Your Rankings Took Years to Build. Don’t Lose Them in an SEO Migration
- Keep the rankings, traffic and revenue you’ve built through any site migration.
- Protect traffic and revenue with redirect mapping, pre-launch audits and post-launch monitoring.
- Recover fast if something slips, with support from a team that’s done it hundreds of times.
Get A Free SEO Migration Audit
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Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
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Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
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Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
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Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Sound Familiar?
This Is What Happens When SEO
Migration Goes Wrong
Your Rankings Drop After Launch
A migration can undo years of SEO progress if it is not planned properly. Missed redirects, changed URLs and lost authority can quickly affect the rankings and visibility your website has already built.
Your New Website Is Live but Search Engines Are Confused by It
New site structures, missing metadata and broken internal links can make it harder for search engines to understand what’s changed. Important pages get crawled less, indexed incorrectly or missed entirely. And often, you won’t always know until rankings start moving.
Problems Appear When It Is Already Too Late
Many migration issues are easier to fix before launch. Without proper checks and post-launch monitoring, traffic drops, indexing issues and redirect errors can go unnoticed until performance starts to fall.
What We Do For Your Business
What Our SEO Migration Services Actually Cover
Website migrations involve more than moving pages from one place to another. An expert SEO migration company like
OMG can help your business manage complex website changes with less risk and clearer oversight from start to finish.
Pre-Migration SEO Audits
We investigate the technical, structural and content risks that could impact rankings before the migration begins.
Redirect Mapping And 301 Redirects
A missed redirect is a ranking signal gone forever. We map every old URL to the right new destination so users and search engines follow without losing ground.
Site Architecture Reviews
We review site structure, navigation and internal linking to help preserve visibility during major website changes.
CMS And Platform Migrations
Whether you’re moving to Shopify, WordPress or another CMS, we help manage the SEO risks that come with platform changes.
Domain Change SEO Support
Domain changes can wipe out trust signals you’ve spent years building. We make sure that authority follows you to the new domain instead of disappearing with the old one.
Post-Migration Monitoring
We monitor rankings, crawlability, indexing and traffic closely after launch so issues can be identified early.
Migrating? Don’t lose what you’ve built.
Protect your rankings, traffic, and revenue through every replatform, redesign, or domain change.
How It Works
What Safer Migrations Actually Look
Like in Practice
SEO migrations work best when the biggest risks are identified early. We focus on protecting your rankings, maintaining
visibility and helping search engines understand your new website structure before launch.
We investigate your current website structure, rankings, metadata, redirects and technical setup before migration begins.
We review redirect plans, staging environments and technical SEO signals to reduce migration risks before launch.
We identify the areas most likely to impact rankings, traffic and crawlability so they’re addressed first.
We support the migration rollout and monitor technical SEO performance closely during launch.
We monitor indexing, rankings, crawlability and redirects to quickly identify any visibility issues after launch.
We resolve lingering migration issues and strengthen technical SEO performance as the new site settles.
Trusted by 1,000+ Clients
In The Last 12-months We Delivered Our SEO Clients
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$170M+
tracked revenue
Case Studies
How Businesses Protect Visibility
During Website Migrations
See what the right SEO migration service actually delivers.
How An Office Fit Out Company Reached The Top Of Rankings
InOne Projects is a full service design, project management and construction company specialising in innovative space solutions. For years, they’ve delighted their commercial clients with office fit outs and refurbishments that make life easier.
310%
Increase in Organic Revenue
1614
keywords ranking, up from 640
More SEO Migration Case Studies
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
Retail & E-Commerce
124%
T2, a renowned global tea brand, crafts sustainably sourced, flavourful teas that inspire a vibrant tea lifestyle for enthusiasts worldwide. Born and brewed in the heart of Melbourne, T2 takes pride in creating top-quality teas that offer an unforgettable journey with every sip. Their drive for sustainability and innovation has made them a beloved name…
T2
Food & Beverage
40%
Sheridan has been creating premium quality home and lifestyle products for 50 years, loved as an icon of distinctly Australian style. Inspired by the unique Australian landscape, they passionately create beautiful Australian living each season, through tonal and textural subtlety for the home. Partnering with OMG to increase site traffic, we devised an integrated SEO…
Sheridan
Retail & E-Commerce
37%
Artline is an iconic manufacturer of pens and markers. Over 50 years in business, they’ve grown a trusted reputation worldwide for their highest quality and reliability. Artline also maintain strong production standards that are environmentally sustainable.
Artline
Retail & E-Commerce
#1
Boating, Camping & Fishing, otherwise known as BCF, are Australia’s leading suppliers in outdoor equipment and supplies to ensure you live your best outdoor life, with now over 150 stores Australia-wide.
BCF
Retail & E-Commerce
222%
Since 1985, Tommy Hilfiger pioneered American-style fashion, with a modern twist. Now becoming one of the most recognizable premium lifestyle brands in the world, they host a breadth of collections including men’s, women’s and kids sportswear, denim, accessories and footwear.
Tommy Hilfiger
Retail & E-Commerce
Why Choose Us?
