So you’ve done the ‘SEO thing’. Maybe you’ve hired an SEO Expert who has promised to get you better rankings and more traffic, and they have. You’re watching your site visits racking up, and it feels pretty good.
But if down the line, your new visitors are remaining just that – visitors – and not paying customers, has your SEO investment delivered any real value? Too often SEO is based on superficial objectives, and the cost doesn’t justify the return.
Results. Big revenue shifts. That’s what you need to see. Our SEO gurus aren’t concerned with quick tricks that flood your site with drive-by traffic. We’re interested in strategies that initiate genuine consumer interest, cultivate potential leads and drive those leads through the purchase funnel.
Every business is different. The cookie-cutter approach just doesn’t get the job done. We dive deep into the needs, wants and habits of your target market to apply strategies that work for your business. That means intensive research on conversion-driving keywords, appealing to “hot leads” and identifying the right marketing channels.
A Lead Generation strategy is pointless if you can’t measure the results. We’re serious about efficient lead tracking. We monitor where your leads come from over an extended period and trace the way they navigate through sign-up processes and sales funnels. By tracking lead movement, we can tell you exactly what’s working, and what isn’t. If our reports show us there’s room for improvement, we adjust our strategy accordingly.
