SEO Perth

Perth SEO is a digital marketing tactic that involves optimising your website to improve your ranking for relevant keywords. It’s absolutely essential for any Perth-based business looking to grow in 2021 and beyond.

Why?

Consider this: a whopping 75% of people never scroll past the first page of Google. If your business doesn’t appear in the first 10 results, you’re as good as invisible to three out of four customers searching for your product or service. What’s more, if you’re not on the first search engine results page, we can guarantee your competitors will be — and your customers will be flocking to them, instead of you.

So how do you improve your ranking and brand visibility in organic search? Through a combination on-page, technical, and off-page SEO.

First, let’s talk about on-page SEO. This involves making sure that all of the elements on your website are formatted in a way that’s both search engine-friendly and user-friendly. Common on-page practices include marking up your page with meta titles and meta descriptions, having the right headings and subheadings, adding alt text to your images, internally linking between pages, publishing fresh and relevant content, and more.

Then there’s technical SEO. Like on-page SEO, technical SEO involves optimising your website for search engine results pages — but, as the name suggests, it’s all about the code. These tactics focus on ensuring your website can easily be crawled and indexed by Google. This component encompasses all of the techy elements of search engine optimisation, from your redirects and site speed to site encryption, sitemaps, and structured data.

On top of this, you need to consider off-page SEO. With so many websites out there, it’s hard to know which sources to trust. That’s why Google uses Domain Authority (DA) to determine which websites are the most reliable, trustworthy and authoritative in their respective field. The higher your DA, the more likely Google is to believe that you’re an expert in your industry — and the more likely you are to rank higher in search engine results. Improving your DA involves building high-quality links back to your website, as well as improving your Expertise, Authority and Trustworthiness (E-A-T).

Still with us? Good, because there’s one more tactic to keep in mind: local SEO. One of the biggest differences between SEO Perth and other forms of SEO is that you’re trying to target users specifically searching for products or services in Perth. And Local SEO will help you do just that. This part of search engine optimisation is all about priming your website for searches with phrases like “near me” or searches containing specific suburbs in the city. 

At the end of the day, SEO is a must-have for any small business in Perth that’s looking to grow. But it’s a lot to manage — especially when you’re running a business at the same time. If you’re ready to unlock the potential of SEO to skyrocket your rankings and revenue, we’re here to help. Claim your free digital marketing audit to get started.

Unfortunately, there’s no easy answer to how much SEO services cost in Australia. Every Perth-based SEO agency is different. Think about investing in SEO like buying a car. The cost of a car can be completely different depending on what you need. The same applies to SEO for businesses. However, what we can tell you is that the cost of a Perth SEO team for your business is based on the following factors:

Your business goals: What do you seek to achieve by integrating SEO into your brand? Do you want improved local online presence on search engines, or do you wish your business to be seen across Australia? Naturally, the bigger the net you cast with the keywords you target, the more expensive your SEO strategies will become.

Your timeline for success: How soon does your business want to achieve those SEO goals? Keep in mind that SEO is all about long-term success instead of an instant return on investment. As such, while you might want to pay more for immediate results, with such a short time-frame, the SEO company you hire might turn to techniques that lead to long term failure. For authentic SEO results, your business will need to be prepared for returns to happen over a long period of time.

Your business situation: How successful is your website currently with SEO? Are you a major player in your industry, or an up and coming brand? How competitive is your industry with SEO?

Each of these factors has a role to play in how much you’ll need to invest for truly impactful SEO results on your website. At a bare minimum, SEO services will cost $1,500 per month for 6 months. Why six months? Because that’s how long it can take to see a real result and return on investment.

Let's take keywords for example. Sure they're not the only influencing search engine factor anymore, but they're still critical in your search engine rankings. Basically, you’re looking at more dollars for competitive keywords and search terms, and less for longer, more specific keyword phrases / search terms with less competition. The value lies in proper keyword research.

