TikTok Ads That Belong in the Feed
- On TikTok, a polished ad often loses to a rough one that feels native.
- Get TikTok Ads built for the feed, not the boardroom.
- Trace every campaign through to revenue, not vanity views.
Your Free TikTok Ads Strategy Starts Here
Find out whether TikTok Ads is the right fit for your business, what type of creative the platform rewards and how to turn views into measurable growth. Leave with practical recommendations, not guesswork.
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Koorong
Been working with OMG for SEM and Social, and our business has seen measurable growth across social media and PPC.
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NZ Health Food Company
The Online Marketing Gurus have been providing our business with Social Media Advertising resulting in a big increase in sales.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
Social Media Creatives That Convert
What We Do
TikTok Campaigns Built For The Feed. Measured By Business Growth.
TikTok rewards content that feels native to the platform, not ads repurposed from somewhere else. We combine creative, media buying and advanced tracking to build campaigns that earn attention, drive action and measure what happens after the click.
Creative Built For TikTok
TikTok users decide in seconds whether they’ll keep watching. We create native, vertical content designed for the platform, whether that’s produced by our team or amplified through Spark Ads with creators who already have audience trust.
Campaigns Matched To Your Goal
Every objective needs a different approach. From Spark Ads and In-Feed Ads to TopView and creator partnerships, we choose the right formats, audiences and bidding strategy based on whether you’re driving awareness, traffic or sales.
Tracking That Goes Beyond TikTok
TikTok’s reporting only tells part of the story. We combine the TikTok Pixel, Events API and Gurulytics to connect campaign performance back to your wider marketing, giving you a clearer picture of what’s driving business growth.
Want to see what TikTok looks like
when the creative is built for the platform?
How It Works
From First Call To Scroll-Stopping TikTok Campaigns
No black box. No vague deliverables. Here’s exactly what happens when you reach out, from day one to measurable revenue growth.
We look at your current paid media setup, business goals and whether TikTok makes commercial sense for your audience.
Before spend moves, we make sure conversions are being measured properly. Poor tracking leads to poor decisions and we’ll ensure TikTok tracking pixel plus Events API (server-side) is in place from day one
We define the audience structure, campaign objective, offer, budget, creative direction and conversion goals.
Spark Ads, In-Feed Ads, TopView and creator campaigns. Every campaign is matched to your objectives, audience and creative, with content designed to feel native to TikTok – not interrupt it.
We go live with clear budgets, exclusions, audience checks and performance benchmarks from day one.
The first results show us which audiences are engaging, clicking and converting. We use that data quickly.
Weak audiences, poor-fit segments and underperforming spend get reviewed before they quietly drain your budget.
We adjust creative, copy, audiences, bids, forms and landing pages based on what is actually producing value.
Gurulytics gives you a clear view of spend, conversions, cost per lead, CPA and revenue influence without waiting for a generic report.
Scale the audience, refine the offer, refresh the creative or rebuild the campaign. You get a clear recommendation based on performance, not platform guesswork.
*Timelines may vary depending on your industry, campaign scope, tracking setup, account history, approval requirements and available performance data.
Trusted by 1000+ Clients
Ecommerce, fashion, food and beverage, financial services, real estate, healthcare, professional services.
We have managed social media advertising campaigns across every major category in Australia. When we build your strategy,
we draw on benchmarks from campaigns already run in your market.
The Numbers Behind OMG’s TikTok and Paid Social Work
70M+
Generated more than 70 million clicks for our clients.
$761M+
Delivered over $761 million in new revenue for our clients.
5.6M+
Helped our clients achieve over 5.6 million conversions.
4.1B+
Delivered powerful results through 4.1 billion impressions.
Case Studies
Campaigns That Turn Attention Into Growth
The platform might change, but the goal stays the same. Explore how we’ve helped businesses capture attention, acquire more customers and turn paid media into measurable commercial growth.
