Meta Ads Agency That Turn Scrolls Into Customers
- Done-for-you Meta Ads management from strategy to launch, testing, and weekly optimisation.
- Creative + audience experimentation to keep performance improving (not plateauing).
- Clear reporting tied to revenue/lead quality—so you know exactly what’s working.
Your Free Meta Ads Review Starts Here
Claim your digital strategy worth $4,000, at no cost.
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Koorong
Been working with OMG for SEM and Social, and our business has seen measurable growth across social media and PPC.
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NZ Health Food Company
The Online Marketing Gurus have been providing our business with Social Media Advertising resulting in a big increase in sales.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
Social Media Creatives That Convert
What We Do
Meta Ads Built Around Creative, AI and Commercial Growth
Meta’s advertising platform is constantly evolving. Success comes from knowing when to trust the algorithm, when to take control, and how to combine creative, audience strategy and tracking into one system that delivers measurable growth.
Creative That Gives Meta More To Work With
Winning Meta campaigns are driven by creative. We build a continuous testing program across Facebook, Instagram, Reels and Stories, producing fresh concepts, formats and messaging that keep performance improving as campaigns scale.
AI Where It Helps. Strategy Where It Matters.
We use Advantage+ campaigns, audience expansion and Meta’s latest optimisation tools where they create better results, while keeping manual control where strategy, budget or campaign objectives demand it. Every decision is based on performance, not defaults.
Tracking You Can Trust
The Meta Pixel, Conversions API and custom conversion events work together to give a clearer picture of performance despite privacy changes. Combined with Gurulytics, you’ll understand which campaigns are generating real business growth – not just platform metrics.
Want to know which Meta environment
deserves your next dollar?
Case Studies
Meta Campaigns Measured in Revenue, Not Reach.
Good paid media case studies do not hide behind reach and engagement. They show what changed, what it returned and why the strategy worked.
See how OMG helps Australian businesses turn Meta Ads into clearer, more measurable growth.
How Cachia Used a Paid Social Strategy To Skyrocket ROAS During Busy Sales Periods
Cachia is a sleep and loungewear company, defined as fun, fresh, affordable, and comfy. Founded in 2017 by media personality Sophie Cachia and entrepreneur Leah Betts, they launched into a Facebook and Instagram Ads campaign with Online Marketing Gurus in October 2021 with the goal to boost Return On Ad Spend (ROAS) during competitive sales…
22:1
ROI for paid social
185%
increase in paid social revenue
More Paid Social Case Studies
12:1
Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimisation, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.
Medik8
Beauty & Wellness
15:1
NSI Nails is a wholesale nail supplier in Australia. Largely known for their classy acrylics range appealing to both at-home nail artists and professional nail techs. Since the 1950s, NSI has manufactured high quality monomers, polymers and other enhancement products for the nail industry.
NSI Nails
Beauty & Wellness
151%
Since partnering with OMG, O Cosmedics has strengthened its digital presence through an integrated digital marketing strategy. By improving site performance, expanding content, and building authority, OMG helped O Cosmedics achieve stronger visibility, traffic, and conversions.
O Cosmedics
Beauty & Wellness
40:1
Carla Zampatti is one of Australia’s most recognised fashion houses, with more than five decades of design heritage and a reputation for premium womenswear and occasion dressing. That strong brand equity was already translating into highly efficient performance on Meta, giving us a clear challenge for the next stage of growth: increase purchase volume while…
Carla Zampatti
Retail & E-Commerce
40%
Sage and Paije is a fashion and apparel brand, known as Mermaid Off Duty in the US market. The brand operates across four regions: Australia (its home and primary market), New Zealand, the UK, and the US, with paid social advertising as a core part of how it reaches and converts customers in each.
Sage + Paije
Retail & E-Commerce
16.8M
A high-impact paid social campaign delivered exceptional reach and engagement at a significantly below-benchmark CPM. Through efficient media buying, landing page optimisation, and creative testing, the campaign successfully drove strong upper- and mid-funnel performance, generating consistent student leads at scale while informing clear optimisation pathways for future always-on activity.
Unleashed Travel Pty
Education
Trusted by 1000+ Clients
Ecommerce, fashion, food and beverage, financial services, real estate, healthcare, professional services.
We have managed social media campaigns across every major category in Australia. When we build your strategy,
we draw on benchmarks from campaigns already run in your market.
In The Last 12-Months We Delivered Our Paid Social Clients
72M+
website visitors
46M+
tracked conversions
$278M+
tracked revenue
How It Works
Get Expert Meta Ads Campaigns From Day 1
No black box. No vague deliverables. Here’s exactly how we build, optimise and scale your Meta campaigns from day one.
We review your Meta account, creative, audiences, tracking and competitors to identify the biggest opportunities for growth. Whether you’re already advertising or starting from scratch, we build a roadmap around your commercial goals.
We review your Meta Pixel, Conversions API, GA4 and attribution to ensure every optimisation is based on reliable data – not platform assumptions.
We map your campaign structure, audience strategy, creative testing framework and scaling plan, deciding where Advantage+ adds value and where manual control delivers better results.
Campaigns are built around clear objectives, modern Meta best practices and a creative testing roadmap – not one-size-fits-all templates.
Budgets, optimisation rules, reporting and conversion events are validated before launch, giving Meta the strongest possible foundation to learn from.
We analyse creative, audience and campaign performance to understand what’s improving results, what’s slowing growth and where the next opportunities are.
Winning Meta accounts never stand still. We continuously test creative, audiences, placements and bidding strategies to improve efficiency and keep performance moving forward.
