targeting for Growth

    We go beyond generic keywords. We meticulously assess your website and conduct in-depth research to identify local search terms with high volume and relevance. This ensures your website attracts local customers actively searching for the products or services you offer.
  3. 3

    Technical SEO Audit with a Local Focus

    We don’t just focus on content. Our in-depth audit identifies technical issues impacting your local ranking. We optimise for local search queries, ensure mobile-friendliness, and fix technical problems. We’ll also fine-tune your site structure to enhance local search visibility.
  4. 4

    Local Content Development and Community Engagement

    We don’t just write content, we build communities. Our ripper copywriters create SEO content that targets your local audience’s needs and interests. This could be anything from local blog posts to community pages, all optimised to make you the trusted local expert. We turn your website into the go-to resource for your area, building strong connections and loyal customers.
  5. 5

    Strategic Local Backlink Acquisition and Online Reputation Management

    Strong local backlinks are key to SEO success. We focus on getting high-quality links from relevant websites in your area. This boosts your local authority and helps you rank higher in Google My Business (GMB) searches, all while following Google’s guidelines.

BESPOKE STRATEGY DEVELOPMENT

Your Personalised Roadmap

Our digital experts meticulously craft a personalised roadmap during the first month, setting the stage for targeted implementation strategies in the second month and beyond.

MONTH 2 onwards

Agile Campaign Development

ImplementATION OF your SEO STRATEGY roadmap

Situational Analysis

Following the initiation of your SEO campaign, our consultants conduct a situational analysis, evaluating your progress which summarises both the successful and underperforming aspects of our current strategy.

SERP Landscape Analysis

We’ll analyse which SERP features frequently appear for our target keywords, a vital factor for the remainder of our strategy sections.

Technical Audit

We conduct a full intensive SEO technical audit of the current site, identifying optimisations that should take place to help Google reach, understand, and index your content more effectively.

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Opportunity Analysis

We’ll hunt for opportunities to further boost your online presence. This involves an intensive keyword research document and comprehensive opportunity analysis to compare our current performance with potential achievements.

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On-Page Opportunities

To maximise your website’s value, we offer information architecture recommendations, which may involve a complete navigation restructure or adding or combining certain pages to enhance site structure.

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Off-Page Opportunities

We’ll also delve into off-page opportunities, commencing with a competitor gap analysis to pinpoint areas where we can enhance our efforts in comparison to your competition.

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Achieving SEO success for our clients

SEO is a long-term game; it takes months for notable results. Beware of overnight promises; genuine SEO companies focus on realistic timeframes and prioritise optimising key areas for increased sales and revenue.

Book a Strategy Session
Team member

693% increase in top 3 keywords worldwide

Within 24 months this Australian fashion brand saw International success in a highly competitive market with OMG.

Jazmin GreenHead of Enterprise SEO
OMG - Erika Dias

Top Position #1 for Underwear

Calvin Klein saw organic search success, with reaching top spot for it’s leading product category with OMG.

Erika DiasSenior Enterprise SEO Consultant
OMG - Ahkeem Sealy

900% increase in keywords top 3 positions

Within 6 months, this leading Tutoring company saw success with OMG, focusing on an SEO & PPC strategy.

Ahkeem SealySEO Manager
OMG - Ed Jones

45 x ROAS on Paid Search

Within 6 months, a leading skincare brand saw incredible results to grow their online presence.

Ed JonesHead of Paid Search

Money keywords ranked using our Evidence Driven Framework

Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.

Client High Search
Money Keyword
Current
Ranking
Original
Ranking
#1 ‘mens polo shirts’ 1 9
#4 ‘holiday rentals hunter valley’ 2 61
#1 ‘roof top tent’ 1 4
92 ‘best buffet in sydney’ 8 100
350,000 ‘womens dresses Sydney’ 4 67

How Can We Help?

Our SEO Services

Our expert team specialises in all facets of SEO. No matter the industry or size of your business we’ve got the experience and expertise to get you real results.

