Case Studies

Archie Rose Distilling Co. is Sydney’s first independent craft spirits distillery since 1853, with a cult following built on in person experiences. OMG brought that experience online through integrated SEO, PPC and paid social. Paid social led the way with a 19:1 ROAS, a 109% YoY lift in organic revenue and 170% growth in PPC…

An online marketplace cut its email frequency and needed to know what email was worth. GA4 only credits email sessions, missing shoppers who read an email then buy later via search, social or direct. OMG’s measurement showed the lift across other channels is nearly four times what GA4 credits to email.

A boutique real estate agency where mid $20,000s commissions make every listing count. Its database of past vendors, buyers and enquiries only heard from the agency when a listing went live. OMG’s email and SMS reactivation campaign turned those contacts into appraisals and listings, generating $591K in commission over 12 months.

Core Assist, a registered Western Sydney NDIS provider, partnered with OMG to attract qualified disability support leads through organic search. From January to June 2023, OMG’s SEO strategy quadrupled top-20 keyword rankings, increased referring domains by 150% and lifted “NDIS group activities Sydney” from outside the top 100 to position 3.

Helpz, a national NDIS provider of behaviour support and allied health therapy services, partnered with OMG to grow bookings and support its expansion into new services. Between September 2024 & February 2025, OMG’s SEO strategy lifted non branded organic clicks by 134%, more than tripled first page keywords & grew referring domains.

Ability Options, a disability support provider, partnered with OMG to grow its organic presence in a crowded NDIS search landscape. Through content, keyword strategy and targeted link building, OMG grew referring domains by 79%, lifted domain rating from 42 to 51, and took NDIS service terms onto page one.