Powerful search giants like Google have become the mainstream way to consume and discover information in all formats. In our every day, we use this channel to learn about the world around us, so much so that we rely on it more than we ever have before.
For brands, this presents a huge opportunity; businesses across the globe can take advantage of the 5.6 billion search queries entered into Google every single day. To put that into context, that's a massive two trillion searches per year.
With all that said and done, if you - as a brand - want to be found across this endless online activity, it's crucial to optimise your website so that its visibility is the best it can be. Not all websites are made equal, so to go head-to-head with your competition means you need a wealth of SEO tactics behind you, ensuring your site is crawled and indexed by Google's nifty little bots.
In Sydney, SEO is a massive and popular marketing technique, which we specialise in at OMG. With the end goal to rank you as high up on page one of Google search results pages (SERPs) as possible, our optimisation experts use high-volume keywords and technical tactics to land eyes on your page.
We do this through a highly tailored strategy that's suited to businesses across Sydney. Whether you're looking to grow in the local vicinity or on a global stage, our experts are the first port of call for kicking things off. You'll see us weaving magic across areas of your website.
On-page optimisation - Your site's content needs to be optimised so that it shows up high enough in search results. Here, we'll make sure high-volume, competitive keywords are used throughout your site in all the right places. If you're using images or videos, we'll make sure all the most relevant tags and alt text are included.
Off-page optimisation - Off-site factors, such as backlinks, play a big role in how much traffic your page receives. These links come from websites outside of yours, which means that if people find them useful, they may link to your page too. However, it's important that these links are high-authority, which we always make sure you're equipped with.
Local listings - Local businesses benefit significantly from being found through local directories. When people type in specific locations into search bars, they want to know where to go first. A business's location plays a massive part in its success, so ensuring it gets listed in these directories is essential.
Mobile optimisation - Mobile devices are the biggest driving force of consumer behaviour in the digital world, especially amongst younger generations. As mobile usage increases, so does the importance of optimising web pages for smartphones and tablets. In your OMG campaign, our SEO Sydney experts will ensure your page is 100% optimised for mobile devices.
Content creation - Content is king! Your website must contain unique, quality material that provides value to visitors. Visitors won't stick around to learn more unless they feel compelled to do so. That being said, your OMG strategy will always include high-quality, engaging content.