Australia'sAU's best-rated Digital Marketing Agency

Digital marketing is the use of digital channels to connect with customers where they spend most of the time: online. This means search engines, email, websites, social media, and mobile. Marketing is about connecting with your audience in the right place, at the right time and with the right message. That's why digital marketing is growing. Because people are spending more time online.

There’s a whole heap of tactics and channels that fall under the umbrella of digital marketing. One of the most common is Search Engine Optimisation (SEO). This is the process of optimising your web pages to rank higher in search engine results to increase the amount of organic traffic to your web page.

Paid advertising, or Pay Per Click, is a method of driving traffic to your website by paying the advertising channel every time your ad is clicked. For example, Google Adwords allows you to bid for space at the top of Google's search engine results pages. There are other types of digital advertising, such as banner ads on websites and video ads on YouTube.

Content marketing is another common digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content marketing is more than blogging – done well, it should move your prospect through the different stages of the conversion stages: awareness, evaluation and conversion.

Social media advertising is a growing digital marketing tactic. Why? Because more and more people are hanging out on social media channels, like Facebook, Instagram and LinkedIn. As of June 2018, Facebook had 1.47 billion daily active users and 2.23 billion monthly active users. Repeat: 1.47 BILLION daily active users. So if you want to get your offer seen by your target audience, social media is a pretty good place to start.

Speaking of insanely effective digital marketing tactics, let’s talk about email marketing. Far from being dead, email marketing remains one of the highest ROI marketing activities at 122% average ROI – that’s four times other digital marketing tactics.

These are just a few of the digital marketing tactics you can use. But as with offline marketing, the best results come when you use them together to hit your marketing goals: attracting prospects, nurturing relationships and driving conversions.

There’s another great thing about digital marketing that we haven’t talked about yet: it’s hugely customisable. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s failing. Is Pay-Per-Click advertising giving you an unbelievable return on investment? Ramp up your spend for bigger results. Your Facebook advertising not performing as expected? See how you can change your ads or target for better results. This constant fine-tuning means you can really turbocharge your ROI.

One final thing you need to know about digital marketing? It’s NOT an option. Any business with an online presence, and even some without, must have a digital marketing strategy in place. You simply cannot be expected to survive without it.

Because our number one focus is on digital marketing strategies that create serious revenue for our clients. Speak to other digital marketing agencies, and they probably promise results in the form of clicks and traffic. But we’re here to deliver the results you really want: the ones with a dollar sign.

We know fast growth and incredible returns can be achieved with digital. You only need to look at our data to see for yourself: 20:1 ROI revenue gained. 400% more leads. 10x more revenue. See the results for yourself in our case studies.

Find out how we consistently generated a serious ROI for King Content, with more than $14 generated in return for every dollar spent on digital marketing. And check out how we generated higher returns for Corporate Prepaid Gift Cards using SEO, PPC and a high-performing website. Spoiler alert: We helped them achieve 600% more targeted traffic within the first year alone!

How exactly do we deliver revenue-shifting results through digital? Data. We’re obsessed with data. In everything we do, we use the power of data to deliver the best results. It’s how we make decisions about the right strategy. It’s how we work out our next actions. It’s how we make sure we’re on track to deliver an exceptional ROI. We’re not afraid to show you the data either. Unlike some digital agencies, who hide the data, we’ll show you exactly how we’re making decisions. It’s your money, after all. We want to show you that we’re helping you spend it in the right places with one goal: to get results.

Another reason we can deliver exceptional growth is through our team of Digital Growth Gurus. Our Gurus really know what’s what in the digital marketing world. They don’t just know which digital marketing tactics to use; they know how to put them to work in the best way to turbocharge your return on investment.

How do we know what works? Because we work on digital marketing strategies for hundreds of clients across Australia. We’re talking about businesses large and small across every industry. We’ve seen first-hand the strategies that get results, those that are just so-so, and those that flat-out fail. And we put this knowledge to work for your business.

We also understand how important it is to understand the local market. Did you know that 46% of the searches on Google are for local businesses? AND over 18% of local searches lead to someone buying products within a day? That is the power of local business. At OMG, we truly understand the importance of local SEO. Have a look at how we helped Boody increase their revenue by 59% with our laser-focused SEO strategies.

