In theory, building a Google Shopping campaign is as simple as configuring Google Ads (formerly AdWords) to talk to the Google Merchant Centre, where your product information lives.
As we said, that's the theory. In reality, if you want the best ROI from Google Shopping, you need to seamlessly manage three key components: Product Feed, Google Ads Campaign Structure and Bidding.
Get these three things right, and you can unleash the potential of Google Shopping for your business.
At the core of your campaign’s success is your product feed. Why? Because your bid isn’t the only thing that counts in Google Shopping. Google also rates the quality and completeness of your individual product data. If your product feed isn’t complete or optimised, your Google Shopping campaign is doomed to fail.
Don’t worry – you don’t have to do it alone. Partner with an agency that will optimise your feed to the highest possible level and build a Google Shopping campaign laser-focused on massive sales growth.
Hint: that’s us.
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