LinkedIn Ads That Reach Better Buyers
- Your best prospects aren’t always searching, they’re scrolling LinkedIn between meetings, weighing up a decision before they ever raise their hand.
- Get LinkedIn Ads in front of the right professional audiences, at the right moment.
- Track what that attention turns into, not just what it costs.
Your Free LinkedIn Ads Strategy Starts Here
Find out whether LinkedIn Ads is the right fit for your business, who you should be targeting and how to improve lead quality. Leave with practical recommendations on audiences, creative and campaign strategy – not guesswork.
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Koorong
Been working with OMG for SEM and Social, and our business has seen measurable growth across social media and PPC.
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NZ Health Food Company
The Online Marketing Gurus have been providing our business with Social Media Advertising resulting in a big increase in sales.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
Social Media Creatives That Convert
What We Do
LinkedIn Ads Managed Around Quality,
Not Vanity Metrics
LinkedIn Ads can help you reach professional audiences by role, industry, company size, job function and more. We manage the platform with a clear strategy, clean tracking, sharper audience targeting and reporting that shows what your campaigns are contributing beyond clicks and impressions.
Audience Targeting Built Around Fit
We build campaigns around the professionals, companies and industries that matter to your business. That means tighter audience logic, cleaner exclusions and less wasted spend on people who were never likely to become customers.
Campaign Strategy for Longer Decision Cycles
LinkedIn often plays a role before someone is ready to enquire. We map campaigns around the buyer journey, from first touch to lead capture, so your ads support awareness, consideration and commercial action.
Creative That Earns Attention
Professional audiences are busy. Generic ads get ignored. We help shape messaging, offers and creative angles that speak to the problem your audience is already thinking about, not the one your competitors keep repeating.
Lead Generation With Quality Controls
LinkedIn lead forms can make enquiries easier, but easy does not always mean qualified. We review form structure, targeting, questions and follow-up paths so your team is not buried in low-value leads.
Tracking That Connects Ads to Outcomes
Clicks and impressions only tell part of the story. We help set up and review tracking so your campaigns are measured against leads, cost per lead, qualified lead volume, CPA, pipeline influence and revenue where the data allows.
Reporting Without the Guesswork
Gurulytics gives you a clearer view of spend, conversions and ROI, so you can see what changed, what worked and what needs attention next. No waiting for a generic report to find out where the budget went.
Want to know which paid social channel
deserves your next dollar?
Case Studies
LinkedIn Ads Results Should Be Measured in Quality, Not Activity
Good paid media case studies do not hide behind impressions and low-quality leads. They show what changed, what it returned and why the strategy worked.
See how OMG helps Australian businesses turn LinkedIn Ads into clearer, more measurable paid media growth.
How TC BOXES Used SEO, PPC, & Social for Insane Business Growth
Our digital growth map revealed TC Boxes’ opportunity. With a refined SEO, PPC, and social strategy, OMG transformed them into an industry powerhouse – every tradie’s best mate. TC Boxes accelerated their growth with OMG’s integrated SEO, PPC, and social strategy, achieving up to 1,118% increase in social purchases and doubling their organic revenue year-over-year. A…
100%
Increased ROAS YoY
1,118%
Increased social purchases
More Paid Social Case Studies
170%
Archie Rose Distilling Co. is a Sydney-based distillery renowned for its gin, vodka and whisky. Established in 2014, they’re the first independent distillery of craft spirits in Sydney since 1853. Their handcrafted and artisanal approach focuses on the experience. Craft spirit enthusiasts can visit the distillery, sip beverages in an atmospheric bar and tour the…
Archie Rose Distillery
Food & Beverage
25:1
With over 40 years of experience designing contemporary, stylish and quality clothing for men and women, Oxford is an iconic Australian brand with a focus on ethical and sustainable practices. Recognising the impact that the fashion industry can have on the environment, the Australian clothing brand is dedicated to trading ethically whilst making beautiful, meaningful…
Oxford Shop
Retail & E-Commerce
160%
Founded in Melbourne in 2004 by Marnie Goding and Adam Koniaras, ELK is a pioneer in Australian independent design. Championing a philosophy of conscious fashion, ELK positions itself as a movement rather than just a brand. With each authentic design, ELK tells a story of thoughtful craftsmanship and sustainable practices, setting a new standard for…
Elk
Retail & E-Commerce
30:1
Located in Brisbane, this Australian activewear and supplement brand has become a well-recognised and respected brand coming within the health and fitness industry. Devoted to offering quality products and services to their very loyal community, this home-grown Australian brand has reached new heights, aiming to expand bigger and better in the coming years.
