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Digital marketing is complex. Sometimes, you just want someone to take care of it, and know you’re in good hands. Make it easier for people to find you online, get more eyes on your brand, and skyrocket your growth. There’s a LOT that goes in to a bullet-proof digital strategy. We’ll help you make sense of it all. 100% transparency, incredible ROI.
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is Search Engine Optimisation (SEO). This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media advertising. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
One final thing you need to know about digital marketing? It’s NOT an option. Any business with an online presence, and even some without, must have a digital marketing strategy in place. You simply cannot be expected to survive without it.
Because our number one focus is on digital marketing strategies that create serious revenue for our clients. Speak to other digital marketing agencies, and they probably promise results in the form of clicks and website traffic. But we’re here to deliver the results you really want: the ones with a dollar sign.
We know fast growth and incredible returns can be achieved with digital. You only need to look at our case studies to see for yourself: 20:1 ROI revenue gained. 400% more leads. 10x more revenue.
So how exactly do we deliver revenue-shifting results through digital? Data. We’re obsessed with using the power of data to deliver the best results. And, unlike some digital agencies, who hide the data, we’ll show you exactly how we’re making decisions. It’s your money, after all. We want to show you that we’re helping you spend it in the right places with one goal: to get results.
Another reason we can deliver exceptional growth is through our team of Digital Growth Gurus. Our Gurus really know what’s what in the online world. They don’t just know which digital marketing tactics to use; they know how to put them to work in the best way to turbocharge your return on investment. And with experience working with companies in all industries and of all sizes, you can bet they know how to craft a razor-sharp digital marketing campaign that gets results.
Remember how we said we think we’re the best digital agency in Australia? We’re not the only ones who say that. We have 450+ reviews from happy clients saying the same thing. We’ve been recognised by the industry too for our digital marketing campaigns, with seven awards including the Smart50, BRW Fast Starters and the Australian Business Award for Business Excellence.
But the best way to see what we’re worth is to talk to us for yourself. Claim your FREE digital marketing audit (worth $2,000) and we’ll show you exactly how we can use digital to supercharge your sales.
Digital marketing is changing at a rapid rate. Any marketer worth their salt knows that you can never stop learning, listening and looking ahead. There are some trends no company can afford to ignore.
Some trends may not surprise you. The rise of mobile, for example, has been happening for a while now, which means there are no excuses for failing to meet user expectations across digital devices. But there are still many businesses yet to realise its true impact on ad spend, content and even creative. Here’s a stat that will refresh your focus: mobile will account for $156 billion of digital ad spend by 2023. (eMarketer).
When you talk about trends, search has got to be one of the fastest changing beasts. Voice search is the latest trend that companies should know about: 60% of people have started using voice search within the last year (MindMeld), and many brands have included it in their digital strategies.
Next up is programmatic advertising. This is the use of Artificial Intelligence (AI) to automate ad buying, so you can target more specific audiences more efficiently and bid on ads in real-time. The most significant advantage of programmatic advertising is that it is faster, which means higher conversions and lower customer acquisition costs.
Another AI-related trend is chatbots. This is the use of instant messaging to chat in real-time, day or night, with your website visitors. This is already happening, 80% of businesses already using or planning to use chatbots by 2020. For example, Uber uses chatbot technology to communicate with more customers online.
Next up is video marketing. If you were in any doubt about whether to include video in your digital marketing strategy, here’s a few video stats to convince you: 70% of consumers say that they have shared a brand’s video, 72% of businesses say video has improved their conversion rate and more than 50% of consumers say that watching product videos makes them more confident in online purchase decisions.
Digital marketing is always changing. But here’s the good news: when you work with Online Marketing Gurus, you can be confident our team is on top of the latest trends and industry insights. Our team of experts is always testing new strategies to find out which ones work - and harnessing this knowledge to deliver insane results from your digital marketing campaign, time and time again.
A digital marketing agency can help you reach the right customers and supercharge your business growth using online platforms. With the right strategies and expert implementation, you’ll see massive gains in revenue and out-of-this-world ROI.
Digital marketing companies use their expertise to help you figure out where your customers are spending the most time online, and how to reach them most effectively at every stage of the customer journey. The best ones weave together a multi-channel approach that taps into the most relevant channels and tactics to help you reach your goals and maximise your marketing budget, whether it’s through SEO, paid advertising, content, social media advertising, or any combination of the four. They’re also at the forefront of the latest movements, which means your business will never get left behind or caught out by changes like algorithm updates or new advertising formats.
Another way digital agencies can give your business the upper hand? Business insights, backed by data. Digital marketing gives you a gold mine of data — but unless you understand what to make of that data, it’s just numbers. Digital marketing experts can help you crunch the numbers and harness them to deliver more relevant, more personalised campaigns. We’re talking hyper-targeted marketing that lets you focus your efforts and dollars on those people who are most likely to convert.
Last but not least, there’s the experience that a seasoned team of experts brings to the table. Stellar agencies have worked with clients of all sizes and in all industries, from the managing director of a fitness start-up to the marketing manager and digital marketers of an FMCG brand or CEO of an enterprise-level company. When you work with them, you’re unlocking all of that knowledge for your business — which means you’ll be able to grow, faster.
However, the best way to find out what a digital marketing company can do for you is to talk to them directly. Get in touch with Online Marketing Gurus today and we’ll show you exactly how we can grow your business with a free digital audit.
If you want results, you need a digital marketing agency that can deliver on its promises. That’s where your number one challenge lies. There are so many agencies out there claiming to offer the best services that the task of finding the right one for your company can be daunting.