Remember how we said we think we’re the best digital marketing agency in Australia? We’re not the only ones who say that. We have 200+ reviews from happy clients saying the same thing. And they should know – because they’re the ones who have experienced serious growth and revenue from our digital marketing efforts. We’ve been recognised by the industry too, with seven awards including the Smart50, BRW Fast Starters and the Australian Business Award for Business Excellence.

So, that’s why we think we’re the best digital marketing agency in Australia. We’re also really easy to talk to and are ready to help with your digital marketing – starting right now! Claim your FREE digital marketing audit (worth $2,000)! Click the button below or give us a ring: 1300 433 071.

Digital marketing is changing at a rapid rate. Any marketer worth their salt knows that you can never stop learning, listening and looking ahead. There are some digital marketing trends no company can afford to ignore.

Some trends may not surprise you. The rise of mobile, for example, has been happening for a while now, which means there are no excuses for failing to meet user expectations across digital devices. But there are still many businesses yet to realise its true impact on ad spend, content and even creative. Here’s a stat that will refresh your focus: mobile will account for 72% of digital ad spend by 2019. (eMarketer).

When you talk about trends in digital marketing, search has got to be one of the fastest changing beasts. Voice search is the latest trend that companies should know about: 60% of people have started using voice search within the last year (MindMeld), and many brands have included it in their digital marketing strategies. Domino’s Pizza uses voice search technology to let customers order pizzas through Alexa. But don’t expect it replace displayed search just yet. SEO and paid search still have a huge role to play in digital marketing. Many brands have started including voice search in their digital marketing strategies to deliver value-based content effectively to their customers.

Next up is programmatic advertising. This is the use of Artificial Intelligence (AI) to automate ad buying, so you can target more specific audiences more efficiently and bid on ads in real-time. The most significant advantage of programmatic advertising is that it is faster, which means higher conversions and lower customer acquisition costs. According to eMarketer, almost 90% of digital display ads in the US will be programmatic by 2020, and we’re sure Australia won’t be far behind.

Another AI-related trend is chatbots. This is the use of instant messaging to chat in real-time, day or night, with your website visitors. This is already happening, 80% of businesses already using or planning to use chatbots by 2020. For example, Uber uses chatbot technology to communicate with customers.

Next up is video marketing. This tactic has exploded in the past year. You only need to look at Facebook to see that most content is now in video form. If you were in any doubt about whether to include video in your digital marketing strategy, here’s a few video stats to convince you: 70% of consumers say that they have shared a brand’s video, 72% of businesses say video has improved their conversion rate and more than 50% of consumers say that watching product videos makes them more confident in online purchase decisions.

To stay ahead of the curve and increase conversions in the coming year, brands need to get better at producing custom, conversational content, especially video content, to share with your hyper-targeted audience. There are sure to some surprises in store for digital marketing too, but so long as you stay alert, you won’t be left behind.

The good news? When you work with Online Marketing Gurus, you can be confident our team is on top of the latest trends. Our team of experts is always testing new strategies and finding out which ones work and which ones don’t. We constantly keep track of our performance so we can make changes when needed and mobilise when trends appear. 

The simple answer is this: digital marketing helps turbocharge your revenue. Done right, digital marketing will skyrocket leads, boost conversions and drive profits. The reason is simple. More and more consumers are going online first to research and buy products. According to Forbes, 82% of consumers conduct research online. Tech Crunch reports that 79% of people shop online. So how do you reach these consumers, engage them and convince them to spend their dollars with you? The answer is digital marketing.

The best way to see what digital marketing can do for your business is to take a look at how it’s worked for other businesses. Especially if those businesses have the same goals as you.

Our case studies are a great place to start. You can see how Crimson Education aligned their digital marketing efforts to skyrocket customer acquisition and achieve a 10:1 ROI across all marketing investment. We’re talking a 1,000% increase in global traffic and 1,450% growth in global organic conversions!

