SEO Sydney

Powerful search giants like Google have become the mainstream way to consume and discover information in all formats. In our every day, we use this channel to learn about the world around us, so much so that we rely on it more than we ever have before.

For brands, this presents a huge opportunity; businesses across the globe can take advantage of the 5.6 billion search queries entered into Google every single day. To put that into context, that's a massive two trillion searches per year.

With all that said and done, if you - as a brand - want to be found across this endless online activity, it's crucial to optimise your website so that its visibility is the best it can be. Not all websites are made equal, so to go head-to-head with your competition means you need a wealth of SEO tactics behind you, ensuring your site is crawled and indexed by Google's nifty little bots.

In Sydney, SEO is a massive and popular marketing technique, which we specialise in at OMG. With the end goal to rank you as high up on page one of Google search results pages (SERPs) as possible, our optimisation experts use high-volume keywords and technical tactics to land eyes on your page.

We do this through a highly tailored strategy that's suited to businesses across Sydney. Whether you're looking to grow in the local vicinity or on a global stage, our experts are the first port of call for kicking things off. You'll see us weaving magic across areas of your website, such as:

On-page optimisation - Your site's content needs to be optimised so that it shows up high enough in search results. Here, we'll make sure high-volume, competitive keywords are used throughout your site in all the right places. If you're using images or videos, we'll make sure all the most relevant tags and alt text are included.

Off-page optimisation - Off-site factors, such as backlinks, play a big role in how much traffic your page receives. These links come from websites outside of yours, which means that if people find them useful, they may link to your page too. However, it's important that these links are high-authority, which we always make sure you're equipped with.

Local listings - Local businesses benefit significantly from being found through local directories. When people type in specific locations into search bars, they want to know where to go first. A business's location plays a massive part in its success, so ensuring it gets listed in these directories is essential.

Mobile optimisation - Mobile devices are the biggest driving force of consumer behaviour in the digital world, especially amongst younger generations. As mobile usage increases, so does the importance of optimising web pages for smartphones and tablets. In your OMG campaign, our SEO Sydney experts will ensure your page is 100% optimised for mobile devices.

Content creation - Content is king! Your website must contain unique, quality material that provides value to visitors. Visitors won't stick around to learn more unless they feel compelled to do so. That being said, your OMG strategy will always include high-quality, engaging content.

Well, in every campaign we build, we ensure you're able to:

Dominate your niche

Because we've been in the game long enough, we're able to use our in-depth insights and knowledge to ensure you're well-received by your target audience. Use your niche to your advantage and position yourself as an authority through SEO services that put your Sydney brand under the spotlight.

Increase your website traffic

When people find your products or services via organic searches, they'll often click through to visit your website. If you're a Sydney apple shop, someone searching for some fresh fruit in your area might type 'apple' into Google, and see your site at the top of SERPs. (That's the end goal.) However, if you don't rank highly enough or haven't used SEO to earn this position, this particular customer will never get the chance to see what you have on offer.

Improve conversions

SEO also allows you to build credibility, enticing those that visit your site to actually take action - i.e. convert.

The internet has made it possible for anyone to become an expert in almost anything, which is a huge advantage for businesses in Sydney. If you give your marketing strategy the TLC it needs to flourish, you'll be able to dominate your niche and explode your conversions through organic, natural and long-lasting techniques.

Let's look at an example: When someone searches for "best dog food", for instance, they'll see multiple options from different companies all vying for their attention. They may choose one over another, based on reviews, ratings, recommendations, etc. Ultimately, they'll end up choosing what looks like the most reputable option. We want that to be you.

A lot of Sydney SEO companies talk the talk, but we’re more interested in getting stuff done. Our focus is on high-performance campaigns with SEO results you can see for yourself, boosting your bottom line and helping grow your business.

Put simply, we grew tired of Sydney SEO services wasting people's hard-earned money. Real success in digital marketing takes knowledge, continual education and an ability to adapt and move. We figured there has to be a better way of doing SEO. That’s why our whole model is built on putting customer success as the #1 priority. And to do this, we build our services on:

being transparent and honest

building real relationships

delivering revenue-focused results for your business

We don't just talk to the talk

Our approach is entirely results-driven. Everything we do is based on real figures, real performance targets, real revenue growth and real returns on your investment. We exist to make the web simple and profitable for all our clients. We work with you to outline the strategic financial goals we’re aiming for in real terms – so you know what’s going on. Then, we go and get them.

