SEO Brisbane

To answer this, let’s start with the basics. Digital marketing is where you use digital channels to connect with your target audience where they spend most of their time: online. In other words, you use major search engines, email, websites, and social media to get in front of your audience and start building a trusted relationship with them that results in sales.

One of the most popular digital marketing tactics is search engine optimisation (SEO). This is where you optimise your website to rank higher in natural (unpaid) search engine results to attract more organic traffic to your site. Unlike Google Ads which can be an effective paid strategy to have your site appear in search results above your competitors, SEO allows your business to get ahead of the rest all without paying a cent to Google. While a Google Ads strategy – if implemented properly – can quickly get you the results you need, SEO often proves to be the more valuable digital channel to achieve your business goals in the long term.

The simple truth is: digital marketing is not an option, it’s a must-have for any business to succeed in the modern world. Any Brisbane business with an online presence (and even those without) should have a digital strategy in place. You won’t survive without it.

Done right, this will supercharge leads, conversions, and revenue in the long term. What’s more, introducing a focused and targeted SEO strategy alongside a carefully considered digital plan can see your business see skyrocketing sales and revenue. If your customers can’t find your website on any of the search engines like Google or Bing, how can they find you at all?

What’s more, an increasing number of consumers go online first to research and buy products. A staggering 62 percent of Aussies searched for new products or services online in 2021 (Marketing Mag), and a whopping 4.67 million Australian households shop online every single month (Australia Post). Even local shoppers use the web to research products, with 78% of local searches lead to a purchase being made offline (Junto).

So how do you reach these consumers, engage them, and win their dollars time and time again? The answer: online marketing and SEO strategies. Just think, how many extra people will find you if your website showed up on the first page of a Google search? That means extra relevant search engine traffic for your website, more leads, and ultimately more sales!

It’s all about attitude. How we think, what we do, and the way we interact with your business makes us one of the top SEO consultants Brisbane has to offer. We grew tired of seeing sub-par SEO companies wasting local business owners’ hard-earned cash on SEO services Brisbane that fail to rank brands on any of the search engines. We know that there’s a better way to do SEO, and that’s why we started Online Marketing Gurus. We wanted to be the Brisbane SEO company that puts customers first, always.

If you want an experienced company that delivers real results and return on investment based on real financial figures, goals and targets, we’ll do just that. We’re all about being transparent, building relationships, and delivering real, revenue impacting results. We always have the end result in mind with everything we do.

You will know exactly what’s going on every step of the way – we don’t talk in code or jargon, just real results based on your business target and goals. After that, we set out to smash those targets and goals. You’d be delightfully surprised at all the results SEO can get you.

Of course, that would be impossible without our fantastic SEO Brisbane team. Our Gurus have different personalities, qualifications, and come from different backgrounds. BUT they all share the same passion and love of SEO, PPC, social media, and content marketing. Our Gurus focus on getting to you and your industry, so we can ensure your Brisbane search engine strategy is designed with the sole aim of smashing your revenue goals.

We know that real marketing success comes from revenue-impacting results, not just vanity metrics. Our results speak for themselves. Unlike other Brisbane SEO companies, we won’t stop unless we’re satisfied that we’re delivering the maximum return on your search investment. And even then, we’ll find ways to get an even better ROI. That’s just the way we’re wired.

It depends. We’ll be honest: we’re not the cheapest of digital marketing agencies, and we don’t want to be. We’re recognised as the best SEO agency because we focus on providing business owners with a high-quality, data-focused search engine optimisation strategy that achieves real results. When it comes to SEO, as with anything in business, you get what you pay for. Look for the cheapest SEO agency out there, and you won’t get the results you want. In fact, you might get just quite the opposite.

The difference between ‘cheap’ and results

SEO needs time, and time costs money. The less you pay, the less time your SEO agency is able to dedicate to your strategy. Sure, some digital marketing agencies might dazzle you with some quick wins. You might be able to see some Brisbane search engine results for a few months, but they won’t be able to sustain them. Chances are that SEO company is cutting corners by offshoring a lot of their work and using “black hat” tactics to get any results for your website at all.

Remember reading those blog posts that didn’t really make any sense and are full of keywords? That’s the signature mark of cheap SEO agencies making online marketing services with no real value. It is important that your website has high quality and relevant content that offers your users immense value, to appear on the first pages of Google. For link building, a cheaper digital marketing agency may try to grab a bunch of backlinks to your website from random and irrelevant sites in the hopes that the unknown backlinks will generate quick SEO results. They don’t.

