Digital PR Services To Build Your Site Authority
- Earn digital PR coverage from trusted websites that moves rankings in Google and AI answers.
- Get featured on publications your competitors can’t buy their way into.
- Earn the authority signals that move rankings across SEO and LLMs like ChatGPT, Copilot, Perplexity and Gemini.
Your Digital PR Strategy Starts Here
Claim your free digital PR strategy valued at $4,000
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Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
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Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
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Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
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Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Sound Familiar?
True Online Influence Isn’t Bought. It’s Earned.
Your brand struggles to stand out online
Publishing endless content won’t build your authority if your competitors are the ones consistently earning the mentions, coverage and backlinks from trusted publications. If AI models and search engines don’t see your brand being talked about on authoritative sites, they simply won’t surface you as a top recommendation.
Your SEO strategy feels like it’s missing momentum
Maintaining top rankings is an uphill battle when your website lacks the core authority signals, media coverage, and high-quality backlinks that search engines demand. Without a steady stream of earned media to validate your site, your technical SEO and content efforts can only take you so far.
You can’t clearly see what PR is actually driving
It’s frustrating to invest heavily in traditional PR or vague link-building packages without knowing how they impact your bottom line. If you can’t connect your media coverage to actual improvements in visibility or rankings, the spend is just hope with a budget.
Inside your Digital PR Roadmap
Digital PR Services That Build the Authority
Search Engines Actually Respond To
Digital PR is how you build the trust and authority that search engines can’t ignore. Instead of blasting generic pitches to dead inboxes,
your campaigns will earn premium media coverage, authoritative backlinks and genuine attention online.
Digital PR Campaign Strategy
Instead of blasting generic pitches hoping something sticks, you get highly targeted stories that the media actually wants to cover.
Media Outreach and Coverage
Get your brand placed in the trusted publications your audience actually reads and that search engines already respect.
Authority Link Building
Earning clean and powerful backlinks from tier-one websites permanently moves the needle for your SEO without risking algorithmic penalties.
Data-Led PR Campaigns
Original research, industry insights and useful data give publishers a stronger reason to reference, feature and link back to your brand online.
Digital PR for B2B Brands
In crowded B2B markets, the brands earning coverage are the ones getting shortlisted. As a digital PR agency for B2B brands, we build campaigns that secure features in the publications your buyers and decision-makers trust most.
Reporting and Campaign Visibility
Track your entire return on investment through straightforward dashboards that connect media placements directly to your organic search growth.
Ready to make headlines?
Get your brand in front of the audiences that move markets, with coverage that actually converts.
How It Works
Here’s How We Build Authority and When You’ll Start Seeing It
Too many PR campaigns generate temporary noise without moving the needle on your actual search visibility. We focus exactly on what matters: earning the powerful media coverage, premium backlinks and high-impact campaigns needed to fuel long-term search growth. Here’s how we make it happen.
We review your current backlink profile, brand visibility and media presence to identify where authority gaps are limiting search performance.
We dig into your industry to uncover the stories, data points and angles most likely to earn attention, coverage and high-quality backlinks online.
We don’t believe in guessing games. We map out the creative angles and high-authority targets most likely to give your SEO the strongest lift.
We pitch directly to the relevant publishers and online editors who matter most to your specific audience.
Coverage, backlinks and brand mentions start building stronger authority signals that support broader SEO performance.
Through Gurulytics, you get clearer visibility into backlinks, placements and broader search performance tied to digital PR activity.
When the campaign is in full swing, we amplify content across paid, owned and earned assets to increase the reach and scale of the campaign.
We report on editorial coverage, backlinks and brand mentions throughout the campaign.
At the completion of the campaign we gather our learning and start planning for the next burst or campaign activity.
Trusted by 1,000+ Clients
In The Last 12-months We Delivered Our SEO Clients
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$170M+
tracked revenue
Case Studies
How Businesses Grow Through Digital PR
Real campaigns. Real placements. Real numbers. See how our digital PR services actually deliver.
SEO Strategy for PMC Property
PMC Property operates in the highly competitive Australian buyers agency market, serving clients across Sydney, Brisbane, Gold Coast, Northern Beaches, and Sunshine Coast.
Position 1
‘investment property buyers agent brisbane’
84.6%
increase in organic traffic
More SEO Case Studies
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
Retail & E-Commerce
124%
T2, a renowned global tea brand, crafts sustainably sourced, flavourful teas that inspire a vibrant tea lifestyle for enthusiasts worldwide. Born and brewed in the heart of Melbourne, T2 takes pride in creating top-quality teas that offer an unforgettable journey with every sip. Their drive for sustainability and innovation has made them a beloved name…
T2
Food & Beverage
40%
Sheridan has been creating premium quality home and lifestyle products for 50 years, loved as an icon of distinctly Australian style. Inspired by the unique Australian landscape, they passionately create beautiful Australian living each season, through tonal and textural subtlety for the home. Partnering with OMG to increase site traffic, we devised an integrated SEO…
Sheridan
Retail & E-Commerce
37%
Artline is an iconic manufacturer of pens and markers. Over 50 years in business, they’ve grown a trusted reputation worldwide for their highest quality and reliability. Artline also maintain strong production standards that are environmentally sustainable.
Artline
Retail & E-Commerce
#1
Boating, Camping & Fishing, otherwise known as BCF, are Australia’s leading suppliers in outdoor equipment and supplies to ensure you live your best outdoor life, with now over 150 stores Australia-wide.
