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The Guru Guide

Dive into the world of online marketing insights, trends, news and strategies with the Guru Guide.

Stay ahead of the curve as we share expert perspectives, actionable tips, and the latest industry updates to empower your online success journey. From SEO to online marketing blogs – we cover it all for you.

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Our Weekly Blogs

HARO Link Building: How To Get High-Quality Backlinks Using Expert Quotes
  • SEO
10 minutes read

HARO Link Building: How To Get High-Quality Backlinks Using Expert Quotes

Andrew Raso Avatar
Andrew Raso

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Is Long-Form Content Still King? The Ideal Blog Post Length For SEO In 2025
  • SEO
8 minutes read

Is Long-Form Content Still King? The Ideal Blog Post Length For SEO In 2025

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Andrew Raso

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From Agency to Airwaves: OMG’s Andrew Raso Launches New Growth-Focused Podcast
  • Digital Marketing
5 minutes read

From Agency to Airwaves: OMG’s Andrew Raso Launches New Growth-Focused Podcast

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Danny Andrawes

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The Great AI Search Shake-Up: A Simple Guide to What’s Changing
  • AI Search & GEO
17 minutes read

The Great AI Search Shake-Up: A Simple Guide to What’s Changing

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Andrew Raso

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Magento: A Deep Dive
  • Web Design & CRO
22 minutes read

Magento: A Deep Dive

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Andrew Raso

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Optimizing Your WordPress Website for Peak SEO Performance
  • SEO
27 minutes read

Optimizing Your WordPress Website for Peak SEO Performance

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Website SEO Checkers: A Comprehensive Guide
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20 minutes read

Website SEO Checkers: A Comprehensive Guide

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Technical SEO: What You Need To Know
  • SEO
11 minutes read

Technical SEO: What You Need To Know

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The PESO Model: Your Simple Guide to Integrated Marketing Success
  • Digital Marketing
9 minutes read

The PESO Model: Your Simple Guide to Integrated Marketing Success

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Andrew Raso

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What Is Marketing Attribution & How To Track It Properly
  • SEO
9 minutes read

What Is Marketing Attribution & How To Track It Properly

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How To Use Log File Analysis To Improve Search Engine Rankings
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9 minutes read

How To Use Log File Analysis To Improve Search Engine Rankings

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Danny Andrawes

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The Best Business Page for You: Google, Facebook or LinkedIn?
  • Social Media Marketing
9 minutes read

The Best Business Page for You: Google, Facebook or LinkedIn?

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Gurus’s Guide

Insights from Our Marketing Specialists

Guessing What Your Marketing Should Do Next.

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What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
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  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

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What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

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What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

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What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

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OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

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OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.