NDA Client
Retail & E-Commerce
20:1
Beme is a passionate Aussie brand providing fun, affordable, and high-quality fashion for plus-sized women. They offer outfits for every occasion, whether it’s casual work wear, comfortable sleepwear, or holiday-ready swim wear. The aim is to create styles that make their customers look and feel great.
Beme
Retail & E-Commerce
500%
In a mission to provide clean drinking water to the world, My Water Filter, located in Western Australia, sells water filters and water filter cartridges to Australian consumers to purify Australian water sources. that are compromised with either bore water or recycled water
My Water Filter
Retail & E-Commerce
Our Industry Experience
Ecommerce, fashion, food and beverage, financial services, real estate, healthcare, professional services.
We have managed social media campaigns across every major category in Australia. When we build your strategy,
we draw on benchmarks from campaigns already run in your market.
In The Last 12-Months We Delivered Our Paid Social Clients
72M+
website visitors
46M+
tracked conversions
$278M+
tracked revenue
How It Works
From First Call to Smarter LinkedIn Ads Spend
No black box. No vague deliverables. Here’s exactly what happens when you reach out, from day one to measurable revenue growth.
We look at your current paid media setup, business goals and whether LinkedIn Ads makes commercial sense for your audience.
Before spend moves, we make sure conversions are being measured properly. Poor tracking leads to poor decisions.
We define the audience structure, campaign objective, offer, budget, creative direction and conversion goals.
Sponsored Content, lead generation forms, retargeting or other campaign types. Every campaign is built around audience fit and measurable outcomes.
We go live with clear budgets, exclusions, audience checks and performance benchmarks from day one.
The first results show us which audiences are engaging, clicking and converting. We use that data quickly.
Weak audiences, poor-fit segments and underperforming spend get reviewed before they quietly drain your budget.
We adjust creative, copy, audiences, bids, forms and landing pages based on what is actually producing value.
Gurulytics gives you a clear view of spend, conversions, cost per lead, CPA and revenue influence without waiting for a generic report.
Scale the audience, refine the offer, refresh the creative or rebuild the campaign. You get a clear recommendation based on performance, not platform guesswork.
*Timelines may vary depending on your industry, campaign scope, tracking setup, account history, approval requirements and available performance data.
Why Choose Us?
What Makes OMG Different From Other LinkedIn Ads Agencies
LinkedIn Ads should not be treated like a place to spend leftover brand budget. It needs strategy, testing, tracking and people who know how to turn professional audience data into better campaign decisions.
We Partner with the Best
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Meta Premier Partner
Top 3% Meta Agency
Partner -
Pinterest Premier Partner
Top 3% Pinterest Agency
Partner -
Tiktok Premier Partner
Top 3% Tiktok Agency
Partner -
LinkedIn Premier Partner
LinkedIn Marketing Agency
Partner
Three Things Our Competitors Can’t Replicate
Gurulytics: Real-Time Reporting
You should not have to wait until the end of the month to know where your budget went. Gurulytics gives you a clearer view of spend, conversions, CPA, ROAS and revenue, so every decision is easier to understand.
