Paid Social Campaigns That Build Brands And Drive Revenue
- Your customers spend hours every day across Meta, TikTok, Pinterest and LinkedIn.
- Get paid social that reaches them at the right moment with the right creative.
- Grow revenue, not just followers.
Your Paid Social Strategy Starts Here
Get a social ads audit & strategy valued at $4,000
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Koorong
Been working with OMG for SEM and Social, and our business has seen measurable growth across social media and PPC.
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NZ Health Food Company
The Online Marketing Gurus have been providing our business with Social Media Advertising resulting in a big increase in sales.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
Services We Offer
Choose the Right Paid Social Channels
Every paid social platform reaches customers differently. We help you invest where your audience is most likely to discover, engage and buy.
Meta Advertising
Facebook and Instagram working together in one advertising engine. Best for businesses looking to scale leads, ecommerce sales and remarketing through creative testing, audience optimisation and AI-powered campaigns.
TikTok Advertising
Reach customers through native, short-form video that feels like content, not advertising. Ideal for brands looking to build awareness, influence purchase decisions and drive scalable growth.
Pinterest Advertising
Reach customers while they’re actively planning future purchases. Perfect for home, fashion, beauty, travel, food and lifestyle brands that want to influence buying decisions before competitors.
LinkedIn Advertising
Target decision-makers using company, job title, industry and seniority. Ideal for B2B brands and professional services where fewer, higher-quality leads matter more than volume.
Social Media Creatives That Convert
Sound Familiar?
Launching Paid Social Campaigns Is Easy. Growing Them Profitably Is Hard.
Your Customers Are On Social. Your Strategy Isn’t.
Customers move between Meta, TikTok, LinkedIn and Pinterest every day. Treating each platform as a separate channel often means missed opportunities, inconsistent messaging and wasted budget.
You’re Spending More Without Learning More.
Every platform reports clicks, impressions and conversions. Knowing which campaigns deserve more budget, which need improving and which should be stopped requires better measurement than platform dashboards alone.
Every Platform Rewards Different Things.
What works on Meta won’t necessarily work on TikTok. Pinterest captures planners. LinkedIn reaches decision-makers. Successful paid social campaigns adapt creative, targeting and strategy to each platform instead of copying the same campaign everywhere.
What We Manage
Paid Social Campaigns Built Around Growth
Successful paid social campaigns combine creative, audience strategy, continuous optimisation and commercial reporting. Our specialists bring every part together to help your campaigns keep improving as your business grows.
Creative That Earns Attention
Every platform rewards different creative. We build and continuously test concepts across Meta, TikTok, LinkedIn and Pinterest to keep campaigns fresh and performance moving forward.
Audience Strategies That Find Customers
From first-party data and remarketing to platform AI and lookalike audiences, we help your campaigns reach people most likely to become customers.
Optimisation That Never Stops
Great paid social campaigns aren’t set and forget. We continuously test, refine and scale what works to improve efficiency and maximise commercial outcomes.
Ready To Get More From Paid Social?
Discover which platforms deserve your investment, what’s limiting performance today and what to improve before you scale.
Case Studies
Social Media Ads Campaigns Measured
in Revenue, Not Reach.
TC Boxes achieved 1,118% growth in social purchases and a 100% ROAS increase after we built their paid social strategy.
Calvin Klein demonstrates what social media ads management looks like at enterprise scale.
Every case study we publish has a named client, a real timeframe, and a specific number.
How Archie Rose Generated 230% More Digital Marketing Revenue
Archie Rose Distilling Co. is a Sydney-based distillery renowned for its gin, vodka and whisky. Established in 2014, they’re the first independent distillery of craft spirits in Sydney since 1853. Their handcrafted and artisanal approach focuses on the experience. Craft spirit enthusiasts can visit the distillery, sip beverages in an atmospheric bar and tour the…
5x
growth in return on ad spend (ROAS)
200%
growth in paid revenue
More Paid Social Case Studies
12:1
Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimisation, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.
Medik8
Beauty & Wellness
15:1
NSI Nails is a wholesale nail supplier in Australia. Largely known for their classy acrylics range appealing to both at-home nail artists and professional nail techs. Since the 1950s, NSI has manufactured high quality monomers, polymers and other enhancement products for the nail industry.
NSI Nails
Beauty & Wellness
151%
Since partnering with OMG, O Cosmedics has strengthened its digital presence through an integrated digital marketing strategy. By improving site performance, expanding content, and building authority, OMG helped O Cosmedics achieve stronger visibility, traffic, and conversions.
O Cosmedics
Beauty & Wellness
40:1
Carla Zampatti is one of Australia’s most recognised fashion houses, with more than five decades of design heritage and a reputation for premium womenswear and occasion dressing. That strong brand equity was already translating into highly efficient performance on Meta, giving us a clear challenge for the next stage of growth: increase purchase volume while…
Carla Zampatti
Retail & E-Commerce
40%
Sage and Paije is a fashion and apparel brand, known as Mermaid Off Duty in the US market. The brand operates across four regions: Australia (its home and primary market), New Zealand, the UK, and the US, with paid social advertising as a core part of how it reaches and converts customers in each.
Sage + Paije
Retail & E-Commerce
16.8M
A high-impact paid social campaign delivered exceptional reach and engagement at a significantly below-benchmark CPM. Through efficient media buying, landing page optimisation, and creative testing, the campaign successfully drove strong upper- and mid-funnel performance, generating consistent student leads at scale while informing clear optimisation pathways for future always-on activity.
