SEO Sydney

A lot of SEO companies talk the talk, but we’re more interested in getting stuff done. Our focus is on high performance campaigns with results you can see for yourself, boosting your bottom line and helping your business achieve insane success.

This philosophy goes right back to day one. We launched OMG in 2012 knowing there were scores of digital marketing agencies out there already. But we’d seen enough to realise how rare it was for agencies to deliver truly game-changing results, and not just a digital facelift.

Put simply, we got tired of SEO companies wasting people's hard-earned money. Real success in digital marketing takes knowledge, continual education and an ability to adapt and move. We figured there's got to be a better way of doing things. That’s why our whole model is built on putting customer success as the #1 priority: being transparent and honest, building real relationships, and delivering revenue results.

Our approach is entirely results-driven. No excuses, no dramas, no jargon and smooth-talking to mask a lack of progress. Everything we do is based on real figures, real performance targets, real revenue growth and real returns on your investment. We exist to make the web simple and profitable for all our clients. Did we mention that we’re straight talkers? This is more important than you might think. There are lots of agencies out there who bamboozle you with hype, jargon and shiny campaigns that are really just digital facelifts. But we’re not that SEO agency. We tell it how it is. We outline the strategic goals and financial results we’re aiming for in real terms – so you know what’s going on. Then, we go and get them.

Of course, we couldn’t be the best SEO company in Sydney without a rocking team. Our high-energy bunch of Gurus couldn’t be more diverse. Their qualifications, backgrounds and personalities are different, but there’s one thing in common: their love and passion for all things SEO, PPC and online marketing.

But tech only gets us so far. It’s how we think, what we do, and the way we relate to your business that really makes us the best SEO company in Sydney. Our Gurus focus on building a relationship with each of our clients, so we can ensure each strategy is built with the sole aim of solving your business challenges and smashing your goals. In short, we’re not satisfied unless we’re making things happen.

If you need for proof that we’re the best SEO company in Sydney, just look at our partners. We partner with the best in the world – Google, Shopify, Adroll, Hubspot, BigCommerce and Trustpilot. What does that mean? Let’s look at Google. To be a Google SEO partner, a company needs to follow best practices and earn Google’s trust. Google insists that all of its partners use the best tools and stick to its guidelines. They need a thorough understanding of best practices and online advertising, with an impressive track record of success. OMG has achieved this recognition.

Asking how much SEO costs is like asking what a car costs – it can be completely different depending on what you need. But that doesn’t mean it’s not a valid question. After all, you have a budget and you need to allocate your budget to an activity. We get it. This is where the $2,000 free audit will come handy for you. Your free audit will give you a good idea of what we need to do to deliver the results you want.

In the meantime, let’s take a closer look at what an SEO strategy could cost. Fact is, there’s a huge number of variables in SEO packages:

Your Industry: Are you in a highly competitive industry in terms of search engine traffic? The more brands that are competing for the same search terms, the more you might need to invest to see results.

Your Target Audience: If you’ve got a broad target audience, or multiple target audiences, you’ll need a bigger budget to reach them.

Your Goals: Your goals, and how quickly you want to kick them, can impact your SEO budget. The longer and more challenging the goal, the higher the fee.

Your Location: Added to all this is the different complexities involved in local, state-wide, national and global campaigns. Things can get complicated if you have multiple locations (such as franchises) and need to treat each as a separate business with its own links, content, and unique web pages.

Your Keywords: Sure, keywords aren’t the only factor anymore, but they’re still critical in website rankings. They will influence how much you need to invest in an solid SEO strategy. Again, you’re looking at more dollars for competitive keywords, and less for longer, more specific keyword phrases with less competition.

Tempting though it is to focus on the dollar figure, we recommend looking at the value. Think about it: by increasing traffic to your site, you are setting your business up to receive more enquiries, sales and profit. For example, it will cost more to rank with the most competitive keywords, but these are the ones that will deliver the most traffic. A winning SEO campaign will constantly work to increase your revenue, which outweighs the upfront cost of the service. We’re talking about return on investment.

