Web Design and Development That Turns Your Website Into Your Best Salesperson
- We make the version of your website that ranks, converts and connects to your campaigns.
- Get SEO, conversion architecture and campaign integration built in from day one.
- Not a conversation you have after launch when the numbers disappoint.
Request a Web Design Quote
We find the pages, journeys and conversion gaps stopping visitors from becoming customers.
-
Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
-
Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
-
Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
-
361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
-
Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
-
Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
-
Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
-
SoWatt
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business.
-
Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
-
Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Sound Familiar?
Most Websites Look Fine.
Very Few Actually Do Anything.
It looks great. Traffic is thin. Conversions are weaker than they should be.
A website without search and conversion strategy built in from the start is a polished dead end. It can win design approval and still lose the customer.
You know the site needs to change. You cannot afford to lose what you have built in search.
Rankings earned over years can disappear in a week if a migration is handled carelessly. The redirect work, the URL structure, the technical setup on the new site. Each one is a place where organic equity gets left behind if nobody is watching.
Your website and your marketing were built by different people with different briefs.
It shows. Paid campaigns sending traffic to pages that were never designed for them. SEO working around an architecture it had no say in building. Analytics giving you data with nowhere to put it. The fix is not a better website. It is a website and a marketing strategy that were designed together.
High-Performance Websites, Built for Results
What We Do
Every Website Built Around What
It Needs to Produce.
We do not separate the build from the strategy. Every project starts with the number the website needs to move: enquiries, sales, bookings,
rankings, quote requests or campaign conversion. The build follows that target.
Website Design
Conversion-focused design that earns attention and moves visitors toward action. Built for your audience, your brand, and the outcome each page is meant to produce.
WordPress & Shopify
The platforms most Australian businesses run on, built to a standard that performs. SEO-optimised, conversion-focused, and manageable by your team without a developer on standby.
Custom Projects
Ecommerce builds, platform migrations, API integrations, and bespoke digital projects that do not fit a template. Whatever the brief, we scope it properly and build it to last.
Want to know what your website
is actually costing you?
Case Studies
Websites Built to Prove Their Value.
Every website we build is measured by what it produced after launch. Named clients. Specific numbers.
No vague references to improved performance.
How Synerfin Asset Finance Launched a Trust-Building Website Featuring a Custom Repayment Calculator
Synerfin Asset Finance is an Australian asset and equipment finance broker, delivering tailored funding backed by access to the country’s most competitive lenders. From vehicles, trucks and trailers to specialised machinery, marine and working capital, Synerfin helps businesses get the equipment they need to grow.
More Website Design Case Studies
Real clients, real numbers, real timeframes. When you read these, look for the industry, the problem and the outcome.
Design
Synerfin Asset Finance is an Australian asset and equipment finance broker, delivering tailored funding backed by access to the country’s most competitive lenders. From vehicles, trucks and trailers to specialised machinery, marine and working capital, Synerfin helps businesses get the equipment they need to grow.
Synerfin Asset Finance
Finance
CRO
IV League Drips is a premium Australian skincare and wellness brand with a refined, feminine identity. For the launch of Skin by IV League’s hero product, the Copper Peptide Moisturiser powered by GHK-Cu, the brand needed a digital experience that did two things at once: capture the elevated, editorial feel of a luxury beauty label,…
IV League Drips
Beauty & Wellness
14%
Digital Pacific is an Australian Web Hosting, VPS, Dedicated Server, Domains and Web Services provider. Part of the larger Hostopia Australia group, Digital Pacific is one of the largest hosting businesses in Australia, currently serving over 25,000 Australian businesses and hosting over 300,000 business websites each day.
Digital Pacific
Tech & SaaS
207%
Established in 1957, Bing Lee is one of Australian’s largest family-owned electrical and appliance retailers. To revolutionise the company’s online user experience and digital presence, Bing Lee turned to Rysen.
Bing Lee
Retail & E-Commerce
How It Works
The Brief Comes Before the Design. Always.
Most agencies wireframe first and think about rankings and conversion later. We start with what the site needs to achieve.
Then we design a site that achieves it.
SEO audit, conversion review, competitor benchmark, and a clear commercial brief before a single wireframe is drawn. You know exactly what we are building and why before any budget moves.
Site architecture, URL structure, page speed, and conversion-focused design built by the same team from the same brief. Nothing has to be retrofitted because everything was considered from the start.
Every redirect mapped before go-live. Analytics verified. Rankings tracked from day one of the new site being live. Then ongoing support so the site keeps producing more as your business grows.
Trusted by 1,000+ Clients
Ecommerce, professional services, financial services, healthcare, real estate, education, hospitality. We have built and optimised
websites across every major industry in Australia. When we work on your site, we draw on conversion data and SEO benchmarks
from sites already performing in your category.
