SEO Services Built Around Your Revenue, Not Your Rankings.
- Rankings and reports aren’t the same as leads, revenue and pipeline.
- Get advice from an Australian team of SEO specialists, backed by 14 years and 1,000+ campaigns.
- Diagnose what’s actually holding growth back, then fix what moves the numbers first.
Your SEO Strategy Starts Here
Claim your free 100+ point audit across technical, content and links, valued at $4,000.
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Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
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Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
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Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
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Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Sound Familiar?
Your SEO Numbers Look Fine.
Your Business Doesn’t Feel It.
You’re investing in SEO but cannot tell what it’s returning.
Reports land every month. Rankings, traffic, impressions. But when you ask what SEO is actually contributing to revenue, the room goes quiet.
You’re getting organic traffic. It’s just not converting.
Sessions are up but leads have not moved. Traffic that does not convert is just an expensive way to look busy.
Your SEO campaign looks the same as everyone else’s
Generic keyword lists. AI Content. Templated audits. Backlinks from directories nobody visits. A campaign built without understanding your business is guesswork with a monthly invoice attached.
Evidence-Driven SEO
Built on the TLC Framework: Technical,
Links, Content.
When SEO is underperforming, the problem usually sits in one of three places: the site cannot be read properly, the content
does not match commercial intent, or the business does not have enough authority to compete.
TLC is how OMG finds the gap and fixes it in the right order.
GEO/AI SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
Technical SEO
We fix the foundations that help search engines crawl, understand and rank your website. That includes site architecture, Core Web Vitals, schema, indexation and the technical issues holding performance back.
Enterprise SEO
Built for complex sites, multiple stakeholders and large product or location footprints. We align SEO with commercial priorities and scale wins across thousands of pages.
Lead Gen SEO
SEO engineered for pipeline, not just rankings. We target high-intent commercial keywords, optimise landing pages for conversion, and tie organic traffic back to qualified leads and revenue.
Local SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
International SEO
International SEO Hreflang, country-specific keyword research, subdomain architecture. Across the US, UK, Europe, Asia-Pacific, and UAE.
Link Building
We help build authority with quality backlinks from relevant, trusted sources. No shortcuts, no link farms, no offshore spam. Just link building that is designed to support sustainable organic growth.
Content Marketing SEO
We create search-led copy that speaks to real customers, not just algorithms. Every page is built around search intent, readability and the actions you want visitors to take.
SEO Migration
Website migrations can put rankings, traffic and leads at risk. We plan and manage the SEO details before, during and after launch to help protect visibility through the transition.
B2B SEO
In B2B, you can have SEO that builds traffic or SEO that builds pipeline. We SEO that works through months of buyer research, half of it now on ChatGPT, and shows up in the pipeline rather than just the dashboard.
eCommerce SEO
Ecommerce SEO builds something different: a channel that keeps selling without a cost per click attached, and gets stronger the longer it runs.
White Label SEO
OMG’s white label SEO services give agencies access to experienced SEO specialists, dedicated account management and white-label reporting through Gurulytics, all delivered under your brand.
Digital PR
OMG’s digital PR services help you earn the authority signals that actually move rankings across SEO & LLMs like ChatGPT, Co-Pilot, Perplexity & Gemini.
Not sure where your biggest SEO gap sits?
Case Studies
How Australia’s Leading Brands Grow With OMG
Every case study we publish has a named client, a real timeframe, and a specific number. That is what accountability looks like.
Underneath Calvin Klein’s Digital Success with eCommerce SEO
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
142%
Increase in Organic Revenue
52%
Increase in Organic Traffic
More SEO Case Studies
Real clients, real numbers, real timeframes. When you read these, look for the industry, the problem and the outcome.
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
Retail & E-Commerce
33.5%
Intersport is one of Australia’s leading sports specialty retailers, offering a wide range of footwear, clothing, and equipment from the world’s biggest brands including Nike, Adidas, ASICS, Puma, and New Balance. With over 85 stores nationwide and a growing online presence, Intersport gives everyday Australians access to premium sports gear whether they shop in-store or…
Intersport
320%
Cohen Handler is Australia’s leading property buyer’s agency, with offices in Sydney, Brisbane, Melbourne and Perth. Since 2009, their service is designed to make the real estate process simple, fun and rewarding for the buyer, offering an unprecedented service experience with extraordinary results.
Cohen Handler
Real Estate
124%
T2, a renowned global tea brand, crafts sustainably sourced, flavourful teas that inspire a vibrant tea lifestyle for enthusiasts worldwide. Born and brewed in the heart of Melbourne, T2 takes pride in creating top-quality teas that offer an unforgettable journey with every sip. Their drive for sustainability and innovation has made them a beloved name…
T2
Food & Beverage
1,429%
Located in Victoria, TurmeriX was founded by Errol McClelland after he experienced a serious ankle injury with ongoing inflammation. A friend of Errol’s had heard of turmeric being used in traditional and herbal medicine and suggested he try adding turmeric to his diet. Errol has since made it his goal to share the experience with…
Turmerix
Beauty & Wellness
40%
Sheridan has been creating premium quality home and lifestyle products for 50 years, loved as an icon of distinctly Australian style. Inspired by the unique Australian landscape, they passionately create beautiful Australian living each season, through tonal and textural subtlety for the home. Partnering with OMG to increase site traffic, we devised an integrated SEO…
Sheridan
Retail & E-Commerce
Trusted by 1,000+ Clients
In The Last 12-months We Delivered Our SEO Clients
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$170M+
tracked revenue
How It Works
Your SEO Growth Strategy in Three Steps
No black box. Here is exactly what your SEO campaign in Australia looks like from day one.