ELK’s Multi-Platform Advertising Success Story
Founded in Melbourne in 2004 by Marnie Goding and Adam Koniaras, ELK is a pioneer in Australian independent design. Championing a philosophy of conscious fashion, ELK positions itself as a movement rather than just a brand. With each authentic design, ELK tells a story of thoughtful craftsmanship and sustainable practices, setting a new standard for…
28/1
return on ad spend for social ads
45/1
return on ad spend for PPC ads
More Paid Social Case Studies
170%
Archie Rose Distilling Co. is a Sydney-based distillery renowned for its gin, vodka and whisky. Established in 2014, they’re the first independent distillery of craft spirits in Sydney since 1853. Their handcrafted and artisanal approach focuses on the experience. Craft spirit enthusiasts can visit the distillery, sip beverages in an atmospheric bar and tour the…
Archie Rose Distillery
Food & Beverage
25:1
With over 40 years of experience designing contemporary, stylish and quality clothing for men and women, Oxford is an iconic Australian brand with a focus on ethical and sustainable practices. Recognising the impact that the fashion industry can have on the environment, the Australian clothing brand is dedicated to trading ethically whilst making beautiful, meaningful…
Oxford Shop
Retail & E-Commerce
160%
Founded in Melbourne in 2004 by Marnie Goding and Adam Koniaras, ELK is a pioneer in Australian independent design. Championing a philosophy of conscious fashion, ELK positions itself as a movement rather than just a brand. With each authentic design, ELK tells a story of thoughtful craftsmanship and sustainable practices, setting a new standard for…
Elk
Retail & E-Commerce
30:1
Located in Brisbane, this Australian activewear and supplement brand has become a well-recognised and respected brand coming within the health and fitness industry. Devoted to offering quality products and services to their very loyal community, this home-grown Australian brand has reached new heights, aiming to expand bigger and better in the coming years.
NDA Client
Retail & E-Commerce
20:1
Beme is a passionate Aussie brand providing fun, affordable, and high-quality fashion for plus-sized women. They offer outfits for every occasion, whether it’s casual work wear, comfortable sleepwear, or holiday-ready swim wear. The aim is to create styles that make their customers look and feel great.
Beme
Retail & E-Commerce
500%
In a mission to provide clean drinking water to the world, My Water Filter, located in Western Australia, sells water filters and water filter cartridges to Australian consumers to purify Australian water sources. that are compromised with either bore water or recycled water
My Water Filter
Retail & E-Commerce
Why Choose Us?
What Makes OMG Different From Other TikTok Ads Agencies
TikTok success starts with creative, but it takes much more than content alone. The best campaigns combine native creative, specialist media buying, continuous testing and tracking that proves business impact.
We Partner with the Best
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Meta Premier Partner
Top 3% Meta Agency
Partner -
Pinterest Premier Partner
Top 3% Pinterest Agency
Partner -
Tiktok Premier Partner
Top 3% Tiktok Agency
Partner -
LinkedIn Premier Partner
LinkedIn Marketing Agency
Partner
Three Things Our Competitors Can’t Replicate
Gurulytics: Real-Time Reporting
You should not have to wait until the end of the month to know where your budget went. Gurulytics gives you a clearer view of spend, conversions, CPA, ROAS and revenue, so every decision is easier to understand.
Creative & Media Under One Roof
Most agencies separate creative from campaign management. We don’t. Our creators, strategists and media buyers work together, so every insight from campaign performance feeds directly into the next piece of content.
Direct Access To TikTok
As a TikTok Marketing Partner, we have direct access to platform expertise, product updates and specialist support. That helps us adapt faster, solve problems sooner and keep your campaigns ahead of the curve.
Meet the Paid Media Team
You’re The Expert On Your Business. We Know TikTok.
Every OMG client works with specialists who manage the TikTok campaigns and the creative behind them, and who connect that activity to what the business is actually returning.
Built by PPC Specialists, Backed by Serious Scale
Your TikTok campaigns are not handed to a generalist and forgotten. It is supported by Paid Media specialists who understand campaign structure, professional targeting, creative testing, reporting and budget control. You get a team that knows the platform, explains the work clearly and keeps every decision tied to performance.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Mitch Dollan
Paid Social Director
14+ years
of paid media experience
1,000+
clients supported across Australia and beyond
10,000+
campaigns managed by our specialist teams
Client Testimonials
Real Client Stories, Measurable Paid Media Results
See how Australian businesses have worked with OMG to improve clarity, performance and confidence across their paid media campaigns. Real clients. Real outcomes. No scripted agency claims.
Public, searchable and available before you call us.
Wayne Roberts
10/05/26
8 monkland Street
Josh
01/05/26
Awesome company to work with.
Jeanne Ciampa
09/04/26
Honestly this guy and his team are geniuses. Just started and already KNOW I am in good hands. Finally!!!