Our team is our power

Of course, we couldn’t be the best SEO Sydney company without a rocking team. Our high-energy bunch of Gurus couldn’t be more diverse. Their qualifications, backgrounds and personalities are different, but there’s one thing in common: their love and passion for all things SEO, PPC, social media advertising and online marketing. The way we relate to your business really makes us the top SEO Sydney team providing top-notch SEO service.

Every marketing manager on our team has a clear focus on building a relationship with each of our clients, so we can ensure each strategy is built with the sole aim of solving your business challenges and smashing your goals every day. Whether it's social media advertising, PPC, or SEO, our Gurus have got your business covered. In short, our SEO experts are not satisfied unless they're making things happen and getting your website to the top.

We have the proof to back it up

If you need proof that we’re the best SEO Sydney company, just look at our partners, who are known to be the best in the world – Google, Shopify, AdRoll, HubSpot, BigCommerce and Trustpilot. What does that mean? Well, let’s look at Google.

To be a Google SEO partner, a company needs to follow best practices and earn Google’s trust. To qualify, these businesses must:

use the best tools and stick to its guidelines;

carry a thorough understanding of SEO best practices and online advertising; and

be backed by an impressive track record of success.

Across our many years in the field, OMG has achieved this recognition and experience in digital marketing. With that authority behind us, we believe we're the best SEO agency Sydney has to offer. Contact us today and we’ll work with you to craft a FREE SEO audit that’ll give you the essential insights and optimisations that’ll see you reach the top of Google.

Asking how much SEO costs is like asking what a car costs – it can be completely different depending on what you need. But that doesn’t mean it’s not a valid question. After all, you have a budget and you need to allocate your budget to an activity.

We get it. Search engine optimisation is no easy feat. This is where the free SEO audit - valued at $2,000 -for your website will come in handy. Your free SEO audit will give you a good idea of what we need to do to deliver the marketing results you want and get your website to the first page of Google.

In the meantime, let’s take a closer look at what an SEO strategy and SEO campaign could cost. The fact is, there’s a huge number of variables in SEO packages:

Your Industry: Is your business in a highly competitive industry in terms of search engine traffic? The more brands that are competing for the same search terms, the more you might need to invest to see the SEO payoff.

Your Target Audience: If you’ve got a broad target audience or multiple target audiences, you’ll need a bigger budget to reach them.

Your Goals: Your goals, and how quickly you want to kick them, can impact your SEO budget. The longer and more challenging the goal, the higher the fee.

Your Location: Added to all this is the different complexities involved in local, state-wide, national and global marketing campaigns. Things can get complicated if your business has multiple locations (such as franchises) and each location needs to be treated as a separate business with its own links, content, and unique web pages/website.

Your Keywords: Sure, keywords aren’t the only factor anymore, but they’re still critical in website rankings. Essentially, they will influence how much you need to invest in a solid SEO strategy. Again, you’re looking at more dollars for competitive keywords and search terms, and less for longer, more specific keyword phrases / search terms with less competition. The value lies in proper keyword research.

How we price our packages

Taking all of the above into consideration our retainers reflect the hours and deliverables we include in your tailored campaign. Our service is broken down into three weeks of research, strategy by our SEO Sydney experts, and planning. From there, we roll all of this out, based on three crucial areas:

1. Technical tasks
2. Content creation
3. Link building

Additionally, if you spend more, we include more high-quality content and technical items that can be implemented into your campaign simultaneously. If you choose to increase your investment, you'll receive more backlinks (the juice Google loves), ranking your site quicker.There's more to the dollar sign than what you might think

As tempting as it is to focus only on the dollar figure, we recommend looking at the value SEO services can bring to your business long-term. Think about it: by increasing traffic to your website, you are setting your business up to receive more enquiries, sales and profit. We’re talking about return on investment for both now and into the future – and you can't put a price on that.

