B2B SEO for Pipeline, Not Just Traffic
- B2B SEO built for long sales cycles, niche buyers and multi-stakeholder decisions.
- Get found across Google and ChatGPT, where B2B research actually happens now.
- Backed by 14 years and 1,000+ campaigns for Australian and APAC businesses.
Your B2B SEO Strategy Starts Here
Claim your free SEO audit & strategy valued at $4,000
-
Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
-
Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
-
Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
-
361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
-
Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
-
Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
-
Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
-
Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
-
Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Sound Familiar?
Your SEO Looks Healthy.
Your Pipeline Does Not.
Traffic is up. Qualified leads are flat.
Sessions climb every month. The marketing dashboard looks healthy. Then sales says the pipeline is dry, and you cannot show which traffic turned into qualified opportunities and which was a graduate looking for a definition. Volume without intent is not a win.
Your buyers are researching on ChatGPT and Perplexity. You are not there.
B2B buyers now use ChatGPT and Perplexity to shortlist vendors before they contact sales. The names that come up in those conversations win the meetings. If your content does not show up when AI search engines answer questions about your category, you are invisible at the stage that matters most.
Your B2B SEO content is written for the buyer’s first search, not their fifth.
B2B buyers run dozens of searches across a months-long decision. Most SEO programs only produce content for one or two of those stages. The rest get filled by your competitors, and by the time the buyer talks to anyone, the shortlist is already set.
What we build
SEO Built Around How B2B Buyers Decide
B2B SEO is more than ranking on Google. Your buyer makes dozens of searches over months, from “what is this thing” at the start to
“is this the vendor to pick” at the end. We build content for every step of that journey,
plus the technical foundations and AI search visibility to back it up.
Content for every step of a long decision
From the first “what is this thing” search to the final “is this the vendor” decision, your buyer asks dozens of questions over months. We map content to every step, so you show up early enough to influence the shortlist and late enough to close it.
Visibility in ChatGPT, Gemini and Perplexity, not just Google
Your buyers are asking ChatGPT what they used to ask Google. We write and structure your pages so they get cited when those AI answers come back. The vendor names that show up in those citations are the vendors that make the shortlist.
The technical work that lets the content rank
B2B sites are deep, full of similar-looking pages and built across teams over years. Most have technical issues that quietly hold rankings back, and that no one in marketing can see. We fix the foundations before we publish anything new, because no amount of good content overcomes a broken site.
Want to see whether your B2B SEO is producing pipeline
or just traffic?
How It Works
Your SEO Growth Strategy
What a B2B SEO campaign looks like month by month, from technical audit to pipeline tracking.
We review technical health, keyword performance, competitor gaps and conversion paths across 100+ data points. You get a clear picture of what is actually happening, ranked by what will produce the fastest commercial return.
Core Web Vitals, crawl errors, site architecture, priority pages and on-page optimisation are handled before new content or links move forward. This is the work most agencies skip because it does not show up in a traffic graph.
From there we produce content, build authority through DR60+ editorial links, and monitor technical health continuously. Gurulytics shows what has moved, what has not, and where the next opportunity sits.
New content for priority SEO keyword targets. Existing content refreshed where organic rankings have stalled.
Earned editorial links from DR60+ Australian and international publications. Every link is documented in Gurulytics.
Content structures and semantic entity mapping that get your business cited in AI-driven search results.
Continuous monitoring. Issues addressed before they affect rankings.
Live Gurulytics data. What has moved, what has not, and where the next opportunity sits.
Trusted by 1,000+ Clients
In The Last 12-months We Delivered Our SEO Clients
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$170M+
tracked revenue
Case Studies
B2B Brands Growing Pipeline Through
Organic Search
Every B2B SEO case study we publish names the client, the program, the timeframe and the pipeline outcome. Not session counts. Pipeline.
How Cloud Collective Grew Faster With A Complete B2B SEO Strategy
Cloud Collective is a strategic alliance of four Microsoft Gold Partners: Antares Solutions, iComm, Quorum and Walkerscott. They provide tailored cloud solutions from the Microsoft platform to “improve how your people work”.
