BedWorks

77%

Increase in organic search revenue, year on year

26%

Increase in organic visits, year on year

Page 1

Rankings achieved for core industry terms, including 'mattresses'

720%

Increase in keywords ranked over 4 years

The Challenge

Key Problems

Competitive mattress industry making it difficult to stand out online

Not enough search engine visibility to drive the desired level of traffic and sales

Want to grow a more profitable online presence

Looking to outrank competitors on key industry terms, including 'mattresses'

Bedworks is Australia’s leading retailer of beds and bedroom furniture. Since opening their first store on Parramatta Road, Sydney, in 2005 — they’ve continually grown the business with the simple approach of always going above and beyond for their customers.

Thousands of Aussies turn to Bedworks exactly because of this fantastic service. Plus, they can remain confident they’re receiving the highest-quality, custom-made bedroom furniture. Customers can view the extensive Bedworks range instore or online. Best of all, there’s Australia-wide coverage and next-day delivery for customers in the Sydney metro area.

As the Bedworks brand continued to grow, they wanted to partner with an SEO and SEM agency they could rely on. That’s why they decided to partner with Online Marketing Gurus! We’ve implemented a strategic SEO campaign for the past 5 years and counting. And the results speak for themselves! Year on year, their organic search revenue grows by 77%. See their story below!

Our Approach

To build and grow a highly-profitable online presence, OMG set to work crafting a strategy that encompassed multiple channels for maximum ROI. Specifically, we leveraged SEO and SEM to create a powerhouse of digital results.

Highly-customised PPC campaigns, engineered and optimise to deliver better results every time

Strategic link building to boost authority and visibility on search engines

Comprehensive onsite and technical SEO to superpower website performance

Strategy & Execution

01.

Hyper-targeted SEO to catapult Bedworks to the top of rankings

Effective SEO is about more than ranking for any old keyword. Tangible success is about ranking for the most profitable and relevant keywords — in a way that directly translates into fresh traffic, leads, and sales.

That’s why OMG starts every client campaign with a comprehensive SEO audit, where we map the market, evaluate the short and long term opportunities, and the game plan required to rank for target keywords.

After working with OMG, Bedworks was able to rank for some of the most competitive and crucial industry terms. This includes page 1 rankings for ‘mattresses’, ‘beds online’, ‘bed and mattress deals’, ‘double beds’ and so many more.

02.

Closing the competitor gap with ongoing optimisation and innovation

In the hyper-competitive industry of mattresses and bedroom furniture, staying ahead of the curve is crucial. That’s why a pivotal part of OMG’s campaign was focusing on continual optimisation.

This included reviewing and boosting the results from Bedworks’ Google My Business profiles, investing in strategic link building to boost authority, and identifying options for channel expansion.

On a website level, this also involved technical improvements to boost a high-converting and high-performing platform. We boosted page speeds, optimised images, developed fresh content, and reviewed site architecture.

We’ve been clients of OMG for almost a year and what a difference it has made! The quality of leads has improved, they always follow through with any questions/suggestions. I must mention Ro-Ann, our remarkable account manager, who has been an absolute pleasure to work with. Her expertise, knowledge, and...

Arthur Murray Arthur Murray Hornsby

We have used OMG with multiple businesses and they have always over delivered their results and smashed the KPI’s. Krista and the team is lovely to deal with – highly recommended.

Ali Olmez Jims Cleaning

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil Knight Frank

OMG has a professional team of digital marketing and SEO experts. The company provides an excellent service, with great results. Curtis and his team are always on hand to offer advice and support, and I would highly recommend them to anyone looking for help with their digital marketing or SEO.

Zhang Tim UGG Express

We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC. It is good to get their expertise when it comes to movements in the industry and see our business benefit from the work we de with...

Ben Crowley Bulk Nutrients

O.M.G. live up to their name! Every person we’ve dealt with has been impressive and motivated to produce quality results. Chantelle Raso is our Account Executive, and an absolute dream to work with! Highly recommend.

Sharetea Sharetea

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice Staples/winc

Highly recommend OMG for all aspects of digital marketing. Very professional team who are highly skilled. Open communication throughout the whole experience. Very happy with results received to date.

Cindy Simons TurmeriX

The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!

Fujitsu General

Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.

Cohen Handler

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak Stake

We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy....

Michelle Cobb Sheridan

Amazing results, great people.

Annabelle Hosking Technology Project Manager at CBRE

Great customer service, they’ve been very loyal to me. A previous provider that I used was charging me almost 4x more.. and getting no results.

Steven Marshall Vet Shop Australia

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

Michael Faro-Tusino Digital and Retail Manager at Artline

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic Digital Marketing Head at Tommy Hilfiger

Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

Stephanie Reid Ultraceuticals

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