Different agencies have different costs and service levels, so it's important to know EXACTLY what you're paying for. A standard package fee will not cut it – you need an SEO Sydney company that will build perfect SEO packages based on an understanding of your company, your challenges and your goals.

If you've been hunting around for an SEO agency in Sydney, but haven't seen a tailored proposal that reflects the individual needs of your business, we highly encourage you to get in touch with our Gurus. Cookie-cutter strategies don't cut it these days, so it's crucial to invest in a quality solution that is built for your brand alone.

Want results you can see?

A good rule of thumb is to spend at least $1,500 per month over 6 months. But the best way to know for sure is to get your free no-obligation audit (worth $2000) from OMG. No catches – just tell us a little bit about your business and we’ll provide an SEO / digital marketing proposal. Get in touch on 1300 433 071 to secure your game-changing analysis.

No! And we would never pretend to be the cheapest SEO agency in Sydney. We're recognised as one of the top SEO Sydney digital marketing agencies because of our focus on quality and getting revenue results. No shoddy stuff, or shifty business.

Ultimately, you get what you pay for, and by investing in a cheap SEO campaign, you'll only get sub-par results back. While it might seem tempting to go for the lower price point, we can guarantee you that the results won't be what you need them to be.

Why cheap is not better

There are lots of Sydney SEO agencies that focus on being cheap. They're able to offer this price point because they offshore their link building and content writing, which in turn gives you poor outcomes.

We're not one of them. Our focus is on making you successful and providing an intense amount of value to your business with our brilliant SEO Sydney team.

Cheap SEO Sydney agencies come with risks

There, we said it. Today, SEO requires an intelligent marketing strategy to work. If you're doing it on the cheap, the agency working for you is cutting corners. Not only are you getting little to no value, but a cheap agency could also be damaging your website rankings and Google search results.

Ever read those blog articles that don’t seem to make any sense but are packed with keywords? Yep, that’s a sure sign of a cheap SEO company with dodgy SEO practices and content. Their dodgy keyword-stuffing content isn’t providing anything of value for the reader, and Google definitely knows it. You might see a rise in Google search results for a short amount of time (up to 3 months) with any SEO company Sydney has to offer, but they'll struggle to show you what they're actually doing.

What you can expect from a cheaper SEO company in Sydney

A cheap and disreputable SEO agency might just point to a bunch of backlinks to your website and content in the hope that their low efforts will yield high results and website traffic. But these are Black Hat SEO practices, and this is not a valuable strategy that’s going to hit your long term goals and make a real difference to your business.

More often than not, you’ll need to fork out even more than you originally intended on spending to another SEO agency in Sydney to fix the damage given to your website. We see this time and time again, and we don't want you to be another victim.

Here's the deal about search engine optimisation

We’re not going to lie – shelling out for an SEO campaign is a big deal. Many businesses see it as a gamble. We're not an SEO agency that wants you to waste your money. Our aim is for every single one of our clients to see a remarkable return on investment with our SEO packages. In order for this to happen, we need to work with you and invest in the partnership.

Unlike the cheap SEO agency Sydney, we won’t do “100% satisfaction” or “full money-back guarantees”. That’s because SEO is always in flux. We are working with powers (ahem, Google) that are outside of our control. Things are constantly moving and changing. What worked for your website last week on Google might not be working well this week.

When you trust us with your digital marketing budget, you can trust that you are putting your money into a strategy that takes advantage of these opportunities and helps your business get onto the first page. The best way to understand the true value of our services is to check out our Google reviews, case studies or even our social media. You’ll hear about clients who have quadrupled in size or increased their traffic by 100% year on year, and we didn't take any shortcuts to get them there.

Yes! Organic search is still an important marketing channel for your website. If your business website is not visible and ranking for relevant keywords, then your audience won’t find you on the world’s largest search engine -- Google.

With 93% of shoppers using search engines to start their hunt, SEO is now a marketing channel no business can afford to do without.

There is no better way to grow your business

It’s common for bricks and mortar stores to underestimate the importance of a strong online presence with an optimised website to drive foot traffic, but local SEO is highly relevant in 2021.

Four in five consumers are using search engines to find local information, across all devices and at every point in the purchase process. More than half of online searches specify a location, also known as ‘local intent’.

