eCommerce SEO Agency Built to Grow Revenue
- Reduce your reliance on paid ads with sustainable organic growth
- Grow revenue with eCommerce SEO built for Shopify, WooCommerce, Magento and BigCommerce stores.
- See exactly what’s working with revenue-focused reporting from Gurulytics.
Start Your eCommerce SEO Review
Claim your free SEO audit & strategy valued at $4,000
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Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
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Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
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Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
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Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Sound Familiar?
Your SEO Costs Keep Climbing. Your Margins Don’t
Your organic traffic is declining and your agency’s explanation is the algorithm
Core updates, AI Overviews, zero-click SERPs. Every ecommerce brand has felt it. The ones still growing aren’t waiting for Google to be kind again. They’ve built topical authority and a product/category structure that earns rankings instead of renting them.
You’re ranking for keywords. You’re not sure which ones actually drive revenue
Your dashboard shows positions and sessions. Your P&L tells a different story. Without mapping keywords and pages to actual revenue, you’re optimising for traffic that looks good in a report but doesn’t move the business.
Your product and category pages are invisible in organic search
Most eCommerce sites have the same structural SEO problems: thin category pages, duplicate product descriptions, poor internal linking, and no topical authority. These don’t show up in a rankings tracker. They show up in your organic revenue, or the absence of it.
What we do
Fix the Gaps Blocking Organic Revenue
eCommerce SEO is not the same as regular SEO. Category architecture, product schema, faceted navigation, site speed at scale.
We have run enough ecommerce campaigns across Shopify, WooCommerce, Magento, and
BigCommerce to know where the problems hide.
Category and product page architecture
We build category pages that rank for commercial intent and product pages that convert the traffic they earn. Structure, copy, schema, internal linking. Done properly, not templated.
Technical SEO for large catalogues
Thousands of SKUs create thousands of crawl and indexation problems. Duplicate content, faceted navigation, orphaned pages. We fix the foundation before anything else moves.
eCommerce content that earns rankings
Buying guides, comparison content, category-level copy written to match commercial search intent. Content that earns rankings and converts the people reading it.
Link authority from real Australian publications
Editorial links from DR60+ Australian and relevant international publications. Earned, documented, and built to last. No link farms, no shortcuts.
Platform-specific SEO on Shopify, WooCommerce and more
Each platform has its own structural constraints and SEO implications. We know them. Whether you’re on Shopify, WooCommerce, Magento, or BigCommerce, we work within your platform without breaking what already works.
Revenue attribution through Gurulytics
You see organic revenue, channel-by-channel, in real time. Not a PDF at the end of the month. Gurulytics connects your SEO activity to the sales numbers your business actually cares about.
See what eCommerce SEO looks like when
it actually works
How It Works
What Happens After You Reach Out
No black box. No vague deliverables. Here is exactly what happens when you reach out,
from day one to measurable revenue growth.
We analyse your entire digital presence across 100+ data points: SEO performance, paid media efficiency, social media presence, competitor landscape, and conversion paths. You receive a comprehensive audit report with specific, prioritised opportunities.
Your audit becomes a custom growth strategy. Category and product page priorities, technical fixes ranked by commercial impact, content opportunities mapped to commercial intent, and a 6-month roadmap with the milestones we will hold ourselves to.
Before we touch content or links, we fix the foundation. Crawl health, category architecture, product schema, page speed, internal linking. The structural work that determines the ceiling of everything that follows. Most agencies skip this because it does not produce an immediate traffic spike. We do it first because it determines whether the rest of the campaign actually compounds.
Category copy, buying guides, and product page content written to rank for commercial intent. DR60+ editorial link acquisition from real Australian publications, earned through genuine relationships, not link farms or offshore outsourcing.
Every action tracked inside Gurulytics in real time. Revenue from organic search, cost per acquisition versus paid channels, ranking movement, conversion lift. When the data tells us something needs adjusting, we act before the month closes.
Each month builds on the last. Rankings stabilise and grow. Organic revenue compounds. The campaign gets stronger over time rather than plateauing. You see the trajectory in Gurulytics and the line keeps going up.
Trusted by 1,000+ Clients
In The Last 12-months We Delivered Our SEO Clients
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$170M+
tracked revenue
Evidence-Driven eCommerce SEO
Built on the TLC Framework: Technical,
Links, Content.
When eCommerce SEO underperforms, the problem sits in one of three places: the site cannot be read properly at scale,
the content does not match commercial search intent, or the store does not have enough authority to compete.
