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The Guru Guide

Dive into the world of online marketing insights, trends, news and strategies with the Guru Guide.

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Our Weekly Blogs

Year-End Review of Australian SEO in 2024 & Getting Ready For 2025
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Year-End Review of Australian SEO in 2024 & Getting Ready For 2025

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Google November 2024 Core Algorithm Update
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Google November 2024 Core Algorithm Update

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The Ultimate Guide to Google Ads
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The Ultimate Guide to Google Ads

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Unlock 3x More Leads: How AI Is Revolutionising Lead Generation
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Unlock 3x More Leads: How AI Is Revolutionising Lead Generation

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Online Marketing Gurus Wins International Growth Category at Google Agency Excellence Awards 2024
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Online Marketing Gurus Wins International Growth Category at Google Agency Excellence Awards 2024

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Hot Take — Is Black Friday Still Worth?
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Hot Take — Is Black Friday Still Worth?

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Dominate Black Friday: The Ultimate Guide to Product Feed Optimization
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Dominate Black Friday: The Ultimate Guide to Product Feed Optimization

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What Businesses Should Use SEO?
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What Businesses Should Use SEO?

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Improving Your SEO In 2025
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Improving Your SEO In 2025

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What You Need To Know About Google’s API Leaks
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What You Need To Know About Google’s API Leaks

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What is Gemini? A Guide To Google’s Newest AI
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What is Gemini? A Guide To Google’s Newest AI

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The Ultimate Guide To On-Page SEO
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OMG SEO team leaders

What You'll Walk Away With

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David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

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Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

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  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

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What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

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What You'll Walk Away With

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  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

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OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.