Try not to compare apples with oranges. There’s going to be a huge difference in the levels and depth of services offered by agencies, which will impact on the costs quoted. That’s why it’s important to not only understand how much you are willing to pay and why, but what exactly you are paying for. A standard package fee will not cut it – you need an SEO company that will build your campaign based on an understanding of your company, your challenges and your goals.

Want results you can see? A good rule of thumb is to spend at least $1,500 per month over 6 months. But the best way to know for sure is to get your free no-obligation audit (worth $2000). No catches – just tell us a little bit about your business and we’ll provide a proposal.

No and we would never pretend to be. We're recognised as the best SEO company in Sydney because of our focus on quality and getting revenue results. No shoddy stuff, or shifty business. There are lots of SEO agencies that focus on being cheap, which in turn gets poor results. We're not one of them. Our focus is making you successful and providing an intense amount of value to your business.

Cheap SEO agencies come with risks. There, we said it. Today, SEO requires an intelligent marketing strategy to work. If you're doing it on the cheap, the agency working for you is cutting corners. Not only are you getting little to no value, a cheap agency could actually be damaging your website rankings. Ever read those blog articles that don’t seem to make any sense but are packed with keywords? Yep, that’s a sure sign of a cheap SEO company. They aren’t providing something of value.

A cheap agency will struggle to show you the actual SEO practices they are using. With any SEO company, you might see significant SEO results for some time (sometimes three months or more), but if your agency can’t show you what they’re doing, the chances are they aren't doing anything worth your money. A cheap and disreputable SEO company might just point a bunch of backlinks to your site in the hope that their low efforts will yield high results. But this is not a valuable strategy that’s going to hit your long-term goals and make a real difference to your business.

We’re not going to lie – shelling out for an SEO campaign is a big deal. Many businesses see it as a gamble. We don’t want you to waste your money. Our aim is for every single one of our clients to see a remarkable return on investment, both in the short and long term. In order for this to happen, we need to work with you and invest in the partnership.

Unlike the cheap SEO companies, we won’t do “100% satisfaction” or “full money back guarantees”. That’s because SEO is always in flux. We are working with powers (ahem, Google) that are outside of our control. Things are constantly moving and changing. What worked last week might not be working well this week. When you trust us with your digital marketing budget, you can trust that you are putting your money into a strategy that takes advantages of these opportunities.

Truth is, our results speak for themselves. The best way to understand the true value of our services is to check out our Google reviews. You’ll hear about clients how have quadrupled in size or increased their traffic by 100% year on year.

We might not be the cheapest, but we do provide some freebies (hurrah!). Claim a free SEO audit of your business worth $2,000 – no obligations, no catches. Why not join one of free SEO workshops? You can also get the latest SEO insights in our OMG Academy and sign up for our newsletter for weekly insights delivered straight to your inbox.

If you’re looking to supercharge your customer acquisition and secure your corner of the local market, it’s time to get serious about Local Search Engine Optimisation (SEO). Four in five consumers are using search engines to find local information, across all devices and at every point in the purchase process. More than half of online searches specify a location, something known as ‘local intent’. Local intent is where consumers are specifically including the name of a city, town or postcode in their search. Then, there’s mobile search – people are going to their mobile devices to search for services at the precise moment they need them. The thing about local searches is that they are usually really specific, with consumers wanting information around product or service availability, opening hours and directions.

The upshot of all this is that Local SEO should be a marketing investment for any brand – however big or small. In fact, if you’re a smaller business, Local SEO is your opportunity to crush the competition.

What exactly is Local SEO? The definition is simple: Local SEO is when search engine optimisation is focused within specific geographic regions, with a goal to acquire, service and retain customers. It comes down to the simple idea that if you can promote your products or services to local customers at the exact moment they’re looking for them, you can drive more people to your business.

As with any good SEO strategy, Local SEO is all about showing Google the local relevance of your web pages, and website in general. To do this, you need to use the various tools and techniques at our disposal to develop your local presence and show Google that you are the best business to send local people to when they need your products or services. What kinds of tools and techniques? Too many to mention here, but there some key aspects it pays to get right. One element of Local SEO that can amplify results is adapting web pages to target specific regions. Another is focusing on high quality local content, such as blogs around local news and events. Then, there’s online directories, such as Google and Apple Maps.