These black hat SEO tactics will not give you revenue-shifting SEO results. This will only damage your online reputation and attract Google penalties to your website, which can be an expensive problem to fix. You need a digital marketing agency that does SEO the right way – with white hat SEO tactics and local Brisbane SEO Gurus that are experts at getting your website to the first page of Google. While we’re not the cheapest, we are the Brisbane SEO agency business owners trust to deliver long-standing results through data-centric SEO campaigns.

Investing in 24/7 optimisation is worth the dollars

The rules for major search engines are constantly shifting and changing. Sometimes what was working a week ago may not work again this week. That’s why you need a top-notch Brisbane SEO company that can stay on top of all the search engines’ changes and help you get continual growth and results. When you partner with us, you can trust that you’re getting a strategy that is taking advantage of these changes and gets you closer to the first page of Google.

We only use white hat SEO strategies to deliver your SEO Brisbane campaign, no funny business, just tried-and-tested search engine optimisation strategies. We offer an exhaustive list of services including:

• Website Migrations
• Technical Audits and Optimisation
• Onsite Optimisation
• Keyword Research and Mapping
• Link Building
• Competitor Analysis
• Content Audits and Content Creation

What makes up the cost of Local SEO?

When we formulate our tailored quotes and packages, we base them on a number of aspects, including:

• Citations: Listing your business and its locations in the top 50 online directories is a fundamental local SEO strategy. You may need up to 100 citations, depending upon the industry you’re in. Managing citations can reduce or increase the cost of your SEO campaign, depending on what has been done (or not done) to date.
• Local links: Building authoritative links back to your site is another local SEO essential. An effective campaign may require a significant budget every month just for link development alone.
• Social media signals: Social media marketing has become one of the most important components of any successful local search engine optimization program. While this is not directly tied into your SEO campaign with us, we may recommend an additional paid advertising campaign or organic strategy to run simultaneously.
• Content marketing: Content management systems like WordPress make it easy to create new content quickly and easily. However, quality SEO services use expert writers in-house to create compelling content that’s optimised and able to convert.
• Business Name: If your business already exists under a different name, then changing that name might not necessarily change things — unless you want to do so. In many cases, however, companies prefer to keep existing names because they’ve built brand equity over time. That said, some businesses choose to go through the process of rebranding anyway.
• Location-specific keywords: Local SEO involves targeting certain keywords based on where your customers live. For example, if you sell shoes, then “shoe repair” would probably be too broad. Instead, try using terms such as “local shoe store.” As long as your keyword research shows that those words are relevant to your area, you’ll likely find success.
• Technical work: Including on and off-page elements, this is the heart and soul of your Local SEO campaign.

All in all, our SEO services always take your unique objectives into consideration when tailoring a package suited to your local target audience. And to us, that’s exactly the way it should be. We understand that every business is different, so why should you have to invest in a campaign that doesn’t embrace your unique needs and offering?

The question “How much does SEO cost” is probably better formatted as “What’s the value of local SEO?”

The key to gauging that value is understanding how it works, what benefits it delivers, and the effects that your choice of an SEO agency can have on costs and on results. When you choose to work with a results-driven, transparent company (like us), the cost may not be the cheapest, but the quality of the outcomes is significantly better.

How we price our SEO services in Brisbane

There’s no quick formula to tell you how much search engine optimisation should cost. What we can tell you is that pricing for SEO Brisbane packages is determined by a range of factors including:

• Industry: Are you in a highly competitive industry in terms of search engine traffic, such as eCommerce? The more brands that are competing for the same search terms, the more you might need to invest to see the SEO payoff.
• Target Audience: If you have a broad target audience or multiple target audiences, you’ll naturally need a bigger budget to reach them.
• Goals: Your goals, and how quickly you want to achieve them, can impact your SEO fees. The longer and more challenging the goal, the higher the SEO management fees will be.
• Location: There are different strategies involved in an SEO Brisbane campaign vs a state-wide, national and global SEO campaign. Things can get complicated if you have multiple locations (such as franchises) and need to treat each as a separate business with its own links, content, unique web pages, and SEO results.
• Your keywords: Sure, keywords aren’t the only factor anymore, but that doesn’t mean it is not still critical in website rankings. They will influence how much you need to invest in a solid SEO campaign. More competitive keywords mean you need to shell out more to rank on top of the search results. For longer and more specific keywords? The cost starts to go down.
• Content: Does your website have lots of relevant and timely content? Content, link building and technical SEO work hand-in-hand, out-of-date content means Google sees your website as inactive. So new content may also be required for your website as part of your Brisbane SEO campaign.

