If you're looking for someone to manage the day-to-day operations of your online presence, then it's crucial you take the time to find someone who's committed to the process that's required. They'll need to possess solid technical skills and the capacity to handle multi-channel campaigns if required.
For example, when you're hunting around for the potential perfect fit, assess whether the person or agency is willing to accept ongoing responsibility for maintaining your website. Will they be able to handle everything needed to keep up-to-date, and then report back on progress?
At OMG, we strive to ensure all of these bases are covered in our SEO services. When you collaborate with our SEO specialists, you get our undivided attention.
Apart from the above, we also recommend you ask your potential agency (even if that's us) the hard questions. These may include:
1. What kind of experience does the company have?
Does the company or SEO specialist you're talking to have years of experience under their belt? If so, how many? How long has each member been involved in SEO, and if it's just them, how do they manage their portfolio and time?
Are they familiar with all aspects of search engine optimisation? What are their strengths and weaknesses? Have they worked at different levels of SEO, such as local SEO and enterprise SEO? Additionally, ask how they conduct their technical research - such as outreach, backlinks and keyword research.
Finally, observe whether they understand the importance of content creation? Can they create quality on-page content, articles and blog posts to back your campaign? Are their writers onshore and in-house?
2. Do they have solid references?
If possible, get references from other clients. Ask previous clients what they liked most about the service provider and whether they were happy with the results - i.e. were they actually able to reach the first page of Google?
At OMG, we have plenty of case studies you can browse through to see our proven track record as SEO consultants.
3. Are they transparent?
Ask them about their fee structure and costs. For example, when you sit down with our digital marketing consultants to discuss a Brisbane SEO campaign, we'll tell you exactly what to expect upfront, complete with a tailored proposal, audit and breakdown.
4. Don't be afraid to ask questions
In the end, a good SEO consultant will be able to confidently back their claims and promises with proven success and happy clients. They'll also be more than happy to talk about their accomplishments to date, and if there's any substance in what they're saying, then they should be!
At OMG, we always back our claims with case studies, testimonials and examples on how we can help our clients kick goals. If you're not sure if we can help your Brisbane brand, we encourage you to get in touch for a no-obligation discussion. No catches, no fine print - just a casual chat about what we can do for your online presence.