increase in Organic Revenue YoY
increase in Organic Traffic YoY
increase in Organic Goal Completions YoY
increase in Keywords on Page 1 of Google

The Challenge

Key Problems

Little keyword indexation for relevant industry search queries
Lack of authority when compared to competitors within the online cake delivery industry
Lack of category/product content on key product pages
Multiple technical issues on their site including a lack of FAQ and schema markups, unoptimized metadata and 404s present across the site.

Cake Mail is an online cake delivery service that offers customers same-day quick delivery across Sydney, Melbourne, Brisbane & Gold Coast. With cakes ranging from chocolate, vanilla and gluten-free cakes (to name a few), Cake Mail have cakes for every occasion.

Cake Mail came to Online Marketing Gurus back in July 2020, wanting to turbo-charge their organic visibility and their overall SEO results. Our Gurus engineered an integrated marketing strategy to accelerate and improve SEO visibility across Cake Mail’s key product ranges. We wanted to target locations with the goal to maximise reach within the online cake delivery space, and drive organic traffic and sales across key markets (i.e. Sydney and Melbourne).

Our talented team of Gurus, delved deep into an SEO and Website audit to identify any content gaps and technical issues with the site. From our comprehensive analysis, OMG uncovered some key issues that needed rectifying asap: including poor keyword depth across key product ranges, poor domain authority with a low number of referring domains, and a lack of content on product pages.

Strategy & Execution

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