Local intent is where consumers are specifically including the name of a city, town or postcode in their search. If you’re looking to supercharge your customer acquisition and secure your corner of the local market, it’s time to get serious about local search engine optimisation (SEO).

Then, there’s mobile search. More than ever before, users are taking to their mobile devices to look for services at the precise moment they need them. But the thing about mobile searches is that they are usually really specific, with consumers wanting information around product or service availability, opening hours, and directions all in an instant.

It's for this reason that high-quality content is a must-have for your business. If you have a responsive website and content that is highly local-focused, you're well on your way to getting your business to the top of SERPs, and on track towards tonnes of mobile-driven organic traffic.

Local SEO can transform your brand's growth

The upshot of all this is that SEO should be a marketing investment for any brand – however big or small. And, if you’re a smaller business, going local is your opportunity to crush the competition with your online presence.

To do this, you need to use 'White Hat' techniques (i.e. nothing dodgy), and various tools and techniques to develop a local presence. In turn, this demonstrates to Google that you are the best business in a particular location, with the search giant sending localised audiences through to your products and services as a reward.

So how can you do this? Well, like any SEO campaign, local strategies take careful, consistent work. At OMG, we have a team of local SEO experts that know all the ins and outs of building quality-focused approaches that put small businesses on the podium of particular postcodes.

Think local for every element of your campaign

No matter the marketing technique, content is always the core of it. Focusing on high-quality, localised content – such as blogs around local news, Google Ads, events and social media content posts – allows you to build authority that backs every single marketing strategy you adopt, including local SEO.

Then, there's the need to optimise your listings on online directories, such as Google My Business and Apple Maps. All these things work together to help your website rise up the ranks in local search engine results. In time, Google will start associating your brand with a certain area, bumping you up the rankings, lifting your local profile and boosting your bottom line. And that's when the hard work is always worth it.

Don't forget about your social media profiles!

These also contribute to the overall ranking and relevance of your website in local searches. Social media, content and SEO all work in tandem to boost your local online presence. When done right, this suite of authority can even help you dominate your niche in Google regional search results and outrank even the big-name competition.

It is your chance to help your business outshine the competition on Google, even if you’re one of the small players or are new to the game.

Why a Sydney SEO campaign should be your first choice

While there are other options such as google ads to get you immediately showing on search results, you’ll likely need to spend a decent amount of cash in the long term to see consistent returns. Through targeted SEO, you can achieve those same results without needing to shell out cash on Google Ads.

To get ahead, you need to work with specialists in local search engine optimisation. That’s where we come in. At Online Marketing Gurus, our extensive knowledge and years of experience on how search engines operate at a local level, providing you with maximum visibility for your business.

We know exactly how to use the most innovative, creative concepts in the field to land your brand more business, and it all starts with a tailored approach. See how our Sydney SEO agency can help you with a free SEO audit valued at $2000 – get in touch now.

We work with everyone. From small businesses to enterprises, and everyone in between, our clients come to us to get their SEO and digital marketing cranking.

Our SEO team works with everyone from tradies, to online retailers, to the biggest enterprises across all verticals, so you know that you can boost traffic to your website regardless of the size of your company. Chances are, we've already worked with another client just like your business, which makes it that much easier to boost your business growth.

Every business is different

SEO differs from one company to the next. Take enterprise companies – as unique beasts when it comes to SEO, they need a unique strategy. If you’re running a large and complex website, you need specialists with extensive enterprise experience to develop a sharp SEO strategy that’s able to deliver a seriously impressive ROI. But we don’t stop there – we know that real enterprise SEO is about testing and calibrating site and page-specific strategies to make a serious impact on your bottom line.

Many enterprises have an SEO specialist in-house. But what happens when your business expands its online presence and your SEO recruit can't keep up? That's when it's time to bring in some sharpshooting Sydney SEO guns.

We're an extension of your team

Here at OMG, we work with big brands that might have an in-house digital or SEO team but need extra capacity and technical expertise to address growing challenges. We can do what many in-house teams want to do, but don’t have time for – that is, staying up to date with new SEO innovations and tools.

