Unfortunately, we can’t give you a clear-cut answer right off the bat, but what we can do is walk you through the factors that you should keep in mind. At the end of the day, you’re the most familiar with your company, and you’re the best person to make the call! #1: Expertise When it
Picture this: you’re scrolling through your feed on Facebook, and you chance upon an article which claims that people who drink beer once a week tend to live longer. You’d like to share this with one of your friends, but you don’t want to do something as public as tag them in it or post
There exists an age old rivalry between PR and SEO attribution.. “What lead to the traffic increase and which one should we do?” The answer is simple, and there is now sufficient evidence thanks to a number of studies which have been released in 2017 which show that doing both SEO and PR simultaneously will
Affiliate Marketing in Australia: Does It Clash With SEO? Australia is ripe for an explosion in affiliate marketing. The growth of the National Broadband Network provides millions of Australian with high-speed internet that facilitates online commerce, and online retail spending has been increasing year-over-year. But as affiliate marketing starts to gain a foothold in the
Being an affiliate marketer is all about finding a product market that has high traffic and low competition. After finding a market, the marketer advertises similar products on their digital properties. This is where the link between SEO and affiliate marketing becomes clear; both methods use keyword optimization methods. Although the relationship between SEO and
If you’re selling your service or product online, it’s vital to ramp up your efforts and ensure you are optimised for mobile buyers. Forrester reports by 2020, American consumers will spend $2,500 a year online, a 7 percent increase from 2015. Australians aren’t far behind, as A.T. Kearney’s 2015 Global Retail E-Commerce Index places the
Some of the most notable were: JCPenney, which dropped roughly 70 spots for numerous keywords after building spammy links, Overstock, which dropped 60 positions after offering student discounts to colleges and universities in exchange for .edu links, and Expedia, which lost 25% of its visibility for spamming anchor text and purchasing links. Many of those
A lot of marketers argue that conversion rates suffer because we prioritize SEO too much. Here’s the big difference between the two: Conversion rate optimization (CRO): Making changes to your website so more visitors convert into customers Search engine optimization (SEO): Making changes to your site to improve its rank in search results But here’s
1. Why is my traffic growing so unevenly/unpredictably? Organic traffic is highly dependent on search rank and typically only spikes when your key terms hit the first page or land among the top few spots. If you work on content marketing or social media engagement, then you’ll occasionally see growth in organic traffic that rises
When Google’s first mobile friendly update (AKA Mobilegeddon) rolled out in April of last year, nearly half of non-mobile friendly pages lost rank: For some, the ominous update seemed a little subdued – most pre-designed website themes you find these days are mobile-optimized, so the webmasters using them weren’t affected. But now the second mobile