#1 Link Building Agency
in Australia

Link-building is crucial for SEO because it increases your site’s authority and credibility in the eyes of search engines and makes you a more credible source to users. When reputable websites link to your site, search engines view these backlinks as endorsements, signalling that your content is valuable and trustworthy.

Another brilliant advantage of building backlinks is that they increase exposure and trust of your site — boosting both referral traffic and authority.

If your ideal customer trusts the Huffington Post site, and the Huffington Post links to your web pages, not only do you get more visitors – you also build their trust.

And, as all great marketers know, trust is the Holy Grail of business.

The value and benefits of using backlinks on your website

As backlinks are an essential part of any SEO strategy, it’s important to understand what kind of value and result they can deliver for your website. By incorporating a solid link-building strategy, you can expect the following benefits:

• Improved search engine rankings — High-quality backlinks are one of Google’s top-ranking factors. Websites with a strong backlink profile tend to rank higher in search engine results.
• Increased referral traffic — Backlinks from relevant and authoritative websites can drive significant referral traffic to your site.
• Enhanced discoverability — Backlinks help search engines discover your website and its content faster, allowing for more frequent and streamlined indexing.
• Building authority — A robust backlink profile establishes your website as an authority in your niche, fostering trust among users and search engines.
• Brand visibility and exposure — Backlinks from well-known websites can increase your brand’s visibility and exposure to a broader audience.
• Long-term SEO benefits — Quality backlinks can provide long-term SEO benefits, as they continue to drive traffic and signal relevance to search engines over time.

The Power of Backlinks in SEO

Google has over 200 factors that affect rankings. According to SEO agency experts, backlinks affect Google rankings more than any other factor.

Google sees backlinks as votes. In the Search Engine Optimisation (SEO) world, we call it “link juice”. The more quality backlinks your website has, the higher you’re going to rank in the search engine results pages (SERPS).

That makes backlinks a critical part of any search engine optimisation strategy. It is the most important off-site SEO tactic.

Backlinks act as endorsements from other web sources, illustrating trust. High-quality backlinks signal to search engines that your content is credible and valuable.

Not all backlinks hold the same weight. Links from authoritative sites carry more SEO value than those from lesser-known sites. It’s important to focus on earning links from reputable sources to maximise the SEO benefits.

You can acquire backlinks through various strategies. Guest blogging allows you to showcase expertise on well-regarded platforms, gaining links in return. Similarly, creating link-worthy content naturally attracts backlinks.

Avoid spammy backlink practices. Search engines penalise sites using black-hat techniques like link farms. Always aim for organic backlink growth for long-term SEO health.

Here’s how you can build quality backlinks:

• Guest Posting: Contribute insightful content to esteemed sites.
• Content Creation: Develop authoritative, shareable resources.
• Broken Link Building: Find and replace broken links with your content.
• Outreach: Connect with site owners for potential link opportunities.

Achieving a strong backlink profile enhances your site’s authority. This can lead to higher rankings and increased organic traffic.

The number of link acquired for your website is an important factor in SEO. Search engines consider the number of link pointing to your site as a signal of its credibility and authority. While having a higher number of link can improve your site’s rankings, it’s important to focus on the quality of these links as well. A single high-quality link from a reputable site can have a much greater impact on your SEO than a large quantity of low-quality links.

In short, the number of link you acquire can enhance your website’s visibility, but the relevance and trustworthiness of those links are what truly drive long-term SEO success.

While they all look the same, not all backlinks are created equal. How and where the backlink is acquired can impact your website’s SEO ranking. Some key factors impacting a backlink’s value include:/p>

• Authority — Links from high-authority websites carry more “weight”. Authority is often determined by the domain’s overall strength, often measured by metrics like Domain Authority (DA) or Page Authority (PA).
• Relevance — Backlinks from websites in the same or related niche are more valuable because they indicate the link’s relevance to the content.
• Link placement — Links placed within the body of the content (contextual links) are more valuable than those placed in the footer or sidebar.
• Anchor text — The clickable text of the link, known as anchor text, is crucial. Descriptive and keyword-rich anchor texts are more beneficial for SEO.
• Link diversity — A diverse backlink profile with links from various sources and types of websites is more beneficial than a profile dominated by a single type of backlink.
• Traffic and engagement — Links from pages with high traffic and user engagement are more valuable, as they signal to search engines that the linked content is of high quality.

