Just like you wouldn't hire a cheap builder to work on your own home, you shouldn't hire a self-proclaimed "cheap" local SEO company to work on your website.
Sure, the price tag is appealing; you're cutting on costs that you may need put elsewhere in your operations. But trust us when we say that skimping out on investing in quality SEO doesn't always mean you'll end up with quality results.
In fact, we know it doesn't.
Time and time again, we see clients who have been burned by previous agencies or 'pros' who delivered a sub-par service at a low price point. It's for this exact reason that we stick to the "If it seems too good to be true, it probably is" motto.
Want first-page results? You get what you pay for.
If you bought a pair of $3 Bluetooth earphones, chances are they won't last long. Maybe they do the job for a day. Maybe they don't even get that far. Either way, you regret the purchase.
Cheap SEO is the same. You might land results temporarily but they will never last. And you risk inflicting severe damage to the integrity of your brand and website in the process.
They may be able to get you a good ranking on Google, but they won’t necessarily help your business grow and thrive in the long run.
If you want to see real growth for your website or online store, then it is important that you choose an experienced search engine optimisation agency with a proven track record of delivering great results. If they can talk the big talk, they can walk it too, and that's exactly what we aim to do when a prospect engages us.
We don't claim to be the cheapest, and we honestly wouldn't want to be, either. When you work with OMG, you get industry-leading experts who have years of experience in the field, so our services are priced at a rate that reflects this. In the end, you get a winning campaign that sends you droves of website traffic, leads and conversions, and we get to smile knowing we got you there the proper way.
How to catch a cheap SEO company red-handed
The best way to find out if a cheap SEO company really knows what they're getting themselves into is by asking the hard questions about their experience and specialties. Go bananas and play the good cop, bad cop routine here and try to find out everything you can about their offering.
You should also ask what kind of guarantee they provide – how much money will you have to pay upfront? How many months do you need to wait before seeing any improvements in your rankings? What happens if your site doesn't rank as well as expected? Will there be additional costs involved?
These are all things that can make or break a relationship between you and your chosen agency, so taking the time to do your research and ask questions is always worth the while. Luckily, we like talking so feel free to run these by us and we'll answer them honestly.
The biggest thing we see is that clients do get some rankings, but the website traffic doesn't reflect those results. This is a red flag, as it usually means there were some shortcuts taken to get you whatever trickling rankings they could. And you'll end up paying thousands of dollars for them, only to see them drop off a few weeks or months down the track.
Make sure that you understand everything that goes into their official process before committing to a contract. If something isn't clear, speak to someone directly rather than going ahead with the deal. It's always better to be safe than sorry.
Lastly, ask them what their take is on private network link building; this always weeds out the good from the bad.
When it comes to SEO, you shouldn’t be searching for the lowest price. You should be looking for the best return on investment, the highest quality service and expertise. That’s why we’re the SEO agency Gold Coast businesses turn to for results.