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How Baku Swimwear Achieved 110% YOY Growth In Organic Traffic
SEO
Ecommerce & Fashion
Small
Sydney, Australia
About Baku Swimwear
Baku began on the beaches of Sydney and has since flourished to one of Australia’s most successful swimwear brands. This family owned Australian company manufactures all of their swimwear in Australia, while sourcing inspiration from all over the globe.
Challenges
Ready to grow their business fiercely and bring stunning swimwear to more people worldwide, they needed a digital presence to support this mission. However, it’s easier said than done. A hyper-competitive fashion industry made it challenging to build search engine visibility. That’s how OMG came into the picture.
- Hyper-competitive fashion industry makes a strong digital presence essential for standing out
- Existing organic traffic insufficient to support their fast-growing business
- Magento website required unique expertise to optimise on every page
- Need to boost search engine visibility by achieving competitive keyword rankings
Our Approach
Taking the Baku brand to the next level began with building visibility where it mattered most: search engines. Click-happy customers were looking for their next find — and we put Baku on the map. OMG created a custom SEO strategy for pushing their website to the top of the rankings and drive maximum traffic.
Strategy & Execution
Killer content strategy to skyrocket sales
Winning content was key for attracting and converting the right customers. OMG created content that aligned with the most profitable keywords, maximised organic traffic and facilitated conversions.
Technical SEO simplified for maximum sales
With specialised knowledge of Magento eCommerce Platform, OMG optimised the Baku website from top to bottom. This involved a thorough review of technical SEO elements to drive long tail SEO opportunities.
Digital PR for driving serious SEO wins
To get ahead of the curve, OMG leveraged digital PR that amplified all other digital channels.
Outcomes
AUTHORITY RESULTS SINCE CAMPAIGN START (June 2019):
- increased Domain Rating from 32 to 36
- Increased Referring Domains from 168 to 542
OVERALL VISIBILITY WITHIN 3 MONTHS:
- Branded Organic Traffic:
- 64.70% Increase in Clicks (from 34.4K to 55.8K)
- 63.49% Increase in Impressions (from 126K to 206K)
- Non-Branded Organic Traffic:
- 173.79% Increase in Clicks (from 18.7K to 51.2K)
- 76.19% Increase in Impressions (from 2.1M to 3.17M)