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Local SEO

Get more customers locally, by improving your websites local seo strategy and drive more traffic to your site!

Enterprise SEO

Long-term success lies in enterprise seo campaigns to lower your cost per acqusition, scale your rankings, grow your revenue and increase your market share.

eCommerce SEO

Become a marketplace champion with a specialised eCommerce SEO strategy that boosts traffic AND sales.

Lead Generation SEO

SEO-generated traffic does nothing for your business if it doesn’t convert to leads. A killer SEO strategy is fine-tuned to generate real revenue.

B2B SEO

Generate floods of qualified leads and supercharge revenue. Achieve next-level growth with evidence-based B2B SEO.

Content Strategy SEO

An expert content strategy accelerates your SEO results, attracts waves of new visitors and converts more customers.

Content Marketing SEO

Launch high-impact Content Marketing that delivers soaring growth in traffic, leads and customers for the long term.

Link Building SEO

Become the site that anyone who’s anyone wants to link to. Earn quality links to bolster your rankings, drive traffic and accelerate your revenue.

Our dedicated experts are ready & waiting to get started today.

Our Melbourne SEO Clients love us

Our sole focus is on digital marketing strategies that translate into serious revenue for your business.

  • It has been a learning and rewarding experience with OMG for over a year since we started building our online presence which has surely grown and is continuing to grow. Recommended agency!

    Marvin Christian

  • An online marketing agency that is results-driven, technically strong and supportive is a rare find! OMG is all this and more.

    Anna Mitsios

  • Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

    Stephanie Reid

  • I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

    Karleitia Bodlovic

    Digital Marketing Head
  • Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you

    Nicole Hadaway

    Owner

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

All these Success Stories
started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

Kitchens on Kent

Success Story #1

Success in Sydney Buffet Restaurant.

By focusing on lead generation, the luxury buffet restaurant aims to accelerate organic growth through increased buffet bookings. Additionally, their SEO goal to increase organic visibility is to rank on Google Maps for buffet-related search queries.

OMG - Case Studies - Kitchens on Kent
Mud Australia

Success Story #2

SEO Strategy for Mud Australia

Our Gurus engineered an integrated marketing strategy to establish relevance in the very competitive homewares and dinner wares and build a strong authority across their focus terms. We proposed an elaborate pre and post-migration checklist to ensure that the website will still perform optimally, and also implemented content expansion through the addition of FAQs and optimisation of existing key collection pages. Paired with a targeted link building strategy, we were able to achieve results in 6 months.

OMG - Mud Australia - Case Study
Weekenda

Success Story #13

Success in Property Rentals and Property Management

Weekenda reached out to OMG in August 2020 to help them increase bookings and leads as well as increase their keyword indexation. As such, OMG created an SEO strategy that revolves around content optimisation to improve the site’s relevance to their focus keywords, thereby improving their visibility and overall keyword rankings.

OMG - Weekenda
The Modern Furniture

Success Story #4

How The Modern Furniture Store Increased Organic Traffic by 34%

In order to make The Modern Furniture Store’s dream a reality, Online Marketing Gurus developed an integrated SEO strategy to supercharge their organic results. The priorities of the strategy focused on the company’s content, domain authority and technical optimization.

OMG - The Modern Furniture

Our dedicated experts are ready & waiting to get started today.

WE ARE THOUGHT LEADERS

We don’t just execute strategies we pioneer innovation.

OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.

Online Marketing Gurus announces its new partnership with StackAdapt
Online Marketing Gurus announces its new partnership with StackAdapt

We’ve got Gurus all over the world.

SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
OMG - Gurulytics Mobile

Meet The Team

OMG - Jazmin Green

Hi I’m Jazmin, I’m the head Head of Enterprise SEO.

I make sure that our enterprise clients rank high on SERPs to gain some BIG results.

