How Artline Attracted 176% More Website Visitors

37%
Increase in organic visitors year on year
176%
Increase in total website visits year on year
19%
Increase in number of high quality referring domains

CASE STUDY

Artline

About Challenges Our Approach Strategy & Execution Key Results
Service

PPC & SEO

Industry

Ecommerce & Retail

Company Size

Medium

Location

Australia

About Challenges Our Approach Strategy & Execution Key Results

About Artline

Artline is an iconic manufacturer of pens and markers. Over 50 years in business, they’ve grown a trusted reputation worldwide for their highest quality and reliability. Artline also maintain strong production standards that are environmentally sustainable.

Challenges

As a market leader in the industry, Artline wanted to translate their reputable brand into a trustworthy, highly-discoverable online presence.

  • Market leader needing to cement and grow online presence
  • Need to drive foot traffic to local stockists
  • Not enough search engine visibility for crucial keywords

Our Approach

Creating impact on digital is all about connecting with your ideal customers, in the right place and at the right time.

That’s why a big part of OMG’s strategy was to create an explosive presence on search engines, while also driving qualified and ready-to-buy to Artline’s website.

Strategy & Execution

OMG - Badge - SEO

Reach the top of rankings with technical and onsite SEO

For high impact digital results, a high performing website is essential. That’s why OMG’s first priority is optimising Artline’s website for maximum search engine visibility.

OMG - Icon Badge - Website

Building a trustworthy, authoritative website

Website authority is a crucial factor for increasing your search engine visibility. Google wants to deliver timely, relevant and trustworthy information for every search query — so Google will favour more reputable, authoritative websites.

OMG - Badge - Tools

Capture ready-to-buy customers with PPC

Squeezing the best results from every dollar is all about customising the right campaigns. Our consultants engineer laser-focused targeting to reach ready-to-buy customers in a timely way.

Key Results

37%

Increase in organic visitors year on year

176%

Increase in total website visits year on year

19%

Increase in number of high quality referring domains

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