Andrew and Mez launched OMG in 2012 knowing there were plenty of digital marketing agencies out there already. But there was one sneaking problem they saw industry-wide.
They’d seen enough to realise how rare it was for agencies to deliver truly game-changing results, and not just a digital facelift. Far too often, they’d seen honest businesses get the short-end of the stick, with smoke and mirrors.
That’s why they co-founded OMG with a results-driven approach from day one. No excuses, no jargon, just pure results. The mission was simple: Make the web simple and profitable for all businesses.
Real success in digital marketing takes knowledge, continual education and an unwavering ability to adapt. The creation of our R&D function played a big part of how we built this approach into the core of OMG.
During this key growth period, we also hired so many talented Gurus — some of whom have since become integral members of our leadership team.
From moving into our first office to teaming up with so many incredible brands (and house hold names!), this era of OMG is marked by milestones. At every step, we’ve upped our game and picked up crucial learnings on how we can deliver the best service for our clients.
During this pivotal growth period, we refined our evidence-based methodology — focusing every campaign first and foremost on what defines success for our clients.
OMG also hired so many talented Gurus during this era — many of whom have since grown to become an integral part of the leadership team.
In 2018, OMG was at the cusp of several growth spurts in our journey. From building our dedicated inhouse marketing team to scaling our 50+ team to the next level, this period was all about planting the seeds for our long-term growth.
Since the beginning, “results-driven” is our mantra. No excuses, no dramas, no complex jargon and smooth-talking to mask a lack of progress.
Everything we’ve done (and still do) is based on real performance targets, real revenue growth and real returns on your investment. We found this mantra resonated not only with Aussie businesses of all sizes, but also with a suite of international clients in Singapore and the United States.
That’s why expanding global started to frame our efforts, alongside our goal to cement OMG as the go-to authority for evidence-based Digital Marketing in Australia.
Despite a rollercoaster year, OMG reached one of the most exciting milestones — moving into our brand new headquarters, based in the lower North Shore. With nearly 100 Gurus based locally, we needed a new home that would grow with us.
Using data to drive smarter decisions and pivot quickly was the exact approach that helped our agency AND our clients continue to stay strong during an uncertain time. Helping our clients win is what makes our day-to-day so rewarding.
In 2020, we also welcomed the first of several USA-based team members including the incredible Jon Bennion (our USA CEO). This international expansion also shaped the creation of Supergravity Group, the global suite of agencies including our own: Online Marketing Gurus.
As the digital world becomes more saturated and online marketing evolves at an ever-increasing pace, keeping up and even staying ahead of competitors is tougher than ever. OMG started with the aim of helping businesses overcome these challenges and turn them into opportunities.
Since 2012, OMG has helped 1,000s of companies grow faster online, and are rated 4.9/5 stars by 400+ Google Reviews. Our team of 100+ Aussie Gurus are ready to partner with you on achieving your growth goals — getting started is as simple as claiming your free Digital Audit, worth $2,000.