OMG - Meet The Team - Simon

Hi I’m Simon, I’m the Chief Customer Officer.

I take huge pride in making sure that all of our clients are happy and well taken care of.

OMG - Hayley Crandell

Hi I’m Hayley, I’m the Head of Data & Analytics.

I am always ahead of the game – keeping all our Gurus up to date on the latest.

What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

OMG - Global Agency Guru

A Global Agency. The Same Goal.

Team Members

200+

Client Revenue

$761m

Client Retention

98%

Why OMG? With Australia’s leading agency – you get an army of the best marketing minds in the country working on your account.

  • Nothing cookie cutter – just strategically personalised campaigns crafted to deliver powerful marketing returns.
  • No time wasting on BS. We only provide real results through correct practices for short- and long-term growth
  • With digital specialists across every channel and stage of the customer journey we supercharge your marketing performance.
  • With vast experience across hundreds of industries for both big and small across brands
  • Begin with a free audit and strategy session. We pride ourselves on 100% transparency.

Why not another Agency?
Worse results, less experience, outdated practices.

  • Agencies regularly use cookie cutter strategies that don’t live up to expectations.
  • Fake guarantees on activities that don’t hit ROI achieved through dodgy practices that harm you long-term.
  • Limited experience & service lines available on teams that work separately.
  • Less experience and knowledge of how to navigate different industries and verticals.
  • Constant hidden fees & undisclosed information, leading to financial surprises and unexpected costs.
OMG - Global Agency Guru

Top Certifications

We Partner with the best

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.

Top 3% Google Ads Agencies in Australia
OMG - Over 200 Passionate Gurus

Visit our office located in Melbourne City

Want to meet the thriving team behind your top campaigns? Come and visit our office.

Melbourne

152 Elizabeth St, Melbourne VIC 3000 View On Map

Frequently Asked Questions about Melbourne SEO

Curious to learn more? Here are some of the most common questions we hear day to day.

Why is OMG the best Melbourne SEO company?

One word: RESULTS.

Any SEO company can talk the big talk, but we focus our high-impact SEO campaigns on delivering real revenue-shifting results for our clients. We’ve done this for over 1000 businesses so far, so we know our digital marketing methodology works. How? By ditching the status quo. We saw that too many businesses were opting for cookie-cutter strategies, quick-fix tactics, and strategies that were little more than smoke and mirrors. And instead of cringing so hard, our faces became stuck, we hopped straight into action to create solutions that embrace a return on investment for our clients. From tackling social media marketing. through to building winning pay-per-click campaigns, the specialists at our agency in Melbourne always go the extra mile to ensure every campaign puts money back in the pocket of our clients. We’ve got the numbers to prove it Our many case studies will preach the happy songs of our clients to date, but here’s another accomplishment: We’ve helped our clients see a 20:1 ROI revenue increase, ten times more revenue and 400% more leads. Naturally, we can’t claim to be the best SEO company in Melbourne without a brilliant team. Our SEO experts live and breathe all things SEO marketing, but they can also do so much more than that. Whether they’re busy working their magic on improving the conversion rate of the most niche business or helping brands climb keyword rankings through organic traffic and pay per click methods – they can do it all. Even better, we work with companies of all types and sizes, from small businesses to enterprises alike. This means we’ve got the lowdown on the marketing services and marketing strategies that work, and those that don’t. We are for our clients, not the money Put simply, we got tired of SEO companies wasting people’s time and hard-earned money in Melbourne. We figured there’s got to be a better way of doing SEO. Let’s face it, getting SEO in Melbourne isn’t easy as it is. Real success in digital marketing, especially SEO, takes knowledge, continual education and an ability to adapt and move. That’s why customer success is the #1 priority here at Online Marketing Gurus: being transparent and honest, building real relationships, and delivering revenue results. Our approach as an SEO company is entirely results-driven. Everything we do is based on real figures, real performance targets, real revenue growth and real returns on your investment. We exist to make the web simple and profitable for all our clients. We outline the strategic financial goals we’re aiming for in real terms – so you’re across what’s going on. And then, we go out and make it happen. Of course, we couldn’t be the best SEO Melbourne company without a rocking team. Our bunch of high-energy Gurus that work together couldn’t be more diverse. Their qualifications, backgrounds, and personalities are different, but there’s one thing in common: their love and passion for all things SEO, pay per click (PPC), conversion rate optimisation and digital marketing. The way we relate to your business really makes us the top SEO Melbourne team providing top-notch SEO service. Our Melbourne-based Gurus become an extension of your team because that’s the only way we can solve your business challenges, capture your target market, and smash your long term goals. Our Gurus do great work that delivers even greater SEO results. They focus on building a relationship with each of our clients, so we can ensure each strategy is built with the sole aim of solving your business challenges and smashing your goals. In short, we’re not satisfied unless we’re making things happen and delivering amazing customer service. What more proof? We come highly recommended as we’ve racked up 450+ Google reviews ranking us at 4.9+/5 on average. That makes us one of the most loved and best-rated SEO agencies in Australia! You can even check out our social media pages, clients are also always raving about us there too! If you need more proof that we’re the best SEO Melbourne agency, just have a look at our partners. We partner with the best in the world – Google, Shopify, AdRoll, HubSpot, BigCommerce and Trustpilot. What does that mean? Let’s look at Google. To be a Google SEO partner, a company needs to follow best practices and earn Google’s trust. Google insists that all of its partners use the best tools and stick to its guidelines. They need a thorough understanding of SEO best practices and online marketing, with an impressive track record of success. OMG has achieved this recognition through our years of experience and all of our great work.

