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The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!
We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy. Thanks to Jazmin, Chantelle and Danny for their attention to detail. I’m excited to see the results of their new strategy and further drive the future of Sheridan to greater success.
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
OMG are one of the best agencies out there, especially if you have a more complex niche that you are trying to target and engage. They are extremely transparent, provide…
The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected.
OMG have been a dream to work with so far and I can’t praise our account manager, Hannah R enough for her professionalism, patience and advice with both our SEO & PPC campaign.
Australia’s undisputed experts in all things digital marketing.
One of the best digital marketing company to work with – organised team, knowledgeable and helpful staff, especially Elodie. Highly recommended.
It’s been a pleasure working with OMG over the past year! My account manager, Matthew has been very responsive and great to deal with as I look to grow the business in the digital space. They’ve provided great result for both Google Ads and Facebook Ads. Highly recommend OMG! proactive and very pleasant to work with.
Sound Familiar?
Reports arrive every month. The graphs look fine. But when someone asks what digital marketing is contributing to revenue, nobody has a straight answer.
Sessions are up but leads haven’t moved. Cost per acquisition keeps climbing and enquiries that come in are often not worth following up.
The strategy they built when you started is not built for where you are going. You need someone who has worked at this level, in your industry.
What We Do
Every dollar you put into digital marketing services should produce a return you can trace. Through Gurulytics,
you see what each channel contributes in real time.
We build organic search visibility around the terms your customers use when they are ready to buy.
Your budget is spread across Search, Shopping, Display AiMax and Performance Max, with every decision based on what the data says.
Facebook, Instagram, TikTok, and LinkedIn. We find the audience most likely to convert and reach them at the right moment.
Shopify, WooCommerce and custom builds. Conversion-focused, mobile-first and built with your campaigns in mind from the start.
Display, video and YouTube ads that put your brand in front of the right people before they even start searching.
Case Studies
170%
Archie Rose Distilling Co. is a Sydney-based distillery renowned for its gin, vodka and whisky. Established in 2014, they’re the first independent distillery of craft spirits in Sydney since 1853. Their handcrafted and artisanal approach focuses on the experience. Craft spirit enthusiasts can visit the distillery, sip beverages in an atmospheric bar and tour the…
Archie Rose Distillery
Food & Beverage
320%
Cohen Handler is Australia’s leading property buyer’s agency, with offices in Sydney, Brisbane, Melbourne and Perth. Since 2009, their service is designed to make the real estate process simple, fun and rewarding for the buyer, offering an unprecedented service experience with extraordinary results.
Cohen Handler
Real Estate
25:1
With over 40 years of experience designing contemporary, stylish and quality clothing for men and women, Oxford is an iconic Australian brand with a focus on ethical and sustainable practices. Recognising the impact that the fashion industry can have on the environment, the Australian clothing brand is dedicated to trading ethically whilst making beautiful, meaningful…
Oxford Shop
Retail & E-Commerce
1,429%
Located in Victoria, TurmeriX was founded by Errol McClelland after he experienced a serious ankle injury with ongoing inflammation. A friend of Errol’s had heard of turmeric being used in traditional and herbal medicine and suggested he try adding turmeric to his diet. Errol has since made it his goal to share the experience with…
Turmerix
Beauty & Wellness
37%
Artline is an iconic manufacturer of pens and markers. Over 50 years in business, they’ve grown a trusted reputation worldwide for their highest quality and reliability. Artline also maintain strong production standards that are environmentally sustainable.
Artline
Retail & E-Commerce
#1
Boating, Camping & Fishing, otherwise known as BCF, are Australia’s leading suppliers in outdoor equipment and supplies to ensure you live your best outdoor life, with now over 150 stores Australia-wide.
BCF
Retail & E-Commerce
In The Last 12-months We Delivered Our Digital Marketing Clients
4.2B+
impressions
1.7B+
website visitors
1.2B+
tracked conversions
$1.5B+
tracked revenue
How It Works
Discovery
It starts with a conversation. On your discovery call we learn your goals, your customers, and what success actually looks like for you. There are no cookie-cutter templates here, everything we recommend is shaped around your business, backed by 14 years of digital marketing experience.
What you can expect
A genuine conversation about your business and goals, and a tailored recommendation, not a generic pitch.
Research
We dig deep into your industry, your ideal customers, and how they browse, search and buy. Using leading industry tools alongside our own proprietary technology, Gurulytics, and everything we’ve learned across hundreds of campaigns, we pinpoint where your best customers spend their time, then shape your approach around the formats we already know perform.
What you can expect
A clear picture of who your customers are, where to reach them, and what will make them choose you.
Recommendation
You receive a clear plan showing which channels to use and how your budget is split across them, designed to avoid wasted spend and get results from launch, not months down the track. Every decision is grounded in proven performance and creative best practice. And where SEO is part of the mix, we apply our proven, Technical, Links and Content framework.
What you can expect
A straightforward channel and budget plan you can understand, built to make every dollar work harder.