Sydney-based distillery Archie Rose Distilling Co. have seen some serious revenue growth from their multi-channel digital approach. Over 230% growth in total digital marketing revenue, 30% growth in YoY organic revenue and 200% more growth in paid revenue.

These business success stories are a testament to the power of digital marketing. With the right strategies and expert implementation, businesses of all types and sizes can increase their reach and conversions.

Here’s the thing: digital marketing isn’t just for online businesses. Digital marketing has a dramatic impact on bricks-and-mortar sales too. This magical effect is known as the “digital influence”. Many consumers have already decided what to buy before they enter the store. Once upon a time, this was influenced by catalogues and other traditional marketing methods. But these days, their decision is increasingly influenced by digital channels. Facebook reports that 49% of in-store purchases are influenced by digital interactions, with over half taking place on mobile. Shoppers are turning to their digital device to compare products, access product information and check product availability. Plus, shoppers are also using digital while in the store to find out more about products, compare and check prices online. By using digital marketing to zone in on those moments, you can make sure consumers are choosing you over your competitors.

Another way digital marketing can give your business the edge? Data. Digital marketing gives you a gold mine of data, which you can use to deliver more relevant, more personalised campaigns. We’re talking hyper-targeted marketing that lets you focus your efforts and dollars on those people who are most likely to convert. For instance, let’s say that you want to create a paid search campaign for a new product. Using analytics, you can see which messages and ad creative achieved the most conversions with your target audience. Then, use these insights to reproduce this success with future campaigns, meaning you can avoid unnecessary costs and focus your efforts (and budget) on the tactics most likely to boost your bottom line.

We know what you’re thinking – this all sounds great but how do I make digital marketing work for my business? Our Digital Growth Gurus are here to help. Talk to us about how we can tap into digital marketing to hit your growth goals.

Digital marketing is changing at a rapid rate. Any marketer worth their salt knows that you can never stop learning, listening and looking ahead. There are some digital marketing trends no company can afford to ignore.

Some trends may not surprise you. The rise of mobile, for example, has been happening for a while now, which means there are no excuses for failing to meet user expectations across digital devices. But there are still many businesses yet to realise its true impact on ad spend, content and even creative. Here’s a stat that will refresh your focus: mobile will account for 72% of digital ad spend by 2019. (eMarketer).

When you talk about trends in digital marketing, search has got to be one of the fastest changing beasts. Voice search is the latest trend that companies should know about: 60% of people have started using voice search within the last year (MindMeld), and many brands have included it in their digital marketing strategies. Domino’s Pizza uses voice search technology to let customers order pizzas through Alexa. But don’t expect it replace displayed search just yet. SEO and paid search still have a huge role to play in digital marketing. Many brands have started including voice search in their digital marketing strategies to deliver value-based content effectively to their customers.

Next up is programmatic advertising. This is the use of Artificial Intelligence (AI) to automate ad buying, so you can target more specific audiences more efficiently and bid on ads in real-time. The most significant advantage of programmatic advertising is that it is faster, which means higher conversions and lower customer acquisition costs. According to eMarketer, almost 90% of digital display ads in the US will be programmatic by 2020, and we’re sure Australia won’t be far behind.

Another AI-related trend is chatbots. This is the use of instant messaging to chat in real-time, day or night, with your website visitors. This is already happening, 80% of businesses already using or planning to use chatbots by 2020. For example, Uber uses chatbot technology to communicate with customers.

Next up is video marketing. This tactic has exploded in the past year. You only need to look at Facebook to see that most content is now in video form. If you were in any doubt about whether to include video in your digital marketing strategy, here’s a few video stats to convince you: 70% of consumers say that they have shared a brand’s video, 72% of businesses say video has improved their conversion rate and more than 50% of consumers say that watching product videos makes them more confident in online purchase decisions.

To stay ahead of the curve and increase conversions in the coming year, brands need to get better at producing custom, conversational content, especially video content, to share with your hyper-targeted audience. There are sure to some surprises in store for digital marketing too, but so long as you stay alert, you won’t be left behind.

The good news? When you work with Online Marketing Gurus, you can be confident our team is on top of the latest trends.