How to choose an SEO Consultant or Agency?

You want results, so you need an SEO agency that will deliver on its promises. The challenge is there are so many agencies out there claiming to offer the best or cheapest SEO services that the task of finding the right SEO consultant or digital marketing agency is overwhelming. The solution is to ask a few simple questions. First, ask HOW they will improve your organic search results. Remember, SEO isn’t a cookie-cutter solution; every brand needs a unique strategy based on their target audience, industry and competition. Avoid an SEO consultant that provides a generic answer. Look for an SEO agency that takes an in-depth look at your website before they commit to your SEO strategy. Your perfect agency will talk about doing an audit or competitor analysis first. The perfect agency for you will also look at your existing marketing channels – such as social media marketing, and work with you to show you how SEO can maximise results for your business. Second, ask how they will report on your online marketing campaigns and keep you in the loop. Communication is vital to success, especially in the fast-paced digital world. At an absolute minimum, your agency should send a monthly report showing work completed and the results. But don’t settle for the minimum – look for a Melbourne SEO agency that will be responsive over email and phone calls, as well as attending regular meetings. Finally, look at who the agency has worked with before. Be wary of those who won’t openly tell you about previous clients – it probably means they have something to hide. Look for success stories and real-life evidence of results, even have a look at their social media. Does the agency have lots of positive reviews? If other businesses highly recommend them, that’s a good sign that they are worth working with and have great customer service.

Are you the cheapest in Melbourne?