Once you outline these three factors to an SEO company or freelancer, they’ll then understand the amount of work needed and will assign a price point accordingly. As an example, if you’re an established local cafe looking to increase local visibility, you’ll likely pay less than a new cafe looking to penetrate that same local area.

It’s also important to note that while cheap Perth based SEO services might be tempting, we suggest instead looking at the value given to you by each SEO agency. There are different price-points depending on the agency you look into, so it’s vital that you take the time to thoroughly research and identify the SEO company that provides you the most value. Instead of a Perth SEO agency that gives you a cookie-cutter plan, find one that offers you a package that gets you a real value, one that answers all the challenges your website will face as well as meet the goals you have in a timely manner.

Moreover, while cheap Perth SEO services can seem like the best method to achieve results, this is rarely ever the case. Most cheaper digital marketing services tout major returns on a shoestring budget. In reality, they use blackhat techniques and questionable SEO strategies that only provide temporary success for your website. In essence, while you might see temporary SEO success on your organic search strategy, as time goes by you’ll see these returns turn sour fast as search engines such as Google rapidly alters their algorithm.

If you want to see your business climb the ranks and reach the first page of Google search results and stay there, you need a digital marketing agency that understands the SEO process through and through. Most importantly, if you truly want your business to gain real value from your digital marketing and SEO services, you need to be willing to pay for it.

To find out how much you should invest in your SEO strategies for your website and business, claim your FREE digital marketing audit (worth $2000!). For the best SEO services Perth has to offer, look no further than the Online Marketing Gurus!

There’s a very simple reason that you should invest in SEO for your business: your customers are online, and you need to be too.

With more than 100 billion searches done by users across the globe every single month, that statistic alone should tell you how integral SEO is for any business looking for success. With the amount of queries on search engines only increasing and users increasingly looking for quality content, search engine optimisation has never been more essential than it is today. If any website is looking to make a big splash in their industry, search engine optimisation is a necessity to increasingly grab high-quality leads.

While brick-and-mortar stores might assume SEO provides little value to their business, this is far from the truth. In fact, local SEO has never been more important. With four out of five consumers using search engines like Google to find local recommendations on everything from restaurants to accounting firms, spending time on local search engine optimisation can help generate more foot traffic, awareness, and most importantly, purchases for the business.

What’s more, mobile search is rapidly becoming the main way people discover brands. In this mobile-first landscape, it’s integral that local businesses optimise their website for the small screen — as well as using services such as Google My Business to quickly provide the information they need to visit your store. Without SEO, you’re missing out potential sales and store visits which could see your brand exponentially grow.

The bottom line is that SEO matters for every business, whether you’re a local storefront or an international brand. If you want to reach your customers and get the edge over your competitors, search engine optimisation needs to be part of your game plan.

SEO is absolutely worth it! If meticulously researched and carefully executed, investing in SEO can see your brand gain massive amounts of traffic to your website and sales.

Organic traffic is responsible for more than 51% of all visitors on websites across the internet, meaning that search engine optimisation is likely your most important digital channel to generate leads. With the help of a well experienced SEO team and a fantastic SEO strategy, your brand can not only boost organic traffic, but target an audience that wants to make a purchase with your business. Using a treasure trove of SEO techniques from high domain authority backlinks, a smooth website experience, to keyword research and keyword-targeted content, your website will inevitably reach the goals you want in no time.

But what about paid advertising options such as Google Ads? Don’t they place right above the organic results?

The truth is, to achieve true success online, you need to organise these channels to work in tandem with each other. SEO and SEM both serve to deliver you the same results, they just do so in different ways. While search engine optimisation is all about grabbing long-term organic traffic to your website, search engine marketing options like Google Ads can bring you faster, but paid results. If your business is capable of investing in both strategies, preferably in a carefully targeted and thoroughly researched way, you’ll earn a one-way ticket to long-lasting business growth.

