How Workscene Used PPC and Social To Skyrocket Return on Ad Spend

12:1
ROAS, PPC Ads
100%
increase in paid social revenue YoY
96%
increase in social purchases YoY
47:1
ROAS for their Smart Shopping PPC campaign

CASE STUDY

Workscene

About Challenges Our Approach Strategy & Execution Outcomes Key Results Client Testimonials
Service

PPC & Social Media

Industry

Clothing, Ecommerce & Trades

Company Size

Medium

About Challenges Our Approach Strategy & Execution Outcomes Key Results Client Testimonials

About Workscene

As one of Australia’s leading providers in workwear, safety gear and uniforms, for over 20 years, Workscene has developed an extensive understanding of the needs of tradies in the industry. Since the year 2000, the Aussie retailer has been committed to providing customers with outstanding service and quality products both in-store and online, servicing key clients like The Australian Army, Australian Federal Polic and many more government authority and private sector businesses. 

OMG - Client - Workscene

Challenges

Reaching out to Online Marketing Gurus in April 2021, Workscene were experiencing great returns prior to coming on board. However, these results were largely being driven by branded campaigns on Google & MOF and BOF campaigns on Facebook. Therefore, we shifted our focus to non-branded campaigns on Google and introduced TOF as well as variations of MOF campaigns including testing of different forms of creatives.

  • Social campaigns weren’t optimized for conversions
  • Lack of descriptive copy to inform customers of Workscene’s USP’s
  • No initial implementation of Google Shopping Campaign
  • Non-optimal keyword strategy leading to wastage in ad spend

Our Approach

By strictly monitoring search terms, adding irrelevant terms into negative keyword lists to ensure we’re driving highly relevant traffic, along with constant tracking of bid strategies to increase Workscene’s conversions and/or impression share, we have seen almost double the returns in such a short period of time.

Strategy & Execution

OMG - Badge - SEO

Efficient Negative Keyword Management for Relevant Traffic

Strictly monitoring search terms and therefore adding irrelevant terms into negative keyword lists to ensure we’re driving highly relevant traffic

OMG - Search Badge

Analysing Bidding Strategy Adjustments for Low-Converting Procedures

Reviewing bidding strategy changes made for low converting procedures to identify if it uplifts conversions and/or impression share

Outcomes

Key results achieved within 4 months:

OMG - Real Results - Workscene

Key Results

12:1

ROAS for PPC Ads

100%

increase in paid social revenue YoY

47:1

ROAS for Smart Shopping PPC Campaign

$235K+

in revenue generated from Social Ads

Hear from the Client

OMG - Double Quote

“It’s been a pleasure working with OMG over the past year!
My account manager, Matthew has been very responsive and great to deal with as I look to grow the business in the digital space.
They’ve provided great result for both Google Ads and Facebook Ads.
Highly recommend OMG!”

Andrew Kashro

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