BCF
Retail & E-Commerce
222%
Since 1985, Tommy Hilfiger pioneered American-style fashion, with a modern twist. Now becoming one of the most recognizable premium lifestyle brands in the world, they host a breadth of collections including men’s, women’s and kids sportswear, denim, accessories and footwear.
Tommy Hilfiger
Retail & E-Commerce
Why Choose Us?
What Makes OMG Different From
Other PR Agencies?
Most PR agencies chase vanity metrics: a media mention that looks good in a report but does nothing for rankings.
We connect digital PR directly to technical SEO and authority building so every campaign has a measurable impact on search performance.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Magento Agency Partner
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Woocommerce Agency Partner
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Wix Agency Partner
Three Things Other Digital PR Firms Can’t Replicate
Clearer Campaign Visibility Through Gurulytics
Most PR reports tell you how many mentions you got. Gurulytics tells you what those mentions did to your rankings, your traffic and your authority in real time.
TLC: A Framework Refined Across 14+ Years of Real Campaigns
Digital PR doesn’t exist in isolation. OMG’s Technical, Links and Content framework connects every placement and backlink directly to your broader technical SEO and content strategy so authority compounds instead of sitting on its own.
100+ Specialists. Zero Generalists.
Digital PR that doesn’t connect to SEO is just media coverage. We have specialists across both disciplines working on the same account so every campaign strengthens your search performance, not just your press page.
Meet Your Team
Get to Know Your Future SEO Consultants
Too many PR campaigns generate temporary noise without moving the needle on your actual search visibility.
We focus exactly on what matters: earning the powerful media coverage, premium backlinks and high-impact
campaigns needed to fuel long-term search growth. Here’s how we make it happen.
1,000+
Clients monthly
100+
SEO specialists
60+
Global industry awards
150+
Industries
Our Digital PR & SEO Services
Earn Elite Backlinks and Visibility with Our Digital PR & SEO Services
Enterprise SEO works best when technical SEO, authority building and content strategy support each other instead of operating separately.
That’s the foundation behind our enterprise SEO solutions across Australia and APAC markets.
GEO/AI SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
Technical SEO
We fix the foundations that help search engines crawl, understand and rank your website. That includes site architecture, Core Web Vitals, schema, indexation and the technical issues holding performance back.
Enterprise SEO
Built for complex sites, multiple stakeholders and large product or location footprints. We align SEO with commercial priorities and scale wins across thousands of pages.
Lead Gen SEO
SEO engineered for pipeline, not just rankings. We target high-intent commercial keywords, optimise landing pages for conversion, and tie organic traffic back to qualified leads and revenue.
Local SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
International SEO
International SEO Hreflang, country-specific keyword research, subdomain architecture. Across the US, UK, Europe, Asia-Pacific, and UAE.
Link Building
We help build authority with quality backlinks from relevant, trusted sources. No shortcuts, no link farms, no offshore spam. Just link building that is designed to support sustainable organic growth.
Content Marketing SEO
We create search-led copy that speaks to real customers, not just algorithms. Every page is built around search intent, readability and the actions you want visitors to take.
SEO Migration
Website migrations can put rankings, traffic and leads at risk. We plan and manage the SEO details before, during and after launch to help protect visibility through the transition.
B2B SEO
In B2B, you can have SEO that builds traffic or SEO that builds pipeline. We SEO that works through months of buyer research, half of it now on ChatGPT, and shows up in the pipeline rather than just the dashboard.
eCommerce SEO
Ecommerce SEO builds something different: a channel that keeps selling without a cost per click attached, and gets stronger the longer it runs.
White Label SEO
OMG’s white label SEO services give agencies access to experienced SEO specialists, dedicated account management and white-label reporting through Gurulytics, all delivered under your brand.
Client Testimonials
What Our Clients Say About Our SEO Expertise
Our clients say it better than we ever could.
Results-led SEO Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we deliver SEO that drives rankings, traffic and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About Digital PR
Want to learn more? Here are some of the most common questions we hear day to day.
It’s a strategic marketing approach that builds your online presence, trust and authority. Instead of old-school methods, targeted digital PR consultancy combines creative storytelling with search engine optimisation to secure high-quality backlinks, mentions and media coverage from trusted websites and digital publications.
Traditional PR focuses on offline media like print, TV and radio for general brand awareness. An innovative digital PR agency focuses online, targeting digital pages to earn measurable placements that directly feed authority back to your website.
Everything runs through a structured digital PR consultancy process. First comes an audit of your digital footprint and research into the types of stories and insights publishers actually want to cover. From there, outreach, placements, backlinks and broader search impact are tracked through Gurulytics.
Search engines rank websites based on trust and authority. By working with a combined digital PR and SEO agency, campaigns earn links from high-tier, trusted domains. These links act as powerful votes of confidence for Google, helping your core target keywords rank higher and stay there.
We move past basic, feel-good metrics. The results you will see from our digital PR agency services in Australia include a high-authority backlink profile, measurable growth in organic search traffic, improved domain authority and direct referral traffic from highly relevant industry publications.
While no digital PR company can honestly guarantee a specific placement or result, the process itself is never set-and-forget. If a campaign isn’t gaining traction, the angles, outreach strategy and campaign direction are actively refined to improve visibility, authority and overall performance.
Start Building the Kind of Authority Your Competitors Can’t Buy
Top-tier media placements and digital trust are assets your rivals simply cannot duplicate through standard marketing. Claim your custom $4K digital PR services strategy session today to see how high-profile coverage can boost your organic rankings and brand equity.
