The Agency That Makes Digital Growth Less Mysterious
Sceptical about marketing agencies? We don’t blame you. You’ve probably been promised the world in a dazzling pitch deck, only to end up with a high invoice and a low conversion rate. We built Online Marketing Gurus as the antidote to that exact frustration. We’ve spent 14 years figuring out what works in digital, so you don’t have to.
The Number Behind OMG
$1.5B+
Revenue generated for our clients
(last 12 months)
1,000+
Businesses scaled since 2012
200+
Specialists across six offices
60+
Industry awards over 14 years
Our Story
No Interest in Staying Small
What started in 2012 as a two-person Sydney agency is now 200+ specialists across 6 offices, working with brands that need sharper strategy,
cleaner data and results that hold up when the boardroom scrutinises.
When I founded OMG in 2012, too many businesses were being asked to trust black-box reports, lock-in contracts and metrics that looked good until revenue asked a few hard questions. We thought clients deserved better. Clear strategy. Commercial accountability. Specialists who could explain the work without pulling up jargon cards. 14 years later, that belief has scaled into 200+ specialists, six offices, a proprietary reporting tech and more than $1B in revenue generated for clients. The tools may have changed, but the standard has not. If we cannot show you what’s working, what’s not and what to do next, we have not done the job properly.”
Co-Founder & CEO
14 years of milestones
Since 2012, Online Marketing Gurus has scaled the same way we help clients scale: better systems,
better specialists and fewer expensive guesses.
2012
OMG founded in Sydney
Andrew Raso starts the agency with one stubborn idea:
measure marketing in revenue
2015
Melbourne office opens
VIC-based account leadership joins the team
50+ specialists
Crossing the half-century team mark
2020
US office opens
Dallas, Texas presence launches (US client coverage)
UAE office opens
Dubai presence launches (MENA strategy and coverage)
2021
Singapore office opens
APAC HQ established (Regional account leadership)
Meta Business Partner
Highest-tier Meta partnership achieved
2022
Google Premier Partner
Top 3% of agencies globally (Google’s highest partner tier)
Gurulytics v1 launched
Client dashboard goes live (the first version of OMG’s proprietary reporting platform)
200+ specialists
Crossing the 200-Guru mark across SEO, PPC, social, creative, web & ops
2024
Google International Growth Award 2024
Won at the Google Agency Excellence Awards, recognised as the #1 agency for international growth. Also shortlisted for Media Unification
$761M+ client revenue generated
Lifetime client revenue crosses the $761M mark
500+ Google reviews
Becomes the most-reviewed digital marketing agency in Australia
40+ industry awards (cumulative)
Awards stack crosses 40: Smart50, BRW Fast Starters, Australian Business Award for Business Excellence and more
2025
#1 SEO Agency, Global Agency Awards
Recognised as the world’s top SEO agency at the 2025 Global Agency Awards
Gurulytics v2 launched
OMG Gurulytics mobile app launches; Google Ads & Meta reporting added.
Never Not Building podcast launches
Andrew Raso’s podcast reaches top-10 marketing podcast on Spotify globally within 12 months
Senior leadership scales for global growth
Jazmine Green promoted to Global Head of SEO · Dr Rich Lane appointed Chief Technology Officer (new hire) · JP MacCormick appointed Chief Marketing Officer (new hire) · Ryan Alborough appointed General Manager, UAE & USA (new hire) a leadership team built to drive the next phase of global expansion.
2026
1,000+ clients milestone
Lifetime client count crosses 1,000 businesses globally
630+ Google reviews
Most-reviewed digital marketing agency in market
60+ industry awards (cumulative)
Awards stack crosses 60 across SEO, PPC and creative
Gurulytics v3 launched
Project and task management built in · ChatGPT Ads, TikTok, LinkedIn & Pinterest reporting added: full-platform paid + organic visibility
OMG Lead Scorer launched
AI-led lead qualification: purpose-built for service businesses and sales-led teams
ChatGPT Ads Campaign Builder launched
First-to-market campaign tooling for the new ChatGPT Ads ecosystem
OMG Academy launches
Separate OMG-owned training arm for business leaders, with full access to staff.
14-year anniversary
Fourteen years of compounding what actually works.
What will 2027 look like with us
in your corner?
Official Platform Partnerships
Our Insider Access
(and the unfair leverage it gives you)
While competitors are reading blogs about a new platform feature rolling out next quarter, our clients have usually been testing it for months.