In a way, Investing in SEO is like buying a car – the price will hugely depend on what you need and can be completely different between companies. But still, it’s the question on everyone’s lips and it’s a perfectly valid question. You’ve got a set budget, and you need to allocate that budget to the best of your abilities. We’re here to help. We are offering Melbourne businesses a FREE audit valued at $2000. This will not only be an SEO audit, we will take a look at your social media advertising, PPC and much more. Your free audit will give you a good idea of what you need to do in order to achieve the results you want. Let’s get back to the question, how much could an SEO strategy cost? Truth is, it depends. There are a huge number of variables in SEO packages. These variables are: Target Audience: Got multiple target audiences or a broad target audience? You’ll need a bigger budget to reach them. Goals: As a general rule of thumb, the longer and more challenging the goal is, the higher the fee will be. So whether you have short term or long term SEO goals, and how quickly you’ll want to achieve them can also impact your SEO budget. Industry: In a highly competitive industry? Even if you think your industry is not competitive, it might surprise you just how competitive search engine traffic can be. The more brands and businesses that are competing for the same search term, the more you’ll need to invest to see results and get onto the first page of Google. Location: SEO campaigns in multiple locations can get complex in a flash. There are different complexities involved in local, state-wide, national and global SEO campaigns. If you have multiple locations (i.e. franchise), you will need to treat each location as a separate business with its own links, content and unique web pages. Keywords: Keywords may not be the only factor anymore, but they’re still critical in getting your website to page 1. The cost will depend on how competitive the keywords are. As a rule of thumb, the more competitive the keywords are, the higher the cost. Longer and specific keyword phrases have less competition and will therefore cost less. Although it’s tempting to just look at the price, we highly recommend looking at the value. A solid SEO strategy will increase traffic to your website, which means you are setting your business up to receive more enquiries, which will turn in to more sales and profit. As a quick example, it will cost the most to rank for the most competitive keywords, BUT they are the ones that deliver the MOST amount of traffic to your website. A winning SEO campaign will continue to deliver value to your business and increase your revenue, which definitely outweighs the upfront costs, don’t you think? Not all SEO agencies are made the same. There are astronomical differences in the levels and depth of service offered by different agencies, which will impact the prices quoted to you. That’s why it’s so important to understand EXACTLY what you are paying for with an SEO agency. Standard, cookie-cutter packages won’t cut it. You need an SEO company that understands your business – not just your goals but also the challenges you face in your business. Want results? A good rule of thumb is a bare minimum of $1,500 per month over 6 months. This’ll vary up or down based on your business size, industry, vertical, how good your website is, how good your content is and a variety of other factors. Why not take advantage of the FREE $2000 audit? Contact us today.

How much does it cost for Melbourne SEO services?

Like avocado on toast and coffee are the pinnacle of Melbourne, SEO is the mighty core of any digital marketing strategy. It’s the process that helps your website to rank on the worlds biggest stage: Google. So it’s only natural that the investment for a marketing tactic like this can seem overwhelming at first. But let us tell you, there is more to the dollar figure than you might think. The average price can start anywhere from $100 dollars (big no-no) all the way up to thousands. Obviously, you get what you pay for, and while the low price tag may seem appealing, trust us when we say it’s not. Committing to an agency that prioritises results and ROI means they’re focused on quality. At OMG, this is the value we continue to uphold, ensuring all of our Melbourne SEO campaigns reflect the needs of the brands we work with. And that also means that the price reflects that. The cost of Local SEO is also formed on a number of factors that relate back to your brand’s objectives and your current website’s condition. For example, we tailor our pricing on a number of criteria, including: Content creation: Do you need an abundance of SEO content created or are there issues with duplicated material? Onpage and off-page optimisation: How much work is required to see quality rankings on Google, both on and off the website? Local citations: How many directories and listings are needed to see results? Website URL structuring: How is your website currently structured and is there a significant amount of work needed to rectify any sitemap issues? Local-specific keywords: This includes the competitiveness of your keywords, the amount you’d like to target and the area they’re focusing on. Industry: Not all industries are made equal and some are heavily competitive, requiring more attention and work to see rankings occur. We tailor our prices so that we can deliver We could just throw a ballpark figure at you and hope it sticks, but there’s a reason why we carefully price our Local SEO services in Melbourne. Like all digital marketing solutions, search engine optimisation requires customised strategies. Pricing our SEO services to realistically reflect what we offer means we can wholeheartedly kick your goals out of the park. Remember, if a price seems too good to be true, it probably is.

What SEO techniques do you use to rank websites?

