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The Guru Guide

Dive into the world of online marketing insights, trends, news and strategies with the Guru Guide.

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Our Weekly Blogs

Halloween Digital Marketing Campaigns: Strategies To Turn Seasonal Buzz Into Real ROI
  • Digital Marketing
7 minutes read

Halloween Digital Marketing Campaigns: Strategies To Turn Seasonal Buzz Into Real ROI

Andrew Raso Avatar
Andrew Raso

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AI Max For Search Explained: Advanced Strategies For Smarter & Scalable Google Ads
  • AI Search & GEO
22 minutes read

AI Max For Search Explained: Advanced Strategies For Smarter & Scalable Google Ads

Andrew Raso Avatar
Andrew Raso

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The latest AI Browser: ChatGPT Atlas
  • AI Search & GEO
5 minutes read

The latest AI Browser: ChatGPT Atlas

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Andrew Raso

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Google Maps & Teens In The Digital Marketing Spotlight
  • News & Industry Updates
14 minutes read

Google Maps & Teens In The Digital Marketing Spotlight

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Andrew Raso

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The History Of Google AI & Where It’s Headed
  • AI Search & GEO
11 minutes read

The History Of Google AI & Where It’s Headed

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Andrew Raso

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AI Mode To Hit Australia & More Digital Marketing News
  • AI Search & GEO
13 minutes read

AI Mode To Hit Australia & More Digital Marketing News

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From Gemini in Chrome to Sora 2: The Next Phase of Everyday AI
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16 minutes read

From Gemini in Chrome to Sora 2: The Next Phase of Everyday AI

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Andrew Raso

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ChatGPT Pulse & Meta Vibes: AI Takes Over Daily Marketing
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ChatGPT Pulse & Meta Vibes: AI Takes Over Daily Marketing

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Andrew Raso

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77% of websites lost keyword visibility
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16 minutes read

77% of websites lost keyword visibility

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Andrew Raso

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From AI Max to TikTok Search: 7 Game-Changing Updates For Marketers
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15 minutes read

From AI Max to TikTok Search: 7 Game-Changing Updates For Marketers

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How to Rank in Google’s AI Search (Step-by-Step Guide)
  • AI Search & GEO
3 minutes read

How to Rank in Google’s AI Search (Step-by-Step Guide)

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Andrew Raso

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Google Unlocks Hidden Data, Meta Drops Pixel Limits, Apple Preps Siri Search
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15 minutes read

Google Unlocks Hidden Data, Meta Drops Pixel Limits, Apple Preps Siri Search

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Gurus’s Guide

Insights from Our Marketing Specialists

Guessing What Your Marketing Should Do Next.

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

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What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

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Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

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What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

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OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

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OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.