Absolutely. We’re here to help businesses of all types and sizes tap into the power of digital marketing and skyrocket revenue. That’s why, in addition to our comprehensive services, we also run face-to-face digital marketing workshops and consulting. This training is available to our existing and new clients and is delivered by our experienced Gurus.

We get it: for some companies, it's essential that your team is trained up in a specific channel. Even if you're working with a digital agency, you may still want your team to have a certain level of know-how in SEO, content marketing or general digital marketing. It’s smart business.

Whether you’re a business owner or marketing professional, our digital masterclasses will give you the skills and tools to help you smash your goals. Even if you’re a seasoned marketer, you will still walk away with super-useable knowledge to apply to your business. 

Hear how to grow your revenue from the marketers who have achieved results. Explore the real-life stories of marketers who have taken companies from $5 million to $30 million in just 12 months. Uncover proven strategies, backed by data.

Our masterclasses are explicitly designed to help you overcome those hurdles stopping you from achieving revenue-busting success. Dive into tactics to build a sales and marketing machine. Learn how to break down silos and get everyone in sync. Discover how to scale your marketing while trimming the fat.

Can’t get to our face-to-face masterclasses? No dramas! We host FREE digital marketing webinars, which you can attend from anywhere in the world. Look out for our webinars focused on specific digital marketing tactics, such as content marketing, SEO and local search. Why listen to us? Our Digital Growth Gurus have years of experience delivering measurable marketing success to our clients. We’re talking about a 1,000% increase in global traffic and 1,450% growth in global organic conversions. Real explosive success! You'll be learning from the very same people who achieved these results — the people who do digital marketing every single day.

Our goal is for you to walk away from our workshops and webinars with actionable steps. We want you to take your new knowledge and put it to work immediately. That’s why we dedicate heaps of time for you to ask questions and pick our brains. You have every chance to explore how the tools and tactics apply to your business. Because that’s how you get results. Get in touch to find out about our upcoming training workshops and webinars. Can’t wait until our next workshop? Dive into the must-know tips and trends in the OMG Academy. Get a social media strategy that engages your customers and improves your bottom line.

Learn the SEO tactics your competitors aren’t using. Find out the secrets to landing page conversions. The OMG Academy covers every part of your digital marketing strategy to help you turbocharge success. At the same time, we make you look good by keeping you up-to-date on the latest trends in digital marketing! What could be better than that?

If you want results, you need a digital marketing agency that can deliver on its promises. That’s where your number one challenge lies. There are so many agencies out there claiming to offer the best digital marketing services that the task of finding the right digital marketing agency for your company can be daunting.

You need a digital marketing agency who will sink their teeth into your business and create a strategy that accelerates towards your goals — an agency that doesn't stop until they generate more revenue and provide better returns. You want a digital agency that will represent your brand in the best way possible and always has your goals at heart. You know you’ve found the right agency when your account manager acts like your champion within the agency. You’re looking for someone who helps you to get things done and feels like your own team member.

So, how do you find this diamond in the rough? Start by making a list of all the digital marketing agency services you would like your future agency to take on. Do you need an agency just for search engine optimisation and social media marketing? Or do you want them to look after the whole shebang? This will help you narrow down your options.

Then, ask the agency about the technologies they use. You are looking for the agency to demonstrate that they have a deep understanding of how the tools work and how to use them to the benefit of your business. And you can also look at how the tools they use can integrate into your existing systems! The answer also offers some insight into how the agency works. You can figure out their processes and learn more about how they use the data from their tools to determine strategy.

Next, drill the agency on how they will get results. Their answer will reveal a lot about how they work and whether they’re the right partner for you. Check their track record. Dig deep into their case studies and see what results they have achieved and how they did it. How do they stack up? Look for real, lasting results here, as this tells you that they aren’t just about the quick wins. Check the types of clients they’ve worked with. Are they versatile? Is there a range of industries and business sizes? Don’t be put off by an agency that’s worked mostly with smaller businesses. This could mean you get just the type of personalised attention you’re looking for.

