We’re an independent agency that leads with a strong evidence-based and results-driven approach. We exist to help businesses achieve their growth goals.

Our History

Embark on a journey through Online Marketing Gurus’ remarkable 11-year history, tracing our evolution from humble beginnings in Sydney to a global force.

2021
2020
2018
2015
2012

Where to next?

Next-level everything: ready to grow faster?

As the digital world becomes more saturated and online marketing evolves at an ever-increasing pace, keeping up and staying ahead of competitors is tougher than ever. OMG started with the aim of helping businesses overcome these challenges and turn them into opportunities.

Since 2012, OMG has helped thousands of companies grow faster online and is rated five stars by over 500 Google Reviews. Our team of more than 200 Gurus is ready to partner with you to achieve your growth goals—getting started is as simple as claiming your free Digital Audit, worth $3,600.

Omg   Team 2021

New HQ, new milestones

Introducing OMG HQ, our new office in Crows Nest, Sydney.

Despite a rollercoaster year, OMG reached one of its most exciting milestones—moving into our brand new headquarters based in the lower North Shore. With nearly 200 Gurus based locally, we needed a new home that would grow with us.

Using data to drive smarter decisions and pivot quickly was the exact approach that helped our agency and our clients continue to stay strong during an uncertain time. Helping our clients win is what makes our day-to-day operations so rewarding.

In 2020, we also welcomed the first of several USA-based team members, including the incredible Jon Bennion (our USA CEO). This international expansion also shaped the creation of Supergravity Group, the global suite of agencies that includes our own: Online Marketing Gurus.

Omg   New Office 2020

Next-level growth

With global expansion plans, our growth journey started to accelerate.

In 2018, OMG was at the cusp of several growth spurts in our journey. From building our dedicated in-house marketing team to scaling our 50+ team to the next level, this period was all about planting the seeds for our long-term growth.

Since the beginning, “results-driven” has been our mantra. No excuses, no dramas, no complex jargon, and no smooth-talking to mask a lack of progress.

Everything we’ve done (and still do) is based on real performance targets, real revenue growth, and real returns on your investment. We found this mantra resonates not only with Aussie businesses of all sizes but also with a suite of international clients in Singapore and the United States.

That’s why expanding globally started to frame our efforts, alongside our goal to cement OMG as the go-to authority for evidence-based digital marketing in Australia.

Omg   Team 2018

Growing faster

During these formative years, we refined what we do best: helping our clients win.

From moving into our first office to teaming up with many incredible brands (and household names!), this era of OMG is marked by milestones. At every step, we’ve upped our game and gained crucial insights on how we can deliver the best service for our clients.

During this pivotal growth period, we refined our evidence-based methodology—focusing every campaign first and foremost on what defines success for our clients.

OMG also hired many talented Gurus during this era—many of whom have since grown to become integral parts of the leadership team.

Omg   Danny Andrawes   2015

How it all started

The Mission: Make the Web Simple and Profitable for Everyone

Andrew and Mez launched OMG in 2012, knowing there were plenty of digital marketing agencies already in existence. However, they identified one sneaky problem that was prevalent across the industry.

They had seen enough to realise how rare it was for agencies to deliver truly game-changing results, rather than just a digital facelift. Far too often, they observed honest businesses receiving the short end of the stick, with smoke and mirrors.

That’s why they co-founded OMG with a results-driven approach from day one. No excuses, no jargon, just pure results. The mission was simple: make the web simple and profitable for all businesses.

Real success in digital marketing requires knowledge, continual education, and an unwavering ability to adapt. The creation of our R&D function played a significant role in how we integrated this approach into the core of OMG.

During this key growth period, we also hired many talented Gurus — some of whom have since become integral members of our leadership team.

Omg   Founders
History Slider Texture

WE HAVE SPECIALISTS IN EVERY SERVICE

We are a Full-Service Digital Agency.

OMG fortifies its standing through Rysen’s acquisition, solidifying our dedication to excellence. This merger elevates OMG as your go-to hub for complete digital solutions, featuring top-tier digital marketing, innovative UX/UI design, and high-converting web development—all in one place!

Website design and development Icon OMG
Site Traffic Increase Icon OMG

OMG Gurulytics

Provide the heartbeat to our success

What do we mean when we say Gurulytics?

Gurulytics is the linchpin for data-driven decision-making in the digital landscape, offering crucial insights into user behaviour and market trends.

