Pinterest Advertising That Turns Boards Into Purchases
- On Pinterest, a saved pin is a purchase being planned weeks before the buy.
- Get Pinterest Ads built by a team that treats it like a buying channel, not a social one.
- Turn early inspiration into measurable revenue.
Your Pinterest Strategy Starts Here
Get a free audit & strategy valued at $4,000
-
Koorong
Been working with OMG for SEM and Social, and our business has seen measurable growth across social media and PPC.
-
NZ Health Food Company
The Online Marketing Gurus have been providing our business with Social Media Advertising resulting in a big increase in sales.
-
Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
-
Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
-
Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
-
Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
-
T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
Social Media Creatives That Convert
What We Do
Pinterest Ads Managed Around Discovery, Planning and Results
Pinterest reaches people differently to every other paid platform. Buyers come to discover ideas, compare options and plan future purchases. We build Pinterest campaigns around how people actually use the platform, combining audience strategy, creative and measurement to influence decisions before they’re ready to buy.
Reach Buyers While They’re Still Planning
Pinterest gives brands a rare opportunity to influence decisions before customers start searching elsewhere. We build audience strategies around planning behaviour, interests, keywords and first-party data to put your brand in front of buyers earlier.
Creative Built For Pinterest Ads
Pinterest isn’t about interrupting people – it’s about inspiring them. We create ad creative designed for how people discover, save and compare products on Pinterest, helping your brand earn attention while buyers are still planning.
Strategy Built For Long-Term Growth
Unlike most social platforms, Pins continue driving traffic long after they’re published. We combine campaign strategy, continuous optimisation and tracking through Gurulytics to maximise both immediate performance and long-term business growth.
Want to know which paid social channel
deserves your next dollar?
Case Studies
See How We’ve Helped Brands Unlock Untapped Growth
These case studies show how OMG helps businesses uncover overlooked opportunities, reach customers earlier in their buying journey and turn emerging channels into measurable business growth.
ELK’s Multi-Platform Advertising Success Story
Founded in Melbourne in 2004 by Marnie Goding and Adam Koniaras, ELK is a pioneer in Australian independent design. Championing a philosophy of conscious fashion, ELK positions itself as a movement rather than just a brand. With each authentic design, ELK tells a story of thoughtful craftsmanship and sustainable practices, setting a new standard for…
28/1
return on ad spend for social ads
45/1
return on ad spend for PPC ads
More Paid Social Case Studies
170%
Archie Rose Distilling Co. is a Sydney-based distillery renowned for its gin, vodka and whisky. Established in 2014, they’re the first independent distillery of craft spirits in Sydney since 1853. Their handcrafted and artisanal approach focuses on the experience. Craft spirit enthusiasts can visit the distillery, sip beverages in an atmospheric bar and tour the…
Archie Rose Distillery
Food & Beverage
25:1
With over 40 years of experience designing contemporary, stylish and quality clothing for men and women, Oxford is an iconic Australian brand with a focus on ethical and sustainable practices. Recognising the impact that the fashion industry can have on the environment, the Australian clothing brand is dedicated to trading ethically whilst making beautiful, meaningful…
Oxford Shop
Retail & E-Commerce
160%
Founded in Melbourne in 2004 by Marnie Goding and Adam Koniaras, ELK is a pioneer in Australian independent design. Championing a philosophy of conscious fashion, ELK positions itself as a movement rather than just a brand. With each authentic design, ELK tells a story of thoughtful craftsmanship and sustainable practices, setting a new standard for…
Elk
Retail & E-Commerce
30:1
Located in Brisbane, this Australian activewear and supplement brand has become a well-recognised and respected brand coming within the health and fitness industry. Devoted to offering quality products and services to their very loyal community, this home-grown Australian brand has reached new heights, aiming to expand bigger and better in the coming years.
NDA Client
Retail & E-Commerce
20:1
Beme is a passionate Aussie brand providing fun, affordable, and high-quality fashion for plus-sized women. They offer outfits for every occasion, whether it’s casual work wear, comfortable sleepwear, or holiday-ready swim wear. The aim is to create styles that make their customers look and feel great.
Beme
Retail & E-Commerce
500%
In a mission to provide clean drinking water to the world, My Water Filter, located in Western Australia, sells water filters and water filter cartridges to Australian consumers to purify Australian water sources. that are compromised with either bore water or recycled water
My Water Filter
Retail & E-Commerce
Trusted by 1000+ Clients
Ecommerce, fashion, food and beverage, financial services, real estate, healthcare, professional services.
We have managed social media campaigns across every major category in Australia. When we build your strategy,
we draw on benchmarks from campaigns already run in your market.
In The Last 12-Months We Delivered Our Paid Social Clients
72M+
website visitors
46M+
tracked conversions
$278M+
tracked revenue
How It Works
From First Pin To Long-Term Growth on Pinterest
No black box. No vague deliverables. Here’s exactly what happens when you reach out,
from day one to measurable revenue growth.
We assess whether Pinterest fits your products, audience and buying journey, identifying where the platform can influence customers before they’re ready to purchase.
We implement the Pinterest Tag, review attribution and ensure campaign data is connected to your wider reporting from day one.
