Increase in organic traffic
Increase in organic impressions from content marketing
Increase in assisted conversions from Paid Search
Increase in CTR from Facebook Ads over 6 months

The Challenge

Key Problems

Inefficient goal tracking proving difficult to identify trends
High bounce rates on key pages
Difficult to stand out from industry leaders in the very competitive industry
Low content on product and category pages
Artelia Case Study

Artelia is a well-established manufacturer located in Melbourne, Victoria proudly producing jewellery since the early 1990s. They’re known for crafting bespoke jewellery with a Turkish-inspired twist. Through offering the finest diamonds, pearls and gemstones around, they’re cementing themselves as wedding and engagement ring specialists.

Owned and operated by Roberto and Maria Ulas, they grew the business by supplying to Australia’s leading jewellery makers but have since wanted to connect to their customers directly and establish their own route to market. Valuing jewellery as personal, sentimental and emotional, the Ulas family used their wealth of experience and expertise to create that connection and generate memories with their target audience built upon strength, courage and passion.

In September 2021, the second-generation jewellery house reached out to Online Marketing Gurus wanting to build strong brand awareness online in the highly competitive vertical. Our Gurus engineered an integrated marketing strategy that aimed at increasing Artelia’s keyword portfolio and rankings. The goal? Growing consistent enquiries and win more clients into the store.

Our Approach

Building a strong online presence required a multi-faceted approach, involving the efforts of SEO, PPC and Social to capture the authority and relevancy Artelia was after. Understanding this was vital in the company’s quest for supremacy within the jewellery space as our very experienced Gurus teamed together to showcase the exceptional quality of jewellery on offer.


Refined conversion tracking to monitor organic conversions and help identify trends


Optimising content on key product and category pages to hone in on relevant industry keywords and drive conversions


To build a quality backlink profile to improve domain authority and increase the relevance of landing pages


A/B testing content, videos and ad copy on social campaigns to expand ad reach

Strategy & Execution

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