Aged Care Digital Marketing Agency Built Around How Families Research Care
We help aged care, home care and retirement living providers get found, compared and contacted across SEO, paid search, social and web.
Your Aged Care Digital Strategy Starts Here
Claim your free digital marketing strategy valued at $4,000
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Incy Interiors
The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!
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Sheridan
We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy. Thanks to Jazmin, Chantelle and Danny for their attention to detail. I’m excited to see the results of their new strategy and further drive the future of Sheridan to greater success.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
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Huskee
OMG are one of the best agencies out there, especially if you have a more complex niche that you are trying to target and engage. They are extremely transparent, provide…
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on digital marketing.
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Material World
Angelo at Online Marketing Gurus has been extremely responsive to all of our queries and I think OMG has definitely added value to our business this year.
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SoWatt
We chose to go with OMG after interviewing 3 different companies and it was one of the best decisions we have ever made for our business.
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Workscene
It’s been a pleasure working with OMG over the past year! My account manager, Matthew has been very responsive and great to deal with as I look to grow the business in the digital space. They’ve provided great result for both Google Ads and Facebook Ads. Highly recommend OMG! proactive and very pleasant to work with.
Sound Familiar?
Marketing Is Active. Momentum Still Feels Uneven.
People may discover your organisation through search, referrals, social media, directories or word of mouth. When those touchpoints tell different stories or lead people in different directions, it becomes harder to build recognition and understand which activity is actually helping.
Referral Relationships Only Reach So Far
Referrals matter, but leaning too heavily on a small number of sources limits how widely your organisation gets discovered. Search, social and your website give older adults, families and other supporters more ways to understand your services and decide whether to reach out.
Vacancies Stay Open While Families Choose Elsewhere
Availability only matters if families can find and understand your services while they’re comparing options. If your organisation isn’t visible at that stage, or the information they need isn’t easy to find, another provider can make the shortlist first. Clearer service information and stronger visibility keep your organisation in consideration.
Your Marketing Speaks to the Resident, Not the Family
Aged care decisions often involve adult children and other family members as well as the person receiving care. If your messaging only speaks to the resident, important questions about services, reassurance and next steps can be missed. Your digital presence should make it easier for everyone involved to understand what you offer and what happens next.
Trusted by 1,000+ Clients
In The Last 12-months We Delivered Our Digital Marketing Clients
4.2B+
impressions
1.7B+
website visitors
1.2B+
tracked conversions
$1.5B+
tracked revenue
The Solution
Bring the Research and Enquiry Experience Together
People may compare providers, villages, service areas and care options across several channels before deciding whether to make contact. We bring those touchpoints together so your digital presence reflects what you offer, where you operate and how people can find the information or next step they need.
Search Engine Optimisation
Show up when people search for services like home care, residential aged care or retirement living in the areas you serve. SEO can also help surface practical information your audience needs, like fees, service options, assessment pathways and what to expect before getting in touch with a provider.
Pay Per Click (PPC)
Paid search puts you in front of people right when they’re looking, in the services and locations you actually want to grow. Campaigns are built around your real capacity and service areas, so spend goes towards enquiries you can genuinely support.
Paid Social
Use Facebook, Instagram and other popular platforms to explain your services, introduce your locations and answer common questions while people are still deciding. Targeting stays appropriate to the platform and never relies on sensitive health, age or personal details.
Web Design & Dev
Make your website easy to use for someone comparing their options. Clear navigation, simple content and a straightforward way to get in touch all help people find what they need and take the next step with confidence.
Programmatic Ads
Build broader awareness through display and video ads when it makes sense for your strategy. We focus on relevant context and location, never on sensitive health or personal circumstances.
Not Sure Which Channels Should Come First?
Case Studies
See Digital Strategy at Work
Real results from aged care, healthcare, NDIS and other service-based sectors, across search, paid media, websites and clearer routes from research to enquiry.
Organic Visibility Rebuilt From the Ground Up for Lumia Care
Since 2024, Lumia Care, a healthcare provider with over 66 years of experience across aged care, disability support, and hospital-in-the-home services. Through a multi-channel strategy spanning digital marketing, OMG helped Lumia Care dramatically grow keyword visibility, drive organic traffic, generate leads across paid channels, and establish authority in a highly competitive healthcare market
155%
Increase in top 3 keyword rankings
1,050%
Increase in keywords in top 10 positions
More Digital Marketing Case Studies
454%
Since 2024, Lumia Care, a healthcare provider with over 66 years of experience across aged care, disability support, and hospital-in-the-home services. Through a multi-channel strategy spanning digital marketing, OMG helped Lumia Care dramatically grow keyword visibility, drive organic traffic, generate leads across paid channels, and establish authority in a highly competitive healthcare market
Lumia Care
Healthcare, NDIS
61%
Psychwire sells premium, clinically rigorous psychology training globally, and by late 2025 had hit a ceiling. Growth leaned on the reputation of its marquee Australian trainers equity that didn’t carry into North America. It suspected demand in Europe and the Middle East but couldn’t verify it, and wrote off Asia as too thin. With competitors…
Psychwire
Healthcare
20%
A leading International finance company partnered with OMG on SEO. Established almost 20 years ago, this company has become the number one company for surety bonds in the United States. Clients keep coming back because of their low rates, easy process, and exceptional customer service.
