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The Guru Guide

Dive into the world of online marketing insights, trends, news and strategies with the Guru Guide.

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Our Weekly Blogs

ChatGPT’s New Shopping Research Tool Guide: How To Optimise Early
  • AI Search & GEO
7 minutes read

ChatGPT’s New Shopping Research Tool Guide: How To Optimise Early

Andrew Raso Avatar
Andrew Raso

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Smarter AI Hits ChatGPT, Google Ads & TikTok Together
  • News & Industry Updates
14 minutes read

Smarter AI Hits ChatGPT, Google Ads & TikTok Together

Andrew Raso Avatar
Andrew Raso

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Generative Engine Optimisation (GEO) vs SEO: What’s Changed?
  • AI Search & GEO
15 minutes read

Generative Engine Optimisation (GEO) vs SEO: What’s Changed?

Andrew Raso Avatar
Andrew Raso

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Comprehensive Guide To Google’s Veo 3
  • AI Search & GEO
15 minutes read

Comprehensive Guide To Google’s Veo 3

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Andrew Raso

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Black Friday Digital Marketing Guide
  • Digital Marketing
13 minutes read

Black Friday Digital Marketing Guide

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Andrew Raso

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From Waze To TikTok: Smarter, Faster, More Creative Platforms
  • News & Industry Updates
13 minutes read

From Waze To TikTok: Smarter, Faster, More Creative Platforms

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Andrew Raso

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Launching Generative Engine Optimisation: What Is GEO?
  • AI Search & GEO
5 minutes read

Launching Generative Engine Optimisation: What Is GEO?

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Andrew Raso

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Shortlisted for Google Partner Awards For El Jannah’s App Growth Campaign
  • Digital Marketing
4 minutes read

Shortlisted for Google Partner Awards For El Jannah’s App Growth Campaign

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Andrew Raso

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AI Goes Full Funnel: This Week’s Marketing Updates From Google, Meta & ChatGPT
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14 minutes read

AI Goes Full Funnel: This Week’s Marketing Updates From Google, Meta & ChatGPT

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Andrew Raso

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How To Rank in ChatGPT: The AI Search Optimisation Playbook
  • AI Search & GEO
11 minutes read

How To Rank in ChatGPT: The AI Search Optimisation Playbook

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Andrew Raso

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What The Removal of “num=100” Parameter Means for SEO Data
  • SEO
5 minutes read

What The Removal of “num=100” Parameter Means for SEO Data

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Andrew Raso

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The New Creative Stack: OpenAI For Ideas, Meta For Reach, Google For Results
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The New Creative Stack: OpenAI For Ideas, Meta For Reach, Google For Results

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Andrew Raso

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Gurus’s Guide

Insights from Our Marketing Specialists

Guessing What Your Marketing Should Do Next.

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Discover the Rankings You Should Already Own.

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

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What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

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Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

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What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

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OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

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OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.