Want to unlock the results you desire using SEO? Then you need the assistance of an SEO agency that has the know-how to navigate the constantly changing digital landscape. That’s where we enter the picture. We boast an incredible SEO team with decades of combined experience providing clients with the results they desire. Whether you want to increase online visibility across Australia or in need of on-page optimisation that’ll get your site on the first page of Google search results, our SEO specialists will craft a SEO campaign which will reach your business goals in no time. Get started with Perth’s leading SEO agency and we’ll help grow your business today!

We’re not the cheapest agency for SEO Perth, and we won’t pretend to be. We're Perth's leading SEO company because local businesses trust us to get real revenue results. No empty promises, dodgy ‘black hat’ tactics, or smooth-talking. When it comes to search engine optimisation (SEO) cost, as with anything in business, you get what you pay for. When you opt for an SEO agency with cheap SEO costs, disaster follows. Don’t be deceived by the fancy words and sign up to SEO contracts you’ll regret later. You might just receive quite the complete opposite of a cheap SEO campaign. Here at OMG, we follow a strictly whitehat SEO process to ensure your business website is never hurt or penalised in the long-term by cheap tricks.

There are a lot of Perth based SEO agencies out there that focus on being cheap, but that means they cut corners and fail to deliver what you actually want on your website. Even if they do somehow manage to get what you want, they don't last. Sure, they might be able to dazzle you with some quick wins. You might be able to see some successful SEO results for 3 months on your website, but these quick wins won't last on search engines. Chances are they are cutting corners by offshoring the majority of their work and are using “black hat” tactics to get rankings for your website. Remember reading those blog posts on a website that didn't really make any sense and are full of keywords? That's the signature mark of a cheap SEO company making content that has no real value. It is important that your website has high quality and relevant content that offers your users immense value so that your website can appear on the first page of Google search results.

These black hat SEO tactics will not give you long term SEO results and that's certainly not the way to do link building for a website. This will damage your online reputation and attract Google penalties to your website, which is an expensive problem to fix. That’s not our style. We’re here for the long-term results you can see. Our number one focus is to maximise your return on every search marketing dollar you spend. It's important to find a local SEO agency that does SEO and link building the right way for your website - with whitehat on-site SEO tactics and a team of SEO consultants that are experts at getting your website to the first page to Google. While we’re not the cheapest Perth based SEO team, we are a successful SEO agency Perth business owners trust to deliver long-term results for their business with our technical SEO expertise.

Our extraordinary team of SEO specialists tackle each challenge using whitehat approaches and data-driven strategies that all but guarantee results. Starting from a strong foundation of keyword research and regular communication with you to identify your pain points, we can craft an SEO campaign that solves each and every one of your problems while generating the results you need for unmatched business growth. Whether you want to supercharge your technical SEO, level up your on-page SEO, or need help creating a link building strategy with high domain authority sites, our superstar SEO team have you covered.

We know spending money on SEO is a big deal for a lot of businesses. Many businesses see it as a big gamble. That's why we're not here to waste your marketing budget. Our goal is to get you results that make sure you look good in front of your boss. Mainly - the ones with a dollar sign. Not only that, but we also want to make sure that every single one of our clients sees a significant return on investment, both in the short and long term.

You might be wondering why we don't offer '100% satisfaction guarantees' or any kind of guarantees. That's because unlike other cheap SEO services, we know SEO is always in flux. We're dealing with outside forces that are beyond our control (Google with all its algorithm changes). What worked well last week to get you onto page 1 may not work at all this week. When you work with our SEO experts, you can trust that your money is going towards SEO strategies that take advantage of all the opportunities possible to get your website to page one results of Google. If your business is searching for an SEO Perth agency that’ll have your online presence and organic search traffic to your website soar, look no further than the Online Marketing Gurus.

OMG is the best Perth SEO company for one reason: because we focus on results. Unlike many SEO services Perth has to offer, our whole model is built on putting your success as our #1 priority.

We saw that too many businesses were opting for cookie-cutter search engine optimisation strategies, quick-fix tactics, and strategies that were little more than smoke and mirrors put forth by other Perth SEO agencies. Our approach is entirely motivated by your results. And we've got the proven SEO track record to prove it: 20:1 ROI revenue gained, ten times more revenue and 400% more leads. These are all REAL numbers achieved by our SEO clients. Just have a read of our case studies.

