PPC & SEO
Ecommerce & Retail
Medium
Australia
About Artline
Artline is an iconic manufacturer of pens and markers. Over 50 years in business, they’ve grown a trusted reputation worldwide for their highest quality and reliability. Artline also maintain strong production standards that are environmentally sustainable.
Challenges
As a market leader in the industry, Artline wanted to translate their reputable brand into a trustworthy, highly-discoverable online presence.
- Market leader needing to cement and grow online presence
- Need to drive foot traffic to local stockists
- Not enough search engine visibility for crucial keywords
Our Approach
Creating impact on digital is all about connecting with your ideal customers, in the right place and at the right time.
That’s why a big part of OMG’s strategy was to create an explosive presence on search engines, while also driving qualified and ready-to-buy to Artline’s website.
Strategy & Execution
Reach the top of rankings with technical and onsite SEO
For high impact digital results, a high performing website is essential. That’s why OMG’s first priority is optimising Artline’s website for maximum search engine visibility.
Building a trustworthy, authoritative website
Website authority is a crucial factor for increasing your search engine visibility. Google wants to deliver timely, relevant and trustworthy information for every search query — so Google will favour more reputable, authoritative websites.
Capture ready-to-buy customers with PPC
Squeezing the best results from every dollar is all about customising the right campaigns. Our consultants engineer laser-focused targeting to reach ready-to-buy customers in a timely way.