Unleashed Travel Pty
Education
Trusted by 1,000+ Clients
Ecommerce, fashion, food and beverage, financial services, real estate, healthcare, professional services.
We have managed social media advertising campaigns across every major category in Australia. When we build your strategy,
we draw on benchmarks from campaigns already run in your market.
In The Last 12-Months We Delivered Our Paid Social Clients
72M+
website visitors
46M+
tracked conversions
$278M+
tracked revenue
How It Works
From Strategy To Smarter Paid Social Growth
No black box. No vague deliverables. Here’s how we build, optimise and scale paid social campaigns from day one.
Why Choose Us?
What Makes OMG Different From Other Paid Social Agencies
Running paid social campaigns is one thing. Building a repeatable growth engine across multiple platforms is another. Here’s what makes our approach different.
We Partner with the Best
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Meta Premier Partner
Top 3% Meta Agency
Partner -
Pinterest Premier Partner
Top 3% Pinterest Agency
Partner -
Tiktok Premier Partner
Top 3% Tiktok Agency
Partner -
LinkedIn Premier Partner
LinkedIn Marketing Agency
Partner
Three Things That Give You More Control
Gurulytics: What each platform actually returned. Not what it reported about itself.
Meta measures its own success generously. Gurulytics connects your paid social campaigns to actual revenue, shows how each platform interacts with your search and SEO activity, and tells you where the budget should move next. You see the real picture from day one, not at the end of the month in a PDF.
Paid Social Specialists Across Every Major Platform
Meta, Facebook, Instagram, LinkedIn, TikTok and Pinterest all require different strategies. Our specialists understand how to get the best from each platform while building one connected growth strategy.
Paid Social Managed As Part Of Your Wider Marketing Strategy
Paid social performs best when it works alongside SEO, Google Ads, CRO and Analytics. Our channel specialists work together to maximise your overall marketing performance, not just one platform.
Meet the Paid Social Team
Social Media Ads Specialists Who Measure
Success in Revenue, Not Reach.
Every Channel Covered. One Team Coordinating All of It.
Every OMG client works with a social media ads specialist who manages paid social and nothing else. They know which creatives are converting in your category this week, what changed in the Meta algorithm last month, and how to build a TikTok campaign that drives purchase rather than views.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Mitch Dollan
Paid Social Director
1,000+
Clients monthly
100+
Paid Specialists
60+
Global industry awards
150+
Industries
Client Testimonials
What OMG Paid Social Media Clients Actually Say
Here is what clients say after they can finally see what their social spend is producing.
High-Performance Social Advertising Built For Australian Businesses
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we run paid campaigns that drive qualified leads, sales and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About
Social Media Advertising
Want to learn more? Here are some of the most common questions we hear day to day.
The ones your customers use when they are in a buying mindset. For ecommerce, Meta and TikTok. For B2B, LinkedIn. For lifestyle, home, and fashion brands, Pinterest has high purchase intent and lower CPCs than Meta. Platform recommendations should come from where your audience already is, not from what is trending.
TikTok Ads are a core part of what we run. We build creative that is native to TikTok’s feed rather than repurposing Meta assets. If TikTok is where your audience is, that is where we focus.
You own everything. Ad accounts, creative assets, audience lists, your page. If you leave, we transfer access and nothing is withheld. You stay because the results justify it, not because walking away is complicated.
Paid social produces results when campaigns are built around a commercial goal, not a content calendar. We start with what you need your business to do, revenue, qualified leads, bookings, and build the audience strategy, creative testing framework, and attribution setup around that. Gurulytics tracks performance against those commercial metrics in real time so you always know what the campaigns are actually producing.
Paid social works. Organic reach has declined on most platforms, but paid social on Meta, TikTok, Pinterest, and LinkedIn still produces measurable revenue when campaigns are built around commercial goals. TC Boxes grew social purchases by 1,118% using paid social as part of a properly structured cross-channel strategy. The question is not whether it works. It is whether your campaigns are built to make it work.
If your ad spend has outgrown what you can manage yourself, yes. OMG Academy helps small businesses get setup and scale their social media campaigns. However, there often comes a point when the media spend, the complexity of audience testing, creative iteration, and attribution requires more daily attention than running a business allows.
We focus on paid social advertising. Organic social is a separate discipline and the two require different strategies. We recommend being clear about which you need before engaging any agency.
We offer creative retainers for brands that are happy to outsource creative production. Our team produces copy, design, and video built to platform spec. If you have existing brand assets, we work from those. If not, we build your ads from scratch.
Our Gurulytics reporting platform connects your paid social campaigns to real business outcomes, not just platform-reported conversions. See CPA, ROAS, leads and revenue in real time, so you always know what’s working and what needs attention.
Live reporting through Gurulytics from day one, plus monthly strategy sessions. You never have to wait for a monthly PDF to know how your campaigns are performing.
Yes. Our has experience working with global brands like Look Fantastic, Elite Supplements, Spotify, Boots No7, Nestlé and many more.
For TC Boxes we delivered 1,118% growth in social purchases and 100% ROAS increase. We also manage social ads for Calvin Klein at enterprise scale.
Yes. Many of our clients have in-house social managers who handle organic content while we manage paid. We structure the engagement around what your team is already doing.
Ready To Turn Paid Social Into A Growth Channel?
Whether you’re already investing in paid social or just getting started, we’ll help you identify the biggest opportunities, recommend the right platforms and build a strategy designed for long-term commercial growth.
No cost, no commitment.