In The Last 12-Months We Delivered Web Development Clients
2.9M+
website visitors
204K
tracked conversions
42
completed web projects
Why Choose Us?
What Makes OMG Different From Other
Web Design Agencies
A design studio delivers a website. We deliver a website that is already working the day it goes live: SEO optimised, tracked, and connected to the rest of
your marketing. The difference is that the same team building your site, work alongside the SEO specialist and manages your campaigns.
There is no translation layer between what gets built and what gets results.
We Partner with the Best
-
Semrush Agency Partner
-
Ahrefs Agency Partner
-
Shopify Agency Partner
-
WordPress Agency Partner
-
Magento Agency Partner
-
Woocommerce Agency Partner
-
Wix Agency Partner
Three Things That Give You More Control
SEO and web design built by the same team. You never pay twice to fix what should have been right the first time.
When your SEO specialists and web designers work from the same brief, the site architecture, URL structure, and page speed are right before a line of code is written. Not patched in afterwards. Built in from the start, which is the only way it actually works.
14 years of data on what makes Australian business websites convert.
We have built and optimised websites across every major industry in Australia. That body of work tells us which page structures, load times, and content hierarchies produce enquiries and sales in your category. We build from that, not from what looks good in a design portfolio this year.
The day your site goes live, it is already connected to your campaigns and your revenue reporting.
Conversion tracking configured before launch. Landing pages built for the campaigns that will send traffic to them. Gurulytics connected so you can see what is being tracked, what is converting and what needs improving from day one. Most businesses launch first and ask performance questions months later. We do not.
Meet Our Web Team
Designers, Developers, and SEO Specialists.
One Brief. One Build That Works.
Web Design & Development Specialists. Same Goal. More Qualified Leads From Your Website
Every OMG client works with specialists who spend every working day on search. They know what changed in the algorithm last week and they bring that to your account every day.
Dr.Rich Lane
Chief Technical Officer
Mike Lee
Global Head of SEO
Joakim Stathopoulos
SEO Account Director
Gemma Dolby
SEO Manager
1,000+
Clients monthly
100+
Design, development and SEO specialists
60+
Global industry awards
150+
Industries
Client Testimonials
What OMG Clients Actually Say
Australian businesses trust us to build their most important digital asset. Here is what they came back to tell us.
Conversion-Led Web Design Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we design and build websites that load fast, rank well and turn visitors into revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Frequently Asked Questions About
Web Design and Development
Want to learn more? Here are some of the most common questions we hear day to day.
Strategy and brief, UX design, visual design, development, SEO setup, analytics and tracking configuration, and a managed launch. The site is connected to your broader digital marketing from day one. The exact scope depends on your project, which is where the website review as part of a digital strategy worth $4,000 at no cost begins.
A new website on its own will not. A website optimised for search, designed for conversion, and connected to your marketing will. The difference is whether there is a commercial strategy behind the build. That is what the website review establishes before a single page is designed.
With a migration plan built before the new site launches. We audit every URL with ranking value, map the redirects, and monitor rankings from the day the new site goes live. Most ranking drops after a redesign come from incomplete redirect work or a significant speed drop. We manage both.
WordPress for most business websites, Shopify for ecommerce, and custom builds for clients with specific technical requirements. We recommend the platform that fits your budget, your team’s ability to manage it day to day, and your growth plans.
A WordPress site for a small to medium business typically takes eight to twelve weeks from strategy to launch. A custom build or Shopify store with complex requirements takes twelve to twenty weeks. The biggest variable is how quickly content, approvals, and feedback come through on your end. We set clear milestones for both sides from day one.
We offer ongoing hosting, maintenance, and optimisation. Security updates, plugin management, performance monitoring, and content updates. We also continue improving conversion performance so the site compounds in value as your business grows.
Yes. Hosting, domain registration, SSL, and any licensed software used in the build. We are transparent about all of these before the project starts. Ongoing maintenance and optimisation is available as a separate retainer.
Available for key approval points: strategy, sitemap, design, content review. Most clients spend two to four hours per month on the project. The content phase requires more if you are supplying your own copy and imagery.
For a simple site with no SEO requirements and a limited budget, a freelancer or DIY builder can work. For a site that needs to rank, convert paid traffic, and grow with your business, you need a team that handles strategy, design, development, and ongoing performance together. The cost of rebuilding a site done too cheaply is almost always higher than doing it properly once.
Discovery and strategy, sitemap and architecture, wireframes, visual design, development, content population, QA, SEO setup, analytics configuration, staged launch, and post-launch monitoring. The website review is where we walk you through what this looks like for your specific project.
Find Out What Your Website Is Failing to Produce.
Your website review is included in a digital strategy worth $4,000 at no cost. We review what is helping your rankings, what is hurting conversion, and what needs to change before you spend money rebuilding.
No cost, no commitment.