Here at OMG, our SEO consultants use a range of SEO techniques to improve your website ranking in organic search engine results. Unlike other agencies in Melbourne that employ a cookie-cutter approach to search engine optimisation, our strategies are specifically tailored to your business and your goals. It’s this approach that sets us apart, and has enabled us to deliver revenue-shifting results for our clients time and time again. How does our SEO agency in Melbourne do it? It all starts with the SEO audit. See, we believe that before we can get to work optimising your website, we first need to understand the current state of play. We look at your website the way Google’s algorithm sees it, scrutinising factors like site speed, mobile-friendly design, website structure, meta tags, backlink profiles, local SEO presence, and content. This helps us understand where your website currently lands in search, and what needs to be done to improve your search position. During the audit stage, we also identify the keywords you’re currently ranking for and pinpoint new opportunities to improve rankings for search terms that your customers are typing into Google. Based on our SEO audits, our experienced SEO team then engineer a tailored strategy to help you reach your business goals with SEO. It’s not just about reaching #1 for any old keyword. We optimise your website content to rank for the most profitable keywords — the ones that bring in targeted traffic, grow your leads, and convert into sales. Because if your SEO isn’t delivering real-world results for your business, then it’s not doing the job it should be. Then there’s technical SEO. Here’s the lowdown: if you create the best content in the world but your website takes ages to load, has the wrong redirects in place or has issues with crawlability and indexability, you’re shooting yourself in the foot with your SEO efforts. That’s why every SEO game plan includes technical optimisations to ensure your website can be discovered and indexed by search engines — and more importantly, by relevant online users. Last but not least, our SEO professionals build up your website authority so Google recognises you as the expert you are in your industry. Google wants to provide searchers with content from expert, authoritative and trustworthy websites, which is why off-page SEO is a MASSIVE part of our strategy for any business. It doesn’t matter if you’re in retail or landscaping: building up backlinks from high-quality websites is a crucial way to increase your authoritativeness in Google’s eyes while also driving more traffic to your website. And these tactics are just the beginning. We can also help you with content marketing, local SEO services, enterprise SEO, on-page optimisations, off-page SEO, and more. Best of all, we’ll let you in on our entire game plan for free. If you want to see exactly how we’ll help your website climb the rankings, claim your free audit and 6-month game plan today.

Can SEO increase my sales or lead generation?

Absolutely. We’ve helped plenty of businesses grow their pipeline AND their bottom line with organic search engine traffic. Just ask companies like Macquarie Data Centres, who increased their organic traffic by 556% with an evidence-based SEO strategy. But that doesn’t mean that you can increase sales and generate leads simply by adding a few keywords to your page. The key to achieving game-changing results from SEO is to strategically focus your efforts on the most relevant and most profitable keywords to help you reach your business goals. Think of it this way. If you’re running a car hire company in Melbourne, you want to rank first for relevant keywords like “car hire Melbourne” or “best car hire company tullamarine airport”. There’s no point trying to ranking first for keywords like “car dealership melbourne” or even “car hire Sydney” because these customers aren’t looking for your product. You have to focus on increasing visibility for the keywords that are relevant to your business. When you do this, you’ll bring more qualified traffic to your website — people who are ACTUALLY looking for your products and services. Likewise, if you’re trying to increase your leads and sales, you need to focus on keywords with commercial intent. If all of your SEO efforts are concentrated on building up brand awareness during the top stages of the funnel, you won’t get the results or ROI you’re looking for. Sounds tough? It can be, which is why help is at hand. The best SEO company in Melbourne will help you dominate Google search for the right keywords: the ones that will boost your online visibility among your target audience, drive relevant traffic to your website at the right moment, and capture ready-to-buy audiences looking for your products and services. But don’t just take it from us. Check out our case studies and see how we’ve helped thousands of businesses increase sales and leads with evidence-based SEO.

Do you focus on big or small companies?

