ChatGPT Ads are live in Australia. Most of your competitors don’t know yet.
- Get the first-mover advantage on an advertising platform that’s here to stay.
- Reach high-intent buyers by targeting the questions they’re already asking.
- Launch with a team that’s already running ChatGPT Ads and has the playbook ready.
Book a 15-min ChatGPT Ads call
We’ll walk through the platform, recommend a starting budget, and show you what ChatGPT Ads is all about
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Bedworks
Thanks guys! Couldn’t be happier. OMG are amazing at PPC.
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Mavi Jeans
Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.
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RedSeed
We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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Astra Limousines
OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.
Why Early Adopters Win
A New Way To Reach Buyers
The Window Is Open. It Won’t Stay That Way.
Every new ad platform starts the same way: fewer advertisers, lower competition and cheaper access to buyers. As more brands enter ChatGPT Ads, costs will rise and early advantages will disappear.
You’re Reaching Buyers Earlier In Their Decision
People don’t just search on ChatGPT – they explain what they’re trying to achieve, compare options and ask for recommendations. That gives advertisers richer context than traditional search and the chance to influence decisions much earlier.
While Most Brands Are Still Waiting, Get In First
While over 800,000 Australians already use ChatGPT, most businesses haven’t tested advertising on the platform yet. The brands learning how it works today will be in a much stronger position when competition inevitably increases.
What We Manage
Campaigns Built for How ChatGPT Thinks
ChatGPT Ads runs on the pay-per-click logic you already know, with one difference: it picks ads based on what someone is talking about, not what they typed. We build the campaigns around that, not the Google playbook on a different platform.
Campaigns Built for How ChatGPT Thinks
ChatGPT’s auction is not Google’s auction. The buying logic is the same, but the four signals it weighs are different: relevance, click likelihood, conversion likelihood, and how well your ad fits the live conversation. We structure bids and topic sets around those four, not Google’s.
Targeting What People Say, Not What They Search For
No keywords. You describe the topics, services and customer problems you want to appear for, and ChatGPT matches your ads to live conversations. We build your topic list from real category research and the same buyer data feeding your search campaigns.
Tracking That Holds Up When Browsers Block It
Browsers block pixels. We run two tracking methods in parallel: a pixel on your site, plus a direct feed from your server that catches what the pixel misses. Form fills, purchases, appointment bookings, subscriptions and sign-ups all traced through to revenue in Gurulytics, alongside Google Ads, Meta and SEO.
Best-fit verticals for ChatGPT Ads
Strongest Fit
- Enterprise software & SaaS
- B2B services
- Consulting & professional services
- Premium ecommerce (high AOV)
Strong Fit
- Higher education & training
- Online retail
- Property & construction
- Automotive & lifestyle
Not Suitable
- Adult content
- Alcohol & tobacco
- Gambling
- Financial services
- Politics
- Healthcare & Legal services
There’s a short window where a new ad channel is cheap,
uncrowded, and full of buyers.
How It Works
Building Campaigns Around Conversation
ChatGPT Ads work differently to traditional PPC. Here’s how we build campaigns around conversational intent,
optimise performance and turn early learnings into long-term growth.
Everything starts with understanding your audience. We define your ideal customer, the problems they’re trying to solve and the conversations they’re already having. From there, we build audience signals and context hints that help ChatGPT understand when your ads are most relevant.
ChatGPT Ads aren’t driven by keywords alone. We develop context hints, ad creative and campaign structures designed for conversational intent, then launch tests to identify which audiences, messaging and approaches generate the strongest performance.
ChatGPT Ads are still in their early days, which means the best campaigns are built through continuous testing. We refine bids, context hints, creative and targeting as new insights emerge, helping your campaigns improve alongside the platform itself.
Trusted by 1,000+ Clients
Ecommerce, financial services, real estate, healthcare, professional services, education, automotive. We have managed PPC
campaigns across every major industry in Australia. When we build your channel mix, we draw on
benchmarks from campaigns already run in your market.
In The Last 12-months We Delivered Our Google Ads Clients
6.6M+
website visitors
3.1M+
tracked conversions
$44M+
tracked revenue
Case Studies
See How We’ve Helped Businesses Move First
These case studies show how OMG helps businesses identify new opportunities, test emerging channels and turn early
adoption into long-term growth. The platforms change. The approach to finding an advantage doesn’t.
ELK’s Multi-Platform Advertising Success Story
Founded in Melbourne in 2004 by Marnie Goding and Adam Koniaras, ELK is a pioneer in Australian independent design. Championing a philosophy of conscious fashion, ELK positions itself as a movement rather than just a brand. With each authentic design, ELK tells a story of thoughtful craftsmanship and sustainable practices, setting a new standard for…
45:1
Return on ad spend for
PPC ads
78%
Increased paid conversion rate
More Paid Media Case Studies
41%
Kleva Range offers a diverse array of innovative home and lifestyle products. With a reputation for high-quality items designed to simplify everyday tasks, Kleva Range provides customers with products that deliver practical solutions to common problems. The company sought to boost its online sales and visibility, particularly for its unique products, often new to the…
Kleva Range
Retail & E-Commerce
320%
Hello Molly, a global online fashion retailer, partnered with OMG and Mindarc to fix poor search visibility and PPC ROI. Through technical SEO, data-driven PPC and strategic link building, we doubled online sales in 18 months, lifting search visibility 347% and PPC ROI from 2:1 to 6:1. About Hello Molly Hello Molly is one of Australia’s…
Hello Molly
Retail & E-Commerce
190%
Since 1999, Vet Shop Australia has supported pet owners in Australia and across the world. There’s a reason they’re a well-loved brand. They’re proudly Australian owned and operated, with a team that simply loves animals.