What’s more, we build every SEO campaign across three main pillars - technical SEO, on-page SEO, and offsite SEO. Utilising whitehat approaches, every Perth SEO strategy we construct and implement will undoubtedly see an authentic boost in leads and sales in both the short and long term.

Our approach as an SEO company is also entirely results-driven. Everything we do is based on real figures, real performance targets, real revenue growth, and real returns on your investment. We exist to make the web simple and profitable for all our SEO clients. We outline the strategic financial goals we’re aiming for in real terms – so you're across what's going on. And then, we go out and make it happen.

Put simply, we got tired of seeing a Perth SEO specialist or Perth SEO companies wasting people's time and hard-earned money. Let's face it, ranking on Google isn't easy. Real success in marketing, especially in the Perth SEO market, takes knowledge, continual education and an ability to adapt and move. That’s why customer success is the #1 priority here at OMG: being transparent and honest, building real relationships, and delivering serious ROI.

Of course, we couldn’t deliver the best SEO Perth service without a rocking team. Our bunch of high-energy SEO consultants that work together couldn't be more diverse. Their qualifications, backgrounds, and personalities are different, but there’s one thing in common: their love and passion for all things SEO, PPC, and digital marketing. The way we relate to your business that really makes us the top SEO Perth team providing top-notch SEO service. Our Gurus do great work that delivers even greater and successful SEO results. They focus on building a relationship with each of our clients, so we can ensure each marketing strategy is built with the sole aim of solving your business challenges and smashing your goals. In short, we’re not satisfied unless we’re making things happen and delivering amazing customer service and user experience.

What better proof than our client reviews? We come highly recommended as we've racked up 450+ Google reviews ranking us at 4.9+/5 on average. That makes us one of the most loved and best-rated SEO agencies in Australia! You can even check out our social media page, clients are also always raving about us there too!

If you need more proof that we’re the best SEO agency, just have a look at our partners. We partner with the best in the world – Google, Shopify, Adroll, Hubspot, BigCommerce, and Trustpilot. What does that mean? Let’s look at Google. To be a Google SEO partner, a company needs to follow best practices and earn Google’s trust. Google insists that all of its partners use the best tools and stick to its guidelines. They need a thorough understanding of SEO best practices and digital marketing, with an impressive track record of success. OMG has achieved this recognition through our years of experience and through all the hard work from our incredible team of Gurus.

Our SEO Perth Gurus come highly recommended (check out our customer ratings). They work as an extension of your digital marketing team, building real relationships that are proven to deliver results. Put simply, your success is our success.

Our Perth-based SEO services include everything you need to rank on the first page of Google’s search engine results and stay there. See, here at OMG, we know that the best digital marketing strategy is a holistic one. That’s why we ensure that you’ve checked all the boxes when it comes to search engine optimisation. We’re talking local SEO, on-page SEO, off-page SEO, content marketing, website migrations, keyword research, analytics, and more.

Our expert Gurus will ensure that every part of your website is primed for users AND Google. From crawlability and indexability to meta descriptions and site speed, every page will be optimised in line with best practices. At the same time, we’ll craft a tailored linkbuilding strategy that will generate more authoritative high-quality backlinks to your website and build up your link juice. We’ll also improve your visibility for local searches with a tailored game plan for local SEO.

All of this is underpinned by painstaking keyword research and keyword analysis into the most relevant and profitable search terms for your industry and your audience. We’ll get to the bottom of what your target customers are searching for and use this to shape a laser-focused SEO campaign that delivers more traffic, leads, and sales for your business. And we don’t stop there. Content marketing is part of every effective SEO game plan, so you can bet that we also include this as part of our Perth-based SEO services. Once we’ve conducted keyword research into the terms that your audience is using, we’ll develop original content to help you rank for relevant keywords and build up trust with your audience.