Everyone. Small businesses, enterprises, and all else in between come to us to get their SEO cranking. We work with everyone from tradies, online retailers, eCommerce stores and the biggest enterprises across all verticals. When we work with you, you’ll be able to get results regardless of the size of your company, because we know that the “formula” is the same to get outstanding results. Because we have over 500 clients, chances are we’ve already worked with a business just like yours, which will make it easier for us to help you grow. We know priorities are different in marketing for each business, in terms of SEO, they are different for different sized companies. With enterprise companies, for example, they need unique SEO strategies. If you’re dealing with a large and complex website, you’ll need SEO specialists that have extensive enterprise experience to develop a highly customised and laser-focused strategy that will be able to deliver a seriously impressive ROI. Think that’s all? We know that effective enterprise SEO is also about constant testing and calibrating the website, as well as page-specific strategies that will make a serious impact on your bottom line. Many enterprises have an SEO specialist in house. Think about this, what happens when your business wants to expand its online presence and your specialist can’t keep up? Or if your in-house marketing team takes care of SEO but they can’t stay on top of all the challenges and the constant algorithm changes made by Google? If you’re finding that your website rankings are slipping, It’s time to bring in the SEO Melbourne experts. In the past, the role of SEO agencies was working with clients who don’t have any knowledge of SEO. Not anymore. We work with big brands and enterprises that have an in-house marketing/SEO team but might need extra capacity and technical expertise to address growing challenges. Almost like an extension to their digital marketing team. We have the ability to do what many in-house marketing teams want, but don’t have time for – staying up to date with new SEO innovations and tools. Did you know Google makes over 500 changes to their algorithms every year? Who can keep up with that? A top-notch SEO Melbourne agency. But SEO isn’t just for big business, small and local businesses can outshine big names with a laser-focused SEO strategy. Find your niche, use a smart SEO strategy and you’re well on your way to compete with large national enterprises with a complex website and a huge budget. It’s possible! We also work with eCommerce companies of all sizes. Whether you have ten products or ten thousand, our eCommerce SEO campaigns are all about ultra-precise targeting and specialisation, connecting you with customers who are actively searching for your product or service. eCommerce SEO is a specialised art, we know, which makes us more proud to have helped our small and medium-sized clients beat the global eCommerce giants in the high stakes world of Google website rankings. True story. Contact us if you want to know more about these business and marketing success stories.

Will SEO work for me?

Depends how serious you are. Here’s who this is NOT for: if you want overnight success, if you’re not ready to view marketing as a long term investment, or if you’re after cheap SEO, this absolutely won’t work. To those willing to invest time, and who truly believe in the power of SEO, it’s one of the cheapest, most effective, and longest lasting sources of lead generation when done right. In most cases, given the above, SEO will absolutely work for you.

How long does it take to get started?

Roughly 2-4 weeks, depending on where you’re at. The $2,000 free audit will give you a crystal clear overview of where your business is at, an in-depth roadmap, on-boarding, as well in-depth timelines to accelerate your SEO success. The timelines depend on a range of factors. Have you done SEO work before? Is your website built to be search-friendly? Has your website ever been penalised by Google? Is your website full of broken links and bugs? How competitive are your industry keywords? How often do you refresh your website? We determine all of this in our FREE audit before we start doing work with you so we can build out a customised strategy and plan to help you achieve your goals and get your website onto the first page of Google. SEO is to just a tactic – it’s a long term strategy. Although results will take time to show, once you get them, SEO will deliver a smashing ROI again and again. So contact us and get started with your free $2000 audit today by filling out a quick form below. Check out why we come highly recommended! Just look at what we’ve done for our client King Living: 70% growth in organic traffic year on year, and 370% growth in organic conversions year on year. And they just keep getting better!

What’s the difference between SEO and local SEO?

