Shopify SEO That Knows The Platform Inside Out
- Get Shopify SEO from a team that knows the templates inside out.
- Fix the quirks that quietly cost rankings on Shopify stores.
- Grow organic and paid Shopping traffic in one strategy.
Get Your Shopify SEO Strategy
Claim your free Shopify SEO strategy valued at $4,000
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Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
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Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
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SoWatt
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business.
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Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
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Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Sound Familiar?
Why Generic SEO Does Not Move Shopify Revenue
Your rankings are climbing. Your revenue is not.
Most SEO agencies do the same work for Shopify they would do for any website. The monthly report shows progress while your store feels exactly the same. Generic SEO does not move Shopify revenue. The work that does happens inside the platform itself, where most agencies are not equipped to operate.
The wrong pages are ranking, and the right ones are not.
You publish a new collection, optimise it carefully, and watch it sit on page four. Meanwhile a tag page Shopify created automatically is ranking on page one for a keyword you never targeted. Most Shopify stores have this happening, and most agencies do not know how to fix it.
Your organic ranking is strong. Google Shopping is eating the click anyway.
When a shopper searches your product category, the paid Shopping carousel sits at the top of the page above your organic listing. Retailers running both organic SEO and Google Shopping under one team take both. Retailers running them through two different agencies who do not talk to each other take half of what they could.
What we build
Shopify SEO Built Around the Platform’s Real Behaviour.
Shopify SEO is three jobs running together: the technical work inside the platform, the content that ranks for what your shoppers search for, and the paid Shopping ads that sit at the top of the same page. Most agencies handle one. We do all three from the same team.
The technical work most Shopify stores need but cannot see
Shopify stores have small technical issues that quietly hold rankings back: slow themes, duplicate pages Google has to choose between, product information that does not show up properly in search results, redirects from old URLs that no one is monitoring. We fix the foundations first, because no amount of good content makes up for a store Google cannot read properly.
Content that ranks for what your shoppers search for
Most Shopify content is product copy with a few keywords sprinkled in. We do better: category pages built around the questions shoppers ask before they buy, product pages structured for the comparison searches that follow, and buying guides that establish your store as the authority in the category.
Organic and Google Shopping run by one team
When SEO and Google Shopping run together, the keyword data feeds the Shopping campaigns and the Shopping data informs the SEO content. The store covers both organic and paid above the fold. The retailer who runs them in silos leaves half the search results page to someone else.
Want to know what your Shopify store would return
with the right fixes applied?
How It Works
Your Monthly SEO Growth Strategy
What a Shopify SEO program looks like month by month, from platform audit to combined organic and Shopping coverage.
We review technical health, keyword performance, competitor gaps and conversion paths across 100+ data points. You get a clear picture of what is actually happening, ranked by what will produce the fastest commercial return.
Core Web Vitals, crawl errors, site architecture, priority pages and on-page optimisation are handled before new content or links move forward. This is the work most agencies skip because it does not show up in a traffic graph.
From there we produce content, build authority through DR60+ editorial links, and monitor technical health continuously. Gurulytics shows what has moved, what has not, and where the next opportunity sits.
New content for priority SEO keyword targets. Existing content refreshed where organic rankings have stalled.
Earned editorial links from DR60+ Australian and international publications. Every link is documented in Gurulytics.
Content structures and semantic entity mapping that get your business cited in AI-driven search results.
Continuous monitoring. Issues addressed before they affect rankings.
Live Gurulytics data. What has moved, what has not, and where the next opportunity sits.
Trusted by 1,000+ Clients
In The Last 12-months We Delivered Our SEO Clients
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$170M+
tracked revenue
Case Studies
Shopify Stores Growing Organic and Shopping Revenue
Every Shopify SEO case study we publish names the client, the program, the timeframe and the revenue outcome from both organic and Shopping.
Underneath Calvin Klein’s Digital Success with eCommerce SEO
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
142%
Increase in Organic Revenue
52%
Increase in Organic Traffic
More SEO Case Studies
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
Retail & E-Commerce
40%
Sheridan has been creating premium quality home and lifestyle products for 50 years, loved as an icon of distinctly Australian style. Inspired by the unique Australian landscape, they passionately create beautiful Australian living each season, through tonal and textural subtlety for the home. Partnering with OMG to increase site traffic, we devised an integrated SEO…
Sheridan
Retail & E-Commerce
37%
Artline is an iconic manufacturer of pens and markers. Over 50 years in business, they’ve grown a trusted reputation worldwide for their highest quality and reliability. Artline also maintain strong production standards that are environmentally sustainable.
Artline
Retail & E-Commerce
Why Choose Us?
What Makes OMG Different From Other Shopify SEO Agencies
Generic SEO agencies bolt “Shopify” onto a standard checklist. Real Shopify SEO is built around the platform, run by people who know it, and integrated with the paid Shopping side of the same search results.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Magento Agency Partner
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Woocommerce Agency Partner
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Wix Agency Partner
Four Things That Give You More Control Over Your Shopify SEO
Gurulytics: Your Real-Time SEO Growth Dashboard
Every product, category and content page in your Shopify store is tracked in Gurulytics. Organic rankings, organic revenue and Shopping ads visibility sitting in one dashboard, so you see the whole search results page picture rather than half of it.
