What is Google Shopping?

Google Shopping is an advertising opportunity provided by Google as part of Google Ads. Think of it as a marketplace.

Anyone who searched for a specific product on Google sees boxes with images, prices, retailer’s name and other details of this very product next to or above the search results list. If the searcher clicks on a Google Shopping ad, they are directed to the advertiser's web page or eCommerce site.

Ed Jones
PPC Director
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Behind the scenes

When someone types a search, Google scans its Merchant Centre database to select the products with the most relevant, complete data and the highest quality score. If your feed isn’t optimised, your ads won’t be shown. It's all part of Google's mission always to give searchers the most relevant, high-quality information.

Getting the top spots

As with Google Ads, Google Shopping is based on a pay-per-click (PPC) process. In other words, you’re bidding for the top spots. You’ll enjoy maximum exposure thanks to our Google Gurus who know how to harness the full potential of Google’s Shopping network. 

Crafting campaigns for better clicks

We draw on our understanding of the customer journey to create expertly optimised Shopping campaigns. Extensive keyword and market research lets us strategically manage your bids and shopping feed. We work with you to craft creative ads that shoppers can’t help but click. Let the shopping begin.

Ed Jones
PPC Director
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Meet OMG

Trust the best-rated agency in Australia with your online store, Google shopping presents a fantastic opportunity to skyrocket your sales and revenue. 

Sell more of your most important products.

Are you prepared for unprecedented profits? Good. Because Google Shopping represents a massive profit-turning opportunity for online retailers, with the most relevant products appearing as display ads at the top of Google’s search results. It doesn’t get any more front of mind than that. With our deep knowledge of Google’s tools and targeting capabilities, your products will be up in lights.

We’ll make sure your showcase products, special offers and promotions are managed from start to finish. From product submission to ad creation, through to the bidding process, detailed reporting and ongoing performance tweaks - you’re covered and primed to succeed.

Maximum exposure = record revenues.

Your product’s image, its ratings and more, right at the top of Google’s search result page. Can you see it? Can you visualise the “cha-ching” of that digital cash register going off? Good, because it’s all possible with a top-notch Google Shopping campaign. We’ll show you how to master Google’s Merchant Centre and maximise your reach by uploading your inventory to Google’s massively popular Shopping site. A convenience-loving audience will be able to find the exact product they’re looking for in a single click.

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Let the numbers do the talking. Our clients have achieved incredible results!
Edible Beauty is an all Australian luxury brand. We supported with marketing that helped them go global. OMG has consistently delivered results as stunning as their products. 104% more organic traffic, 368% more organic revenue, 417% return on paid advertising spend.
Ultraceuticals is a leading Australian skincare brand that partnered with OMG to put their company on the digital map. After 2 years, the results just keep getting better. 330% more organic conversions. 50% more organic search revenue. And this is just the beginning!
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Frequently Asked Questions

Curious to learn more? Here are some of the most common questions we hear day to day.

What can Google Shopping do for my business?

Let’s put it this way: if you run an ecommerce or retail business, you cannot afford not to be on Google Shopping. End of story. Google Shopping makes your products visible on the largest search engine in the world, at the exact moment people are searching for them and are most likely to purchase. It’s a super powerful way to grow your sales and bring more “cha-ching” to your digital cash register. This is what online marketing was made for!

How do I build a Google Shopping campaign?

In theory, building a Google Shopping campaign is as simple as configuring Google Ads (formerly AdWords) to talk to the Google Merchant Centre, where your product information lives.

As we said, that's the theory. In reality, if you want the best ROI from Google Shopping, you need to seamlessly manage three key components: Product Feed, Google Ads Campaign Structure and Bidding.

Get these three things right, and you can unleash the potential of Google Shopping for your business.

At the core of your campaign’s success is your product feed. Why? Because your bid isn’t the only thing that counts in Google Shopping. Google also rates the quality and completeness of your individual product data. If your product feed isn’t complete or optimised, your Google Shopping campaign is doomed to fail.

Don’t worry – you don’t have to do it alone. Partner with an agency that will optimise your feed to the highest possible level and build a Google Shopping campaign laser-focused on massive sales growth.

Hint: that’s us.

Why is OMG the best Google Shopping agency?

We exist to help you get the maximum value from your Google Shopping campaigns. Google Shopping is critical for retail and eCommerce brands, which is why we’re never satisfied until we’ve turned your campaign into a massive profit-generating machine.

With our insanely in-depth knowledge of Google's tools and targeting capabilities, you can be confident your products will be in the spotlight right at the moment shoppers are looking for them. Best of all, we make the whole process easy.

From product submission to ad creation, strategic bidding, detailed reporting and relentless performance tweaks, you can trust our gurus to do all the heavy lifting. Sit back and watch the sales come rolling in!

Let’s increase your sales
100% transparency, no excuses, and no dodgy practices. Just serious digital results.