How Artline Attracted 176% More Website Visitors

37%

Increase in organic visitors year on year

176%

Increase in total website visits year on year

19%

Increase in number of high quality referring domains

The Challenge

Key Problems

Market leader needing to cement and grow online presence

Need to drive foot traffic to local stockists

Not enough search engine visibility for crucial keywords

Artline is an iconic manufacturer of pens and markers. Over 50 years in business, they’ve grown a trusted reputation worldwide for their highest quality and reliability. Artline also maintain strong production standards that are environmentally sustainable.

Their passion is helping everyone bring ideas to life and “realise your potential”.

As a market leader in the industry, Artline wanted to translate their reputable brand into a trustworthy, highly-discoverable online presence.

That’s where OMG came into the picture. Our expert SEO and PPC consultants formulated a digital marketing strategy that would deliver. We’re talking results as good as 176% more total website traffic and 37% more organic visitors. And it just keeps getting better.

See the results for yourself!

Our Approach

Creating impact on digital is all about connecting with your ideal customers, in the right place and at the right time.

That’s why a big part of OMG’s strategy was to create an explosive presence on search engines, while also driving qualified and ready-to-buy to Artline’s website.

Technical and onsite SEO to create a high-performing website that attracts and converts customers

Targeted link building grows website authority for maximum search engine exposure

Laser-focused PPC campaigns are tailored to capture new customers on all the right platforms

Bespoke strategies informed by data and drawing from proven methodology

Strategy & Execution

01.

Reach the top of rankings with technical and onsite SEO

For high impact digital results, a high performing website is essential. That’s why OMG’s first priority is optimising Artline’s website for maximum search engine visibility. Turning rankings into revenue is all about helping core website pages rank for the most profitable and relevant keywords.

02.

Building a trustworthy, authoritative website

Website authority is a crucial factor for increasing your search engine visibility. Google wants to deliver timely, relevant and trustworthy information for every search query — so Google will favour more reputable, authoritative websites. That’s where targeted, relevant and quality link building comes into the picture. Our 50+ team of Gurus dedicate their time to manual outreach and link building.

03.

Capture ready-to-buy customers with PPC

Squeezing the best results from every dollar is all about customising the right campaigns. Our consultants engineer laser-focused targeting to reach ready-to-buy customers in a timely way. As a result? We’re seeing uplifts in conversion rates and clicks already — with more excitement to come.

We’ve been clients of OMG for almost a year and what a difference it has made! The quality of leads has improved, they always follow through with any questions/suggestions. I must mention Ro-Ann, our remarkable account manager, who has been an absolute pleasure to work with. Her expertise, knowledge, and...

Arthur Murray Arthur Murray Hornsby

We have used OMG with multiple businesses and they have always over delivered their results and smashed the KPI’s. Krista and the team is lovely to deal with – highly recommended.

Ali Olmez Jims Cleaning

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil Knight Frank

OMG has a professional team of digital marketing and SEO experts. The company provides an excellent service, with great results. Curtis and his team are always on hand to offer advice and support, and I would highly recommend them to anyone looking for help with their digital marketing or SEO.

Zhang Tim UGG Express

We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC. It is good to get their expertise when it comes to movements in the industry and see our business benefit from the work we de with...

Ben Crowley Bulk Nutrients

O.M.G. live up to their name! Every person we’ve dealt with has been impressive and motivated to produce quality results. Chantelle Raso is our Account Executive, and an absolute dream to work with! Highly recommend.

Sharetea Sharetea

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

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Highly recommend OMG for all aspects of digital marketing. Very professional team who are highly skilled. Open communication throughout the whole experience. Very happy with results received to date.

Cindy Simons TurmeriX

The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!

Fujitsu General

Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.

Cohen Handler

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak Stake

We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy....

Michelle Cobb Sheridan

Amazing results, great people.

Annabelle Hosking Technology Project Manager at CBRE

Great customer service, they’ve been very loyal to me. A previous provider that I used was charging me almost 4x more.. and getting no results.

Steven Marshall Vet Shop Australia

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

Michael Faro-Tusino Digital and Retail Manager at Artline

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic Digital Marketing Head at Tommy Hilfiger

Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

Stephanie Reid Ultraceuticals

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