If you’ve just invested in upgrading your website, we can also help ensure that you don’t lose your hard-earned position in Google search results when you migrate over to your brand new site. Website migrations are notoriously tricky and known for causing temporary (or even permanent) dips in search rankings and website traffic. Don’t worry though — you can trust us to ensure the transition is as smooth as possible. Our Gurus have successfully migrated countless websites, from international businesses to Perth-based SMBs. With a tried-and-tested approach and years of experience with SEO Perth services, we’ll ensure no detail is missed throughout the process.

Yes! If you or your internal team is looking to upskill in all things SEO, we have you covered. Our SEO Perth experts have experience training up the top teams across leading nationally and globally recognised companies such as PayPal and BigCommerce as well as small and local businesses. So no matter what your business situation is or the industry you’re in, our team is more than capable of training you to become an SEO master.

What kind of SEO training can we provide your internal team? All kinds! Whether you want to specialise in local SEO strategies, help in optimising eCommerce SEO, or just want to improve in all pillars of SEO to increase organic traffic, we can train your team up in no time. We’ll teach you our highly successful SEO process that is based upon actionable and data-driven evidence. Through this, we’ll ensure that every idea you implement is centred around proven SEO strategies that’ll guarantee visible results in your online marketing strategy.

So, if you want to unlock huge boosts in SEO traffic for your business website by training your internal team, look to a leader in the SEO industry!

Local SEO is important because it helps you supercharge your customer acquisition and secure your corner of the local market.

Four in five consumers are using search engines to find local information, across all devices and at every point in the purchase process. More than half of online searches specify a location, known as ‘local intent’. This is where consumers are specifically including the name of a city, town or postcode in their search.

Remember there's also mobile search – people are going to their mobile devices to search for products and services at the precise moment they need them. The key lies in your website showing up at the exact moment your potential customers search for you. Local searches are usually really specific, with consumers wanting information around product or service availability, opening hours, and directions. That's why local SEO and your website content is so important. It's important to think about page optimisation on your website. If you have content that is highly local-focused, you're well on your way to getting your website to the top of search engines and getting tons of organic traffic for your website.

The upshot of all this is that local SEO should be a marketing investment for any brand – however big or small. In fact, if you’re a smaller business, going local is your opportunity to crush the competition with your online presence. With a winning Local SEO strategy, Google begins associating your brand with a certain area, bumping you up the rankings, lifting your local profile and boosting your bottom line. In addition, with directory listings such as Google My Business, you can list essential information potential customers need to make a purchase including opening hours, your address, website URL, contact information, and so much more.

Don't forget about your social media profiles! These also contribute to the overall ranking and relevance of your website in local searches. Social media, content, directory listings like Google My Business, and SEO all work in tandem to boost your local online presence. Done right, it can even help your page dominate your niche in Google regional search results and outrank even the big-name competition. It is your chance to help your business outshine the competition on Google, even if you’re one of the small players or new to the game.

Need a little help? Get in touch with us today and make sure to ask us about our FREE SEO audit (worth $2k) - no lock-in SEO contracts necessary. We’ll build an immensely valuable 6-month roadmap detailing how you can level-up your digital marketing across SEO, PPC, socials, and more! Take the first steps towards long-term business success, contact the best SEO company in Perth today.

We focus on big companies, small businesses and everything in-between. Our goal is on getting a fantastic result regardless of whether you’re a start-up, small business, e-commerce businesses, or global enterprise!

From Perth tradies to Fremantle Market traders, to the biggest companies across all verticals, chances are we've worked with another business just like yours. This makes it that much easier to help you grow with our team of incredible search engine optimisation (SEO) gurus.

When you partner with us, you'll be able to grab great returns regardless of how big or small you are. We know, throughout years of experience with 1000+ clients, that the "formula" to SEO success is the same.

We know there are different goals and priorities in marketing for each business. With enterprise companies, for example, they need unique SEO strategies. If you're dealing with a large and complex website, you'll need SEO specialists that have extensive enterprise experience to develop a highly customised and laser-focused strategy that will be able to deliver a seriously impressive ROI. Think that's all? We know that effective enterprise SEO is also about constant testing and calibrating the website, as well as specific page optimisation that will make a serious impact on your bottom line.