Five tips for a building a successful Strong backlink profile:

Once your link-building strategy is up and running, it won’t be long before you start noticing a difference in your online presence. As you tweak and monitor your backlinks, don’t forget to consider the following tips:

• Diversify your links — Aim for a diverse backlink profile, including links from various types of websites and content formats.
• Focus on quality over quantity — A few high-quality backlinks are more valuable than numerous low-quality ones.
• Build long-standing relationships — Foster relationships with influencers, bloggers and industry experts to facilitate natural link-building opportunities.
• Optimise anchor text — Use varied and relevant anchor text that accurately describes the linked content.
• Be patient — Link building is a marathon, not a sprint, and results may take time to materialise.

How to track the success of your link-building strategy

Like any aspect of SEO, regular monitoring and vigilance is essential. Check out a few ways you can stay on top of your link-building strategy:

• Use analytics tools — Tools like Google Analytics can help you track referral traffic and the performance of your backlinks.
• Monitor search rankings — Regularly check your search engine rankings for targeted keywords to see the impact of your link-building efforts.
• Evaluate domain authority — Utilise tools like Moz to monitor changes in your domain authority, which can indicate the effectiveness of your link-building strategy.
• Track backlink acquisition — Tools like Ahrefs and SEMrush provide detailed reports on new backlinks, their quality and their sources.
• Assess traffic quality — Analyse the quality of traffic driven by your backlinks to ensure that it aligns with your target audience.
• Set realistic goals and KPIs — To measure success effectively, establish clear goals and key performance indicators (KPIs) for your link-building strategy.

Of course, keeping track of your backlink strategy can take time, especially when you’re already running your business. That’s why many savvy business owners are opting to have their search engine optimisation efforts managed by SEO agency experts, like the team at Online Marketing Gurus.

Our SEO experts guarantee the quality of backlinks to your web pages by focusing on publisher outreach and targeting reputable, high-authority websites relevant to your industry. In our experience, this approach guarantees that the backlinks acquired are not only of high quality but also relevant to your content, contributing positively to your SEO efforts. By establishing connections with authoritative publishers within your niche, we secure backlinks that enhance your site’s credibility and search engine rankings.

When hiring a link building agency in Australia, it’s crucial to ask the right questions to ensure you’re working with a reputable and effective team. Here are some key questions to consider:

What is your approach to link building?

You’ll want to understand the agency’s methodology—whether they use white-hat (ethical) or black-hat (questionable) techniques. Reputable agencies should only use white-hat strategies, ensuring your site doesn’t face penalties from search engines.

How do you measure the success of link building campaigns?

A solid agency should track the quality of links, traffic growth, and SEO rankings as key metrics. They should also explain how they assess the impact on your business goals.

Can you provide case studies or examples of past successes?

Reviewing their past work can give you a better understanding of the agency’s track record and their ability to generate valuable links that positively affect SEO performance.

How do you ensure the quality of the links you acquire?

The agency should focus on acquiring high-quality, relevant links from authoritative websites in your industry, rather than focusing on quantity. Links from low-quality or spammy sites could hurt your site’s reputation.

What is your strategy for ongoing link building and content promotion?

Link building is an ongoing process. The agency should discuss how they will continue to build links over time and promote content that attracts natural backlinks.

Do you follow Google’s Webmaster Guidelines?

Following these guidelines ensures your site remains compliant with Google’s standards, avoiding penalties and ensuring long-term SEO success.