All these things work together to help your website rise up the ranks in local search engine results. Because with a winning Local SEO strategy, Google begins associating your brand with a certain area, bumping you up the rankings, lifting your local profile and boosting your bottom line. Done right, Local SEO can even help you dominate your niche in regional search results and outrank even the big-name competition. Even if you’re one of the small players or new to the game.

To get ahead, you need to work with specialists in local SEO. That’s where we come in. At Online Marketing Gurus, our extensive knowledge on how search engines operate at a local level provides you with maximum visibility. What does maximum visibility do? It drives more web and foot traffic. From local keyword research to understanding your local competition, we work on every bit of detail to get results. Get the lowdown on our Local SEO services or talk to us.

Everyone. Small businesses, enterprises, and everyone in between come to us to get their SEO cranking. From tradies, to online retailers, to the biggest enterprises across all verticals, you can get results regardless of the size of your company. Chances are, we've already worked with another client just like your business, which makes it that much easier to help you grow.

SEO priorities are different for different size companies. Take enterprise companies – they are unique beasts when it comes to SEO, so they need a unique strategy. If you’re running a large and complex website, you need specialists with the extensive enterprise experience to develop a sharp strategy that’s able to deliver a seriously impressive ROI. But we don’t stop there – we know that real enterprise SEO is about testing and calibrating site and page-specific strategies to make a serious impact on your bottom line.

Many enterprises have an SEO specialist in house. But what happens when your business expands its online presence and your SEO recruit can't keep up? Or if SEO was the remit of the digital team but they can’t stay on top of all the changes? Time to bring in some sharpshooting SEO guns.

Historically, the role of an SEO company was to work with clients who didn’t know anything about SEO. But that’s not always the case anymore. Here at OMG, we work with big brands who might have an in-house digital or SEO team, but need extra capacity and technical expertise to address growing challenges. Like an extension to their team. We can do what many in-house teams want to do, but don’t have time for – that is, staying up to date with new SEO innovations and tools. Google makes over 500 changes to its search algorithm every year. Over 500 changes! Who can keep up with that? A digital agency, that’s who.

SEO isn’t just for big business. Small and local businesses can get ahead with a cracking search strategy. It’s all about finding your niche and using that in a smart SEO strategy to compete with large national brands and their humungous ad budgets. Yes, it is possible!

We also work with eCommerce companies of all sizes. Whether you have ten products or ten-thousand, our eCommerce SEO campaigns are all about ultra-precise targeting and specialisation, connecting you with customers who are actively searching for your product or service. eCommerce SEO is a specialised art, we know, which makes us more proud to have helped our small and medium-sized clients beat the global eCommerce giants in the high stakes world of Google rankings. True story.

Depends how serious you are. If you’re truly dedicated to your business’s success, you’ll give SEO the attention and investment it deserves. You’ll work with the best SEO agency (that’s us) and give them what they need to make things happens.

But here’s why it absolutely won’t work:

You want overnight success. There’s no magic voodoo that will create immediate results. SEO takes time. Google gives the highest rankings to websites that have rich, dynamic and relevant content that use keywords in organic, contextual ways. You can’t just ‘SEO’ your site and hope for the best. Gaining those top spots takes time because Google doesn’t change a website’s ranking overnight; it can take months for Google to recognise and trust your website, so you can see SEO benefits.

You're not ready to view digital marketing as a long-term investment. SEO is a long-term game – the work never really ends. You can always do better, adapt, test and add to your strategy. Without continuous improvement and maintenance, all your hard works falls apart. We’re talking link rotting, outdated content, new algorithms affecting different parts of your SEO, and the competition getting ahead.

You're after cheap SEO. Poorly written articles and some slap-dash links do not make a winning SEO strategy. Choose a cheap SEO agency and you’ll get a cheap solution. They might use Black Hat tactics, such as creating spammy content and generating poor backlinks, to give your website a quick boost. But then your website will plummet down the rankings as search engines catch on. Cheap companies also have a hard time adapting to all the changes in the way search engines work, offer a limited range of services…you get the gist!

Why SEO will work for you

You partner with an SEO company who cares. The best SEO agency for you is the one who genuinely cares about the work they’re doing. They’re not in it just for the money; they care about helping your business to grow organically. No Black Hat tactics. Just the proper customised techniques that benefit your site and comply with search engine guidelines. Granted, the SEO agency that will give you the best chance of winning with your SEO is probably not going to be the cheapest, but they will be a worthwhile investment.

