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Google Shopping

Smash sales goals in record time with a bulletproof Google Shopping campaign.
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Sell more of your most important products

Are you prepared for unprecedented profits? Good. Because Google Shopping represents a massive profit-turning opportunity for online retailers, with the most relevant products appearing as display ads at the top of Google’s search results. It doesn’t get any more front of mind than that. With our deep knowledge of Google’s tools and targeting capabilities, your products will be up in lights.

We’ll make sure your showcase products, special offers and promotions are managed from start to finish. From product submission to ad creation, through to the bidding process, detailed reporting and ongoing performance tweaks - you’re covered and primed to succeed.

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Here’s what PPC is and why it’s so profitable and effective for businesses
Maximum exposure = record revenues

Your product’s image, it’s ratings and more, right at the top of Google’s search result page. Can you see it? Can you visualise the “cha-ching” of that digital cash register going off? Good, because it’s all possible with a top-notch Google Shopping campaign. We’ll show you how to master Google’s Merchant Centre and maximise your reach by uploading your inventory to Google’s massively popular Shopping site. A convenience-loving audience will be able to find the exact product they’re looking for in a single click.

You’ll enjoy maximum exposure thanks to our Google gurus who know how to harness the full potential of Google’s Shopping network. We draw on our understanding of the customer journey to create expertly optimised Shopping campaigns. Extensive keyword and market research lets us strategically manage your bids and shopping feeds. We work with you to craft creative ads that shoppers can’t help but click. Let the shopping begin.

Partnering with the best to give you an unfair advantage

Smash your sales targets with a little help from our friends. That’s right, no matter what your website needs, our partnerships with the best people in the best digital technology sectors means a massive advantage for you.
While our gurus focus on SEO, PPC and social media marketing, we’ve partnered with industry guns in CRO, content marketing, web design and development and more. Ensure every aspect of your online presence is primed for optimal rankings, conversions and lead generation.

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Universal Home Theatre

Andy - Founder and CEO
Danny, Andrew and Mez, including their entire team, have helped us grow and have increased our traffic 100% year on year.

Noble Loans

Financial services
We’ve witnessed OMG’s tireless effort from day one. Their professionalism is commendable, and most importantly, we’ve achieved the results we wanted from working with OMG.

Dr Ehsan Jadoon

Cosmetic Surgeon, Medaesthetics
I trusted what they said and that proved to be the right choice. They’re the top of their game, down-to-earth, friendly and genuine.

Andrew S.

Founder and MD at Integriti Bathrooms
They showed me data directly related to my industry, info that was relevant to my leads, what area we should focus on, and a strategy that is needed to achieve my goals. This wasn't what any other digital company provided.

Marcel H.

Marketing Director, Doors Plus
They have a proven track record and an honest approach. 10/10. A clear, concise strategy got our traffic and conversions up—results with an honest, straightforward team.

Leonard C.

Managing Director, Sydney Shade Sails
After my first meeting, I just knew they would do a good job. They had done their homework on my website and had things planned—I was there for the ride and to sign the check. They knew where they were taking me, like a confident taxi driver they knew the fastest routes without breaking the rules. They’re smart professionals—what you need around you in business.

Lauren J.

Marketing Director, Zenith Payments
Since starting to work with OMG, our team has quadrupled in size, and due to the extreme growth in leads, our business has grown by 64%. They might be digital specialists, however, I call them ‘carers’; they genuinely care about their clients personally and professionally.

Adam Celestino

The Burdekin Rooms
Extremely professional and knowledgeable in all dealings. They made me feel confident in my decision. One highlight was going into their office after about 3 months of dealing with OMG and being show how much money we had been saving and how much more traffic we were generating through our website.
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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Google Shopping is an advertising opportunity provided by Google as part of Google Ads. Think of it as a marketplace.

Anyone who searched for a specific product on Google sees boxes with images, prices, retailer’s name and other details of this very product next to or above the search results list. If the searcher clicks on a Google Shopping ad, they are directed to the advertiser's web page or ecommerce site.

So, what’s happening behind the scenes?

When someone types a search, Google scans its Merchant Centre database to select the products with the most relevant, complete data and the highest quality score. If your feed isn’t optimised, your ads won’t be shown.

It's all part of Google's mission always to give searchers the most relevant, high-quality information.

As with Google Ads, Google Shopping is based on a pay per click (PPC) process. In other words, you’re bidding for the top spots.
Let’s put it this way: if you run an ecommerce or retail business, you cannot afford not to be on Google Shopping. End of story. Google Shopping makes your products visible on the largest search engine in the world, at the exact moment people are searching for them and are most likely to purchase. It’s a super powerful way to grow your sales and bring more “cha-ching” to your digital cash register. This is what online marketing was made for!
In theory, building a Google Shopping campaign is as simple as configuring Google Ads (formerly AdWords) to talk to the Google Merchant Centre, where your product information lives.

As we said, that's the theory. In reality, if you want the best ROI from Google Shopping, you need to seamlessly manage three key components: Product Feed, Google Ads Campaign Structure and Bidding.

Get these three things right, and you can unleash the potential of Google Shopping for your business.

At the core of your campaign’s success is your product feed. Why? Because your bid isn’t the only thing that counts in Google Shopping. Google also rates the quality and completeness of your individual product data. If your product feed isn’t complete or optimised, your Google Shopping campaign is doomed to fail.

Don’t worry – you don’t have to do it alone. Partner with an agency who will optimise your feed to the highest possible level and build a Google Shopping campaign laser-focused on massive sales growth. Hint: that’s us.
We exist to help you get the maximum value from your Google Shopping campaigns. Google Shopping is critical for retail and ecommerce brands, which is why we’re never satisfied until we’ve turned your campaign into a massive profit-generating machine.

With our insanely in-depth knowledge of Google's tools and targeting capabilities, you can be confident your products will be in the spotlight right at the moment shoppers are looking for them. Best of all, we make the whole process easy.

From product submission to ad creation, strategic bidding, detailed reporting and relentless performance tweaks, you can trust our gurus to do all the heavy lifting. Sit back and watch the sales come rolling in!

Let's increase your sales.

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