Digital Marketing For Dentists & Dental Clinics
- The practice down the road isn’t a better dentist. They’re just easier to find.
- Get local SEO and Google Ads that put your practice first when patients search.
- Turn more clicks into booked chairs, not just website traffic.
Your Digital Strategy Starts Here
Claim your free digital marketing strategy valued at $4,000
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Incy Interiors
The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!
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Sheridan
We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy. Thanks to Jazmin, Chantelle and Danny for their attention to detail. I’m excited to see the results of their new strategy and further drive the future of Sheridan to greater success.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
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Huskee
OMG are one of the best agencies out there, especially if you have a more complex niche that you are trying to target and engage. They are extremely transparent, provide…
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Material World
Angelo at Online Marketing Gurus has been extremely responsive to all of our queries and I think OMG has definitely added value to our business this year.
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SoWatt
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business.
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Workscene
It’s been a pleasure working with OMG over the past year! My account manager, Matthew has been very responsive and great to deal with as I look to grow the business in the digital space. They’ve provided great result for both Google Ads and Facebook Ads. Highly recommend OMG! proactive and very pleasant to work with.
Sound Familiar?
Patients Are Searching. But Your Competitors Are The Ones Showing Up.
Dental marketing is more competitive than ever. If your practice isn’t visible, easy to trust and simple to book with, people move on quickly.
Patients Are Searching. But Your Competitors Are the Ones Showing Up.
Most people don’t scroll far when they need a dentist. They choose from the practices they see first in Google Maps and local search. If your Google Business Profile (GBP) and local SEO aren’t working together, your clinic can lose enquiries before people ever reach your website.
You’re Getting Clicks. But Not Bookings.
Clicks don’t pay the bills. Booked patients do. If your ads are bringing people to a slow website, unclear service pages or a booking process that feels too hard, your budget disappears before it becomes revenue. We help turn more of that traffic into real patient enquiries.
AHPRA Compliance and Navigating Marketing Challenges
Dental advertising comes with rules around testimonials, treatment claims and promotional language. That doesn’t mean your marketing has to disappear. We build AHPRA-aware campaigns that help your practice stay visible while keeping the message careful, clear and appropriate.
This Is What a Fully Booked Practice Looks
Like for a Dental Client
Trusted by 1,000+ Clients
In The Last 12-months We Delivered Our Digital Marketing Clients
4.2B+
impressions
1.7B+
website visitors
1.2B+
tracked conversions
$1.5B+
tracked revenue
What We Do For Dental Practices
Six Marketing Services That Bring Patients
to Your Practice
From search to social, you get complete digital marketing services for dentists across every channel when you partner with OMG.
Search Engine Optimisation
We build organic search visibility around the terms your customers use when they are ready to buy.
Pay Per Click (PPC)
Your budget is spread across Search, Shopping, Display AiMax and Performance Max, with every decision based on what the data says.
Paid Social
Facebook, Instagram, TikTok, and LinkedIn. We find the audience most likely to convert and reach them at the right moment.
Web Design & Dev
Shopify, WooCommerce and custom builds. Conversion-focused, mobile-first and built with your campaigns in mind from the start.
Programmatic Ads
Display, video and YouTube ads that put your brand in front of the right people before they even start searching. Targeted, trackable, and built around your commercial goals.
Not sure which online marketing services
are right for your business?
Case Studies
How Dental Practices Get More From Their Marketing
See how OMG helps practices improve local visibility, attract stronger enquiries and turn more website visitors into booked appointments. No vanity metrics, just practical work tied to outcomes you can measure.
How Quality Dental Achieved 190% More Conversions
Quality Dental is an independent and boutique dental surgery located in North Sydney. They’re on a mission to help all their patients optimise their oral health for life.
190%
growth in organic conversions
55%
increase in organic keywords
More Digital Marketing Case Studies
60%
Beauty Point Retirement Resort is a luxury aged care provider, founded by the local, family-owned construction company Cuzeno Builders and Developers.
Beauty Point Retirement Resort
Healthcare
190%
Quality Dental is an independent and boutique dental surgery located in North Sydney. They’re on a mission to help all their patients optimise their oral health for life.
