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The Guru Guide

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Our Weekly Blogs

Four Google Updates This Week: AI Labels, a Shopify Deadline, a Travel Beta, and a New AI Overviews Feature
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5 minutes read

Four Google Updates This Week: AI Labels, a Shopify Deadline, a Travel Beta, and a New AI Overviews Feature

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Google I/O and Marketing Live 2026: What the Agentic Shift Means for Your Brand
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Google I/O and Marketing Live 2026: What the Agentic Shift Means for Your Brand

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Top SEO Techniques In 2026
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Top SEO Techniques In 2026

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Discover Volatility Is The Point Of Google’s February 2026 Core Update
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Discover Volatility Is The Point Of Google’s February 2026 Core Update

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High-Converting Landing Pages That Turn Clicks Into Customers
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High-Converting Landing Pages That Turn Clicks Into Customers

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Google AI Overviews Getting More Conversational With AI Mode & Improving Response Quality
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Google AI Overviews Getting More Conversational With AI Mode & Improving Response Quality

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SEO vs GEO vs AEO: What’s the Difference?
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SEO vs GEO vs AEO: What’s the Difference?

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OMG Featured by CommBank on AI in Marketing
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OMG Featured by CommBank on AI in Marketing

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AI Search Evolves With AI Mode, ChatGPT Ads & Instagram Explore Removal
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AI Search Evolves With AI Mode, ChatGPT Ads & Instagram Explore Removal

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The Ultimate Keyword Research Guide
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The Ultimate Keyword Research Guide

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AI Mode Direct Offers Ads, UCP & More Digital Marketing Updates
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AI Mode Direct Offers Ads, UCP & More Digital Marketing Updates

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Creating Online Trust to Increase Website Conversions
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Creating Online Trust to Increase Website Conversions

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Guessing What Your Marketing Should Do Next.

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OMG SEO team leaders

What You'll Walk Away With

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Find the Ad Spend That's Leaking From Your Account.

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David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

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Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

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What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

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What You'll Walk Away With

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  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

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OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.