TLC is how we find the gap and fix it in the right order.
GEO/AI SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
Technical SEO
We fix the foundations that help search engines crawl, understand and rank your website. That includes site architecture, Core Web Vitals, schema, indexation and the technical issues holding performance back.
Enterprise SEO
Built for complex sites, multiple stakeholders and large product or location footprints. We align SEO with commercial priorities and scale wins across thousands of pages.
Lead Gen SEO
SEO engineered for pipeline, not just rankings. We target high-intent commercial keywords, optimise landing pages for conversion, and tie organic traffic back to qualified leads and revenue.
Local SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
International SEO
International SEO Hreflang, country-specific keyword research, subdomain architecture. Across the US, UK, Europe, Asia-Pacific, and UAE.
Link Building
We help build authority with quality backlinks from relevant, trusted sources. No shortcuts, no link farms, no offshore spam. Just link building that is designed to support sustainable organic growth.
Content Marketing SEO
We create search-led copy that speaks to real customers, not just algorithms. Every page is built around search intent, readability and the actions you want visitors to take.
SEO Migration
Website migrations can put rankings, traffic and leads at risk. We plan and manage the SEO details before, during and after launch to help protect visibility through the transition.
B2B SEO
In B2B, you can have SEO that builds traffic or SEO that builds pipeline. We SEO that works through months of buyer research, half of it now on ChatGPT, and shows up in the pipeline rather than just the dashboard.
White Label SEO
OMG’s white label SEO services give agencies access to experienced SEO specialists, dedicated account management and white-label reporting through Gurulytics, all delivered under your brand.
Digital PR
OMG’s digital PR services help you earn the authority signals that actually move rankings across SEO & LLMs like ChatGPT, Co-Pilot, Perplexity & Gemini.
Case Studies
How Australia’s Leading eCommerce Brands
Grow With OMG
Every case study we publish has a named client, a real timeframe, and a specific number.
That is what accountability looks like.
Underneath Calvin Klein’s Digital Success with eCommerce SEO
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
142%
Increase in Organic Revenue
52%
Increase in Organic Traffic
More eCommerce SEO Case Studies
Fashion, homewares, consumer goods, electronics, liquor or software. We have run eCommerce SEO campaigns across
every major vertical in Australia. When we build your strategy, we draw on what we already know works in your category.
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
Retail & E-Commerce
40%
Sheridan has been creating premium quality home and lifestyle products for 50 years, loved as an icon of distinctly Australian style. Inspired by the unique Australian landscape, they passionately create beautiful Australian living each season, through tonal and textural subtlety for the home. Partnering with OMG to increase site traffic, we devised an integrated SEO…
Sheridan
Retail & E-Commerce
37%
Artline is an iconic manufacturer of pens and markers. Over 50 years in business, they’ve grown a trusted reputation worldwide for their highest quality and reliability. Artline also maintain strong production standards that are environmentally sustainable.
Artline
Retail & E-Commerce
#1
Boating, Camping & Fishing, otherwise known as BCF, are Australia’s leading suppliers in outdoor equipment and supplies to ensure you live your best outdoor life, with now over 150 stores Australia-wide.
BCF
Retail & E-Commerce
222%
Since 1985, Tommy Hilfiger pioneered American-style fashion, with a modern twist. Now becoming one of the most recognizable premium lifestyle brands in the world, they host a breadth of collections including men’s, women’s and kids sportswear, denim, accessories and footwear.
Tommy Hilfiger
Retail & E-Commerce
320%
Hello Molly, a global online fashion retailer, partnered with OMG and Mindarc to fix poor search visibility and PPC ROI. Through technical SEO, data-driven PPC and strategic link building, we doubled online sales in 18 months, lifting search visibility 347% and PPC ROI from 2:1 to 6:1. About Hello Molly Hello Molly is one of Australia’s…
Hello Molly
Retail & E-Commerce
Why Choose Us?
What Makes OMG Different From Other
Ecommerce SEO Agencies
Most ecommerce SEO agencies look credible on paper. The difference shows up when you ask what organic search is actually
contributing to revenue. Here is what that comparison looks like.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Magento Agency Partner
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Woocommerce Agency Partner
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Wix Agency Partner
Three Things That Give You More Control
Gurulytics: See your organic revenue before the month is over
Most ecommerce brands have no clear view of what organic search is contributing to revenue. They know their traffic numbers. They don’t know their organic CAC. Gurulytics connects every channel in one dashboard. Rankings, sessions, conversions, and revenue from organic search, updated in real time.