Google makes over 500 to 600 changes to its search algorithm every year. Who can keep up with that? An SEO company, that’s who.

Top SEO isn’t just for big businesses

Even if you have a small business, you can also benefit from a crackling SEO & search marketing strategy. It’s all about finding the right target market and using that in a smart SEO and marketing strategy to compete with large national brands and their humongous ad budgets and marketing campaigns.

We also do SEO work with eCommerce companies of all sizes. Whether you're a big or small business, whether you have ten products or ten thousand, our eCommerce SEO campaigns are all about ultra-precise targeting and specialisation, connecting your website with customers who are actively searching for your product or service.

eCommerce SEO generation is a specialised art, we know, which makes us more proud to have helped our small and medium-sized clients beat the global eCommerce giants in the high stakes world of Google first page rankings. True story.

If you’re reading this, you probably found us by searching ‘SEO Sydney’ on Google's first page. (Hint, hint). We practice what we preach, we rank ourselves by targeting the right keywords such as ‘SEO Sydney’. Using SEO we’ve been able to be discovered by and work with plenty of amazing businesses.

If you’re looking for evidence that SEO works for your business, this is it; the proof is in the pudding. We are using the same proven SEO principles, techniques and strategies that we preach to grow our own business, and have achieved AMAZING outcomes for hundreds of our clients through the same approach.

But, like all things in life, SEO isn't for everyone. Here are the signs that investing in organic Google rankings may not be the best option for you:

You want overnight success

There’s no magic voodoo that will create immediate payoffs for your website. A rewarding SEO campaign takes time. Google gives the highest rankings to websites that have rich, dynamic and relevant content that uses keywords in organic, contextual ways.

You can’t just ‘SEO’ your site and hope for the best on Google. Gaining those top spots takes time because Google doesn’t change a website’s ranking overnight; it can take months for Google to recognise and trust your website and its content and put you on the first page, which is when you can see SEO results.

You're not ready to view digital marketing as a long-term investment

SEO is a long-term game – the work never really ends. Technical SEO, website content, website refresh, keyword research, the list goes on. You can always do better, adapt, test and add to your strategy.

Without continuous improvement and maintenance, or keyword research, all your hard work falls apart. We’re talking link rotting, outdated content, new Google algorithms affecting different parts of your SEO, and the competition's website getting ahead on Google's first page.

You're after cheap SEO

Poorly written articles and some slap-dash link building do not make a winning SEO strategy. Choose a cheap SEO Sydney agency and you’ll get a cheap solution. They might use Black Hat tactics, such as creating spammy content and generating poor backlinks using dodgy link building practices, to give your website a quick boost.

But then your website will plummet down the rankings as Google catches onto the black hat link building practices. Cheap SEO Sydney companies also have a hard time adapting to all the changes in the way search engine rankings work, offer a limited range of services, produce meaningless content…you get the gist!

Now, here’s why SEO will work for you:

You partner with an SEO company that cares

The best SEO marketing agency for you is the one that genuinely cares about the work they’re doing for your website. They’re not in it just for the money; they care about helping your business to grow organically with SEO.

No Black Hat tactics; just the proper customised White Hat SEO practices that benefit your site and comply with search engine guidelines. Granted, the SEO Sydney agency that will give you the best chance of winning with your SEO is probably not going to be the cheapest, but they will be a worthwhile investment in the long term. We promise you that.

You’re willing to invest time

Whether you’re a business owner or a big brand marketing manager, you want your business to keep growing for as long as possible. Invest time in your website with the help of digital marketing services and you are ensuring long-term growth.

You believe in the power of SEO

We’re not talking about fairies and unicorns. The power of SEO is real and when done right, it's an invaluable digital marketing strategy that should not be ignored. Seeing is believing – check out our real-life case studies to see what we can do.

To those willing to invest time, marketing budget and who truly believe in the power of SEO, it's one of the most effective and longest lasting sources of lead generation in your digital marketing mix. In almost all cases, given the above, SEO will absolutely work for you. Set yourself up with one of the best digital marketing services available - the Online Marketing Gurus.