But SEO isn't just for big business, small and local businesses can outshine big-names with a laser-focused SEO strategy. Find your niche, use a smart SEO campaign strategy for your website/web page and you're well on your way to compete with large national enterprises with a complex website and a huge budget. It's possible! We also work with eCommerce companies of all sizes. Whether you have ten products or ten-thousand, our eCommerce SEO campaigns are all about ultra-precise targeting and specialisation, connecting you with customers who are actively searching for your product or service. eCommerce SEO is a specialised art, we know, which makes us more proud to have helped our small and medium-sized clients beat the global eCommerce giants in the high stakes world of Google website rankings. True story.

Contact us if you want to know more about these business and marketing success stories from our clients.

It takes approximately 2 to 4 weeks to get started with the SEO process, depending on your current situation. Not sure where you’re at? Don’t worry – your FREE audit (worth $2,000) will provide you with a detailed roadmap and timelines to get you started.

We’ll look at heaps of factors: What’s the status of your website, social media and content? Is your web design search-friendly? What kind of search engine optimisation or pay per click have you tried before (if any)? What’s the competition like? Have your web pages ever been penalised by Google or any other search engines? How's the user experience on your website? And lots more.

Then, our SEO Perth team will pull the information together to design a tailor-made campaign for your business. So, what are you waiting for? Get your business an SEO service that guarantees real results and get in touch with the Online Marketing Gurus!

Some SEO agencies ask themselves, what are the SEO services Perth businesses need? Then, they create a bunch of different packages that they think will fit. You are then forced to choose a package that never quite works how you need it to. At OMG, we don’t pre-package our Perth SEO services. Why not? Because we know that every business and website is entirely different and deserves a unique digital marketing strategy that will deliver results you can see. Whether you desire more on-page SEO optimisation or prefer to build up your presence through a banging link building campaign, we’ll design a one-of-a-kind SEO strategy that suits your business needs and the results you want.

Speaking of results, we take them extremely seriously. From crafting your SEO strategies to fine-tuning each tactic, every decision we make is based on getting you the maximum return from every search dollar you invest in search engine optimisation.

Think of us as your dedicated growth Gurus. We work as an extension of your team. Let us sink our teeth into your business to explore what you want to achieve from search engine marketing, and the challenges you’ve faced so far with your business and website. We dive into your market to understand every Perth customer you want to win, and every competitor website you want to beat along the way. The result is a razor-sharp SEO campaign that will help you win customers and build long-term growth for your website. And that’s what makes us stand out from every other SEO agency Perth has to offer, just ask our clients.

Everything we do is driven by real numbers, real performance targets, and actual revenue growth. Okay, we know talk is cheap. Any SEO agency in Perth could tell you the same thing. But we have the data to prove it from our clients: 400% more leads. 10x more revenue. 20:1 ROI revenue gained. With the numbers to back us up, it’s easy to see why we’ve grown to become the best SEO companies Perth businesses look to time and time again for all but guaranteed business success on the digital battlefield.

Don’t take our word for it, read about our many success stories with clients across a variety of industries. Take this passionate Australian high-quality plus-size fashion brand that we helped increase organic search revenue by 137% year on year! What about this trusted Australian office furniture brand we helped increase organic traffic by 130% and organic conversion by 150% through streamlining their website and strategic link building.

When you work with a Perth SEO agency that has an immense wealth of industry knowledge and experience like us, your business is capable of realising game-changing revenue growth. Our SEO process focuses squarely on the long-term sustainable growth of website traffic, leads and sales, not cheap and quick ideas. This means that your brand reaps the benefits of continued success that’ll give you that vital edge over your competitors.

