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The Guru Guide

Dive into the world of online marketing insights, trends, news and strategies with the Guru Guide.

Stay ahead of the curve as we share expert perspectives, actionable tips, and the latest industry updates to empower your online success journey. From SEO to online marketing blogs – we cover it all for you.

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Our Weekly Blogs

Guide To Sustainable & Ethical Marketing
  • Digital Marketing
8 minutes read

Guide To Sustainable & Ethical Marketing

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Danny Andrawes

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How To Guide To Looker Studio / Google Data Studio
  • SEO
9 minutes read

How To Guide To Looker Studio / Google Data Studio

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Danny Andrawes

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Top Online Digital Payment Methods and Gateways
  • Web Design & CRO
8 minutes read

Top Online Digital Payment Methods and Gateways

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Danny Andrawes

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Guide To Shoppable Media — An Innovative eCommerce Solution
  • Web Design & CRO
10 minutes read

Guide To Shoppable Media — An Innovative eCommerce Solution

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Danny Andrawes

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A Comprehensive Guide to Off-Page SEO for Australian Businesses
  • SEO
10 minutes read

A Comprehensive Guide to Off-Page SEO for Australian Businesses

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Andrew Raso

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Augmented Reality (AR) & Virtual Reality (VR) in eCommerce
  • Web Design & CRO
13 minutes read

Augmented Reality (AR) & Virtual Reality (VR) in eCommerce

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Danny Andrawes

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Google December 2024 Core Update
  • SEO
8 minutes read

Google December 2024 Core Update

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Andrew Raso

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Year-End Review of Australian SEO in 2024 & Getting Ready For 2025
  • SEO
10 minutes read

Year-End Review of Australian SEO in 2024 & Getting Ready For 2025

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Google November 2024 Core Algorithm Update
  • SEO
8 minutes read

Google November 2024 Core Algorithm Update

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Danny Andrawes

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The Ultimate Guide to Google Ads
  • PPC
9 minutes read

The Ultimate Guide to Google Ads

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Unlock 3x More Leads: How AI Is Revolutionising Lead Generation
  • AI Search & GEO
11 minutes read

Unlock 3x More Leads: How AI Is Revolutionising Lead Generation

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Danny Andrawes

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Online Marketing Gurus Wins International Growth Category at Google Agency Excellence Awards 2024
  • Digital Marketing
3 minutes read

Online Marketing Gurus Wins International Growth Category at Google Agency Excellence Awards 2024

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Gurus’s Guide

Insights from Our Marketing Specialists

Guessing What Your Marketing Should Do Next.

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Discover the Rankings You Should Already Own.

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

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David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

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Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

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What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

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OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

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OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.