Turn Missed Opportunities Into More Customers With Remarketing
- 95% of your website visitors leave without buying. Most remarketing chases all of them.
- Get remarketing campaigns built around the visitors most likely to return and buy.
- Recover more revenue from the traffic you’ve already paid for.
Your Remaketing Strategy Starts Here
Claim your free digital marketing strategy valued at $4,000
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Bedworks
Thanks guys! Couldn’t be happier. OMG are amazing at PPC.
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Mavi Jeans
Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.
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RedSeed
We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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Astra Limousines
OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.
Sound Familiar?
Most Remarketing Wastes More Than It Recovers.
You’re Paying To Advertise To Existing Customers
Without purchaser exclusions, part of your budget goes to people who have already converted. You’re paying to reach customers you already have, then counting those sales as remarketing wins.
Your Ads Keep Following The Same People
Without frequency caps, the same ads follow visitors long after they’ve stopped paying attention. What starts as a reminder quickly becomes wasted spend and ad fatigue.
Everyone Gets The Same Message
Someone who visited your homepage isn’t the same as someone who abandoned their cart. Treating them as one audience wastes budget on one group and undersells the other.
What We Manage
Retargeting Matched to Where People Dropped Off.
Remarketing and retargeting mean the same thing for most businesses: showing follow-up ads to people who have already visited, clicked, viewed a product or started to buy. The commercial difference is whether those people are segmented properly, excluded when they should be, and shown the right message at the right time.
The Right Audiences
We build remarketing audiences around intent, not just website visits. Cart abandoners, product viewers, content readers and past customers all receive different treatment. Existing customers are excluded from acquisition campaigns or moved into upsell and cross-sell journeys instead.
The Right Channels
Your customers don’t stay on one platform, so neither do your campaigns. We coordinate remarketing across Google Display, YouTube, Search, Demand Gen and Meta to reach people where they’re most likely to return – without showing the same ad everywhere.
The Right Message, At The Right Time
Frequency caps stop your ads becoming wallpaper. Creative changes based on where someone is in their buying journey, so first-time visitors and cart abandoners never see the same message. Every campaign is measured against revenue, with view-through and click-through attribution tracked in Gurulytics.
Want to see what your retargeting brings
back when it is built properly?
How It Works
From Audience Segmentation to Returns You Can Trace to Revenue
Every remarketing campaign starts with smarter audience segmentation. We identify who to re-engage, where to reach them and what message they’re most likely to respond to – then measure every return against revenue.
Who your customers are, where they spend time, and what signals indicate a buying mindset. We map the audience before we activate any campaign – because building YouTube awareness for the wrong people and remarketing to low-intent visitors is still a waste.
We build your segmented audiences (cart abandoners, product viewers, lapsed customers, past purchasers excluded) and launch across the Display Network, YouTube, Search, Gmail and Meta, with frequency capped so you stay present without following people around.
Frequency capping, audience exclusions, inventory quality monitoring, creative rotation. Gurulytics connects programmatic activity to traffic, leads, and revenue, not just served impressions. You see what each channel contributed before the month is over.
Trusted by 1,000+ Clients
Retail, ecommerce, financial services, automotive, travel, healthcare. We have managed YouTube and remarketing
campaigns across every major category in Australia. When we build your audience strategy, we draw on what we already
know about your customer’s media habits and what brings them back.
In The Last 12-months We Delivered Our Digital Marketing Clients
4.2B+
impressions
1.7B+
website visitors
1.2B+
tracked conversions
$1.5B+
tracked revenue
Case Studies
Retargeting That Brought Buyers Back, Measured in Revenue.
Every case study we publish has a named client, a real timeframe, and a specific number. Our YouTube and remarketing
campaigns are held to the same standard as every other channel we run: named outcomes, not impression counts.
Boosting ROI and Sales for Kleva Range with Data-Driven Remarketing Strategies
Kleva Range offers a diverse array of innovative home and lifestyle products. With a reputation for high-quality items designed to simplify everyday tasks, Kleva Range provides customers with products that deliver practical solutions to common problems. The company sought to boost its online sales and visibility, particularly for its unique products.
41%
Increased revenue
38%
increased CTR
More Case Studies
+40%
Gift Card Store has been Australia’s leading prepaid gift card provider for over 20 years, since launching the country’s first prepaid cards in 2006, with their Mastercard and Visa gift cards accepted at over 37 million retailers worldwide and their EFTPOS range usable at 950,000+ stores across Australia.
