Digital Marketing Services for Ecommerce
- The eCommerce brands still growing aren’t the ones throwing more at Meta.
- Get an integrated system across SEO, paid, social and site, built for eCommerce revenue.
- 1,000+ Australian brands. 14 years. One team under one roof.
Your eCommerce Strategy Starts Here
Claim your free digital marketing strategy valued at $4,000
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Incy Interiors
The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!
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Sheridan
We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy. Thanks to Jazmin, Chantelle and Danny for their attention to detail. I’m excited to see the results of their new strategy and further drive the future of Sheridan to greater success.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
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Huskee
OMG are one of the best agencies out there, especially if you have a more complex niche that you are trying to target and engage. They are extremely transparent, provide…
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Material World
Angelo at Online Marketing Gurus has been extremely responsive to all of our queries and I think OMG has definitely added value to our business this year.
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SoWatt
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business.
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Workscene
It’s been a pleasure working with OMG over the past year! My account manager, Matthew has been very responsive and great to deal with as I look to grow the business in the digital space. They’ve provided great result for both Google Ads and Facebook Ads. Highly recommend OMG! proactive and very pleasant to work with.
Sound Familiar?
Your Ad Spend Is Climbing.
Your Returns Are Not.
Most eCommerce brands aren’t losing because they don’t invest enough. They’re losing because their channels aren’t talking to each other,
their attribution is broken and their current agency can’t show them why.
ROAS Is Declining, And Nobody Can Explain It.
iOS privacy changes, rising CPMs and increased competition have eroded the returns that used to look reliable. Your current agency’s answer is ‘the market’. The real answer is that your channels are running independently, each optimising for itself. You’re paying for coordination that isn’t happening. We can fix that.
You’re 80% Dependent On One Channel (And You Know It).
Meta or Google. One works, so you pour into it. Then a platform update happens, or a competitor outbids you, and the whole thing wobbles. You’ve known for a while that this is a risk. You just haven’t had a partner with the bandwidth to diversify it intelligently. Spoiler: That’s exactly what we do.
Your Last Agency Didn’t Understand eCommerce.
Seasonal planning, product feed management, EOFY promotions, Black Friday strategy. These aren’t bolt-ons. They’re the difference between an eCommerce agency and a generalist with an eCommerce client. If your current setup treats December like any other month, you’re leaving your biggest revenue window on the table. Ours doesn’t.
Online Stores Growing With OMG
Trusted by 1,000+ Clients
In The Last 12-months We Delivered Our Digital Marketing Clients
4.2B+
impressions
1.7B+
website visitors
1.2B+
tracked conversions
$1.5B+
tracked revenue
The Solution
Every Channel Your Store Needs To Grow.
One Strategy Behind It All.
Most agencies do one channel well. We run every major eCommerce channel under one roof, with specialists on
each and one strategy connecting all of them. Your SEO feeds your paid bidding. Your social audiences shape your retargeting.
Your product pages are built for the campaigns sending traffic to them from day one.
Search Engine Optimisation
We build organic search visibility around the terms your customers use when they are ready to buy.
Pay Per Click (PPC)
Your budget is spread across Search, Shopping, Display AiMax and Performance Max, with every decision based on what the data says.
Paid Social
Facebook, Instagram, TikTok, and LinkedIn. We find the audience most likely to convert and reach them at the right moment.
Web Design & Dev
Shopify, WooCommerce and custom builds. Conversion-focused, mobile-first and built with your campaigns in mind from the start.
Programmatic Ads
Display, video and YouTube ads that put your brand in front of the right people before they even start searching. Targeted, trackable, and built around your commercial goals.
Stop funding channels you can’t measure.
start funding the ones that pay back.
Case Studies
From Flat ROAS to Record Revenue.
Here’s the Proof.
Every strategy we build is measured against one thing: what it returns. Here’s what that looks like in practice.
How This Australian Clothing Brand Utilised Digital Marketing For Incredible Business Growth
With over 40 years of experience designing contemporary, stylish and quality clothing for men and women, Oxford is an iconic Australian brand with a focus on ethical and sustainable practices. Recognising the impact that the fashion industry can have on the environment, the Australian clothing brand is dedicated to trading ethically whilst making beautiful, meaningful…
25:1
ROAS on Social Ads
Position 1
for ‘mens shirts’ keyword –
search volume: 9,900 (baseline 17)
More eCommerce Case Studies
112%
TENGA EU is the European arm of TENGA, a wellness brand known for premium self-care products and innovation-led design. Europe is a harder market: heavy regulation, privacy limits on conversion tracking, and cultural nuance shaping consumer acceptance. Germany, France, Spain and Italy were underperforming, held back by English-first creative that drove inconsistent ROAS and inefficient…
TENGA
Retail & E-Commerce
80%
In 2025, Taking Shape, Australia and New Zealand’s leading plus-size fashion retailer, faced softening demand, volatile tariffs, and competitors discounting aggressively to hold share. Online Marketing Gurus was briefed to go beyond sustaining 2024’s momentum and deliver a step-change through Google Ads: scale aggressively without sacrificing profitability.
