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How George Koutalas Grew Bedworks' Rankings By 720%



Increase in organic search revenue, year on year


Increase in organic visits, year on year

Page 1

Rankings achieved for core industry terms, including 'mattresses'


Increase in keywords ranked over 4 years

The challenge

Bedworks is Australia's leading retailer of beds and bedroom furniture. Since opening their first store on Parramatta Road, Sydney, in 2005 — they've continually grown the business with the simple approach of always going above and beyond for their customers. 

Thousands of Aussies turn to Bedworks exactly because of this fantastic service. Plus, they can remain confident they're receiving the highest-quality, custom-made bedroom furniture. Customers can view the extensive Bedworks range instore or online. Best of all, there's Australia-wide coverage and next-day delivery for customers in the Sydney metro area. 

As the Bedworks brand continued to grow, they wanted to partner with an SEO and SEM agency they could rely on. That's why they decided to partner with Online Marketing Gurus! We've implemented a strategic SEO campaign for the past 5 years and counting. And the results speak for themselves! Year on year, their organic search revenue grows by 77%. See their story below!

Key problems

  • Competitive mattress industry making it difficult to stand out online
  • Not enough search engine visibility to drive the desired level of traffic and sales
  • Want to grow a more profitable online presence
  • Looking to outrank competitors on key industry terms, including 'mattresses'
Case study date 16 September 2019

Our Approach.

To build and grow a highly-profitable online presence, OMG set to work crafting a strategy that encompassed multiple channels for maximum ROI. Specifically, we leveraged SEO and SEM to create a powerhouse of digital results. 

  • Highly-customised PPC campaigns, engineered and optimise to deliver better results every time
  • Strategic link building to boost authority and visibility on search engines
  • Comprehensive onsite and technical SEO to superpower website performance
bedworks mockup
Thanks guys! Couldn’t be happier. OMG are amazing at SEO and PPC.
George Koutalas - Director

Breaking down a winning digital strategy.


Hyper-targeted SEO to catapult Bedworks to the top of rankings

Effective SEO is about more than ranking for any old keyword. Tangible success is about ranking for the most profitable and relevant keywords — in a way that directly translates into fresh traffic, leads, and sales.

That's why OMG starts every client campaign with a comprehensive SEO audit, where we map the market, evaluate the short and long term opportunities, and the game plan required to rank for target keywords.

After working with OMG, Bedworks was able to rank for some of the most competitive and crucial industry terms. This includes page 1 rankings for 'mattresses', 'beds online', 'bed and mattress deals', 'double beds' and so many more.


Closing the competitor gap with ongoing optimisation and innovation

In the hyper-competitive industry of mattresses and bedroom furniture, staying ahead of the curve is crucial. That's why a pivotal part of OMG's campaign was focusing on continual optimisation.

This included reviewing and boosting the results from Bedworks' Google My Business profiles, investing in strategic link building to boost authority, and identifying options for channel expansion.

On a website level, this also involved technical improvements to boost a high-converting and high-performing platform. We boosted page speeds, optimised images, developed fresh content, and reviewed site architecture.

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