As performance improves, we scale campaigns carefully – expanding budgets, audiences and creative without sacrificing efficiency.
Through Gurulytics, you’ll see how Meta contributes to leads, sales and revenue alongside your other marketing channels – not just platform metrics.
Every month finishes with clear recommendations, new testing priorities and a strategy for continued growth as Meta’s platform evolves.
*Timelines may vary depending on your industry, campaign scope, tracking setup, account history, approval requirements and available performance data.
Why Choose Us?
What Makes OMG Different From Other Meta Ads Agencies
Meta Ads shouldn’t be managed with yesterday’s playbook. Success today comes from combining creative, AI,
audience strategy and commercial measurement to help every campaign keep improving.
We Partner with the Best
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Meta Premier Partner
Top 3% Meta Agency
Partner -
Pinterest Premier Partner
Top 3% Pinterest Agency
Partner -
Tiktok Premier Partner
Top 3% Tiktok Agency
Partner -
LinkedIn Premier Partner
LinkedIn Marketing Agency
Partner
Three Things Our Competitors Can’t Replicate
Gurulytics Ecosystem: See More. Optimise Smarter.
Most agencies report on platform metrics. OMG clients get access to Gurulytics, plus enterprise tools like Tracklution and Lead Scorer, giving you clearer attribution, richer lead insights and a more complete view of marketing performance.
Connected Paid Media Strategy
Meta is just one part of your customer’s journey. Our specialists work alongside SEO, Google Ads, CRO and Analytics teams to make sure every channel supports the next, with one shared strategy and one set of commercial goals.
14+ Years Of Paid Media Learning
We’ve managed paid media through every major platform shift – from desktop to mobile, manual bidding to AI optimisation, Facebook to TikTok and now Meta’s latest machine learning. Every campaign benefits from the lessons learned across thousands of Australian businesses.
Meet the Meta Ads Team
Meta Specialists Focused On Commercial Growth
Your Meta Ads account is supported by specialists who understand paid social, creative performance, reporting and optimisation. You get a team that explains the work clearly and keeps every decision tied to measurable outcomes.
Built by Meta Specialists, Backed by Serious Scale
Your Meta Ads are supported by a team specialising in creative strategy, audience growth, AI-driven optimisation and performance reporting. Thousands of campaigns and years of platform learning help us make better decisions, faster.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Mitch Dollan
Paid Social Director
14+ years
of paid media experience
1,000+
clients supported across Australia and beyond
10,000+
campaigns managed by our specialist teams
Client Testimonials
Real Client Stories, Measurable Paid Media Results
See how Australian businesses have worked with OMG to improve clarity, performance and confidence across their paid media campaigns. Real clients. Real outcomes. No agency-crafted testimonials.
Meta Ads Experience Across Australian Industries
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we run paid campaigns that drive qualified leads, sales and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About
Meta Advertising
Want to learn more? Here are some of the most common questions we hear day to day.
Meta Ads Manager is the platform used to advertise across Facebook, Instagram, Messenger and the Audience Network from a single account. Campaigns can run across multiple placements, with Meta’s AI optimising delivery based on your objectives. If Facebook is your primary focus, our Facebook Ads service may be the better fit. If you want to leverage the full Meta ecosystem, this is the right page.
There’s no minimum spend, but we generally recommend starting with $3,000–$5,000 per month in media budget. This gives Meta enough data to optimise effectively while providing enough volume for meaningful testing. Your ideal investment depends on your goals, market and competition, which we’ll cover during your free digital strategy session.
Sometimes. Advantage+ can deliver excellent results when campaigns have enough conversion data, strong creative and a clear objective. In other situations, manual campaign structures provide greater control and better performance. We test both approaches and use the one that produces the strongest commercial outcome, rather than defaulting to Meta’s recommendations.
Yes. As a Meta Business Partner, our team has access to platform training, product updates, beta opportunities and dedicated Meta support. Combined with certified specialists and experience managing thousands of campaigns, it helps us stay ahead of platform changes and deliver better results for our clients.
Yes. Reels, Stories, Feed and Messenger all reward different creative. Rather than forcing one ad across every placement, we create and test variations designed for how people actually consume content on each surface, helping campaigns stay fresh and continue improving over time.
We implement the Meta Pixel alongside the Conversions API (server-side tracking), configure meaningful conversion events and use first-party data wherever possible. Combined with independent reporting through Gurulytics, this gives you a clearer picture of what’s genuinely driving leads and sales despite ongoing privacy changes.
Absolutely—but usually as part of a broader strategy. Meta excels at building awareness, educating buyers and remarketing to warm audiences. Combined with channels like Google Ads and LinkedIn, it helps keep your brand visible throughout longer B2B buying journeys.
For some businesses, yes. WhatsApp Ads are designed to start conversations with customers through WhatsApp Business. While adoption in Australia isn’t as high as in Europe or parts of Asia, it can be an effective channel for selected industries, customer support and international campaigns. We’ll recommend it only where it adds genuine commercial value.
Scaling Meta isn’t simply increasing the budget. As campaigns grow, audiences expand, creative fatigues and costs can rise quickly. We scale methodically through creative testing, audience expansion, AI optimisation and careful budget management, helping you grow while protecting efficiency.
Find Out What Meta Ads Could Return
Your free strategy session gives you a clearer view of where Meta Ads can drive growth, what your current campaigns may be missing and what needs to happen before you scale. No guesswork. Just a clearer next step from specialists who manage Meta Ads every day.
No cost, no commitment.