376%
Increase in organic keyword reach
77%
Increase in organic traffic
More SEO Case Studies
190%
Since 2013, pCloud has championed a forward-thinking, innovative approach to secure, cloud based storage. With more than 8 million users, there’s a reason why they’re so loved. pCloud saw the solutions from other technology giants and saw a gap — many offerings were too technical and limited, and were not as user-friendly as they could…
PCloud
Tech & SaaS
100%
Mad Paws is a Sydney-based startup revolutionising the pet boarding and pet accommodation market. They connect pets and pet owners with passionate local pet sitters — all through a safe and affordable platform. Mad Paws partnered with OMG for a period of 13 months, from February 2017 to March 2018.
Mad Paws
Tech & SaaS
504%
SimsDirect has helped Aussies travel connected since 2018, through offering their comprehensive range of affordable, fast, and convenient sim cards. There are so many reasons why thousands of Aussie travellers trust their prepaid sim cards to keep them in the loop, wherever they go. Shipping is quick and free, with a 100% money back guarantee.…
SimsDirect
Tech & SaaS
600%
Computer Cures is a Melbourne-based team of computer experts keeping people and businesses connected. They offer extensive services for all homes and businesses, including everything from computer repairs and wifi set up to data recovery and email protection.
Computer Cures
Tech & SaaS
568%
Headquartered in Sydney, Data Zoo is a trusted leading provider of electronic identity verification for compliance, focused on creating innovative and relevant solutions for their customers. Their company objective is to lead the way in building unique solutions that answer the current needs and anticipate future customer identity verification requirements.
Data Zoo
Tech & SaaS
120%
Located in North Sydney, Macquarie Data Centres is one of the world’s most certified data centres globally. Delivering data centre solutions for nearly 20 years, this company wanted to grow their organic traffic in a competitive and niche industry.
Macquarie Data Centres
Tech & SaaS
Why Choose Us?
What Makes OMG Different From Other
B2B SEO Agencies
Most B2B SEO is B2C SEO with the keyword list changed. Real B2B SEO is built around how B2B buyers really make decisions: multiple people,
months of research, and reporting that tracks back to pipeline.
We Partner with the Best
-
Semrush Agency Partner
-
Ahrefs Agency Partner
-
Shopify Agency Partner
-
WordPress Agency Partner
-
Magento Agency Partner
-
Woocommerce Agency Partner
-
Wix Agency Partner
SEO Built Around How B2B Buyers Decide
B2B SEO is more than ranking on Google. Your buyer makes dozens of searches over months, from “what is this thing” at the start to “
is this the vendor to pick” at the end. We build content for every step of that journey,
plus the technical foundations and AI search visibility to back it up.
Content for everyone who weighs in on the decision
B2B purchases involve more than one buyer. The user, the finance lead, the technical evaluator, the executive sponsor. Each one asks different questions before they sign off. We brief content for every seat at the table, not just the one your marketing slide deck names.
Visibility where your buyers start the search
More B2B research starts on ChatGPT and Perplexity every quarter. The brands appearing in those answers earn a place on the shortlist before sales is ever contacted. We build for that visibility from the first piece of content, because the brands that wait until competitors arrive there will be late to the new search.
Reporting your CFO can defend at a board meeting
Sessions are an input. Pipeline is the outcome. Gurulytics ties every search and every conversion back to the deals they produced, so when the CFO asks “what is SEO doing for revenue” the answer is a number rather than a story.
Meet the SEO Team
B2B SEO Specialists Who Read Pipeline Reports,
Not Just Rankings
Every B2B engagement is led by SEO specialists with experience in long-decision-cycle categories. They speak to marketing
and sales in the same meeting, because that is how a B2B SEO program needs to work.
1,000+
Clients monthly
100+
SEO specialists
30+
SEO industry awards
150+
Industries
Evidence-Driven SEO
Built on the TLC Framework: Technical,
Links, Content.
When SEO is underperforming, the problem usually sits in one of three places: the site cannot be read properly, the content
does not match commercial intent, or the business does not have enough authority to compete.
