Squarespace SEO That Actually Ranks
- Plenty of agencies see Squarespace and back away but Squarespace 7.1 has more SEO control than the “can’t rank” crowd gives it credit for.
- Get Squarespace SEO that gets structure, content, speed and authority right.
- See the strategy before you commit, with clear priorities and expected outcomes.
Get Your Squarespace SEO Strategy
Claim your free SEO audit & strategy valued at $4,000
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Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
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Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
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SoWatt
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business.
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Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
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Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Sound Familiar?
3 Reasons Why You Need a Squarespace SEO Specialist
You’re Being Told To Rebuild Before Any Proper Checks
Ask about SEO and everyone immediately tries to sell you a platform such as WordPress, Shopify, or something “more scalable.” Save the migration for later. What you actually need right now are better pages and a strategy that works with the setup you already have.
Your Site Looks Finished But Feels Invisible
A beautiful website doesn’t pay the bills. If your branding is flawless but your inbox is a ghost town and bookings are stagnant, your expensive digital storefront is just sitting there, completely invisible to your target market.
You’re Booked Some Weeks And Ghosted The Next
One week feels busy enough to justify a smug little coffee. The next, enquiries drop off and the calendar starts looking personally rude. Referrals and socials can be streaky. Search should help smooth the gaps, so your pipeline isn’t living entirely on vibes and lucky timing.
Our Squarespace SEO Services
Technical, Links And Content Built For
Squarespace Sites
Squarespace SEO is not about bullying a small site into acting like a giant CMS. It’s about knowing where the platform gives you control,
where it needs a workaround and where better authority and structure can do more than a rebuild ever would.
OMG applies our TLC Framework across the full setup: Technical, Links and Content.
Technical Squarespace SEO
We review the platform settings and search fundamentals that affect visibility: sitemap, robots.txt, canonical tags, URL slugs, 301 redirects through URL Mappings, Core Web Vitals, page speed, schema markup, indexation and Google Search Console data.
On-Page SEO & Content
We sharpen metas, SEO descriptions, headings, internal links, alt text, service pages, location pages, blog content and calls to action, so your site attracts better traffic and conversions.
Squarespace 7.1 SEO
Squarespace 7.1 gives site owners more room to work than the old platform reputation suggests. We review Fluid Engine layouts, custom URL slugs, native schema, page descriptions, site descriptions and content structure so the newer setup is helping search, not just looking tidy.
Squarespace Commerce SEO
For small eCommerce sites, we review product and collection pages, metadata, images, internal links and conversion paths, so your store can attract more buyers without losing its boutique feel.
Squarespace Blog SEO
Our content team shapes topics, structure, headings and internal links around the services, products or locations that drive revenue.
Generative Engine Optimisation
We help improve the content clarity, structure, schema, authority and answer depth your site needs to be easier to understand, cite and trust.
Your Squarespace site isn’t too small for SEO
Our Process
How Our Squarespace SEO Service Works
Squarespace SEO can get messy when advice swings between “just follow the checklist” and “burn it down, start again”.
OMG takes the calmer route. We review what the site can already do and which fixes are most likely to bring more results.
We review your Squarespace setup across technical SEO, sitemap, robots.txt, canonical tags, URL slugs, URL Mappings, Core Web Vitals, page speed, schema markup, Google Search Console, GA4 and organic traffic performance.
We look at what is holding back visibility across service pages, location pages, blog content, Commerce pages, internal links, metadata, alt text, Google Business Profile signals, backlinks and conversion paths.
You get a clear action plan ranked by impact, effort and commercial value. Some fixes can happen inside Squarespace. Some may need content, links or tracking work. And if the platform is genuinely holding you back, we’ll say that too.
Trusted by 1,000+ Clients
In The Last 12-months We Delivered Our SEO Clients
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$170M+
tracked revenue
Case Studies
See What Smarter SEO Can Do For You
Squarespace sites often have the polish sorted. The real win is turning that trust into more organic traffic, stronger rankings and more of the right enquiries. Here’s how OMG helps businesses connect better visibility with the work, bookings, sales and leads they actually want.
Learn how Manly Pavilion increased their online bookings and visibility
Manly Pavilion is one of Sydney’s best indoor and outdoor restaurants, housed in a beautiful heritage listed building overlooking the harbour. Located a few minutes walk from Manly Wharf, this food and drink destination has become iconic along Sydney’s shores. Every day, Sydney-siders choose Manly Pavilion for their weddings, corporate events and dining.