By asking these questions, you can make a more informed decision and choose an agency that aligns with your SEO goals and maintains ethical practices.

When it comes to link building, anchor text plays a crucial role in helping search engines understand the relevance of a link and how it fits into the context of the page. Anchor text is the clickable, highlighted text in a hyperlink that users click to navigate to another webpage. For example, if you have a link that says “learn more about SEO strategies,” the words “SEO strategies” are the anchor text.

The importance of anchor text lies in how it helps search engines interpret the connection between pages. When you link to another page using descriptive and relevant anchor text, you’re providing both the search engine and users with a clear idea of what content they can expect to find on the linked page. This is especially valuable for search engine optimization (SEO), as it helps search engines rank the linked page for relevant keywords.

Here are a few key reasons why anchor text matters in link building:

• Improves Keyword Relevance – Using specific keywords in your anchor text gives search engines more context about the content on the linked page. For example, if your anchor text is “Gold Coast web design,” it signals to both users and search engines that the linked page is related to web design services in the Gold Coast. This helps search engines determine which search queries to associate with that page, improving its chances of ranking higher for those keywords.
• Enhances User Experience – Anchor text is not only important for search engines; it also guides users through the content. When anchor text is clear and descriptive, it improves the user experience by setting expectations for what the linked page is about. This helps users find the information they need more easily, encouraging them to stay on your site longer and explore additional pages.
• Promotes Natural Link Building – Search engines view diverse and relevant anchor text as a signal of natural link building. If all of your links have generic anchor text like “click here,” “read more,” or “this page,” it can appear manipulative or unnatural to search engines. By using a variety of anchor text, including branded terms, keywords, and generic text, you create a more organic link profile that is favoured by search engines.
• Helps with Topical Relevance and Authority – When you use anchor text that accurately describes the content of the linked page, it helps establish topical relevance and authority. For instance, if your website links to another site about Gold Coast marketing services using the anchor text “Gold Coast marketing,” this signals to search engines that both pages share relevance in the same industry. This relevance is important for ranking higher for related keywords, as search engines view these links as an endorsement of content.
• Avoids Over-Optimisation – While anchor text is important, it’s crucial to avoid over-optimising it. Using the exact same keyword-rich anchor text excessively can appear spammy to search engines, which may penalize your website. It’s best to incorporate a mix of branded, generic, and keyword-based anchor text to keep your link profile natural and varied.

Anchor text is a foundational element of link building tactics that can directly impact your website’s SEO performance. By carefully choosing descriptive, relevant, and varied anchor text when creating links, you help search engines understand the value and context of the linked content while also improving the experience for your website visitors. It’s an essential practice for building a strong online presence and improving rankings in search engine results.

Yes, link-building can be harmful to your site if not executed properly. Acquiring links from spammy, low-DA or irrelevant sites can negatively impact your brand’s reputation and rankings. To avoid these SEO risks, our team is committed to following ethical link-building practices, focusing on securing backlinks from reputable, high-authority websites relevant to your line of business. This ensures that the links contributing to your site’s profile enhance, rather than detract from, your site’s credibility and SEO performance.

“What Are Backlinks?” is one of the top questions we get from people. Backlinks, also known as inbound or incoming links, are links from one website to a page on another website. They are essential for search engines like Google because they represent a “vote of confidence” from one site to another. In essence, a backlink to your website signals to search engines that others vouch for and support your content.

Backlinks can come from various sources, including blogs, news sites, forums, directories and social media platforms. They act as endorsements, indicating to search engines that your website is a reliable and valuable resource. The more high-quality backlinks you have, the more likely your website will rank higher in search engine results.

“What Are Backlinks?” is one of the top questions we get from people. Backlinks, also known as inbound or incoming links, are links from one website to a page on another website. They are essential for search engines like Google because they represent a “vote of confidence” from one site to another. In essence, a backlink to your website signals to search engines that others vouch for and support your content.

