How George Koutalas Grew Bedworks' Rankings By 720%

77%
increase in organic search revenue YoY
26%
increase in organic visits YoY
P1
rankings achieved for core industry terms, including 'mattresses'
45.1%
increase in Top 3 Keywords

CASE STUDY

BedWorks

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials
Service

PPC & SEO

Industry

Ecommerce & Retail

Company Size

Medium

Location

Sydney

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials

About BedWorks

Bedworks is Australia’s leading retailer of beds and bedroom furniture. Since opening their first store on Parramatta Road, Sydney, in 2005 — they’ve continually grown the business with the simple approach of always going above and beyond for their customers.

Thousands of Aussies turn to Bedworks exactly because of this fantastic service. Plus, they can remain confident they’re receiving the highest-quality, custom-made bedroom furniture. Customers can view the extensive Bedworks range instore or online. Best of all, there’s Australia-wide coverage and next-day delivery for customers in the Sydney metro area.

Challenges

As the Bedworks brand continued to grow, they wanted to partner with an SEO and SEM agency they could rely on. That’s why they decided to partner with Online Marketing Gurus! Upon onboarding Bedworks our SEO Gurus identified low quality keywords and low quality content on relevant pages. They also discovered the competitive nature of the online mattress industry through search volumes and competitor research.

  • Competitive mattress industry making it difficult to stand out online
  • Not enough search engine visibility to drive the desired level of traffic and sales
  • Want to grow a more profitable online presence
  • Looking to outrank competitors on key industry terms, including ‘mattresses’

Our Approach

To build and grow a highly-profitable online presence, OMG set to work crafting a strategy that encompassed multiple channels for maximum ROI. Specifically, we leveraged SEO and SEM to create a powerhouse of digital results.

  • Highly-customised PPC campaigns, engineered and optimise to deliver better results every time
  • Strategic link building to boost authority and visibility on search engines
  • Comprehensive onsite and technical SEO to superpower website performance

Strategy & Execution

OMG - Badge - SEO

Hyper-targeted SEO to catapult Bedworks to the top of rankings

Effective SEO is about more than ranking for any old keyword. Tangible success is about ranking for the most profitable and relevant keywords — in a way that directly translates into fresh traffic, leads, and sales.

That’s why OMG starts every client campaign with a comprehensive SEO audit, where we map the market, evaluate the short and long term opportunities, and the game plan required to rank for target keywords.

OMG - Search Badge

Closing the competitor gap with ongoing optimisation and innovation

In the hyper-competitive industry of mattresses and bedroom furniture, staying ahead of the curve is crucial. That’s why a pivotal part of OMG’s campaign was focusing on continual optimisation.

This included reviewing and boosting the results from Bedworks’ Google My Business profiles, investing in strategic link building to boost authority, and identifying options for channel expansion.

On a website level, this also involved technical improvements to boost a high-converting and high-performing platform. We boosted page speeds, optimised images, developed fresh content, and reviewed site architecture.

Outcomes

We’ve implemented a strategic SEO campaign for the past 5 years and counting. And the results speak for themselves! Year on year, their organic search revenue grows by 77%. After working with OMG, Bedworks was able to rank for some of the most competitive and crucial industry terms. This includes page 1 rankings for ‘mattresses’, ‘beds online’, ‘bed and mattress deals’, ‘double beds’ and so many more.

Within just 6 months since the start of the campaign, OMG was able to achieve:

  • Increased Keywords in Positions 1-3 by 45.10% (from 596 to 859)
  • Increased Keywords in Positions 4-10 by 21% (from 1,505 to 1,821)
  • Increased Keywords in Positions 11-20 by 36.98% (from 1,468 to 2,011)
  • ‘mattress online’ keyword from #14 to #1 (search volume: 18,100)
  • ‘Massage beds’ keyword from #14 to #2 (search volume: 1,300)
  • ‘mattress next-day delivery’ keyword from #7 to #2 (search volume: 2,900)
  • ‘customized bed designs’ keyword from #5 to #1 (search volume 170)
  • ‘gel mattresses’ – from #45 to #1 (search volume: 320)
  • ‘sofa beds sydney’ – from #45 to #2 (search volume: 1.3K)
  • ‘pull out queen sofa bed’- from #26 to #6 (search volume: 1.6K)

Key Results

77%

increase in organic search revenue YoY

26%

increase in organic visits YoY

P1

rankings achieved for core industry terms, including ‘mattresses’

45.1%

increase in Top 3 Keywords

Hear from the Client

OMG - Double Quote

“Thanks guys! Couldn’t be happier. OMG are amazing at SEO and PPC.”

– George Koutalas – Director

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