40%
increase in organic traffic within 9 months
31%
more organic keywords ranking
within 9 months
More SEO Case Studies
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
Retail & E-Commerce
33.5%
Intersport is one of Australia’s leading sports specialty retailers, offering a wide range of footwear, clothing, and equipment from the world’s biggest brands including Nike, Adidas, ASICS, Puma, and New Balance. With over 85 stores nationwide and a growing online presence, Intersport gives everyday Australians access to premium sports gear whether they shop in-store or…
Intersport
320%
Cohen Handler is Australia’s leading property buyer’s agency, with offices in Sydney, Brisbane, Melbourne and Perth. Since 2009, their service is designed to make the real estate process simple, fun and rewarding for the buyer, offering an unprecedented service experience with extraordinary results.
Cohen Handler
Real Estate
124%
T2, a renowned global tea brand, crafts sustainably sourced, flavourful teas that inspire a vibrant tea lifestyle for enthusiasts worldwide. Born and brewed in the heart of Melbourne, T2 takes pride in creating top-quality teas that offer an unforgettable journey with every sip. Their drive for sustainability and innovation has made them a beloved name…
T2
Food & Beverage
1,429%
Located in Victoria, TurmeriX was founded by Errol McClelland after he experienced a serious ankle injury with ongoing inflammation. A friend of Errol’s had heard of turmeric being used in traditional and herbal medicine and suggested he try adding turmeric to his diet. Errol has since made it his goal to share the experience with…
Turmerix
Beauty & Wellness
40%
Sheridan has been creating premium quality home and lifestyle products for 50 years, loved as an icon of distinctly Australian style. Inspired by the unique Australian landscape, they passionately create beautiful Australian living each season, through tonal and textural subtlety for the home. Partnering with OMG to increase site traffic, we devised an integrated SEO…
Sheridan
Retail & E-Commerce
For Sites That Deserve Proper SEO Attention
Why Choose OMG As Your Squarespace SEO Agency?
Lots of owners come to us after another agency has already wrinkled its nose at Squarespace. Too limited. Too small. Too hard to work with. At OMG, we’ll look anyway. Sometimes the site has more room to grow than people think. We have the tools and personnel to make a proper diagnosis.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Magento Agency Partner
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Woocommerce Agency Partner
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Wix Agency Partner
3 Things Other Squarespace SEO Agencies Can’t Replicate
Gurulytics: Our Proprietary AI-powered Reporting Tool
You shouldn’t have to wait for a monthly PDF to find out whether search is helping. Gurulytics gives you clearer visibility across rankings, traffic, conversions and revenue, so you can see what is changing, where momentum is building and what needs attention next.
200+ Specialists, Without The Platform Snobbery
Squarespace sites still need serious SEO thinking. OMG brings 200+ specialists across the disciplines that shape growth, so your site is not written off just because it was built on a platform some agencies do not like touching.
14+ Years Of Knowing When To Optimise And When To Move
Sometimes Squarespace is enough. Sometimes it’s holding growth back. OMG has 14+ years of campaign experience across service, local, eCommerce and content-led businesses, so we can give honest advice on whether to keep improving the site you have or start planning a smarter platform move.
Meet Your Consultants
Discover Our SEO Team
Your Squarespace SEO team should know how to work with the platform you have, not make you feel like you chose wrong before the audit even starts.
1,000+
Clients monthly
200+
Digital marketing specialists
60+
Global industry awards
150+
Industries
Evidence-Driven SEO
Every SEO lever you need to outrank, out convert,
and scale
We don’t rely on single-tactic SEO. Whether your roadblock is a broken technical foundation, invisible authority,
or content that misses the commercial mark, we deploy the exact capabilities needed to fix it.
GEO/AI SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
Technical SEO
We fix the foundations that help search engines crawl, understand and rank your website. That includes site architecture, Core Web Vitals, schema, indexation and the technical issues holding performance back.
Enterprise SEO
Built for complex sites, multiple stakeholders and large product or location footprints. We align SEO with commercial priorities and scale wins across thousands of pages.
Lead Gen SEO
SEO engineered for pipeline, not just rankings. We target high-intent commercial keywords, optimise landing pages for conversion, and tie organic traffic back to qualified leads and revenue.
Local SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
International SEO
International SEO Hreflang, country-specific keyword research, subdomain architecture. Across the US, UK, Europe, Asia-Pacific, and UAE.
