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The Guru Guide

Dive into the world of online marketing insights, trends, news and strategies with the Guru Guide.

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Our Weekly Blogs

Google SERPS – What You Need To Know
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14 minutes read

Google SERPS – What You Need To Know

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Smash Your ROI and Increase CTR: 5 Tips For Getting The Most Out Of PPC
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Smash Your ROI and Increase CTR: 5 Tips For Getting The Most Out Of PPC

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What Is Google BARD? Guide To Google’s AI
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What Is Google BARD? Guide To Google’s AI

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15 Click-Worthy Call To Action Examples
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15 Click-Worthy Call To Action Examples

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Hidden Web-Page SEO Opportunities
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Hidden Web-Page SEO Opportunities

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6 Online Marketing Trends to Keep on Your Radar
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6 Online Marketing Trends to Keep on Your Radar

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Cut Load Times, Boost Sales: Why Fast Sites Win
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Cut Load Times, Boost Sales: Why Fast Sites Win

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How To Run a Site Audit Like A Pro
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How To Run a Site Audit Like A Pro

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What Is An XML Sitemap & How To Use One
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What Is An XML Sitemap & How To Use One

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SEO Ranking Drop? Mistakes And Reasons Why Your Rankings Are Down
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SEO Ranking Drop? Mistakes And Reasons Why Your Rankings Are Down

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Facebook Ads: Budgeting, Best Examples & Common FB Advertising Mistakes
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Facebook Ads: Budgeting, Best Examples & Common FB Advertising Mistakes

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Zero-Click Searches for SEO: Strategies and Best Practices
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Gurus’s Guide

Insights from Our Marketing Specialists

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OMG SEO team leaders

What You'll Walk Away With

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  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

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David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

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Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

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What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

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What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

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OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.