Quality Dental
Healthcare
155%
If you’re looking for frames that suit your taste and budget, 1001 Optical are the optometrists that can satisfy your needs. For the last 25 years, 1001 Optical has served as the optical store of choice for local communities. With locations in Sydney and Melbourne, the optometry experts offer sleek and stylish designer glasses or…
1001 Optical
Healthcare
Why Choose Us?
What Makes OMG Different From Other Dental Marketing Agencies
Dental marketing should give you more than just traffic. It should show you which channels are bringing in enquiries, which treatments are
gaining momentum and where your next patients are coming from.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Google Agency Premier Partner
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Microsoft Agency Premier Partner
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Meta Agency Premier Partner
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Pinterest Agency Premier Partner
Three Things Other Agencies Can’t Replicate
14+ Years of Tested Digital Marketing Experience
14 years. Thousands of campaigns. We have seen the wasted ad spend, slow websites and clever tactics that convert nothing. Our recommendations are built on what we have tested, measured and refined across competitive markets.
Gurulytics: Live Reporting, Not Monthly Surprises
You should never have to wonder what your marketing is doing. Gurulytics shows enquiries, bookings, ROI and channel performance in one place, so you can connect your spend to the patients coming through your doors.
The TLC framework: built for growth that’s custom-built for you
Technical, Links, Content. Three pillars that come together in one proven methodology, refined across over 1,000 Australian businesses. It’s the same framework that won OMG the #1 SEO agency at the Global Agency Awards 2025 and the reason our dental clients keep ranking long after the campaign matures.
Meet the Digital Marketing Team
Your Dedicated Digital Marketing Agency for Dentists
Most agencies assign whoever is available. OMG assigns the specialists your practice actually needs.
The People You’ll Actually Be Working With
You’ll have a dedicated team, not a rotating door of account managers. They’ll know your goals, your market and your business. And you’ll always know exactly what they’re working on.
David Moorcroft
Head of Paid
Mike Lee
Head of SEO
Joakim Stathopoulos
SEO Director
Sophie Chugg
Paid Media Account Director
Gemma Dolby
SEO Manager
1,000+
Clients monthly
200+
Digital Marketing Specialists Globally
60+
Global industry awards
150+
Industries
Client Testimonials
Trusted by Dental Teams That Expect More
Hear from clients who came to OMG for clearer reporting, stronger enquiries and marketing that connects back to booked appointments.
Trusted by Dental Teams That Expect More
Dental practices across Australia trust OMG with their digital marketing campaigns. From Orthodontists to dental technicians, if local or national you can trust that we have the experience and expertise to deliver consistent new customers to your practice each and every month.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Frequently Asked Digital Marketing Questions
It depends on your location, competition and goals. A local clinic and a multi-location practice will not need the same spend, especially if you are targeting different treatments or suburbs. We shape your digital marketing for dentists around where you are now, what you want more of and how competitive your area is.
AI tools and freelancers can help with individual tasks, but they rarely give you the full picture. Growing practices need SEO, PPC, CRO, content, web strategy and compliance-aware messaging working together. As a digital marketing agency for dentists, OMG keeps every channel focused on better enquiries and more booked appointments.
Yes, but dental advertising needs careful handling. Testimonials, treatment claims, promotional language and before-and-after style messaging can all create risk if they’re not managed properly. Our online marketing for dentists keeps your message visible, clear and AHPRA-aware.
Yes. Your Google Business Profile helps your practice appear in Google Maps and local search when nearby patients are ready to book. It also gives people quick access to your opening hours, reviews, directions and website. Without it, even strong online marketing for dental clinics can miss local enquiries.
A lot. Your website is often the first impression a patient gets of your practice, and people make decisions quickly. Slow load times, unclear treatment pages or a clunky booking process can quietly send them elsewhere. Strong web marketing for dentists helps patients understand what you offer, trust your team and take the next step.
Reviews can shape whether someone books with you or keeps comparing. They give people a quick sense of trust, service quality and patient experience before they speak to your team. They also support local visibility when paired with dentistry digital marketing across your Google Business Profile, local SEO and website.
Ready to Help More Patients Find You?
Book a free strategy session with OMG to see what’s holding your practice back online. No pressure, no vague advice, just a clearer view of where you stand and what it could take to bring more patients through the door.