Remember the bigger picture

Tempting though it is to focus on the dollar figure of an SEO company, Brisbane businesses should look at the value instead. We’re talking about return on investment. Different agencies have different costs and service levels, so it’s important to know exactly what you’re paying for. A standard package fee will not cut it – you need a Brisbane SEO company that will build your Brisbane SEO campaign based on an understanding of your company, your challenges and your goals.

There’s a good reason SEO is the powerhouse for website traffic; it drives leads and conversions like no other channel, all because it serves both Google’s users and the brand alike.

In fact, 53% of shoppers start their buying journey with a search on Google. From there, they click through to the top websites served up to them in search engine results pages (SERP) – and that could be you.

The question is, how do you beat search engines at their own game to generate long-term sales? Well, it takes a combination of persistence, patience and strategic thinking. While businesses owners often don’t have the time to dabble in their digital marketing, our Brisbane SEO specialists take care of the hard yards, keeping brands on top of the latest algorithm roll-outs from Google itself.

Our Gurus can have you ranking on the podium of Google’s SERPs; you can enjoy life on top of the online world, all with our SEO services.

With a super-talented team of Brisbane SEO experts by your side, we’ll show you what it means to navigate the Google maze and get real revenue-busting results in return. We don’t just improve your rankings and boost organic traffic to your website; we focus on continuously improving the quality and quantity of lead flow from start to finish.

Feel empowered by a team that’s ready to transform your hard-earned investment into real, authentic results. See an ROI you can be proud of, complete with peace of mind that we can walk the talk we put out there.

If you’re looking for someone to manage the day-to-day operations of your online presence, then it’s crucial you take the time to find someone who’s committed to the process that’s required. They’ll need to possess solid technical skills and the capacity to handle multi-channel campaigns if required.

For example, when you’re hunting around for the potential perfect fit, assess whether the person or agency is willing to accept ongoing responsibility for maintaining your website. Will they be able to handle everything needed to keep up-to-date, and then report back on progress?

At OMG, we strive to ensure all of these bases are covered in our SEO services. When you collaborate with our SEO specialists, you get our undivided attention.

Apart from the above, we also recommend you ask your potential agency (even if that’s us) the hard questions. These may include:

1. What kind of experience does the company have?

Does the company or SEO specialist you’re talking to have years of experience under their belt? If so, how many? How long has each member been involved in SEO, and if it’s just them, how do they manage their portfolio and time?

Are they familiar with all aspects of search engine optimisation? What are their strengths and weaknesses? Have they worked at different levels of SEO, such as local SEO and enterprise SEO? Additionally, ask how they conduct their technical research – such as outreach, backlinks and keyword research.

Finally, observe whether they understand the importance of content creation? Can they create quality on-page content, articles and blog posts to back your campaign? Are their writers onshore and in-house?

2. Do they have solid references?

If possible, get references from other clients. Ask previous clients what they liked most about the service provider and whether they were happy with the results – i.e. were they actually able to reach the first page of Google?

At OMG, we have plenty of case studies you can browse through to see our proven track record as SEO consultants.

3. Are they transparent?

Ask them about their fee structure and costs. For example, when you sit down with our digital marketing consultants to discuss a Brisbane SEO campaign, we’ll tell you exactly what to expect upfront, complete with a tailored proposal, audit and breakdown.

4. Don’t be afraid to ask questions

In the end, a good SEO consultant will be able to confidently back their claims and promises with proven success and happy clients. They’ll also be more than happy to talk about their accomplishments to date, and if there’s any substance in what they’re saying, then they should be!

At OMG, we always back our claims with case studies, testimonials and examples on how we can help our clients kick goals. If you’re not sure if we can help your Brisbane brand, we encourage you to get in touch for a no-obligation discussion. No catches, no fine print – just a casual chat about what we can do for your online presence.

It depends. How serious are you about your investment in your Brisbane SEO campaign?

Our approach to search engine optimisation is holistic; we look at EVERYTHING that contributes to your online presence. When we look at every nook and cranny, we’re able to roadmap the best possible strategy to rank you on the first page. And while we recognise your real estate on Google is important, we also believe they aren’t the be-all-end-all.