Site architecture Icon OMG

Evidence & Proven Framework

We follow the proven data to get results

Everything we do is backed by facts.

Everything we do is anchored in facts and evidence. From strategic decisions to creative executions, data-driven insights guide our approach, ensuring precision and effectiveness in every endeavor. This commitment to evidence-based practices sets OMG apart.
Experts Icon OMG

Your OMG Digital Project Account Manager

They are the linchpin of seamless execution and exceeding client expectations

Our team is the reason we succeed.

Our team’s dedication and expertise are the driving force behind our numerous awards, showcasing excellence and outstanding achievements consistently.

Asset 1 4

SEO

Boost your website’s visibility and rankings!

Get your SEO developed by Australia’s best SEO team

At OMG we put all your goals and concerns in mind. Where you can sit back as we boost your website’s visibility and rankings! All translating to getting real results and real revenue.
Google Icon OMG

Google Ads

Optimise your ad spend and maximise returns

Drive traffic & conversions by targeting the right audience at the right time

With Australia’s leading PPC agency, our experienced Gurus specialise in optimised campaigns that generate not just leads but actual customers for your business.
Content Marketing Icon OMG

Social Media Ads

Get more than just likes

Social media campaigns that actually move the needle for your business!

Through our years of expertise across multiple industries you can trust us to build brand awareness, drive customer engagement and optimize for conversions.
Content Icon OMG

Content Marketing

Invest in customised high-impact content

Achieve your growth goals with our Content Marketing Services

Get content that achieves your goals and delivers growth in traffic, leads and customers, for the long term – helping to accelerate your SEO results too.
Ads Icon OMG

Programmatic Advertising

Reach new audiences with absolute precision

Hyper-targeted advertising to grow brand awareness and drive leads

Get your brand in front of your perfect target audience at the perfect time and see exponential results on your bottom line.
UX and UI Icon OMG

UX/UI Research & Design

Give your users the best website experience

Get an aesthetically pleasing site that understands your users needs

Our seasoned team analyses your users and designs your website for a smooth user journey for maximum user satisfaction.
Cursor selecting www in browser

Web Design & Development

Get a beautifully designed, user-friendling website

Get your site done by our award-winning enterprise website division – Rysen

We’ll build a phenomenally designed website that’s optimised to both get you found online, and achieve higher conversions.
Email Icon OMG

Email Marketing

Attract attention from your email campaigns in inboxes

Say goodbye to boring emails

We don’t just educate and sell to your email lists but boost email engagement and convert more leads!
Digital Education Icon OMG

SEO & SEM Training

Stay on top of the curve so you can stay on top of SERPs

Learn from Australia’s leading SEO agency

We pride ourselves in our evidence-based based driven framework. We conduct extensive SEO tests so we can ensure that your brand’s SEO delivers unparalleled results.
Strategy Icon OMG

Digital Strategy

Get a completely personalised marketing strategy

We understand that a strong digital marketing strategy is the backbone of any successful campaign

If you want increased brand visibility, higher conversions at a lower cost and scalable growth, it all starts with a comprehensive online marketing strategy.

A Global Agency. The Same Goal.

Team Members

200+

Client Revenue

$761m

Client Retention

98%

Why OMG? With Australia’s leading agency – you get an army of the best marketing minds in the country working on your account.

  • Nothing cookie cutter – just strategically personalised campaigns crafted to deliver powerful marketing returns.
  • No time wasting on BS. We only provide real results through correct practices for short- and long-term growth.
  • With digital specialists across every channel and stage of the customer journey we supercharge your marketing performance.
  • With vast experience across hundreds of industries for both big and small across brands.
  • Begin with a free audit and strategy session. We pride ourselves on 100% transparency.

Why not another Agency?

Worse results, less experience, outdated practices.

  • Agencies regularly use cookie cutter strategies that don’t live up to expectations.
  • Fake guarantees on activities that don’t hit ROI achieved through dodgy practices that harm you long-term.
  • Limited experience & service lines available on teams that work separately.
  • Less experience and knowledge of how to navigate different industries and verticals.
  • Constant hidden fees & undisclosed information, leading to financial surprises and unexpected costs.

Helping Businesses at Every Step

Dedicated to empowering businesses at every stage of their journey, we tailor our expertise to support startups, mid-sized companies, and enterprises, ensuring strategic solutions for success at every step.