We review technical health, keyword performance, competitor gaps and conversion paths across 100+ data points. You get a clear picture of what is actually happening, ranked by what will produce the fastest commercial return.
Core Web Vitals, crawl errors, site architecture, priority pages and on-page optimisation are handled before new content or links move forward. This is the work most agencies skip because it does not show up in a traffic graph.
From there we produce content, build authority through Australian editorial links, and monitor technical health continuously. Gurulytics shows what has moved, what has not, and where the next opportunity sits.
New content for priority SEO keyword targets. Existing content refreshed where organic rankings have stalled.
Earned editorial links from DR60+ Australian and international publications. Every link is documented in Gurulytics.
Content structures and semantic entity mapping that get your business cited in AI-driven search results.
Continuous monitoring. Issues addressed before they affect rankings.
Live Gurulytics data. What has moved, what has not, and where the next opportunity sits.
Why Choose Us?
What Makes OMG Different From Other SEO Agencies
Most SEO agencies look credible on paper. The difference shows up when you ask what the work is actually returning.
Here is what that comparison looks like.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Magento Agency Partner
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Woocommerce Agency Partner
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Wix Agency Partner
Four Things That Give You More Control Over SEO
Gurulytics: See What Is Moving Before the Month Is Over.
Live rankings, organic traffic, conversions and revenue visibility mean you are not waiting for a PDF after the budget is already spent. Most clients come to OMG having never had this level of visibility into their own campaigns.
Number One SEO Agency at the Global Agency Awards 2025.
Being voted the world’s number one SEO agency is the result of 14 years of SEO marketing Australia has never seen replicated. Your strategy starts from what OMG has already learned in your industry, not from a blank page.
100+ Specialists by Discipline.
Fewer Generalist Guesses. Technical SEO, content, links and strategy are handled by people who work in those areas every day. Your technical SEO specialist does not also run your Google Ads. That focus produces results generalist agencies cannot replicate.
AI Directed by Experienced Humans.
OMG specialists use AI across their workflow. What makes the difference is that 14 years of campaign data tells us when to trust the output and when to override it. AI accelerates the work. Specialist judgement determines what is useful.
Meet the SEO Team
100+ SEO Specialists. One Goal.
More Qualified Leads From Organic Search for our clients.
The People You’ll Actually Be Working With
Every OMG client works with specialists who spend every working day on search. They know what changed in the algorithm last week and they bring that to your account every day.
Danny Andrawes
Chief Executive Officer
Mike Lee
Global Head of SEO
Joakim Stathopoulos
SEO Director
Gemma Dolby
SEO Manager
1,000+
Clients monthly
100+
SEO specialists
30+
SEO industry awards
150+
Industries
Client Testimonials
What Our Clients Say About Our SEO Expertise
Our clients say it better than we ever could.
Results-led SEO Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we deliver SEO that drives rankings, traffic and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About SEO Services
Want to learn more? Here are some of the most common questions we hear day to day.
Rankings and traffic are inputs, not outcomes. We connect your SEO campaign to leads generated, revenue from organic search, and cost per acquisition versus paid channels. Gurulytics tracks this in real time so you always have a live answer for your CFO.
At 30 days: audit complete, strategy clear, technical fixes underway. At 90 days: rankings moving, content live. At 180 days: organic traffic growth and revenue attribution visible. If none of those milestones are being hit, the problem is not SEO. It is the agency.
More than ever. Google AI Overviews, ChatGPT, Claude and Perplexity are where a growing share of searches now start. OMG builds GEO and AEO into every SEO campaign so clients own these channels before their competitors realise they need to.
Yes. Organic search consistently delivers some of the highest ROI of any marketing channel. The key is targeting terms with commercial intent. A page ranking for the right SEO marketing term converts at rates competitive with paid search, at a fraction of the ongoing cost.
Check Google Search Console for manual actions. Check whether a recent algorithm update matches the timing of your drop. Audit your crawl health for accidental noindex directives or broken redirects. A sudden drop usually has one identifiable cause.
It can, and it often does when it is not managed properly. A redesign without 301 redirects and pre-launch testing can wipe out years of organic authority overnight. OMG manages SEO migrations to prevent this: we map every URL, implement redirects, and monitor rankings through the transition.
A specialist SEO company does one thing. At OMG, businesses investing in SEO Australia-wide get dedicated specialists who share data with paid search, paid social, and content teams. Your SEO services benefit from cross-channel insights a specialist-only agency cannot replicate.
Stop Paying for SEO You Cannot Explain.
Claim your free $4,00 SEO Strategy that shows where organic search is missing performance across technical SEO, content, links, intent and conversion. You leave with a clearer view of what to fix first, what to stop wasting time on, and what a stronger SEO campaign should be returning.