With a fine-tuned method, we observe every corner of your SEO campaign to tick off every box. From social media strategies to Google Ads and how your current search engine results are impacting your ability to grow your business – we take a holistic approach to see the bigger picture.

The basics of an effective SEO strategy

We live in a fast-paced society where everything moves at lightning speed – and the internet is no exception. More than ever before, businesses that don’t keep up with evolving online trends lag behind, with competitors who charge full steam ahead instead.

One of the ways to combat this and keep ahead of the curve is by using the power of SEO services, which has become one of the most important aspects of any successful website. Ultimately, if you’re rankings aren’t sitting on the first page of Google, you’re already lacking the visibility to potential audiences who are ready to buy or engage in your products and services.

So what does a successful SEO strategy look like in 2022?

We’re proud to build winning SEO campaigns that help our Brisbane clients excel in their niche.

Nowadays, many companies use SEO techniques to drive their sales. But before you get going with any search marketing company, there are two things you must consider:

1. You need to decide whether you want to target local searches or national ones. Local SEO focuses on getting found locally while National SEO targets nationwide. Once you’ve decided between these options, you’ll need to think about your budget. You may choose to invest heavily in SEO campaigns but still struggle to reach the top positions.
2. Define the goals you’d like to accomplish. Do you want to increase brand awareness? is your priority to increase conversions or drive leads? There are thousands of different ways to approach SEO, depending on your needs and budget. During your consultation with OMG, we’ll always provide a tailored recommendation towards these requirements.

Let’s assume you wanted to boost your conversion rate (you probably do). You could focus on increasing your clickthrough rates and improving user experience through UX design.

On the other hand, if you were trying to grow your customer base, you could try focusing on link building instead. However, a good SEO campaign will incorporate all of these elements holistically.

From there, your strategy also needs to include:

• Competitive, high-volume keywords
• Metadata
• Link-building
• Wider technical SEO both on-page and off-page
• Content creation (e.g. blogs and on-page content)
• Local listings and Google Maps optimisation
• URL structuring, sitemap optimisation and more.

We’re an SEO agency in Brisbane that can deliver all of this

Our Brisbane search engine optimisation experts have been in the game long enough to know that success on search engines comes with time and patience. We don’t practise black hat SEO or take any shortcuts; our results stem from hard work and determination.

So, if you recognise the power of search engine optimisation and are geared up to give it the time and investment it requires, you’re on the road to incredible, explosive success. And the best part is, we can provide you with SEO services in Brisbane that will land you those results.

Get started by claiming your free SEO consultation from Online Marketing Gurus. This no-obligation audit will put our Digital Growth Gurus to work assessing your website visibility and online presence.

Our Brisbane SEO team will dive into your search, paid advertising on Google Ads, and social strategy (if present), then show you how and where we can make improvements. You’ll receive a comprehensive audit plus a roadmap and timeline. The best part is this initial 30-minute strategy session and SEO audit is completely FREE.

Like what you hear? Brilliant – let’s not waste any time. We’ll prepare a strategy that puts your goals centre-stage. Knowing your business intimately is critical for success, so we’ll put in the hard yards to understand you, your business, your landscape and your strategic direction. After all, if we don’t know exactly what you want to achieve, we can’t help you get there. This is when we do thorough keyword research and competitive analysis too. How long does all this take? Around 2 to 4 weeks, depending on where you’re at, to begin with.

These timelines consider a heap of factors:

• Where are you starting from?
• Is the website built to be search engine friendly?
• Are there a lot of broken links and errors?
• Has your website ever been penalised by Google?
• What kind of SEO activity have you done before (if any)?
• How competitive is the industry you’re in and it’s relevant keywords? Are you ranking on those Google search results?
• How much content do you have on your website?
• Is the content regularly updated and relevant?

An experienced Brisbane SEO consultant then uses all this information to build the right plan for your online marketing strategy and works out how long it will take to start achieving your goals. It’s important to remember that SEO isn’t as quick as Google Ads – it’s a long-term strategy.

Once everyone is happy with the marketing strategy and proposed SEO campaign that answers all your digital marketing needs, our team will hit the ground running. But that’s not where we stop. We’ll provide constant advice, recommendations and strategy sessions to improve your results in the long term. And because we only use white hat tactics, you can be confident that when there are algorithm updates, your Google search rankings won’t plummet but continue soaring.