SEO that happens inside your store, not in a separate audit document
Most SEO agencies write you a Shopify SEO audit and email it to your developer. We do the work inside the platform itself. The fixes get implemented properly the first time, instead of sitting in a development backlog for six months waiting for someone to interpret them.
Organic and Google Ads run from one team, not two agencies
Running SEO and Google Ads under the same team means a single quarterly review, a single keyword list, and one set of decisions about where the next dollar lands. The store gets one strategy across both surfaces, not two agencies competing for credit.
Migrations that do not lose two years of search rankings
Re-platforming or restructuring a Shopify store is the single biggest ranking risk in your roadmap. Stores that migrate without proper planning routinely lose months of search rankings they cannot get back quickly. We plan the migration before anyone touches the live store and monitor rankings every day through the transition, so the store launches without losing what it earned.
Meet the Shopify SEO Team
Shopify Specialists Who Live Inside the Platform
Every Shopify engagement is led by SEO specialists who work inside the platform every day, alongside Shopping ads specialists who understand the same feed.
1,000+
Clients monthly
100+
SEO specialists
60+
Global industry awards
150+
Industries
Evidence-Driven SEO
Built on the TLC Framework: Technical, Links, Content.
When SEO is underperforming, the problem usually sits in one of three places: the site cannot be read properly, the content does not match commercial intent, or the business does not have enough authority to compete. TLC is how OMG finds the gap and fixes it in the right order.
GEO/AI SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
Technical SEO
We fix the foundations that help search engines crawl, understand and rank your website. That includes site architecture, Core Web Vitals, schema, indexation and the technical issues holding performance back.
Enterprise SEO
Built for complex sites, multiple stakeholders and large product or location footprints. We align SEO with commercial priorities and scale wins across thousands of pages.
Lead Gen SEO
SEO engineered for pipeline, not just rankings. We target high-intent commercial keywords, optimise landing pages for conversion, and tie organic traffic back to qualified leads and revenue.
Local SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
International SEO
International SEO Hreflang, country-specific keyword research, subdomain architecture. Across the US, UK, Europe, Asia-Pacific, and UAE.
Link Building
We help build authority with quality backlinks from relevant, trusted sources. No shortcuts, no link farms, no offshore spam. Just link building that is designed to support sustainable organic growth.
Content Marketing SEO
We create search-led copy that speaks to real customers, not just algorithms. Every page is built around search intent, readability and the actions you want visitors to take.
SEO Migration
Website migrations can put rankings, traffic and leads at risk. We plan and manage the SEO details before, during and after launch to help protect visibility through the transition.
B2B SEO
In B2B, you can have SEO that builds traffic or SEO that builds pipeline. We SEO that works through months of buyer research, half of it now on ChatGPT, and shows up in the pipeline rather than just the dashboard.
eCommerce SEO
Ecommerce SEO builds something different: a channel that keeps selling without a cost per click attached, and gets stronger the longer it runs.
White Label SEO
OMG’s white label SEO services give agencies access to experienced SEO specialists, dedicated account management and white-label reporting through Gurulytics, all delivered under your brand.
Digital PR
OMG’s digital PR services help you earn the authority signals that actually move rankings across SEO & LLMs like ChatGPT, Co-Pilot, Perplexity & Gemini.
Client Testimonials
What OMG Shopify Clients Say
Our clients say it better than we ever could.
Shopify SEO Across Fashion, Beauty, Homewares, Sport and DTC.
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we deliver SEO that drives rankings, traffic and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
FAQs
Want to learn more? Here are some of the most common questions we hear day to day.
Yes, when it is set up properly. Shopify gives you a fast, secure foundation with built-in SSL, mobile responsiveness and clean theme code. The catch is the platform has quirks (forced URL structures, duplicate-content traps, sitemap behaviours) that require platform-specific handling. The store can rank as well as any other platform with the right setup. It rarely does that on default settings.
The forced /products/ and /collections/ URL structure. The duplicate-content behaviour across tag URLs. Template-level fixes for on-page changes that most agencies can only request from a developer. Multi-country setup if your store ships internationally. Page speed inside your theme. None of these are unsolvable, but they all require working inside the platform rather than around it.
It depends on store size and program scope. A focused technical setup with light ongoing content sits between $2,500 and $5,000 per month. A full program with platform SEO, content marketing, link building and Shopping integration sits between $5,000 and $15,000. The strategy session maps scope before investment.
Technical fixes affect rankings within four to eight weeks. New content rankings appear in month two or three. Significant revenue growth from organic typically shows in month four onwards, with compounding gains as your category authority builds. Migration projects and restructuring work move faster because they recover already-earned rankings rather than building new ones.
Yes. Migration is one of the highest-risk moments in a store’s organic life: wrong redirects, lost URLs, broken multi-country setup and missing product information markup can erase years of work in a week. We map every URL before launch, implement clean 301 redirects, validate the new site structure pre-launch, and monitor rankings continuously through the transition.
Yes, and this is the largest practical difference between us and pure-SEO Shopify agencies. The keyword data feeds the Shopping campaigns. The Shopping data shows which queries convert. The SEO content fills the organic side of the same page. The store ends up covering both sides of the search results, not just one.
Find Out How Much of the Search Results Your Store Could Own
Send us your Shopify URL for a free audit. We review the platform technical setup, the duplicate-content traps from tag URLs, your category and product content against what shoppers are searching for, and how much of the search results page a combined organic and Shopping approach could capture.