What Makes OMG Different From Other SEO Migration Companies
Migration problems happen because SEO becomes an afterthought. Redirects are rushed. Metadata gets lost. Technical issues are missed until rankings start falling. Our SEO migration agency helps businesses manage website changes with clearer planning, stronger oversight and fewer surprises after launch.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Magento Agency Partner
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Woocommerce Agency Partner
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Wix Agency Partner
Three Things Other SEO Migration Agencies Can’t Replicate
Gurulytics: Real-Time Migration Visibility
Most businesses only notice migration problems after rankings or traffic drops. OMG’s Gurulytics app helps you monitor visibility, crawlability and indexing performance as the migration rolls out.
Migration Planning Built Around SEO Protection
Successful migrations rely on meticulous planning before launch, not reactive fixes after rankings disappear. Our TLC Framework connects technical SEO, redirect strategy and content preservation into one migration approach so nothing important gets left behind.
Specialists Who Understand What Usually Breaks and How to Fix It
Website migrations create technical SEO problems quickly, especially across large or complex websites. Our specialists know where migrations usually fail because 14+ years of helping businesses through them means the hard lessons were already learned long before your project lands with us.
Meet Your Team
The SEO Migration Team Running Your Migration
Most problems during migration are avoidable. They happen because the right support wasn’t involved early enough. Redirects break,
rankings drop and important pages get missed. From migration planning and staging reviews to post-launch monitoring,
our SEO migration specialists help you reduce risk and protect your visibility through complex website changes.
1,000+
Clients monthly
100+
SEO specialists
30+
Global industry awards
150+
Industries
Evidence-Driven SEO
Built on the TLC Framework: Technical, Links, Content.
Website migrations work best when technical SEO, redirects, site structure and content strategy all work together properly. That’s the foundation behind our SEO website migration consulting approach.
GEO/AI SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
Technical SEO
We fix the foundations that help search engines crawl, understand and rank your website. That includes site architecture, Core Web Vitals, schema, indexation and the technical issues holding performance back.
Enterprise SEO
Built for complex sites, multiple stakeholders and large product or location footprints. We align SEO with commercial priorities and scale wins across thousands of pages.
Lead Gen SEO
SEO engineered for pipeline, not just rankings. We target high-intent commercial keywords, optimise landing pages for conversion, and tie organic traffic back to qualified leads and revenue.
Local SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
International SEO
International SEO Hreflang, country-specific keyword research, subdomain architecture. Across the US, UK, Europe, Asia-Pacific, and UAE.
Link Building
We help build authority with quality backlinks from relevant, trusted sources. No shortcuts, no link farms, no offshore spam. Just link building that is designed to support sustainable organic growth.
Content Marketing SEO
We create search-led copy that speaks to real customers, not just algorithms. Every page is built around search intent, readability and the actions you want visitors to take.
B2B SEO
In B2B, you can have SEO that builds traffic or SEO that builds pipeline. We SEO that works through months of buyer research, half of it now on ChatGPT, and shows up in the pipeline rather than just the dashboard.
eCommerce SEO
Ecommerce SEO builds something different: a channel that keeps selling without a cost per click attached, and gets stronger the longer it runs.
White Label SEO
OMG’s white label SEO services give agencies access to experienced SEO specialists, dedicated account management and white-label reporting through Gurulytics, all delivered under your brand.
Digital PR
OMG’s digital PR services help you earn the authority signals that actually move rankings across SEO & LLMs like ChatGPT, Co-Pilot, Perplexity & Gemini.
Client Testimonials
Real Businesses. Real Migration Outcomes.
Behind every successful migration is a business trying to protect years of SEO growth while moving to a stronger website platform or structure. These are some of them.
Results-led SEO Migrations Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we deliver SEO that drives rankings, traffic and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About SEO Migration Services
Want to learn more? Here are some of the most common questions we hear day to day.
As early as possible. The earlier SEO is involved, the easier it is to identify risks before development and launch decisions create visibility problems later.
That depends on the migration, but it often includes pre-migration audits, redirect mapping, technical SEO consulting, staging reviews, launch support and post-migration monitoring.
AI tools can help with parts of the process, but migrations still require technical oversight, careful planning and manual QA. Small mistakes during migrations can have large ranking impacts.
Some movement is normal; we won’t pretend otherwise. What strong planning and monitoring does is prevent the kind of significant long-term drops that take months to recover from. We’ll tell you upfront what’s realistic for your specific migration.
Yes. Redirect mapping is one of the most important parts of preserving rankings and helping users reach the correct pages after launch.
The process usually involves detailed redirect planning, preserving site structure where possible, maintaining metadata and monitoring search performance closely after launch. We achieve this by pre-migration audits, checks on staging environments and post-launch migration checks.
Poorly handled migrations can lead to traffic loss, indexing problems, broken rankings and lost authority signals that take months to recover from.
You might lose rankings, backlinks and authority signals built over years. Content that isn’t migrated properly doesn’t just underperform. It often stops being indexed entirely.
Yes. We support multilingual and international website migrations, including hreflang implementation and country targeting across different markets.
A Migration Done Right Protects Everything You’ve Already Built. Let’s Make Sure Yours Is.
Website migrations become much less risky when SEO is planned properly from the beginning. At OMG, we help you reduce migration risks, protect rankings and maintain visibility through complex website changes, platform migrations and domain updates.