You need a team that will sink their teeth into your business and create a strategy that accelerates towards your goals — a digital marketing agency that doesn't stop until they generate more revenue and provide better returns, and that always has your goals at heart.
So, how do you find this diamond in the rough? Start by making a list of all the services you would like your future agency to take on. Do you need an agency just for search engine optimisation and social media marketing, or the entire shebang? This will help you narrow down your options.
Next, drill the agency on how they will get results. Their answer will reveal a lot about how they work and whether they’re the right partner for you. Check their track record. Dig deep into their case studies and see what results they have achieved and how they did it. Look for proven strategies and lasting results here, as this tells you that they aren’t just about the quick wins. Also, be wary of those marketing agencies in Australia who won’t talk to you about previous clients. If they’re not shouting loud and proud about their results, there’s probably nothing to shout about.
Speaking of partners, you need to find an agency that will be an extension to your team. Because that's the only way to deliver and execute a digital strategy that gets results. Look for an agency that will focus on open and honest communication. Start the conversation by setting expectations and asking some of the critical questions. Find out how you work together. At an absolute minimum, you should receive a monthly report showing the work done and the results. But, for real results, look for an agency that will proactively hold regular meetings and be responsive over phone and email.
We get it – there’s a lot to consider when looking for the best digital marketing agency. It all starts with a conversation. Talk to us today!
At OMG, we're all about providing transparent reporting that helps you understand the effects of our work.
We offer the following in our reports:
Cost data about the various digital marketing campaigns we run
Positions in search rankings for all keywords
An overall return on investment figure
Comparisons between campaigns that highlight what worked and what didn’t
We typically share reports with our clients once a month. However, we can tailor the reporting frequency to your campaign needs.
Every industry can benefit from digital marketing, from locally-owned small businesses to massive blue-chip companies. That’s because absolutely no matter what industry you’re operating in, we can guarantee that your customers are online and using the web to search for your products and services.
It's not just for online businesses either. In fact, quite the opposite. Many consumers have already decided what to buy before they enter the store — and that decision is largely influenced by digital channels. Facebook reports that 49% of in-store purchases are influenced by digital interactions, with over half taking place on mobile. What’s more, 78% of local searches on Google lead to a purchase being made offline.
Shoppers are turning to their digital devices to compare products, access product information and check product availability. By using digital marketing channels to zone in on those moments, you can make sure consumers are choosing you over your competitors.
A digital marketing agency team should be results-driven, transparent, and bring local expertise.
Let’s start with the most important one: results. The digital agency team should have a proven track record of getting results for clients using tactics such as SEO, SEM, social media advertising, or content marketing. It’s not enough to have the qualifications — they need to have demonstrated that they can put their know-how to work with clients in different industries and different locations. The best way to figure out whether a prospective team can walk the walk is to look at their case studies and reviews. If they’ve achieved stellar results for their clients time and time again and they’ve had experience with a business of your size and in your industry, you can bet they have the experience to replicate those results for you.
Then there’s transparency. You want a team that will be straight with you no matter what the results are. Your digital marketing agency should communicate openly with you from the get-go, and not be afraid to hide anything, from their game plan to your campaign data. Don’t look for a team who’s all about the smoke and mirrors: look for a team that says what they do, and do what they say.
Any standout digital marketing agency team should also have local experts that are well-versed in that specific market and have experience with local businesses. Digital marketing tactics work best when they’re hyper-targeted and laser-focused — and that requires an in-depth understanding of who your local audience is and what the local playing field is like. An agency with local expertise can tweak your campaigns for the specific target audience, whether it’s through adjusting location-based keywords for local SEO or optimising your geo-targeting for ads.
Good news: we have you covered on all three fronts, and then some. With 450+ glowing Google Reviews, offices in Sydney, Melbourne & Brisbane and a team of 100+ experts gurus across Australia, we’ll help you smash through your goals with the power of digital marketing services.
There’s no hard and fast rule as to whether SEO or pay per click (PPC) is better for your digital marketing efforts. In fact, any solid game plan should utilise both to grow reach, website traffic and revenue.
With PPC platforms like Google Ads, you can put your brand at the top of search results with a customised message that gets audiences to click through to your website. The beauty of Google Ads is that it’s INSANELY targeted: show your ad to the people that matter and for the keywords that convert, and exclude the rest. This, coupled with the fact that you only pay when you get website visitors, makes paid search an absolutely conversion powerhouse. It’s also quick: once your campaigns are set up, they can start appearing in a matter of hours or days.
SEO, on the other hand, is a marathon — but trust us when we say the reward is worth it. By optimising your rankings for relevant keywords in search engine results pages, you’ll benefit from increased visibility and ongoing website visitors, all without needing to pay a dime for clicks.
In an ideal world, you should have both as part of a successful digital marketing campaign. But if you have to pick one or the other, the right one for your business will depend on your budget, your timeframe, and your goals. That’s where a PPC and SEO agency like OMG comes in.
We’ll work with you to understand what your goals are, how much you have to invest, and the online landscape in your industry — then recommend the proper strategy and digital marketing services for online domination. Get started for free today with a digital audit worth $2,000.
Get your free OMG audit. It’s that simple. This no-obligation audit will put our Gurus to work assessing your digital presence, however big or small that might be. We'll look at your SEO strategy, paid advertising and social media strategy, then show you where we can make improvements. We'll then guide you through a strategy session that recommends the next steps to help you reach your revenue targets.
Our free strategy sessions are available for Australian businesses we know we can add the most value to. If this is you, lock in your free digital audit today and watch sales go through the roof.