Workscene

12:1

ROAS for PPC Ads

100%

increase in paid social revenue YoY

47:1

ROAS for Smart Shopping PPC Campaign

$235K+

in revenue generated from Social Ads

The Challenge

Key Problems

Social campaigns weren't optimised for conversions

Lack of descriptive copy to inform customers of Workscene’s USP’s

No initial implementation of Google Shopping Campaign

Non-optimal keyword strategy leading to wastage in ad spend

As one of Australia’s leading providers in workwear, safety gear and uniforms, for over 20 years, Workscene has developed an extensive understanding of the needs of tradies in the industry. Since the year 2000, the Aussie retailer has been committed to providing customers with outstanding service and quality products both in-store and online, servicing key clients like The Australian Army, Australian Federal Polic and many more government authority and private sector businesses.

Reaching out to Online Marketing Gurus in April 2021, Workscene were experiencing great returns prior to coming on board. However, these results were largely being driven by branded campaigns on Google & MOF and BOF campaigns on Facebook. Therefore, we shifted our focus to non-branded campaigns on Google and introduced TOF as well as variations of MOF campaigns including testing of different forms of creatives.

By strictly monitoring search terms, adding irrelevant terms into negative keyword lists to ensure we’re driving highly relevant traffic, along with constant tracking of bid strategies to increase Workscene’s conversions and/or impression share, we have seen almost double the returns in such a short period of time.

Strategy & Execution

01.

PPC Results

12:1 ROAS for PPC Ads
47:1 ROAS for their Smart Shopping PPC campaign
468% increase in PPC conversions YoY
Generated over $620K in PPC revenue

02.

Social Results

100% increase in paid social revenue YoY
96% increase in social purchases YoY
20% reduction in cost per website purchase on Social Ads
Achieved over 1,388 purchases via Social Ads
Generated over $235K in revenue from Social Ads

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