#1 SEO Agency at the Global Agency Awards 2025. Built on 14 years nobody can buy
Calvin Klein is what eCommerce SEO looks like at enterprise scale. These results come from 14 years of eCommerce campaigns across every major platform and vertical. Your strategy starts from what we already know works in your category.
AI directed by experienced humans, not the other way around
Our specialists use AI across content, technical audits, and keyword research. What makes the difference is that 14 years of ecommerce campaign data tells us when to trust the output and when to override it. AI accelerates the work. Specialist judgement determines what is actually useful for your store.
Meet the eCommerce SEO Team
100+ eCommerce SEO Specialists
One Goal. More Revenue From Organic Search.
The Team With One Goal. More Revenue From Organic Search.
Every OMG client works with a specialist who spends every working day on ecommerce search. They know what changed in the last Google algorithm update, what your category page architecture is missing, and what the stores ranking above you are doing that you are not. That knowledge comes to your account every week.
Danny Andrawes
Chief Executive Officer
Mike Lee
Global Head of SEO
Joakim Stathopoulos
SEO Account Director
Gemma Dolby
SEO Manager
1,000+
Clients monthly
100+
SEO specialists
30+
SEO industry awards
150+
Industries
Client Testimonials
What OMG eCommerce Clients Actually Say
Australian online stores trust us with their organic growth. These are the results they came back to tell us about.
Results-led SEO Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we deliver SEO that drives rankings, traffic and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Frequently Asked Questions About Ecommerce SEO
Want to learn more? Here are some of the most common questions we hear day to day.
Ecommerce SEO deals with problems that don’t exist on most other sites. Thousands of product pages that can duplicate content. Category pages that need to rank for high-volume commercial terms. Faceted navigation that creates crawl waste. Platform-specific technical constraints on Shopify or WooCommerce. The principles are the same but the execution is completely different at scale.
More than ever. Google AI Overviews pull from pages that already rank well organically. ChatGPT and Perplexity recommend stores that have strong domain authority and structured product data. The stores investing in ecommerce SEO now are the ones that will own both traditional and AI-driven search in two years.
You need both, and not just for diversification. Organic search compounds. Every dollar you invest builds an asset that keeps generating revenue without an ongoing cost per click. Your ad spend resets to zero every time the budget stops. After 12 to 18 months, most ecommerce brands find their organic CAC is significantly lower than paid. The question is how long you want to keep renting visibility before you start building it.
It depends on your margins and your category. If you’re in a competitive vertical with strong organic search volume, SEO can be the difference between a sustainable business and one that’s entirely dependent on ad spend. The ecommerce SEO review as part of a digital strategy worth $4,000 at no cost is where we tell you honestly whether the return makes sense at your current scale, before you commit to anything.
Technical SEO across your entire catalogue, category and product page optimisation, content production for commercial search terms, qualitt link acquisition from real Australian publications, and full campaign visibility through Gurulytics. Everything is managed by specialists who work on eCommerce and nothing else.
Large catalogues amplify every technical problem. Duplicate content from product variants, faceted navigation generating thousands of low-value URLs, orphaned pages that drain crawl budget. We audit the entire catalogue, prioritise by commercial value, and fix the structural issues that are suppressing your most important category and product pages first.
Yes. Each platform has specific SEO constraints and we know them well. Shopify’s URL structure, WooCommerce’s plugin conflicts, Magento’s complexity at scale, BigCommerce’s category limitations. We work within your existing platform without breaking what already works.
AI tools are useful for parts of the work. A freelancer can handle parts of the execution. Neither can do what a team of ecommerce SEO specialists does at scale: technical audits across thousands of pages, DR60+ link acquisition through real publication relationships, ongoing monitoring across an entire catalogue, and revenue attribution tied to actual business outcomes. The question is not whether AI or freelancers are cheaper. It is whether they produce the same result.
Technical fixes and category page improvements can show movement within 60 to 90 days. Meaningful organic revenue growth is typically visible at the six-month mark for competitive categories. The timeline depends on your catalogue size, your domain authority starting point, and how competitive your category is. We tell you all three before we start.
Stop Relying on Paid Clicks for Every Sale
Find where your store is losing organic revenue, what competitors are doing to rank above you, and what to fix first – with an eCommerce SEO review as part of a digital strategy worth $4,000 at no cost.
No cost, no commitment.