Taking Shape
Retail & E-Commerce
1,462%
Scorptec is one of Australia’s most established technology retailers, trusted by gamers, creators, and everyday buyers for PCs, laptops, components, and peripherals. That trust matters, but in technology retail, it is rarely where the journey begins. Most customers start with non-branded searches. They compare products, specifications, and prices, narrowing their shortlist long before committing to…
Scorptec
Retail & E-Commerce
40:1
Carla Zampatti is one of Australia’s most recognised fashion houses, with more than five decades of design heritage and a reputation for premium womenswear and occasion dressing. That strong brand equity was already translating into highly efficient performance on Meta, giving us a clear challenge for the next stage of growth: increase purchase volume while…
Carla Zampatti
Retail & E-Commerce
40%
Sage and Paije is a fashion and apparel brand, known as Mermaid Off Duty in the US market. The brand operates across four regions: Australia (its home and primary market), New Zealand, the UK, and the US, with paid social advertising as a core part of how it reaches and converts customers in each.
Sage + Paije
Retail & E-Commerce
8:1
Lasoo is an Australian platform helping shoppers discover, compare and buy the best retail specials across 3,000+ SKUs in groceries, fashion, electronics, health and pets. That breadth demanded a channel built for high-volume, visually-driven discovery. To diversify beyond existing channels, Lasoo partnered with OMG to launch on Pinterest, a platform designed for product discovery and…
Lasoo
Retail & E-Commerce
Why Choose Us?
Most Agencies Look the Same on Paper. Here’s Where OMG Gets Different.
See exactly how we stack up against a typical agency and an in-house team.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Google Agency Premier Partner
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Microsoft Agency Premier Partner
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Meta Agency Premier Partner
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Pinterest Agency Premier Partner
Three things your competitors wish they could take from us
14 years of eCommerce data nobody else has
We’ve run campaigns across fashion, homewares, food and beverage, health, sporting goods and more. Every category. Every season. Every platform update. That history doesn’t just make us faster. It means when something shifts, we’ve usually seen it before and know the right move. Your campaign isn’t where we learn. It’s where we apply what we already know.
Real-time attribution, not monthly PDFs
Every eCommerce client gets access to Gurulytics, our proprietary reporting platform. It connects your SEO, paid, social and website into one live dashboard. No waiting for end-of-month reports. No platform marking its own homework. You see exactly what each channel is returning, in real time, from day one.
The TLC Framework: Built for eCommerce Growth, Shaped Around Your Store
Ranking on page two is the same as not ranking at all, and you’re already up against retailers with bigger budgets and faster sites. The TLC (Technical, Links, Content) framework is the three-pillar methodology built to level that playing field. Refined across 1,000+ Australian businesses, it’s what won OMG the #1 SEO agency at the Global Agency Awards 2025 and what keeps our eCommerce clients ranking long after their campaigns mature. Your version of it is shaped around your catalogue, your customers and the keywords that bring in buyers, not just browsers.
Meet the Team
The Team Your Competitors Are Trying to Hire
While other agencies rotate account managers, we’ve been building the same senior eCommerce marketing services team since 2012.
The Gurus your competitors keep trying to poach are the ones working on your account.
The People You’ll Actually Be Working With
Every Guru on your account has run eCommerce campaigns before they ran yours. They’ve seen the platform updates, the peak season pressure and the attribution headaches your business is dealing with right now. You’ll know their name, their specialty and exactly what they’re working on each week.
David Moorcroft
Head of Paid
Mike Lee
Head of SEO
Joakim Stathopoulos
SEO Director
Sophie Chugg
Paid Media Account Director
Gemma Dolby
SEO Manager
1,000+
Clients monthly
200+
Digital Marketing Specialists Globally
60+
Global industry awards
150+
Industries
Client Testimonials
Real Results, Real Clients
Thousands of businesses have trusted OMG with their digital marketing. Here is what they have to say.
We Help Online Retailers Across Australia
Whether you’re scaling a Shopify store in Sydney or growing a WooCommerce catalogue in Melbourne, we operate in eCommerce digital marketing across every state.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
FAQs
Want to learn more? Here are some of the most common questions we hear day to day.
The brands winning right now don’t rely on just one platform. They use paid social to get discovered, Google Shopping to capture immediate buyers and SEO to build free traffic. This creates an integrated system of digital marketing for eCommerce where your channels work together instead of fighting over the same customer.
Your investment depends entirely on your margins, category competition and how fast you want to scale. The smartest move is booking a free strategy session with us to scope an honest budget for eCommerce and plan. We’ll look at your current set up and future goals and deliver a free audit and plan to you, completely free. From there you can decide if you’d like to proceed.
Building effective marketing for eCommerce sites requires a senior network of over 200 experts who use AI to speed up execution, not replace it. Freelancers and basic software completely lack the 14 years of campaign data and real-world commercial judgement needed to run profitable strategies.
Stop Funding Channels You Can’t Measure. Start Funding the Ones That Pay Back.
Your free eCommerce strategy, worth $4,000, covers your full digital footprint: SEO, paid media, social, website performance and conversion paths. Claim your free audit today and see exactly what it takes to scale eCommerce sites with online marketing that pays you back.