Local SEO is all about location. It’s a way to get your products and services in front of your audience in a specific geographic area. This kind of SEO includes all the nuts and bolts of usual search engine optimisation, such as SEO content, web design, on-page SEO, keyword research and link building – but with a local focus. Google (and other search engines) look for signals in content, links, social media pages and listings to show the searcher the most relevant local results. Typically, local SEO focuses on city or town names because searchers add these to their search request, e.g. “coffee roasters in Melbourne”. With a good SEO campaign, Google associates your business with a certain area, ultimately boosting your local profile and bumping you up Google rankings for local searches. Local searches tend to be highly specific. They may focus on a town or city, or things like opening hours, directions or product availability. That’s why SEO doesn’t just need you to optimise your website but also making sure your business has directory listings, Google My Business profiles and social media profiles. In other words, giving your business a local online presence on Google. If you need help with your social media marketing, we can also help! We have in-house social media marketing experts that can deliver sensational results together with your laser-sharp SEO strategy.

What is the difference between white hat and black hat SEO companies?

The main point of difference between black hat SEO and white hat SEO is the tactics they use to help websites rank higher in search engine results pages. Black hat companies use dodgy SEO practices that are designed to manipulate search engines into ranking a website higher than it should be in search engine results. These include shady strategies like keyword stuffing, link schemes, cloaking, negative SEO, duplicate content, and even invisible links. If you’ve ever seen a website that repeats the same awkward-sounding keyword three times in a single sentence or a website that redirects you as soon as you get on the page, chances are they’re employing black hat SEO tactics. Black hat SEO strategies have been around since the dawn of SEO itself. But the challenge with websites that use these tactics is that they’re designed purely for search engines — not for users. And, given Google’s M.O. is to provide searchers with the most relevant and useful answers to their query, it’s no surprise that the search engine has cracked down on black hat SEO with algorithm updates such as Penguin and Panda. Here’s the real kicker. If your website gets caught using black hat tactics, Google will penalise you faster than you can say “SEO”. Depending on the types of penalties, it can take months or years to recover your previous rankings — and some websites never recover. White hat SEO, on the other hand, is all about creating an exceptional user experience with relevant high-quality content, fast loading speeds, a clear site structure, and more. Companies that employ white hat tactics, like OMG, use best practice actions to ensure that users AND search engines love your website. Over time, this leads to higher rankings, more traffic, and more sales. More importantly, all of the SEO tactics used by white hat companies fall in line with Google’s terms of service, which means you don’t have the risk of getting penalised hanging over your head. Black hat SEO agencies might deliver results in the very short term, but when you get caught, it’s a costly and lengthy climb back to the top. That’s why white hat SEO is 100% the way to go if you want to invest your time and resources into actions that deliver reliable results, incredible ROI, and sustainable business growth you can bank on. So how do you separate a white hat Melbourne SEO agency from a black hat one? First, look for a trusted SEO company with a solid reputation. Take a look at their track record and case studies: do they have a history of helping their clients achieve consistent rankings in search results? Do clients leave glowing feedback on independent platforms like Google Reviews? Are they a Google Premier Partner? These are all indicators that they employ SEO best practices to help websites rank higher in search results. Another indicator of a white hat SEO company? Industry recognition. Don’t just look for a company that’s received awards for its growth (although that’s great too). Look for one that’s active in the community and picked up industry awards for SEO campaigns, such as the SEMrush Awards. These accolades are only given to leading SEO companies that use high-quality tactics to help clients rank higher — and if your SEO agency in Melbourne has a few of these under their belt, you know they’re committed to achieving sustainable results. Finally, don’t be afraid to ask them about their game plan. A white hat SEO agency will include content marketing, a comprehensive technical audit, in-depth keyword research, high-quality link building, and on-site optimisations as part of their digital marketing services— and they’ll be transparent about the length of time it takes to see results. Conversely, a black hat SEO company might promise results in weeks and hide some of the tactics they’re planning to use on your website. Ready to achieve revenue-shifting results with white hat SEO? Claim your free SEO audit and 6-month game plan today, and we’ll show you exactly what you need to do to rank higher and grow faster with search engine optimisation.

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