Andrew Watt
12/03/26
Nice work by Jonothan. Always helpful and always keeping us on top!
Kennedy Touet
05/03/26
We’ve had a great experience with Online Marketing Gurus managing our SEO and paid ads. The team is knowledgeable, responsive, and genuinely invested in helping the business grow with new ideas and initiatives. They provide clear reporting, great communication, and strategic insights that have helped improve our online visibility and lead generation. Highly recommend.
Julie Ghaly
02/03/26
We’ve had a fantastic experience working with Online Marketing Gurus, especially with AJ looking after us. They helped us create the website for our dental lab and made the entire process smooth and stress-free. AJ and the team are highly knowledgeable, easy to work with, and excellent with coordination. They really took the time to understand our industry and what we wanted to achieve, and translated that into a professional, polished website that we’re very proud of. Communication was clear and consistent throughout, and nothing ever felt too difficult or complicated. We truly appreciated their guidance and expertise. Highly recommend Online Marketing Gurus to anyone looking for a reliable and capable marketing team!
Jan Douglass
01/03/26
Have just started our SEO clean-up with OMG, and we are seeing results already! Looking forward to seeing what's possible over the coming months.
Alicia Wachowicz
01/03/26
We have absolutely loved working with Adam, Ella and the team at OMG. From day one, they have been incredibly generous with their knowledge, taking the time to truly educate us on SEO rather than just delivering a service behind the scenes. Their transparency, communication and willingness to explain the “why” behind strategy has empowered our team and given us real confidence in understanding our digital performance. They have done an exceptional job setting up and strengthening our SEO foundations, and we’ve seen our online presence and performance grow as a result. Their strategic thinking, attention to detail and proactive approach have made a genuine difference to our business. Adam, Ella and the broader OMG team are professional, responsive and genuinely invested in their clients’ success. We’re incredibly grateful for the expertise and support they’ve provided and would highly recommend them to any business looking to elevate their digital marketing.
Julian Clarkstone
27/02/26
Glad to work with Nacho and previously Harriet. We’ve tried and tested a few channels to find what works across our B2C and B2B offerings.
High-Performance Paid Media Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we run paid campaigns that drive qualified leads, sales and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About TikTok Advertising
Want to learn more? Here are some of the most common questions we hear day to day.
Not in 2026. In Australia, TikTok’s audience now spans every adult bracket, with significant reach into 25 to 44 year olds. The platform is mainstream entertainment for working-age adults, and the brands that still write it off on demographics from 2020 are handing the channel to competitors who updated their assumptions.
We do both, and the production side is where most TikTok campaigns succeed or fail. Our creative team produces native vertical content built for how people actually use TikTok. We also work with creators through Spark Ads, where existing organic content gets boosted as paid media, which often outperforms produced content because it already proved it earns attention.
Spark Ads boost existing organic content (yours or a creator’s) as paid media; they tend to convert best because the content has already proven it earns attention. In-Feed Ads sit in the regular For You feed and are the standard direct-response format. TopView ads appear when the user opens the app and reach for high-impact awareness moments. The mix depends on whether you are after attention, action or both.
For upper-funnel awareness and credibility-building among working-age decision makers, increasingly yes. People do not search for B2B services on TikTok, but they do encounter brands there and remember them. We use TikTok for explainer, behind-the-scenes and thought-leadership content that warms audiences, then close on Google Ads and LinkedIn. As a standalone B2B channel it is early; as part of a mix it is starting to earn its place.
TikTok Shop’s commerce features have rolled out unevenly across markets, with Australia following slightly behind the US and UK. Where the catalogue, fulfilment and audience align, we deploy it. Where the operational lift outweighs the early returns, we focus on driving traffic to your own site instead. The strategy session covers whether TikTok Shop is worth the integration for your business right now.
Australia’s social media access laws for minors have been evolving, and the platform’s enforcement is still being worked through. For most advertisers, this changes very little: the working-age audience that drives commercial outcomes on TikTok is unaffected. We keep our compliance settings current and audience age-targeting tight, and we monitor enforcement changes so your campaigns stay onside.
Find Out What TikTok Could Bring Back With the Right Creative.
Your TikTok Ads review is included in a digital strategy worth $4,000 at no cost. We review whether your creative belongs in the feed, how your formats match the goal, how your tracking is set up, and what a properly native campaign would return.
No cost, no commitment.