Our elite tier status with 7 dominant ad and martech platforms gives you beta access, training, premium support and
credit lines we pass through to client campaigns. Talk about friends in high places.
Google Premier Partner
(Top 3% globally)
Achieved 2023
– Dedicated Meta team, weekly platform updates and bug escalation
– Beta access to Advantage+ Shopping, ASC and new creative formats
– Co-funded test budgets on selected campaigns
– Audience Network and Conversions API training as standard
Meta Business Partner (Highest tier)
Achieved 2021
– Dedicated Meta team, weekly platform updates and bug escalation
– Beta access to Advantage+ Shopping, ASC and new creative formats
– Co-funded test budgets on selected campaigns
– Audience Network and Conversions API training as standard
OpenAI Business Partner (Business Partner)
First-mover to ChatGPT Ads
– Early access to ChatGPT Ads, AI search placements and GPT marketing tooling
– OMG-built ChatGPT Ads Campaign Builder (our own first-party tool)
– Direct OpenAI rep for testing, beta enrolment and best-practice sharing
– Training pipeline that gets OMG specialists certified ahead of the market
SEMRush Agency Partner (Agency Partner)
SEO + SEM tooling at agency scale
– Enterprise-tier SEMRush licences passed to OMG-managed campaigns
– Dedicated SEMRush success team and integration support
– Advanced features: AI Overviews tracking, position tracking, backlink audits
– Training and certification budget for the full SEO team
Microsoft Ads
(Elite Agency Partner)
Lower-cost reach beyond Google
– Dedicated Microsoft Ads strategists with direct rep access
– LinkedIn profile targeting (job title, industry, company) inside search campaigns
– Microsoft Audience Network for native placements across MSN, Outlook and Edge
– Beta feature access and credit support for qualifying partner clients
TikTok Agency Partner (Agency Partner)
Platform-native paid social
– Dedicated TikTok team and creative consultations
– Spark Ads, TopView and Branded Effects early access
– Co-funded creative testing budgets on selected campaigns
– Algorithm and creative training direct from TikTok specialists
Pinterest Preferred Agency (Preferred Agency)
High-intent shopping audiences
– Dedicated Pinterest team and advanced audience targeting
– Idea Pins, Premiere Spotlight and Catalog Ads early access
– Strong for ecom, home, beauty, lifestyle and travel
– Co-funded creative production for select campaigns
Shopify Development Partner
Wider partner network
– Klaviyo certified for ecom lifecycle email automation
– Shopify Plus partner for eCommerce development and migrations
– Ahrefs, Looker Studio and GA4 enterprise tooling
Klaviyo Partner
Lifecycle email & SMS that scales
– Advanced flow builds: welcome, abandonment, post-purchase, win-back
– Segmentation and predictive analytics for repeat revenue
– Deliverability audits and A/B testing built in
Partnerships Aren’t Credentials.
They’re Capability.
We don’t collect platform badges to decorate our website. We treat them as structural leverage your campaigns wouldn’t otherwise have.
For your budget, that translates to first-look betas, pristine tracking data, priority media credits,
and the kind of rep relationships that solve problems long before they become reports.
Beta access first
Test relevant platform features before the rest of the market turns them into a LinkedIn hot take.
Direct platform reps
Dedicated support gives us faster answers, cleaner escalations and fewer “we’ll get back to you” loops.
Certified specialists
Platform-trained specialists manage your campaigns, apply the right tools and optimise based on what each channel is built to do.
How We Work
Your Growth Strategy in Five Steps
Discovery
We get to know your business
It starts with a conversation. On your discovery call we learn your goals, your customers, and what success actually looks like for you. There are no cookie-cutter templates here, everything we recommend is shaped around your business, backed by 14 years of digital marketing experience.
What you can expect
A genuine conversation about your business and goals, and a tailored recommendation, not a generic pitch.
Research
We study your market and customers
We dig deep into your industry, your ideal customers, and how they browse, search and buy. Using leading industry tools alongside our own proprietary technology, Gurulytics, and everything we’ve learned across hundreds of campaigns, we pinpoint where your best customers spend their time, then shape your approach around the formats we already know perform.
What you can expect
A clear picture of who your customers are, where to reach them, and what will make them choose you.
Recommendation
We build your plan and split your budget wisely
You receive a clear plan showing which channels to use and how your budget is split across them, designed to avoid wasted spend and get results from launch, not months down the track. Every decision is grounded in proven performance and creative best practice. And where SEO is part of the mix, we apply our proven, Technical, Links and Content framework.