Foundations
Before anything goes live, we make sure the plumbing behind your marketing is solid. That means tracking every result accurately, keeping your product information clean and up to date, and serving ads that adapt to each person who sees them. The simple truth: better data means better results, so the platforms work smarter and trusted reporting.
What you can expect
Confidence that every result is measured properly, and reporting you can actually rely on.
The Guru Growth Loop
Great marketing is never ‘set and forget’. Our Guru Growth Loop keeps you ahead of the curve, continuously moving budget, creative and placements toward whatever is performing best in real time. It follows a simple 70/20/10 rhythm: 70% goes to what we know works, 20% to sharpening and testing within those channels, and 10% to smart new bets.
What you can expect
A partner who is always testing, optimising and improving, so your results compound over time.
Why Choose Us?
200+ dedicated specialists, each focused on one channel. One strategy, one team,
one place to see exactly what your marketing is returning.
We Partner with the Best
Most agencies send a PDF at the end of the month. By the time you read it, the data is three weeks old and decisions that could have been made have been missed. Gurulytics gives you a live view of your campaigns. Rankings, spend, conversions, revenue, all updated in real time.
We did not add this as an afterthought. We built it because what the industry was offering was not good enough for our clients.
Being voted the world’s number one SEO agency is the result of 14+ years of SEO marketing Australia has never seen replicated. Every campaign since 2012 adds to a data set that makes the next one sharper. Our TLC (Technical, Links, Content) framework is the three-pillar methodology built to level that playing field.
At OMG, every person on your campaign does search engine optimisation and nothing else. That focus produces results that generalist agencies cannot consistently replicate. Many agencies rely on generalists (and heavy AI use) to juggle every part of your account. We provide experts who focus exclusively on their specific fields. That means your strategies are driven by deep channel mastery and human oversight.
OMG builds Generative Engine Optimisation and Answer Engine Optimisation into every SEO campaign. Clients visible in AI-driven search today will be significantly harder to displace in two years.
OpenAI has opened self-serve advertising on ChatGPT to Australian businesses and OMG led the charge. There is a short window where the bidding is uncrowded and buyers explain exactly why they will convert. We have the playbook ready.
Andrew Raso started OMG in 2012. Fourteen years, 1,000+ clients and 60+ industry awards later, it is one of Australia’s most recognised online marketing agencies. For founders not yet ready to engage an agency, OMG Academy offers practical education to build the right foundations. Andrew shares what building a business really looks like on his podcast, Never Not Building.
After years of working with digital marketing, I realised the system was broken. SEO was all about smoke and mirrors, and digital media buying was about complex, yet cookie-cutter strategies. It was at this point that I discovered my passion in life, and so began Online Marketing Gurus. “
Co-Founder & CEO
Who We Are
Every client works with specialists focused on one discipline. They stay current and bring that knowledge to your account every week.
1,000+
Clients monthly
200+
Digital marketing specialists
60+
Global industry awards
150+
Industries
Client Testimonials
Thousands of businesses have trusted OMG with their digital marketing. Here is what they have to say.
From Bondi to Fremantle, we have helped businesses grow online across every corner of the country.
We’ve worked with clients from 100+ industries
We have worked across nearly every sector in Australia. When we build your strategy,
we draw on campaigns already run in your market.
More revenue from the channels your customers use. SEO, Google Shopping and paid social working together.
You do not need a big budget. You need a strategy built around what your business can act on.
Someone is searching for what your practice offers right now. Compliant campaigns make sure they find you.
Buyers and sellers research online before they call. We make sure your business is front and centre, where and when they look.
Clients search when they need help fast. We put your firm in front of them with SEO and paid search built around the matters you want.
Most jobs start with a Google search or a map listing. We make sure your business shows up first in your service area, and the phone keeps ringing.
We manage the online channels that bring customers to your door. Search engines, paid advertising, social media, content, your website. At OMG we run all of these together, so what we learn in one channel shapes what we do in the others. One strategy, one team, one place to see how it is performing.
Paid search and social can produce leads within days of a well-built campaign. SEO takes longer. Most clients see meaningful movement within three to four months, with revenue impact clear from month six. We measure success the way you do: leads, cost per acquisition, and revenue traced back to the campaign.
We connect performance to the metrics your business cares about. Leads generated, revenue by channel, and cost per acquisition. Gurulytics tracks all of this in real time so you have a live answer without waiting for a report.
The real question is the opportunity cost of getting it wrong. Bad SEO takes years to undo. A Google Ads account without experience burns money fast. The free strategy session is where we tell you what the return would look like before you commit.
You do not wait for reports with OMG. Gurulytics gives you live access to rankings, spend, conversions and revenue whenever you want it. We meet regularly to walk through what the data is telling us.
Google AI Overviews, ChatGPT, Claude and Perplexity are now where a significant share of searches start. At OMG we build Generative Engine Optimisation and Answer Engine Optimisation into our campaigns so clients are positioned across traditional and AI-driven search from day one.
Your digital strategy session shows where your marketing is leaking performance across search, paid media, social, content and web. You leave knowing what to fix first and what a stronger strategy could produce.