We define your audiences, keywords, creative approach and campaign structure around how people discover, save and compare on Pinterest.
From Shopping Ads and video to standard Pins, we build campaigns around your objectives, with creative designed to inspire action rather than interrupt it.
Campaigns launch with controlled budgets, clear measurement and structured testing, so we learn quickly while protecting your investment.
We analyse which audiences, keywords, creatives and products are driving saves, clicks and sales, using those insights to guide the next round of optimisation.
Budget is shifted away from underperforming audiences, creatives and keywords, while stronger performers receive more investment.
We continuously test new creative, audiences and campaign structures to improve efficiency and uncover new growth opportunities.
See Pinterest alongside every other paid channel in Gurulytics, with a clear view of performance, leads, sales and business impact.
As campaigns mature, we identify new audiences, seasonal opportunities and creative directions to keep your Pinterest strategy growing over time.
*Timelines may vary depending on your industry, campaign scope, tracking setup, account history, approval requirements and available performance data.
Why Choose Us?
What Makes OMG Different From Other Pinterest Ads Agencies
Pinterest Ads should not be treated like a creative guessing game. It needs strategy, testing, tracking and people who know how to turn attention into action.
We Partner with the Best
-
Meta Premier Partner
Top 3% Meta Agency
Partner -
Pinterest Premier Partner
Top 3% Pinterest Agency
Partner -
Tiktok Premier Partner
Top 3% Tiktok Agency
Partner -
LinkedIn Premier Partner
LinkedIn Marketing Agency
Partner
Three Things Our Competitors Can’t Replicate
Gurulytics: One Honest View of Every Paid Channel
You should not have to wait until the end of the month to know where your budget went. Gurulytics gives you a clearer view of spend, conversions, CPA, ROAS and revenue, so every decision is easier to understand.
14 Years Of Finding The Next Growth Opportunity
We’ve helped businesses adapt through every major shift in paid media. Pinterest is another opportunity to reach buyers earlier, before competitors catch on.
Specialists In Emerging Paid Media Channels
From Google Shopping and Meta to TikTok and ChatGPT Ads, we help brands identify new opportunities before they become crowded.
Meet the Pinterest Ads Team
Pinterest Ads Specialists Who Understand How Buyers Plan
Every OMG client works with specialists who manage Pinterest as the visual search engine it actually is, and who connect that activity to what the business is returning.
Built by Paid Media Specialists, Backed by Serious Scale
Your Pinterest campaigns are supported by specialists who understand paid social, creative performance, reporting and optimisation. You get a team that explains the work clearly and keeps every decision tied to measurable outcomes.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Mitch Dollan
Paid Social Director
14+ years
of paid media experience
1,000+
clients supported across Australia and beyond
10,000+
campaigns managed by our specialist teams
Client Testimonials
What OMG Paid Social Media Clients Actually Say
Here is what clients say after they can finally see what their social spend is producing.
High-Performance PPC Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we run paid campaigns that drive qualified leads, sales and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About
Pinterest Ads
Want to learn more? Here are some of the most common questions we hear day to day.
Larger than most marketers assume, and growing. Pinterest reaches an audience that overlaps significantly with high-intent ecommerce buyers, particularly in home and renovation, beauty, fashion, food, travel and weddings. It is not a replacement for Meta or Google, but as part of a mix it reaches buyers in a window the others miss.
Less than for consumer categories, but yes for specific cases. Professional services, financial services, education and B2B SaaS with a visual product (dashboards, design tools, software interfaces) can perform on Pinterest, particularly for top-of-funnel awareness and lead generation. We test it where it makes sense and tell you honestly when it does not.
Organic Pinterest is the long game of building a board presence and ranking pins for search terms over months. Paid Pinterest is promoted pins that reach the same intent-driven audiences immediately. The two work best together, but if you are starting from zero and need results this quarter, paid is the faster path.
Yes. Our creative team produces standard pins, video pins, idea pins, carousel pins and shopping pins built for how Pinterest users actually browse. Vertical format, clear value proposition by the second visual element, and creative built to survive a year on the platform rather than a week.
Pinterest’s planning window is its strength and its measurement challenge. A pin saved today might convert in six weeks. We capture this through Pinterest tag with enhanced match, view-through and click-through windows extended to match real buying cycles, and reconciliation with GA4 inside Gurulytics so the eventual conversion shows up against the Pinterest dollar that started it.
Pinterest’s official partner programme is more limited in Australia than Google’s or Meta’s. We hold direct relationships with Pinterest’s regional team and access the platform’s beta features and account support where available. The right question is not the badge, it is whether the agency knows how to use Pinterest’s intent data, and we do.
There is no hard floor, but below roughly $1,000 per month the data thins out and reach becomes unreliable. For most businesses, $1,500 to $3,000 per month is where Pinterest starts producing dependable, improvable results. The free strategy tells you what is realistic for your category.
Find Out What Pinterest Ads Could Return
Your Pinterest Ads review is included in a digital strategy worth $4,000 at no cost. We review whether your campaigns are catching the planning window, how your pin formats match the decision stage, how your tracking is set up, and what a properly built Pinterest account would return.
No cost, no commitment.