What you can expect
A straightforward channel and budget plan you can understand, built to make every dollar work harder.
Foundations
We set up accurate tracking before launch
Before anything goes live, we make sure the plumbing behind your marketing is solid. That means tracking every result accurately, keeping your product information clean and up to date, and serving ads that adapt to each person who sees them. The simple truth: better data means better results, so the platforms work smarter and trusted reporting.
What you can expect
Confidence that every result is measured properly, and reporting you can actually rely on.
The Guru Growth Loop
The Growth Loop, we never stand still
Great marketing is never ‘set and forget’. Our Guru Growth Loop keeps you ahead of the curve, continuously moving budget, creative and placements toward whatever is performing best in real time. It follows a simple 70/20/10 rhythm: 70% goes to what we know works, 20% to sharpening and testing within those channels, and 10% to smart new bets.
What you can expect
A partner who is always testing, optimising and improving, so your results compound over time.
How We Demystify SEO Growth: The TLC Framework
Technical
The foundations that decide whether your site can compete. Site speed, structure, indexation, schema, internal linking and the behind-the-scenes work that makes search engines play nicely.
Links
Authority built properly. Digital PR, editorial DR60+ Australian publications and relevant link signals that strengthen your brand without the dodgy shortcuts Google hates.
Content
We build content that ranks, earns trust and answers what buyers need to know before they move. Think topical authority, AI-search-ready briefs and commercial-intent keyword strategies.
Proprietary AI reporting tool exclusive to clients
Gurulytics: Your real-time growth dashboard
We believe the end-of-month PDF is just retroactive damage control. OMG is the only agency in Australia providing a live look under the hood 24/7. Gurulytics pulls your cross-channel data into one unified dashboard for instant visibility into conversions, live search positioning and commercial pipeline. If a campaign is crushing it, you see it instantly. If something needs tweaking, we’re already on it. Total, unapologetic accountability.
What We Stand for
6 Things We Get Right Before We Ever Touch Your Budget.
Bad agency experiences usually start the same way: vague reporting, junior handovers and a suspicious amount of confidence for very little evidence. So we built OMG around the things clients should have been getting all along.
Real numbers, not vanity
If it cannot be tied to revenue, pipeline or commercial movement, it doesn’t get dressed up as a win.
Specialists on every account
Your strategy is led by people who know the channel, not generalists reading from yesterday’s playbook. Our 200+ Gurus are channel-deep, not channel-broad.
Campaigns built around you
We keep the focus on performance and fit, with options that reflect where your business is now and where it needs to go. That’s why 94% of clients stay 18+ months.
100% media transparency
You own your ad accounts. Your spend goes directly to the platforms. We never mark it up.
Six global offices
Built in Sydney, backed by teams across six offices, with the coverage to keep campaigns moving across time zones. 24-hour campaigns get 24-hour eyes.
AI steered by experience
14 years of knowing what works lets us point AI at the right problems. Without that, AI is just faster guesswork.
Meet the Gurus
The Team Running the Show
OMG is led by senior specialists across SEO, PPC, data, creative, technology and delivery,
backed by 200+ specialists who live and breathe digital marketing.
Andrew Raso
Founder & CEO
Danny Andrawes
Chief Executive Officer
Simon Hancock
Chief Customer Officer
Dr. Rich Lane
Chief Technical Officer
JP MacCormick
Chief Marketing Officer
Farina Weng
Chief Financial Officer
David Moorcroft
Head of Paid
Hayley Crandell
Head of Data & Analytics
Matt Lawson
Head of Strategy
Sophie Chugg
Account Director Paid Media
Mike Lee
Head of SEO
Rahul Chatterjee
Digital Strategy Team Lead
Ahead of the curve
AI is the engine. Fourteen years of knowing what works fuels the advantage.
Bad agency experiences usually start the same way: vague reporting, junior handovers and a suspicious amount of confidence for very little evidence. We build our proprietary tools, to give you more output, and ultimately faster results so you can always be once step ahead of what your competitor is doing.
Never Not Building Podcast
Top-10 marketing podcast on Spotify globally. Andrew Raso
unpacks what’s working in digital with senior leaders,
founders and operators (recorded weekly).
OMG Academy
OMG Academy was built on the same principle of transparency, If you’d rather do the work yourself, you can learn our exact process and commit the time needed to grow your market share.
Ready for digital marketing that finally makes sense?
Get an audit and digital strategy, valued at $4,000. We’ll show you exactly where your digital is leaving money on the table and how to scale your business online across paid, owned and earned channels.