Take a look at our work with a renowned Australian fashion retailer who partnered with us in both SEO and PPC to increase keyword rankings in the top three by 4x and see a 55.2% increase in revenue through targeted PPC. We also helped a pioneer in Australian furniture design achieve explosive results through a custom digital strategy incorporating both onsite and offsite SEO strategy with hyper-focused Google Ads and remarketing.

It goes without saying that our clients are thrilled with their results. How do you know? Take a look at our ratings. We’ve earned more than 450 reviews rating us at 4.9+/5 on average from our clients.

How did we do it? It comes down to our results-driven approach. We’re not satisfied unless we’re making great things happen for our clients. Our whole model is built on being open and honest, building real agency-client relationships, and delivering revenue results you can see (on search engines like Google as well!). In other words, your success is our #1 priority.

We love talking about all things SEO, so give us a call and we'll break down each SEO strategy, so you can see how we achieved the results using proven white hat search engine optimisation tactics. Best of all, you can understand how we can help your revenue soar with a customised SEO strategy by the best SEO company Perth has to offer.

We absolutely can help rank your website on Google’s first page with our SEO service. But first, we need to understand where the opportunities lie, in order to ensure you’re getting the best return on investment possible for your marketing budget.

Here’s the deal. There will be tons of digital marketing agencies in Perth that will tell you they can get your website to the top of search engine results. But what really matters is finding a team of SEO experts that help you rank for keywords that have a tangible impact on your bottom line. 

You want to work with an agency that will rank your website on Google’s first page for the most profitable keywords — the ones that drive qualified traffic to your site and that convert into leads, sales, and revenue. That’s what sets OMG apart from the rest.

Everything we do is underpinned by evidence and research. We don’t focus on getting you to rank on page 1 for as many keywords as possible or reporting on vanity metrics. Our M.O. is to find the search terms that move users further down the funnel from awareness to consideration and conversion. It’s this approach that has earned us an average 4.9+/5 star rating on Google Reviews and seen us achieve incredible results for our clients time after time (check out our successful SEO campaign case studies to learn more).

And the icing on the cake? It’s absolutely FREE to get started with Perth's leading SEO agency — no obligations, no catches. Simply fill out the form below to get started with your digital marketing audit and game plan (worth $2,000).

In simple terms, keyword research is the fundamental SEO process of recognising the various search terms and queries people look up on search engines such as Google or Bing, namely, terms relevant to your business. With thorough keyword research, an SEO specialist is able to make informed decisions on SEO strategies that can boost a business website's online visibility on organic search results.

It’s important to note here that keyword research is about aligning your business with customer demand. There’s nothing worse than crafting the perfect website that boasts a high conversion rate but has little traffic as it appears on the wrong search terms. If you want to achieve high rankings on search terms your customers actually search for, keyword research is all but essential. 

Keyword research is the crucial pillar that informs everything you need to do to craft a perfectly optimised website. Whether it’s your website structure, SEO copywriting, or various other onsite optimisations such as page titles and meta descriptions, keyword research is the blueprint that runs through everything you do on the site.

What’s more, keyword research is all but a necessity if you want to have your brand see massive boosts in business website traffic. With more than 75% of all clicks going to the top three results on your average Google page, if you’re looking for consistent organic traffic from search engines, then identifying the right keywords is your first step in doing just that.

So, how do you get started on keyword research?

First, you’ll have to craft your buyer personas. These are a wonderful guide in telling you exactly who your audience is as well as what they’d tend to Google. List out various demographics of your typical buyer such as age, gender, average income, etc then define their pain and pleasure points and how your product or service helps them.

Then, identify key topics which you consider relevant for your business. For example, a bicycle store might look into topics such as bike repairs, helmets, and car racks. This provides your business with a clear guide on what areas to base your keyword research around.

From here, dig deeper by looking into niche keywords for each topic. For example, helmets could break down into kids helmets, BMX helmets, and mountain bike helmets.

After this, you’ll be well on your way into the keyword research process. Don’t forget to test your keywords regularly and to look into new terms that your customers might be searching for! For an in-depth walkthrough, be sure to check out our detailed keyword research guide.