How Baku Swimwear Achieved 110% YOY Growth In Organic Traffic

110%
Increase YOY in organic traffic
97%
Increase in overall rankings for top 2 pages
1038+
Keyword rankings and counting, up from 526
Page 1
Rankings for 'Australian Swimwear’ and ‘Bikinis Online’

CASE STUDY

Baku

About Challenges Our Approach Strategy & Execution Outcomes Key Results
Service

SEO

Industry

Ecommerce & Fashion

Company Size

Small

Location

Sydney, Australia

About Challenges Our Approach Strategy & Execution Outcomes Key Results

About Baku Swimwear

Baku began on the beaches of Sydney and has since flourished to one of Australia’s most successful swimwear brands. This family owned Australian company manufactures all of their swimwear in Australia, while sourcing inspiration from all over the globe.

Challenges

Ready to grow their business fiercely and bring stunning swimwear to more people worldwide, they needed a digital presence to support this mission. However, it’s easier said than done. A hyper-competitive fashion industry made it challenging to build search engine visibility. That’s how OMG came into the picture.

  • Hyper-competitive fashion industry makes a strong digital presence essential for standing out
  • Existing organic traffic insufficient to support their fast-growing business
  • Magento website required unique expertise to optimise on every page
  • Need to boost search engine visibility by achieving competitive keyword rankings

Our Approach

Taking the Baku brand to the next level began with building visibility where it mattered most: search engines. Click-happy customers were looking for their next find — and we put Baku on the map. OMG created a custom SEO strategy for pushing their website to the top of the rankings and drive maximum traffic.

Strategy & Execution

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Killer content strategy to skyrocket sales

Winning content was key for attracting and converting the right customers. OMG created content that aligned with the most profitable keywords, maximised organic traffic and facilitated conversions.

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Technical SEO simplified for maximum sales

With specialised knowledge of Magento eCommerce Platform, OMG optimised the Baku website from top to bottom. This involved a thorough review of technical SEO elements to drive long tail SEO opportunities.

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Digital PR for driving serious SEO wins

To get ahead of the curve, OMG leveraged digital PR that amplified all other digital channels.

Outcomes

AUTHORITY RESULTS SINCE CAMPAIGN START (June 2019):

  • increased Domain Rating from 32 to 36
  • Increased Referring Domains from 168 to 542

OVERALL VISIBILITY WITHIN 3 MONTHS:

  • Branded Organic Traffic:
    • 64.70% Increase in Clicks (from 34.4K to 55.8K)
    • 63.49% Increase in Impressions (from 126K to 206K)
  • Non-Branded Organic Traffic:
    • 173.79% Increase in Clicks (from 18.7K to 51.2K)
  • 76.19% Increase in Impressions (from 2.1M to 3.17M)

Key Results

110%%

Increase YOY in organic traffic

97%

Increase in overall rankings for top 2 pages

1038+

Keyword rankings and counting, up from 526

Page 1

Rankings for ‘Australian Swimwear’ and ‘Bikinis Online’

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