Backlinks can come from various sources, including blogs, news sites, forums, directories and social media platforms. They act as endorsements, indicating to search engines that your website is a reliable and valuable resource. The more high-quality backlinks you have, the more likely your website will rank higher in search engine results.

The eight types of backlinks to consider for creating your strong backlink profile strategy.

The good news is that websites can acquire backlinks from various sources that best suit the needs of their website and industry. Some of the most popular backlink options include:

• Editorial backlinks — These are natural links placed within high-quality content by other websites because they find your content valuable.
• Guest blogging backlinks — These are backlinks earned by writing articles for other websites in your industry. They often appear in the author’s bio or within the content.
• Business profile backlinks — Links obtained by creating profiles on business directories and social media platforms.
• Niche directory backlinks — Gained by submitting your website to niche-specific directories.
• Comment backlinks — Links left in the comment sections of relevant blogs and forums.
• Forum backlinks — Acquired by participating in online forums related to your industry and including your link in the signature or post content.
• Press release backlinks — Earned by distributing press releases that are picked up by news outlets and other websites.
• Social media backlinks — Links shared on social media platforms, which can drive traffic and signal engagement to search engines.

Businesses can also consider paid backlinks for their link-building efforts — however, this is not recommended. Paid backlinks refer to links obtained through sponsored content or advertising. These types of links could get your website penalised by google as they may violate or go against search engine guidelines.

Good backlinks are: about QUALITY

If you dont want to see your SEO ranking do down then quality is incredibly important. When we say quality, we’re talking about authoritative sites that people AND Google trust and respect.

If one high authority site like Forbes links to you, that’s heaps more effective than if lots of non-authoritative sites link to you.

Why?

Because Google knows that’s harder to get a link from Forbes than random websites that nobody goes to.

To find out if it is a quality website, Google is looking at domain authority – that is, how authoritative the website is.

If you want a strong backlink profile then you want the backlinks to come from sites that have a high domain authority score (out of 100).

2. RELEVANT

Another thing Google looks at is how related the link is to your site.

You should be aiming for backlinks that are related to your site. For example, if you are selling power drills, it makes sense to have a brand like Bunnings linking to you.

3. NATURAL

Another thing Google is looking for is how many backlinks you’re getting over time. It has to be natural – in other words, you shouldn’t be paying people to link to your website. It should be earned.

With backlinks that are high quality, authoritative, relevant and earned, your rankings are going to climb.

Bad backlinks can actually damage your site ranking.

Bad backlinks are in coming links from sites with the following

• Extremely low domain authority score
• Links coming from spam sites or “link farms””
• Links from adult sites
• History of spamming or malware
• Blacklisted by Google

There are lots of ways to get backlinks. Here are some tried and tested white hat methods:

Strategy 1: Do round-up posts

Email experts in your space, ask them the same question and include them in your round-up posts on a particular topic.

Once the experts participate, write an amazing blog post. Include their name and link to their social media profiles. Then, email them to ask them to share the post on their social network.

This will lead to more sharing, which will lead to your post being noticed and linked to by high quality sites.

Strategy 2: Get into link round-ups.

In the same way you invited experts into your round-up, aim to get your website included in relevant link round-ups.

Use Google to research link roundups in your space. If your post is a good fit for the roundup, email the site owner and you’ll get a quality link.

Strategy 3: Broken link-building

This is where you find broken links on other websites and offer your link as a replacement link.

Go to the site you have in mind for a link (remember – you’re looking for high authority sites).

Then check for broken links on their site using Check My Links, which is a Google Chrome extension that checks for broken links on any page. The tool will reveal broken links on the page.

Let the site owner know about the broken links, then offer your site as a replacement. Because you’re adding value to their site, before asking for something in return, people will be happy to link to you.

Strategy 4: Become a source for reporters and bloggers

One of the most important ways to rise the ranks is to employ a link strategy that focuses on building good quality backlinks from authoritative news sites and blogs in your industry.
Don’t worry – it’s not as hard as it sounds!