Gift Card Store
1,429%
Located in Victoria, TurmeriX was founded by Errol McClelland after he experienced a serious ankle injury with ongoing inflammation. A friend of Errol’s had heard of turmeric being used in traditional and herbal medicine and suggested he try adding turmeric to his diet. Errol has since made it his goal to share the experience with…
Turmerix
Beauty & Wellness
41%
Kleva Range offers a diverse array of innovative home and lifestyle products. With a reputation for high-quality items designed to simplify everyday tasks, Kleva Range provides customers with products that deliver practical solutions to common problems. The company sought to boost its online sales and visibility, particularly for its unique products, often new to the…
Kleva Range
Retail & E-Commerce
45:1
Ultraceuticals is a leading global skincare brand, well known for its cosmeceutical-grade, scientifically proven products. Led by Dr Heber, Ultraceuticals prioritises environmental sustainability as they constantly strive to look for sustainable skincare solutions that offer optimal results for everyone.
Ultraceuticals
Beauty & Wellness
320%
Hello Molly, a global online fashion retailer, partnered with OMG and Mindarc to fix poor search visibility and PPC ROI. Through technical SEO, data-driven PPC and strategic link building, we doubled online sales in 18 months, lifting search visibility 347% and PPC ROI from 2:1 to 6:1. About Hello Molly Hello Molly is one of Australia’s…
Hello Molly
Retail & E-Commerce
100%
Our digital growth map revealed TC Boxes’ opportunity. With a refined SEO, PPC, and social strategy, OMG transformed them into an industry powerhouse – every tradie’s best mate. TC Boxes accelerated their growth with OMG’s integrated SEO, PPC, and social strategy. A powerful case of digital transformation for a leading Aussie ute storage brand.
TC Boxes
Automotive
Why Choose Us?
What Makes OMG Different From Other Retargeting Agencies
The difference is in the strategy, the segmentation and the measurement.
We Partner with the Best
The OMG Difference
Gurulytics: one honest view of every paid channel.
Most YouTube reporting stops at impressions, reach, and frequency. Gurulytics connects your YouTube and remarketing activity to the commercial signals that matter: traffic, leads, pipeline and revenue where attribution is available. You see how each channel works alongside your paid search and social, not just in isolation.
First-Party Audience Strategy
Your website visitors aren’t one audience. We build intent-based segments from first-party data, so cart abandoners, product viewers, repeat visitors and existing customers are all treated differently.
Full transparency on every dollar: media cost, fee, and data cost shown separately.
We charge a management fee and do not mark up the media. You see what inventory cost and what we charged before the campaign starts, and in every report after. That level of cost transparency is not standard in every programmatic relationship.
Meet The Retargeting Team
Specialists Who Segment, Not Guess.
Every OMG client works with specialists who build the audiences, set the frequency and match the message to the stage, and who connect that activity to what the business is actually returning.
1,000+
Clients monthly
100+
Paid media specialists
60+
Global industry awards
150+
Industries
Client Testimonials
What OMG Remarketing Clients Actually Say
Australian businesses trust us with their YouTube and remarketing budgets. Here is what they came back to tell us.
Remarketing Experience Across Australia Wide
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we run remarketing campaigns that put your ads in front of the right buyers across every screen they use, driving qualified traffic, leads and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About Remarketing
Want to learn more? Here are some of the most common questions we hear day to day.
In practice, almost nothing. Retargeting usually means showing ads to past visitors across the web, and remarketing is Google’s term for the same thing, sometimes extended to email follow-up. We use them interchangeably. What matters is not the label but whether the audiences are segmented and the spend is controlled.
Often it is the first paid channel worth running, because the audience is people who already visited. The one requirement is enough traffic to build a usable audience. If your site has steady visitors who do not buy on the first visit, remarketing usually pays for itself quickly.
Yes. That is usually where retargeting becomes more useful. We coordinate Google Display, YouTube, Search remarketing, Gmail, Demand Gen and Meta so audiences are followed up by stage, not hammered in one channel. The important part is controlling exclusions, frequency and attribution across the whole setup.
Yes, as standard. Past purchasers are excluded from your acquisition retargeting, or moved into separate upsell and cross-sell audiences. You stop paying to convince customers you already have.
It depends on your buying cycle. A considered purchase might warrant 60 to 90 days; an impulse buy, a week or two. We set membership durations to match how long your customers actually take to decide, rather than leaving it on a default.
It will if it runs without frequency caps, which is how most retargeting goes wrong. We cap how often your ads appear and rotate creative, so you stay present without following people around. Done properly, it is a reminder, not a nuisance.
Less than the headlines suggest, but the setup matters more now. We lean on first-party data, your own pixel and customer lists, server-side tracking and Google Consent Mode, so your audiences hold up as third-party cookies are restricted. The businesses that prepared for this are barely affected.
Google generally needs around 1,000 active users in an audience over 30 days to serve Display retargeting, with similar minimums elsewhere. Below that we focus on building the audience first. The strategy session tells you whether your traffic is there yet.
Find Out What Your Retargeting Is Actually Bringing Back.
Your remarketing review is included in a digital strategy worth $4,000 at no cost. We review who you are paying to reach, how often, how your audiences are segmented, and what a properly built setup would bring back. No cost, no commitment.
