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The Guru Guide

Dive into the world of online marketing insights, trends, news and strategies with the Guru Guide.

Stay ahead of the curve as we share expert perspectives, actionable tips, and the latest industry updates to empower your online success journey. From SEO to online marketing blogs – we cover it all for you.

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Our Weekly Blogs

Online Marketing Gurus Wins International Growth Category at Google Agency Excellence Awards 2024
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3 minutes read

Online Marketing Gurus Wins International Growth Category at Google Agency Excellence Awards 2024

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Hot Take — Is Black Friday Still Worth?
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20 minutes read

Hot Take — Is Black Friday Still Worth?

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Dominate Black Friday: The Ultimate Guide to Product Feed Optimization
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Dominate Black Friday: The Ultimate Guide to Product Feed Optimization

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What Businesses Should Use SEO?
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What Businesses Should Use SEO?

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Improving Your SEO In 2025
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Improving Your SEO In 2025

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What You Need To Know About Google’s API Leaks
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What You Need To Know About Google’s API Leaks

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What is Gemini? A Guide To Google’s Newest AI
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What is Gemini? A Guide To Google’s Newest AI

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The Ultimate Guide To On-Page SEO
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The Ultimate Guide To On-Page SEO

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What Is Search Generative Experience?
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What Is Search Generative Experience?

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The Manifest Honors Online Marketing Gurus as Sydney’s Most Reviewed B2B Leaders for 2023
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The Manifest Honors Online Marketing Gurus as Sydney’s Most Reviewed B2B Leaders for 2023

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Black Hat SEO – Everything To Know
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Black Hat SEO – Everything To Know

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Google’s March 2023 Core Algorithm Update
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Google’s March 2023 Core Algorithm Update

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Insights from Our Marketing Specialists

Guessing What Your Marketing Should Do Next.

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OMG SEO team leaders

What You'll Walk Away With

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David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

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Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

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What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

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What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

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OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.