Use a match-making site like SourceBottle or Haro. These services connect bloggers and journalists to people and brands who want links and press mentions.

Say we wanted to be a source for digital marketing and online advertising stories, here are some of the opportunities on SourceBottle:

Granted, this strategy takes patience and work, but it’s by far the best way to create quality backlinks at scale.

Three common ways to build links

Once you determine which backlink opportunities work best for your industry and website, your next step is to decide your method for building backlinks. Here are three options to consider:

• Earn links from other websites
  • Create high-quality content. Focus on producing valuable, shareable content that naturally attracts backlinks.
  • Leverage content marketing. Use infographics, research reports and case studies to attract links.
  • Conduct and share original research. Publish original research or data that others in your industry will want to reference and link to.
  • Write comprehensive guides. Create in-depth guides and tutorials that serve as definitive resources on a topic.
• Ask for links through link-building
  • Outreach campaigns. Reach out to bloggers, journalists and influencers in your niche, offering them valuable content or insights in exchange for a link.
  • Broken link-building. Identify broken links on relevant websites and suggest your content as a replacement.
  • Resource page link building. Find resource pages in your niche and recommend your content as a valuable addition.
  • Collaborate with influencers. Partner with influencers in your industry to create content that includes links to your website.
• Add links yourself
  • Guest posting. Write guest posts for reputable websites in your industry.
  • Forum participation. Engage in forums and communities by contributing valuable insights and including your link in the discussion.
  • Directory submissions. Submit your website to reputable directories relevant to your industry.
  • Social media engagement. Share your content on social marketing platforms to attract backlinks from engaged users

Backlinks are either nofollow links or do-follow links.

Nofollow links are backlinks that include a tag, telling search engines “don’t count this” or “don’t follow this” link. Lots of nofollow links from reputable sites like Huffington Post may still tip the scale in your favour, however, they won’t offer as much benefit as a do-follow link.

Do-follow links are all the remaining backlinks that count as “votes” of trustworthiness to your website.

The cost of link building in Australia can vary depending on several factors, such as the quality of the links, the agency’s expertise, and the scope of your campaign. While link building can be an investment, it’s important to focus on the value that high-quality backlinks can bring to your website. Reputable agencies may charge more for their services, but they typically ensure that you’re acquiring high-quality, authoritative links that will have a lasting positive impact on your SEO performance.

While there are cheaper options available, such as link farms or low-quality links, these can ultimately harm your site’s reputation and rankings. Investing in a well-thought-out, ethical link building strategy can lead to more sustainable long-term growth.

It’s also important to consider that the return on investment (ROI) of quality link building often outweighs the initial cost, as it can help drive organic traffic, improve search engine rankings, and generate leads and sales over time. Ultimately, it’s about finding the right balance between cost and quality to achieve the best results for your business.

One great example of an Australian brand excelling in link building is Canva. Canva, a graphic design platform, has used an effective link building strategy to grow its online presence and SEO performance.

Canva focuses on creating shareable, high-quality content that naturally attracts backlinks from authoritative websites. They regularly publish in-depth blog posts, tutorials, and design resources that are valuable to their target audience, which includes marketers, business owners, and content creators. These resources not only provide value but also encourage other websites to link to Canva as a trusted source of design information.

Additionally, Canva has established strong partnerships with influencers, design communities, and content creators, leading to natural backlinks from highly relevant and authoritative websites in the creative and business sectors. Through consistent, quality content and strategic relationship-building, Canva’s link building efforts have significantly contributed to their impressive organic search visibility and growth.

This approach highlights the importance of creating valuable content, forming partnerships, and promoting it effectively to generate meaningful backlinks that boost SEO performance.

Our SEO consultants use several key indicators to determine the performance of our link-building campaign. We look for things like increased domain authority, improved search rankings for specific keywords and whether there is higher referral traffic from our backlink sources. All these indicators can tell us if search engines and users find your site to be credible and authoritative in your respective industry.