14 Years of Paid Media Data
We have managed thousands of campaigns across search, social and performance media. That pattern library helps us spot wasted spend faster, test smarter and avoid the expensive mistakes other agencies are still learning from.
LinkedIn Advertising Specialists, Not Platform Generalists
LinkedIn Ads needs more than broad targeting and occasional creative refreshes. Our PPC specialists manage audiences, bids, lead forms, creative, tracking and optimisation with the focus professional advertising deserves.
Meet the Paid Media Team
LinkedIn Ads Specialists Who Know How Buyers Decide
LinkedIn Ads deserve more than broad targeting and a boosted post strategy. Your account is managed by PPC specialists who understand professional audiences, lead quality, creative testing, conversion tracking and budget control. We listen first, build around your goals and keep you close to the work, so you know exactly what is happening and why.
Built by PPC Specialists, Backed by Serious Scale
Your LinkedIn Ads account is not handed to a generalist and forgotten. It is supported by PPC specialists who understand campaign structure, professional targeting, creative testing, reporting and budget control. You get a team that knows the platform, explains the work clearly and keeps every decision tied to performance.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Mitch Dollan
Paid Social Director
14+ years
of paid media experience
1,000+
clients supported across Australia and beyond
10,000+
campaigns managed by our specialist teams
Client Testimonials
Real Client Stories, Measurable Paid Media Results
See how Australian businesses have worked with OMG to improve clarity, performance and confidence across their paid media campaigns. Real clients. Real outcomes. No scripted agency claims.
High-Performance PPC Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we run paid campaigns that drive qualified leads, sales and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About
LinkedIn Ads
Want to learn more? Here are some of the most common questions we hear day to day.
Yes, if your audience is active on LinkedIn and you have a clear offer, strong positioning and enough budget to test properly. LinkedIn is especially useful when you need to reach professional audiences by role, industry, company size or job function. It may not be the cheapest channel, but it can be one of the most useful when lead quality matters more than lead volume. A LinkedIn Ads expert can help you decide whether the platform fits before spend moves.
Not better. Different. Google Ads is strong when people are actively searching. Facebook and Instagram are strong for social reach, creative testing and retargeting. LinkedIn Ads is strongest when you need to reach professional audiences with specific roles, industries or business attributes. The right LinkedIn marketing agency will not force one channel over another. It will build the mix around your audience, sales cycle and commercial goal.
Average LinkedIn Ads CTR varies by industry, format, audience and creative quality. Many benchmark reports place typical feed CTR around the 0.5% range, but that number should be treated as a guide, not a target carved in stone. A lower CTR can still work if the leads are valuable. A higher CTR can still fail if the audience is wrong. We look at CTR alongside lead quality, cost per lead, conversion rate and pipeline impact.
LinkedIn advertising often costs more because the targeting is built around professional data, such as role, industry, company size and job function. You are usually paying to reach a narrower, more commercially specific audience. That only makes sense if the strategy is tight. Our LinkedIn ad services for startups and established brands focus on audience fit, message quality and follow-up, so higher media costs have a clearer job to do.
LinkedIn advertising works through LinkedIn Campaign Manager. You choose an objective, define your audience, set a budget and bid strategy, select an ad format, launch the campaign and optimise based on performance. A proper LinkedIn Ads service goes further than setup. It tests targeting, creative, offers, lead forms, landing pages and reporting so the campaign keeps improving after launch.
We track the metrics that show both activity and commercial value: impressions, reach, frequency, CTR, CPC, engagement rate, leads, cost per lead, conversion rate, qualified lead volume, CPA and revenue influence where tracking allows. For full-funnel LinkedIn campaigns, we also look at how audiences move from awareness to engagement to enquiry, because the first click is rarely the whole story.
Find Out What LinkedIn Ads Could Return
Your free strategy session gives you a clearer view of where LinkedIn Ads fits, what your paid media may be missing and what needs to happen before you scale. No guesswork. Just a practical next step from people who manage PPC every day.
No cost, no commitment.