Absolutely, SEO is one of the fastest-growing digital marketing channels. In fact, Google processes over 5.6 billion searches a day (Hubspot) and with 82% of people in Australia shopping online, our country is the most active online retail market in the world (Marketing Mag). If you want to connect with more consumers, you need digital marketing and SEO.

Even if you have a brick and mortar store or local service in Brisbane, your business can still benefit from SEO. “Near me” searches have increased a whopping 150% faster than comparable searches (Think with Google) and 72% of consumers that did a local search eventually visited a physical store as a result of that search (Junto).

Not convinced yet? How about this: did you know nearly half of all search engine requests specify a location – known as ‘location intent’? Local intent is where a search query includes the name of a city, town or postcode. Search engines look for signals both on-page and off-page to provide the most relevant local results to the searcher. The good news is all the usual SEO tactics work for local search, so long as you give them a local focus.

For example, SEO techniques including SEO content, onsite SEO, technical SEO, keyword research and link building all need a local twist.

• Create content that focuses on local topics, events and trends. This is particularly important as people are always looking for fresh, timely, and relevant content. Onsite SEO optimisation can further heighten your chance to show in the areas you think provides the best results.
• Build strategic links with relevant local associations, groups and media, always with a focus on quality over quantity.
• Find the local search terms your target audience is using.
• Then, there’s mobile search – people are going to their mobile devices to search for services at the precise moment they need them.

The thing about local searches is that they are usually really specific, with consumers wanting information around product or service availability, opening hours, and directions. It’s all about the simple idea that if you can promote your products or services to local customers at the exact moment they’re looking for them, you can drive more people to your business and website.

But that’s not all. There are other SEO tactics that will specifically improve local rankings:

Directory listings, Google My Business profiles and social media profiles: Your Google My Business (GMB) location is the number one factor influencing your local search ranking. While showing up on Google search results is vital, having your own listing can greatly improve your chances of appearing on high-value terms. Business owners need to make it part of their local SEO campaign.

Citations: This is your name, address and phone number (NAP) on other online listings. Look for niche directories for your Brisbane business, such as directories for salons, trades or childcare centres.

Reviews: Generating great reviews is another critical tactic for local SEO. Truth is, good reviews will always help your lead generation! Plus, Google’s algorithm ranks sites higher if they have lots of positive reviews.

Bottom line, if you’re doing well in general SEO results, you’ve already got a good foundation for local search. Now work with local SEO Brisbane specialists to nail the rest. Look for the digital marketing agency that guarantees long-lasting SEO performance, the Online Marketing Gurus.

Can you guess the one thing that makes us stand out from every other SEO company Brisbane has? We’re all about the results. Everything we do is based on real performance targets, real customer data, real revenue growth and real ROI. Sound good? Then we’re the Brisbane SEO agency for you.

A lot of SEO agencies out there will use shiny tactics, fancy gimmicks and empty promises to win you over. They’ll tell you what they think you want to hear. But if you want to see a real return on your investment, you need to focus on how the SEO agency will get you results with white hat SEO techniques.

At OMG, we’ve spent years testing, learning and improving our search engine optimisation tactics so we can help you get the absolute max out of every dollar spent on search marketing. And we know this still isn’t enough. That’s why we sink our teeth into your business to understand exactly what you want to achieve. We dive into your market to understand your Brisbane customers and competitors. The result is a razor-sharp SEO strategy and SEO campaign that will help you win sales and generate growth. With a 12-month strategy, you will see quick wins and smart tactics that set your business up to hit key milestones now and in the future.

Any SEO Brisbane agency can talk the talk, but can they walk the walk? We can. Thousands of companies turn to us for SEO results, and we deliver over and over.

What results can you expect from the best Brisbane SEO agency? Take a look at the numbers. We helped a fashion destination business double their online sales in just 18 months. Another client became the leader in a competitive construction market in just 12 months thanks to our powerful SEO strategies.

How did we do it? Let’s just say luck has nothing to do with it. Just how you found us by searching “Brisbane SEO company”, we make sure you are visible when your customers are searching. Talk to us and we’re happy to break down each incredible SEO strategy from an SEO audit to link building, so you can see exactly how we achieved the search results using proven search techniques. Best of all, you can understand how we can help you achieve SEO success AND business success with our digital marketing campaigns.