Be wary of those agencies who won’t talk to you about their previous clients. If they’re not shouting loud and proud about their results, there’s probably nothing to shout about. And that’s a digital agency you want to avoid. (We have lots to shout about here at Online Marketing Gurus – check out our case studies! Nothing to hide here…we break down our strategies so you can see exactly how we got results.)

Speaking of partners, you need to find an agency that will be an extension to your team. One that will take the time to get to know you. Because that's the only way to deliver and execute a digital strategy that gets results. Look for an agency that will focus on open and honest communication. Start the conversation by setting expectations and asking some of the critical questions. Find out how you work together. At an absolute minimum, you should receive a monthly report showing the work done and the results. But, for real results, look for an agency who will proactively hold regular meetings and be responsive over phone and email.

Did you know a medium-sized business stands to lose 1.9 million if it’s the victim of a cyber-attack? You also need an agency that understands these threats to your business and actively combats them. At the very minimum, the agency should be able to implement Secure Socket Layer (SSL) certificates for your pages. SSL is a layer of encryption that protects important data. It’s essential if you’re handling sensitive data from clients, such as credit card information. Furthermore, your agency needs to know how to handle YOUR data carefully. Ask them if they have policies in place to protect your business.

We get it – there’s a lot to consider when looking for the right digital marketing agency. It all starts with a conversation. Talk to us today!

At OMG, we create reports that help you to understand the effects of our work.

We offer the following in our reports:

• Cost data about the various digital marketing campaigns we run

• Positions in search rankings for all keywords

• Conversion reports

• An overall return on investment figure

• Comparisons between campaigns that highlight what worked and what didn’t

We typically share reports with our clients once a month. However, we can tailor the reporting frequency to your campaign needs. 

After all, experience in a specific niche helps to achieve those results again. We have clients in multiple industries so we understand the challenges each industry presents. We know the level of competition you face and how difficult it is to achieve good rankings for your keywords.

First, you need to take a good look at your current digital marketing strategy. That is, if you have one! How's your strategy tracking? Is it delivering the results you want? Maybe you're not sure if it's working – which is a sure sign that you need to do something about it. Or perhaps you know it should be better.

That’s where we come in. Get your free OMG audit. This no-obligation audit will put our Gurus to work assessing your website and digital presence, however big or small that might be. Our Digital Growth Gurus will look at your SEO, paid advertising and social strategy, then show you where we can make improvements. They’ll guide you through a strategy session that recommends next steps. The best part is our strategy sessions are completely FREE.

Like what you hear? Great! Let’s not waste any more time. We’ll prepare a plan that puts your business goals centre-stage. The key to any successful digital marketing campaign is understanding your business and the industry you operate in. So, we’ll put in the hard yards to get to know you properly. We work with you to determine your goals and strategic direction so that we can integrate this throughout your campaigns. Why is this so important? Because if we don't know exactly what you want to achieve, and where you hope to be, we can't help you get there.

Once you’re happy, our team will hit the ground running and put your plan to work to achieve your goals. Conversions here we come! But that’s not the end. We’ll provide constant advice and recommendations on how to improve your strategy to get bigger and better results. 

Of course, this is not for everyone. If you don’t see marketing as a revenue-driver, this is not for you. If you aren’t ready to invest enough resources into your digital marketing, this is not for you. Success doesn't come for nothing – you need to prepared to invest at least 10% of revenue targets into your marketing if you want to see results. Finally, you want overnight success, you're in the wrong place. Digital marketing is like any marketing – it's a long-term investment. Some tactics can turnaround quick results, it’s true. But the real gold comes with time.

Our free strategy sessions are available for businesses we know we can add the most value to. If this is you, lock in your free digital audit today and watch your sales go through the roof.

Want to delve into digital marketing further before you commit? We get it. Maybe you’re an experienced marketer who wants to strategise before you commit to working with an agency. Download our FREE Digital Marketing Game Plan. We give you proven strategies for making digital tactics work in sync, including Adwords, Content, SEO, Email and Social Media. Plus, you’ll find proven templates for creating an SLA, building a budget, and documenting personas. Get techniques to establish yourself as the revenue driver in your business. The best part? This guide brings together insights from marketers across every industry, plus data to back it up.