You sure can! With an endless supply of guides, tutorials and courses - upskilling to manage your own SEO can start today. Dive into unmissable marketing insights in the OMG Academy to start mastering the basics, download our templates or sign up for some research-based guides to everything from featured snippets to Google Core Updates. You can become a Guru, too.

However, it will take time and effort to really master all the technical, onsite and offsite elements. Ultimately, you’ll need to understand how to engineer the practices into a strategy that will really put you a notch above your competitors.

Learn from the best SEO agency in Sydney

We’re here to help every business use SEO more effectively. That’s why, in addition to our services, we also host face-to-face or remote training and workshops in Sydney. Our SEO workshops are designed to help you and your website dominate the search engines including Google, generate mountains of leads and get explosive revenue growth.

We’ll show you how to combine search engine optimisation best practices to leave competitors in the dust, and how to use clever White Hat SEO techniques to outsmart bigger rivals (with bigger budgets) on Google. Our Gurus will reveal how to stay on top of all Google’s latest changes and innovations, so you’re ready to jump on the opportunities they bring.

Even if you’re a seasoned marketer, we can guarantee there will be nuggets of gold that you can take away and apply in your business from the content of our workshops. As SEO experts with decades of experience between us, the team at OMG regularly provides SEO training. It's available to our existing and new clients.Why listen to our SEO specialists?Our team of SEO consultants have years of experience delivering measurable success to our clients. You’ll be getting SEO training in Sydney from SEO Sydney Gurus who actually do SEO and work with search engines every day. We’re a Sydney search engine optimisation agency actively working on client accounts AND offering training, so we can share all our best tricks and strategies with you and keep you up to date.

In our training courses, we share that experience firsthand, so you can take away the theory and tools you need to enhance your SEO campaigns and take them to the next level. We’ll even let them in on some of our hard-earned and coveted trade secrets.

Our SEO Sydney masterclass provides the latest in industry updates, so your business can outshine and outrank competitor websites on every search engine including Google. We dive into the essentials of a winning website, give you the know-how to smash your goals and explore the metrics that matter so you can get the best ROI for your business.

See the insights in action as you delve into real-life case studies demonstrating the examples of e-commerce websites smashing goals.

Our goal is for you to walk away with actionable steps to grow your business from our SEO workshops, that’s why we always dedicate plenty of time for you to ask us your questions and pick our brains. We want you to take every chance to explore how the SEO strategies can apply to your unique business –because that’s how you get revenue-shifting results.

Find out about our upcoming SEO Sydney training workshops and ask any questions about our courses, get in touch, or follow us on social media to get updates.

It takes roughly 2-4 weeks to launch your SEO strategy and to see results in Google rankings, depending on where your business is at.

If you’re not sure, don’t stress – the $2,000 FREE audit will give you a crystal-clear overview of where your business is at multiple online marketing channels including SEO, PPC, social media, and more. Plus, your business will receive an in-depth roadmap, on-boarding, as well in-depth timelines to accelerate your SEO success.

What your timeline will tell you

We believe in transparency, so we'll provide you with a timeline that analyses a number of factors, including:

Where are you starting from?

Was your website built to be search-friendly?

Are there lots of broken links and obstacles?

Has your website ever been penalised by Google?

What kind of SEO activity have you done before (if any)?

How competitive are your industry and keywords?

Does your website have a lot of content?

Is your website content regularly updated?

OMG uses all this information to build the right plan for your digital marketing campaign and work out how long we believe it will take to start kicking your goals.

SEO is not a quick-fix

It’s important to remember that SEO is not a tactic – it’s a long-term strategy. Although it takes time for the results to show, once your website is up on Google, SEO delivers a great ROI over and over again in the long term. Just look at what we’ve done for our client King Living: 70% growth in organic traffic year on year, and 370% growth in organic conversions year on year. And they just keep getting better!

You can get started today with our free audit worth $2000. Simply fill out our quick form - nothing too crazy. We just need some basics about your company, your domain, etc, so we can understand your situation before we get down to business.

Whether your business is looking for an SEO marketing agency that’ll clean up your technical SEO, revitalise your content strategy, or finding ways to combine your organic strategy and Google Ads, the Online Marketing Gurus can do just that. Get your website ranking on Google and contact one of the top SEO companies today!