The simple answer is this: digital marketing helps turbocharge your revenue. Done right, digital marketing will skyrocket leads, boost conversions and drive profits. The reason is simple. More and more consumers are going online first to research and buy products. According to Forbes, 82% of consumers conduct research online. Tech Crunch reports that 79% of people shop online. So how do you reach these consumers, engage them and convince them to spend their dollars with you? The answer is digital marketing.
The best way to see what digital marketing can do for your business is to take a look at how it’s worked for other businesses. Especially if those businesses have the same goals as you.
Our case studies are a great place to start. You can see how Crimson Education aligned their digital marketing efforts to skyrocket customer acquisition and achieve a 10:1 ROI across all marketing investment. We’re talking a 1,000% increase in global traffic and 1,450% growth in global organic conversions!
Sydney-based distillery Archie Rose Distilling Co. have seen some serious revenue growth from their multi-channel digital approach. Over 230% growth in total digital marketing revenue, 30% growth in YoY organic revenue and 200% more growth in paid revenue.
These business success stories are a testament to the power of digital marketing. With the right strategies and expert implementation, businesses of all types and sizes can increase their reach and conversions.
Here’s the thing: digital marketing isn’t just for online businesses. Digital marketing has a dramatic impact on bricks-and-mortar sales too. This magical effect is known as the “digital influence”. Many consumers have already decided what to buy before they enter the store. Once upon a time, this was influenced by catalogues and other traditional marketing methods. But these days, their decision is increasingly influenced by digital channels. Facebook reports that 49% of in-store purchases are influenced by digital interactions, with over half taking place on mobile. Shoppers are turning to their digital device to compare products, access product information and check product availability. Plus, shoppers are also using digital while in the store to find out more about products, compare and check prices online. By using digital marketing to zone in on those moments, you can make sure consumers are choosing you over your competitors.
Another way digital marketing can give your business the edge? Data. Digital marketing gives you a gold mine of data, which you can use to deliver more relevant, more personalised campaigns. We’re talking hyper-targeted marketing that lets you focus your efforts and dollars on those people who are most likely to convert. For instance, let’s say that you want to create a paid search campaign for a new product. Using analytics, you can see which messages and ad creative achieved the most conversions with your target audience. Then, use these insights to reproduce this success with future campaigns, meaning you can avoid unnecessary costs and focus your efforts (and budget) on the tactics most likely to boost your bottom line.
We know what you’re thinking – this all sounds great but how do I make digital marketing work for my business? Our Digital Growth Gurus are here to help. Talk to us about how we can tap into digital marketing to hit your growth goals.
Digital marketing is changing at a rapid rate. Any marketer worth their salt knows that you can never stop learning, listening and looking ahead. There are some digital marketing trends no company can afford to ignore.
Some trends may not surprise you. The rise of mobile, for example, has been happening for a while now, which means there are no excuses for failing to meet user expectations across digital devices. But there are still many businesses yet to realise its true impact on ad spend, content and even creative. Here’s a stat that will refresh your focus: mobile will account for 72% of digital ad spend by 2019. (eMarketer).
When you talk about trends in digital marketing, search has got to be one of the fastest changing beasts. Voice search is the latest trend that companies should know about: 60% of people have started using voice search within the last year (MindMeld), and many brands have included it in their digital marketing strategies. Domino’s Pizza uses voice search technology to let customers order pizzas through Alexa. But don’t expect it replace displayed search just yet. SEO and paid search still have a huge role to play in digital marketing. Many brands have started including voice search in their digital marketing strategies to deliver value-based content effectively to their customers.
Next up is programmatic advertising. This is the use of Artificial Intelligence (AI) to automate ad buying, so you can target more specific audiences more efficiently and bid on ads in real-time. The most significant advantage of programmatic advertising is that it is faster, which means higher conversions and lower customer acquisition costs. According to eMarketer, almost 90% of digital display ads in the US will be programmatic by 2020, and we’re sure Australia won’t be far behind.
Another AI-related trend is chatbots. This is the use of instant messaging to chat in real-time, day or night, with your website visitors. This is already happening, 80% of businesses already using or planning to use chatbots by 2020. For example, Uber uses chatbot technology to communicate with customers.
Next up is video marketing. This tactic has exploded in the past year. You only need to look at Facebook to see that most content is now in video form. If you were in any doubt about whether to include video in your digital marketing strategy, here’s a few video stats to convince you: 70% of consumers say that they have shared a brand’s video, 72% of businesses say video has improved their conversion rate and more than 50% of consumers say that watching product videos makes them more confident in online purchase decisions.
To stay ahead of the curve and increase conversions in the coming year, brands need to get better at producing custom, conversational content, especially video content, to share with your hyper-targeted audience. There are sure to some surprises in store for digital marketing too, but so long as you stay alert, you won’t be left behind.
The good news? When you work with Online Marketing Gurus, you can be confident our team is on top of the latest trends.