Link Building
We help build authority with quality backlinks from relevant, trusted sources. No shortcuts, no link farms, no offshore spam. Just link building that is designed to support sustainable organic growth.
Content Marketing SEO
We create search-led copy that speaks to real customers, not just algorithms. Every page is built around search intent, readability and the actions you want visitors to take.
SEO Migration
Website migrations can put rankings, traffic and leads at risk. We plan and manage the SEO details before, during and after launch to help protect visibility through the transition.
B2B SEO
In B2B, you can have SEO that builds traffic or SEO that builds pipeline. We SEO that works through months of buyer research, half of it now on ChatGPT, and shows up in the pipeline rather than just the dashboard.
eCommerce SEO
Ecommerce SEO builds something different: a channel that keeps selling without a cost per click attached, and gets stronger the longer it runs.
White Label SEO
OMG’s white label SEO services give agencies access to experienced SEO specialists, dedicated account management and white-label reporting through Gurulytics, all delivered under your brand.
Digital PR
OMG’s digital PR services help you earn the authority signals that actually move rankings across SEO & LLMs like ChatGPT, Co-Pilot, Perplexity & Gemini.
Client Testimonials
What Our Clients Say About Our SEO Expertise
Our clients say it better than we ever could.
Seasoned SEO Consultants for SMBs Australia-wide
You don’t need an enterprise site to take search seriously. If your business relies on steady enquiries, bookings or online sales, we help turn your website into something more useful than a digital business card waiting to be discovered.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Squarespace SEO Service FAQs
Here are the questions we hear from SMBs trying to get more search value from the site they already have.
No. Squarespace isn’t automatically bad for SEO, and anyone still saying that like it’s 2016 needs a lie-down. Modern Squarespace gives you solid control over page titles, descriptions, URL slugs, redirects, image alt text, sitemaps and schema. The catch is that a tidy platform doesn’t replace strong content, local signals, backlinks, page speed and conversion thinking. Squarespace can rank. It just still needs proper work.
Squarespace 7.1 is the current platform version and generally gives site owners a cleaner, more flexible foundation to work from. It uses newer editing and layout systems, including Fluid Engine, and tends to be easier to manage at scale than older 7.0 templates. The SEO basics are similar, but 7.1 usually gives you a better runway for structure and long-term improvements. Less vintage charm. More useful control.
Squarespace SEO cost depends on your site size, competition, location targets, content needs and how much technical or local SEO work is required. A five-page coaching site is not the same job as a Squarespace Commerce store with products, blogs, locations and a booking flow doing three jobs in a trench coat. The audit comes first, so you know what is worth fixing before committing to ongoing work.
Some agencies don’t like Squarespace because it offers less technical freedom than platforms like WordPress, Shopify or custom builds. Some simply do not know the platform well enough. Others would rather sell a rebuild because that is easier than giving a nuanced answer. Squarespace has limits, absolutely. But refusing it on sight is lazy.
Yes, depending on the market, site quality and business model. A strong Squarespace site can absolutely compete for service, local, creative, hospitality and small eCommerce searches. WordPress may offer more flexibility for content-heavy sites. Shopify may suit larger eCommerce operations better. But rankings are not awarded based on CMS choice. They come from relevance, authority, technical health and usefulness.
Not automatically. Migration makes sense when Squarespace is genuinely limiting content scale, eCommerce growth, technical control or operational needs. It doesn’t make sense because someone got bored in a meeting and said “WordPress”. We usually recommend auditing the current site first. Sometimes Squarespace has plenty of room left. Sometimes the smarter move is planning a careful migration before the ceiling gets too low.
Yes. Squarespace sites can connect with Google Search Console and GA4, and that setup is important if you want real visibility into traffic, queries, landing pages, conversions and user behaviour. Without that data, SEO starts feeling like checking the weather by licking your finger and hoping for strategy.
Yes, they can, but no agency can guarantee citations in AI Overviews, ChatGPT or Perplexity. What we can do is improve the signals that make your site easier to understand and trust: clear service pages, useful answers, structured content, schema, authority, local consistency and strong brand information across the web.
Let Our Squarespace SEO Experts Find The Growth Hiding In Your Site
Squarespace has come a long way from the old “nice site, bad SEO” reputation. But it still has its own rules, limits and little moments where the platform smiles politely while your rankings do very little. We’ll show you what’s worth fixing, what can wait and when the platform itself needs a bigger conversation.