NDA Client
Healthcare
Why Choose Us?
Built for the Way Aged Care Decisions Happen
Aged care marketing has to account for differences in service type, location and how people research their options. We bring those factors together so each channel has a defined role within the wider plan.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Google Agency Premier Partner
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Microsoft Agency Premier Partner
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Meta Agency Premier Partner
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Pinterest Agency Premier Partner
Three Ways OMG Brings More Clarity to Digital Marketing
Experience That Helps Put Change in Perspective
With 14+ years of digital performance work across a wide range of industries, our team has seen how channels, markets and customer journeys evolve over time. That wider view helps us question assumptions, recognise meaningful shifts and decide which changes are worth closer attention before priorities are adjusted.
Gurulytics: One View Across Your Digital Activity
Gurulytics brings SEO, PPC and other campaign activity into one up-to-date view, making it easier to understand how different parts of the strategy are tracking. Instead of piecing together monthly reports, you can compare channel performance, monitor investment and identify areas that may warrant closer review.
The TLC Framework: A Structured Approach to SEO
Our TLC Framework organises SEO around three core areas: Technical, Links and Content. For aged care providers, that structure can support discoverability across service, location and information searches while giving the SEO program a more organised foundation for building organic visibility over time.
Meet the OMG Digital Marketing Team
Specialists Behind Your Aged Care Strategy
Aged care marketing can span search, paid media, social, website experience and the path people take before making contact. Our channel specialists bring those disciplines into one coordinated strategy shaped around your services, locations and growth priorities.
Channel Expertise Where It Counts
Different parts of the strategy call for different skill sets. Our SEO, PPC, social, content and web specialists focus on the areas where deeper channel expertise can add practical value.
David Moorcroft
Head of Paid
Mike Lee
Head of SEO
Sophie Chugg
Paid Media Account Director
1,000+
Clients monthly
200+
Digital Marketing Specialists Globally
60+
Global industry awards
150+
Industries
Client Testimonials
What Clients Value About Working With OMG
Hear how clients describe the strategy, communication and ongoing support they receive from the team managing their digital marketing.
Aged Care and Retirement Village Digital Marketing Across Australia
From Melbourne and Perth to organisations operating across several regions, we shape digital activity around your actual service footprint and the way people research providers in each local market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
FAQs
Often, you’re communicating with more than one person. The person considering care should remain central, while family members, carers or other supporters may also be involved in research, comparison and decision-making. Aged care marketing services work best when information is clear enough to support each person involved without assuming one person always makes the decision.
Build awareness early and make it easier for prospective residents and their supporters to find, compare and enquire about the village. Retirement village marketing can support that with stronger local search visibility, paid media around priority locations and clear information about availability, lifestyle, fees and next steps. A coordinated mix of awareness, search and enquiry pathways gives the village more ways to stay visible during the research process.
Use a different channel mix and local strategy for each model. Home care often benefits from strong coverage across defined service areas and location-specific search activity, while residential care usually needs more detailed information to support longer comparison and enquiry processes. Your aged care digital marketing agency should reflect those differences across search, paid media, website content and conversion tracking.
Make the information people need easy to find and easy to understand. That includes services, locations, fees, eligibility, availability, care approach and what happens after an enquiry. Digital marketing for aged care providers should support informed comparison rather than relying on vague claims or urgency.
Start by separating the region into realistic service areas rather than treating the whole footprint as one audience. Local SEO, paid search, location-specific landing pages and carefully planned paid media can help you build visibility across the areas you can genuinely support. The key is matching coverage to real service capacity so marketing does not create enquiries from locations your team cannot serve.
Find the Gaps Across Your Digital Strategy
Your digital strategy, valued at $4,000, reviews SEO, PPC, paid social and your website to identify where discoverability, messaging or enquiry pathways may need more attention. We’ll also check how home care, residential aged care and retirement living show up across your locations, so priorities are set with the full picture in view.
See where performance needs attention. Spot gaps between channels. Set clear priorities for what’s next.