TLC is how OMG finds the gap and fixes it in the right order.
GEO/AI SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
Technical SEO
We fix the foundations that help search engines crawl, understand and rank your website. That includes site architecture, Core Web Vitals, schema, indexation and the technical issues holding performance back.
Enterprise SEO
Built for complex sites, multiple stakeholders and large product or location footprints. We align SEO with commercial priorities and scale wins across thousands of pages.
Lead Gen SEO
SEO engineered for pipeline, not just rankings. We target high-intent commercial keywords, optimise landing pages for conversion, and tie organic traffic back to qualified leads and revenue.
Local SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
International SEO
International SEO Hreflang, country-specific keyword research, subdomain architecture. Across the US, UK, Europe, Asia-Pacific, and UAE.
Link Building
We help build authority with quality backlinks from relevant, trusted sources. No shortcuts, no link farms, no offshore spam. Just link building that is designed to support sustainable organic growth.
Content Marketing SEO
We create search-led copy that speaks to real customers, not just algorithms. Every page is built around search intent, readability and the actions you want visitors to take.
SEO Migration
Website migrations can put rankings, traffic and leads at risk. We plan and manage the SEO details before, during and after launch to help protect visibility through the transition.
eCommerce SEO
Ecommerce SEO builds something different: a channel that keeps selling without a cost per click attached, and gets stronger the longer it runs.
White Label SEO
OMG’s white label SEO services give agencies access to experienced SEO specialists, dedicated account management and white-label reporting through Gurulytics, all delivered under your brand.
Digital PR
OMG’s digital PR services help you earn the authority signals that actually move rankings across SEO & LLMs like ChatGPT, Co-Pilot, Perplexity & Gemini.
Client Testimonials
What Our Clients Say About Our SEO Expertise
Our clients say it better than we ever could.
Results-led SEO Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we deliver SEO that drives rankings, traffic and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About B2B SEO
Want to learn more? Here are some of the most common questions we hear day to day.
B2C SEO chases volume and conversion in one or two searches. B2B SEO works across multiple people inside the same business, a months-long decision and a dozen different searches per buyer. The content has to be deeper, the technical foundations have to hold a bigger site, and the reporting has to connect rankings to pipeline. We run B2B and B2C on separate playbooks for this reason.
Enterprise software and SaaS, professional services (legal, consulting, financial advisory), industrial manufacturing, healthcare and medical technology, and high-consideration services. The common thread is a long decision cycle and multiple people involved in the purchase, not a particular vertical.
Qualified pipeline first, revenue from organic second, ranking and traffic third. Gurulytics connects keyword performance to your CRM so you see which searches are producing meetings and closed business. Rankings without pipeline are an input, not an outcome.
If it is structured for citation, yes. If it is written for blue-link rankings only, no. We rebuild B2B content for both: clear answers near the top for AI search engines, depth and authority for Google. The two are not in tension when the brief is right.
That is the brief. We write and structure your pages so they show up when ChatGPT, Gemini and Perplexity answer category questions. Showing up there is increasingly how B2B shortlists are built before a vendor is even contacted. Most B2B brands are still invisible there. Yours does not have to be.
Ranking improvements appear in your first 6 months. Pipeline shows up from month 4 onwards as the right traffic starts converting. Full revenue attribution takes 6 to 12 months because B2B sales cycles are long. We track every stage in between so you see the leading indicators before the revenue lands.
Yes. For ABM-led B2B programs we build content around the named accounts on your list: the questions their internal stakeholders ask, the topics their boards discuss, the industry shifts they are reacting to. The content shows up where they search, in the formats they consume, when they are evaluating a decision.
Yes. The questions sales hears most often on calls are the searches your buyers are running on Google and ChatGPT. We brief content from sales-team interviews as much as from keyword research. The result is content that closes the gap between marketing and sales rather than running parallel to it.
Find Out Whether Your B2B SEO Is Producing Pipeline or Noise.
Your free SEO strategy worth $4,000 is a B2B SEO audit. We look at what your buyers are searching for, where you are showing up, and what your reporting would look like if it tracked back to pipeline rather than to traffic.
