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The Guru Guide

Dive into the world of online marketing insights, trends, news and strategies with the Guru Guide.

Stay ahead of the curve as we share expert perspectives, actionable tips, and the latest industry updates to empower your online success journey. From SEO to online marketing blogs – we cover it all for you.

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Our Weekly Blogs

6 Online Marketing Trends to Keep on Your Radar
  • SEO
18 minutes read

6 Online Marketing Trends to Keep on Your Radar

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Andrew Raso

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Cut Load Times, Boost Sales: Why Fast Sites Win
  • SEO
23 minutes read

Cut Load Times, Boost Sales: Why Fast Sites Win

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Danny Andrawes

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How To Run a Site Audit Like A Pro
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13 minutes read

How To Run a Site Audit Like A Pro

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Danny Andrawes

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What Is An XML Sitemap & How To Use One
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12 minutes read

What Is An XML Sitemap & How To Use One

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Andrew Raso

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SEO Ranking Drop? Mistakes And Reasons Why Your Rankings Are Down
  • SEO
36 minutes read

SEO Ranking Drop? Mistakes And Reasons Why Your Rankings Are Down

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Andrew Raso

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Facebook Ads: Budgeting, Best Examples & Common FB Advertising Mistakes
  • Social Media Marketing
85 minutes read

Facebook Ads: Budgeting, Best Examples & Common FB Advertising Mistakes

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Danny Andrawes

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Zero-Click Searches for SEO: Strategies and Best Practices
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11 minutes read

Zero-Click Searches for SEO: Strategies and Best Practices

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Andrew Raso

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Types of Keywords and Keyword Research For SEO
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26 minutes read

Types of Keywords and Keyword Research For SEO

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Andrew Raso

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Great Local and High Converting Landing Page Design Examples
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66 minutes read

Great Local and High Converting Landing Page Design Examples

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Why Online Digital Marketing Fails (And What To Do About It)
  • Digital Marketing
17 minutes read

Why Online Digital Marketing Fails (And What To Do About It)

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Andrew Raso

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Neuromarketing vs. Psychology Marketing: What You Need to Know
  • Digital Marketing
12 minutes read

Neuromarketing vs. Psychology Marketing: What You Need to Know

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Andrew Raso

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How To Guide to Granting Access to Your Marketing Platforms
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23 minutes read

How To Guide to Granting Access to Your Marketing Platforms

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Gurus’s Guide

Insights from Our Marketing Specialists

Guessing What Your Marketing Should Do Next.

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
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  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

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David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

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Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

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What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

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OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

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OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.