You’re willing to invest time. Whether you’re a business owner or big brand marketing manager, you want your business to keep growing for as long as possible. Invest time in your SEO and you are ensuring long-term growth.

You believe in the power of SEO. We’re not talking about fairies and unicorns. The power of SEO is real. SEO is an invaluable strategy that should not be ignored. Seeing is believing – check out our real-life case studies to see what we can do.

To those willing to invest time, budget and who truly believe in the power of SEO, it's one of the most effective and longest lasting sources of lead generation. In most cases, given the above, SEO will absolutely work for you.

We sure do! We’re here to help businesses use SEO more effectively. That’s why, in addition to our services, we also lead face-to-face training and workshops in Sydney.

Our SEO workshops are designed to help you dominate the search engines, generate mountains of leads and get explosive results. We’ll show you how to combine search engine optimisation best practices to leave competitors in the dust, and how to use clever SEO techniques to outsmart bigger rivals (with bigger budgets). Our Gurus will reveal how to stay on top of all Google’s latest changes and innovations, so you’re ready to jump on the opportunities they bring.

Whether you’re a marketer or business owner, our SEO training will give you the tools and know-how to help you smash your goals. Even if you’re a seasoned marketer, we can guarantee there will be nuggets of gold that you can take away and apply in your business.

As SEO experts with decades of experience between us, the team at OMG regularly provides SEO training. This training is available to our existing and new clients.

Why listen to us? Our team of Gurus have years of experience delivering measurable SEO success to our clients. You’ll be getting SEO training in Sydney from SEO Gurus who actually do SEO every day. We’re an SEO agency actively working on client accounts AND offering training, so we can share all our best tricks and strategies with you and keep you up to date. In our training courses, we share that experience firsthand, so you can take away the theory and tools you need to enhance your SEO campaigns and take them to the next level. We’ll even let them in on some of our hard-earned and coveted trade secrets.

What should you expect from our workshops in Sydney? Our SEO masterclass provides the latest in industry updates, so your business can outshine and outrank competitors on every search engine. We dive into the essentials of a winning website that attracts and converts new customers. We give you the know-how to smash your goals with digital marketing that drives results. And we explore the metrics that matter along with some tips and tricks on how to get the best ROI.

Look out for our regular workshops focused on specific business types, like our popular e-commerce workshops in Sydney. In these workshops, you'll explore the proven strategies that e-commerce businesses have used to skyrocket sales. See the insights in action as you delve into real-life case studies demonstrating the examples of e-commerce websites smashing goals.

Our goal is for you to walk away with actionable steps from our SEO workshops. That’s why we always dedicate heaps of time for you to ask us your questions and pick our brains. We want you to take every chance to explore how the strategies can apply to your unique business. Because that’s how you get results.

Find out about our upcoming SEO training workshops in Sydney and ask any questions about our courses, get in touch. Can’t wait until our next workshop? Dive into unmissable insights in the OMG Academy.

Roughly 2-4 weeks, depending on where you're at. If you’re not sure, don’t stress – the $2,000 free audit will give you a crystal-clear overview of where your business is at, plus an in-depth roadmap, on-boarding, as well in-depth timelines to accelerate your SEO success.

These timelines consider a heap of factors: Where are you starting from? Was your website built to be search-friendly? Are their lots of broken links and obstacles? Has your website ever been penalised by Google? What kind of SEO activity have you done before (if any)? How competitive is your industry and keywords?

OMG uses all this information to build the right plan for your campaign and work out how long we believe it will take to start kicking your goals.

It’s important to remember that SEO is not a tactic – it’s a long-term strategy. Although it takes time for the results to show, once you’re up there, SEO delivers a great ROI over and over again. Just look at what we’ve done for our client King Living: 70% growth in organic traffic year on year, and 370% growth in organic conversions year on year. And the results just keep getting better!

You can get started today with our free audit worth $2000. Simply fill out our quick form - nothing too crazy. We just need some basics about your company, your domain, etc, so we can understand your situation before we get down to business.