Site Architecture Icon OMG

Start-Up

Whether you’re just getting on your feet or already starting to walk, we’re here to help your business grow. Even with a limited budget, we can help your business identify areas for improvement and opportunity through our no-obligation, free multi-channel audit!

Local SEO Badge OMG

Mid-Sized Companies

Trying to get an edge on the competition or supercharge your business’s growth? Digital marketing is your answer. Our team of specialists optimises every word, strategy, and campaign to ensure your business gets the real results it needs to thrive.

Omg   Icon   Badge   Global

Enterprise

Now that you’re at the top of the food chain, that doesn’t mean you should slow down. Leave your digital marketing to the experts. We’ll defend your position and help you maintain the market share you’ve won by fending off the competition. We’ve got you covered.

Silver Badge 1

OUR CORE VALUES

You can rely on us

These values define how our Gurus get the job done. For every problem, we find a solution. For every client, we help them win.

OMG - Badge - SEO

Find Solutions, Not Problems.

Save the complaining for home. If you have a problem you need to share with someone, make it a habit to have two solutions ready to go with it. This counts both for your work life and your love life.

OMG - Icon - Badge - Upward Trend Chart

Share Evidence, Not Opinion.

Opinions are like agencies — everybody’s got one, but most are rubbish. Numbers, proven results, and evidence don’t lie. Whether the opinion is yours or someone else’s, it means nothing without evidence.

OMG - Social Media

Make Customers Love You.

Our most important relationships are with our clients. We’re not just order-fillers here to complete a task. Be so obsessed that clients can’t help but love us (but don’t be creepy).

Omg   Badge   Gold Logo
Featured in the media

We’re an independent agency that leads with a strong evidence-based and results-driven approach. We exist to help businesses achieve their growth goals.

Meet some of our Passionate Gurus.

Our team of Gurus couldn’t be more diverse. Their qualifications, backgrounds, and personalities are different, but there’s one thing in common: their love and passion for all things SEO, PPC and online marketing.

We couldn’t Fit everyone in, But here are some of our senior gurus

Andrew Raso

Co-founder and Global CEO

Mez Homayunfard

Co-founder & Head of Partnerships

Danny Andrawes

Chief Executive Officer

Simon Hancock

Head of Account Management

Ed Jones

Head of Paid Search

Jazmin Green

Head of Enterprise SEO

Jim Limberis

Head of SEO

Samantha Bell

Senior Paid Consultant

Mark Pearton

Paid Search Executive

Isabela Vital

Senior Account Manager

Andrew Sutton

Paid Search Consultant

Doug Allison

Enterprise SEO Consultant

Minati Hingorani

SEO Consultant

Eugen Donhauser

SEO Manager

Savita Nagarkoti

Senior SEO Consultant

Farzan Kamoosi

SEO Executive

OMG - Holo Badge - 40+ Industry Awards

SEO SPECIALIST AGENCY

Award Winning Agency

Skyrocket your organic traffic and outshine competitors with our team of SEO experts. Our tailored strategies aim to boost your website visitors, dominate Google, and secure top rankings for your keywords.

Omg   Ewards 2019
Bant Awards
Logo of the Global Agency Awards 2022. The design features the text Global Agency Awards 2022 in a stylized font enclosed within a rectangular border.
Global Search Awards 2022 Logo White Gold
Logo of the UK Producer Medal Awards, featuring text in a triangular design with a green and gray color scheme.
US Search Awards Logo Icon OMG
A gold emblem features a wreath surrounding the text VIP Awards. Below, a ribbon displays the phrase Leadership Performance.
Apac24 Finalist Badge1 1
Global Search Awards 2022 Logo White Gold 1

OMG Academy

OMG Academy

Making the web simple and profitable. Dive into industry insights and proven strategies for building success online.

Link Building Strategies

10 Link Building Strategies To Become A Market Leader

Brand Awareness Strategies

10 Strategies For Monumental Brand Awareness

Ecommerce Case Studies   Omg Blog

10+ High-Quality eCommerce Case Studies

Ad Copy Examples by OMG

12 Click Worthy Ad Copy Examples

Content Strategy Tools

16 Content Marketing Tools For Extraordinary Results

Paid Advertising Mistakes by OMG

11 Common Paid Advertising Mistakes Affecting Your ROI

Propel your Business Today.

Get a free custom strategy session worth over $4000 full of invaluable insights to propel your business to new heights.

Get your $4000 Digital Strategy Audit Free Now

This field is for validation purposes and should be left unchanged.
What are you waiting for?
Close Icon