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The Guru Guide

Dive into the world of online marketing insights, trends, news and strategies with the Guru Guide.

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Our Weekly Blogs

Technical SEO: What You Need To Know
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11 minutes read

Technical SEO: What You Need To Know

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The PESO Model: Your Simple Guide to Integrated Marketing Success
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The PESO Model: Your Simple Guide to Integrated Marketing Success

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What Is Marketing Attribution & How To Track It Properly
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What Is Marketing Attribution & How To Track It Properly

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How To Use Log File Analysis To Improve Search Engine Rankings
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How To Use Log File Analysis To Improve Search Engine Rankings

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The Best Business Page for You: Google, Facebook or LinkedIn?
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The Best Business Page for You: Google, Facebook or LinkedIn?

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Online Marketing Gurus Named SEO Agency of the Year at the 2025 Global Agency Awards
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Online Marketing Gurus Named SEO Agency of the Year at the 2025 Global Agency Awards

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Influencer Marketing Explained: How Brands Are Winning with Creators
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Influencer Marketing Explained: How Brands Are Winning with Creators

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Does On-Page Keyword Density Matter For SEO?
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Does On-Page Keyword Density Matter For SEO?

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Pinterest: The Rise Of The Visual Search Engine
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Pinterest: The Rise Of The Visual Search Engine

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Rapid URL Indexer: Your Guide to Faster Search Engine Visibility
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Rapid URL Indexer: Your Guide to Faster Search Engine Visibility

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Ultimate Guide to Duplicate Content: Understand, Identify & Fix SEO Issues
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Ultimate Guide to Duplicate Content: Understand, Identify & Fix SEO Issues

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Google Trends: A Comprehensive Guide
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Google Trends: A Comprehensive Guide

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What You'll Walk Away With

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  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

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David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

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Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

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What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

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What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

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OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.