Vet Shop Australia
Retail & E-Commerce
100%
Rockmans is an Australian fashion retailer part of the Noni B Group. With 85 years in the business and 300 stores Australia-wide, Rockmans has grown to become an iconic brand for Australian women.
Rockmans
Retail & E-Commerce
20:1
Beme is a passionate Aussie brand providing fun, affordable, and high-quality fashion for plus-sized women. They offer outfits for every occasion, whether it’s casual work wear, comfortable sleepwear, or holiday-ready swim wear. The aim is to create styles that make their customers look and feel great.
Beme
Retail & E-Commerce
77%
Bedworks is Australia’s leading retailer of beds and bedroom furniture. Since opening their first store on Parramatta Road, Sydney, in 2005 — they’ve continually grown the business with the simple approach of always going above and beyond for their customers. Thousands of Aussies turn to Bedworks exactly because of this fantastic service. Plus, they can…
Bedworks
Retail & E-Commerce
Why Choose Us?
Why OMG Is Uniquely Positioned To Manage Your ChatGPT Ads
Most agencies are still learning what ChatGPT Ads can do. We’ve spent 14+ years helping businesses adapt to every major
shift in paid media. Backed by dedicated specialists across strategy, creative, tracking and analytics, we’re already applying those
learnings to this next generation of advertising.
We Partner with the Best
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Google Premier Partner
#1 PPC agency for international growth awarded by Google
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Microsoft Premier Partner
Bing and Microsoft agency partner premier agency top 5
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ChatGPT Agency partner
ChatGPT agency partner first to launch in Australia
Three Things That Give You More Control
Gurulytics: One honest view of every paid channel.
Every platform flatters itself in its own reporting. Gurulytics connects them all and shows you what each channel cost, what it returned, and what to do with the budget next. Most businesses running paid media across multiple platforms have never seen this before.
Best Use of AI in PPC, applied to your ChatGPT account from day one.
We started running ChatGPT Ads while most agencies were still asking what they were. The 2025 APAC Search Awards Best Use of AI in PPC went to the AI-led PPC frameworks we now apply to ChatGPT campaigns. Years of being early on Performance Max, Advantage+, TikTok Spark and Microsoft Ads compound into the playbook your account inherits.
You’re not buying a keyword. You’re buying a customer who’s already explained why they’ll convert.
Search advertising captured queries. ChatGPT captures intent states. Users now explain their full context, not just keywords.
Meet the ChatGPT Ads Team
Early Mover Specialists. Proven Paid Media Experts.
Every Channel Covered. One Team Coordinating All of It.
Every OMG client works with specialists who built the AI-led PPC frameworks that won the 2025 APAC Search Awards, applied now to your ChatGPT campaigns and connected to the rest of your paid media.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Andrew Sutton
Paid Search Manager
Jamie Swanson
Paid Media Manager
1,000+
Clients monthly
100+
PPC specialists
60+
Global industry awards
150+
Industries
Client Testimonials
What OMG Paid Media Clients Actually Say
Here is what clients say after they can finally see where their paid spend is going.
High-Performance PPC Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we run paid campaigns that drive qualified leads, sales and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Chat GPT FAQs
Want to learn more? Here are some of the most common questions we hear day to day.
Yes. ChatGPT Ads is live to Australian advertisers via OpenAI’s self-serve platform. Ads appear inside ChatGPT Free and Go tier conversations. Australia is one of OpenAI’s named priority markets, and AU adoption is roughly double what it was a year ago.
It is a pay-per-click model: you pay when someone clicks your ad, similar to Google Ads. The auction weighs your bid against ad relevance, predicted click likelihood, predicted conversion likelihood and how well your ad fits the live conversation. There is no $50K minimum, which previously kept the platform out of reach for mid-market advertisers.
Yes. ChatGPT Ads supports a tracking pixel and a server-side conversion API, similar to Meta. Standard events cover the conversions that matter to most businesses: form submissions, purchases, appointment bookings, subscriptions and registrations. We set these up against your real conversion definitions and reconcile them in Gurulytics alongside the rest of your paid media.
High-consideration purchases with longer sales cycles win biggest: enterprise software, B2B SaaS, professional services, consulting, agencies and education. The richer the conversation, the more precisely we can target. Categories where buyers research deeply before buying are where the conversation-based auction pays off.
You do not bid on keywords. You describe topics, services, use cases and customer pain points, and the platform matches your ads to live conversation context. It sits between Google’s intent model and Meta’s audience model. We build those topic frameworks from your category research and refine them weekly based on what is actually converting.
Standard onboarding is 7 to 10 days from sign-off: account setup, pixel install, conversion tracking, campaign build and creative approval. The earlier you launch, the longer your account benefits from the period when the auction is uncrowded and CPCs are lower than they will be in six months.
Google captures stated intent at the moment of a query. Meta captures interest and behaviour at the moment of a scroll. ChatGPT captures explained context across an entire conversation: the buyer’s situation, constraints, alternatives and reasoning. The targeting and creative are different because the auction is different, but the buyers it reaches are the ones who have already done their research.
We charge a management fee based on the scope of work, not a percentage of what you spend. A percentage model creates an incentive to increase your budget rather than improve your return. We have multiple options for our clients to provide flexibility – a no-obligation 15 minute chat will help us to define this together.
The math is simple.
Get in early and pay less for better buyers. Or wait and pay a premium to compete for the same audience.
Book a 15-min strategy call and we’ll walk through your category, recommend a starting budget, and show you the campaign structure we’d build.
