What is Content Marketing?

Did you know that for every dollar spent, Content Marketing generates three times as many leads as traditional marketing? In today's digital landscape, consumers are switched on and searching for all the answers online. And so, a highly personalised, informative, and authoritative Content Marketing strategy is often what businesses need to get noticed in all the right ways — and position you as the trusted, go-to brand. In the long run, we're talking improved brand trust, higher lead generation, and more sales.

Bernadette Mung
Global Head of Marketing
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Evidence-based approached

Out of all the Content Marketing Agencies Australia has to offer, thousands of clients choose Online Marketing Gurus. Why, you might ask? It all boils down to our evidence-based approach which guides everything we do in the world of Digital Marketing.

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Smarter decisions with data

Using data to drive smarter decisions and more innovative discussions, we focus on achieving your version of success — whether it be launching a new revenue stream to scaling your business.

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Targeted content marketing

Evidence, not opinion is our core value and it's how we generate serious revenue results for all our clients. Plus, data is what ensures you spend your precious marketing dollars where it'll make the biggest impact.

Bernadette Mung
Global Head of Marketing
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Content Marketing Services To Bank On
Level up your Content Marketing strategy with multichannel impact. Secure long term revenue growth with an evidence-based Digital Marketing strategy, engineered to achieve your goals.
Content marketing, in sync with every digital channel.

Success doesn't happen in a silo — this is why some digital marketing campaigns don't get lift-off. A social post here, a blog post there, maybe an Adwords campaign chugging along in the background. All the puzzles pieces are there but... Connecting the dots is what's necessary to create multichannel, high-ROI impact.

The goods news? This is what the Gurus do best. We engineer content that ranks on search engines, stands out on social media, captures clicks via email marketing, and nurtures your dream customers at every stage of their buying journey. As a Content Marketing Agency, SEO and PPC stay front of mind whenever we're diving into brainstorming topics, content creation or promotion strategies. And inhouse, we host some of the smartest minds when it comes to all areas of digital marketing.

So what does this look like day to day? It means our team of 100+ Gurus are here to generate the revenue results you've always wanted, through a Content Marketing campaign uniquely tailored to your goals, customers and market. We'll champion strategy and content creation of a whole range of fresh content, from blog posts and case studies to landing pages and whitepapers.

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Partnering with the best to give you an unfair advantage.

Wondering why Online Marketing Gurus is the best Content Marketing Agency Australia has to offer? Because our Gurus get the results. And since 2012, we've built long term partnerships with some of the biggest names in tech from HubSpot and Magento, to Shopify and Bigcommerce. This means we integrate seamlessly with your systems, with experts who know digital AND your platform like the back of their hands. Our team is your team, from day one.

Plus, through our 200+ strong partnership network, we know the best in the business. Looking for a social media marketing agency or a web development army? Searching for a trusted brand expert or PR firm? On the hunt for an email marketing agency with specific experience in your industry? We know exactly who can get you the results you want.

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This guide explores:
What content marketing is and why it matters for your business
How to build a foundation that helps you make a MASSIVE impact with content marketing and set up the right metrics to PROVE it
Ways to streamline the creation of effective content AND the crucial post-publish process to maximise your content reach
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Why Content Pillars Are The Proven Strategy To Try

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3 Copywriting Secrets For More Profitable Content Marketing

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Frequently Asked Questions

Curious to learn more? Here are some of the most common questions we hear day to day.

What is the role of content marketing?

Content marketing plays a massive role in building trust and connecting with your target customers online. With content, your aim is to create value first by fixing a problem that your audience is trying to solve. A rock-solid content strategy can help you rank higher in search engines, get noticed on social media, enhance brand awareness and convince customers to shop with your business. What’s more, publishing content consistently helps with brand development, establishes your credibility with your audience, and strengthens your reputation as industry experts. At the end of the day, this means you’ll drive more traffic, improve conversions, and generate more leads and sales for your online business.

But let's look at the numbers to see exactly why the whole process of content marketing is so effective. Did you know that businesses who publish at least 16 blog posts per month receive 3.5X more traffic than those that published less than 4 times per month (HubSpot)? Did you also know that for every dollar spent, content creation delivers 3X as many leads as traditional marketing — while costing 62% less? That's a fantastic recipe for an incredible ROI. 

And there a plenty more statistics are out there. Again and again, the data proves how effective content marketing can be for businesses of all types, from real estate to beauty and health. But don’t just take our word for it. Request your free digital audit and strategy worth $2,000 and find out for yourself how you can skyrocket traffic, win leads and sales, and convert more customers with one of the best content marketing companies in Australia.

What does content marketing include?

Content marketing includes the strategic creation, distribution and optimisation of high quality content — all with the business goal of captivating and converting more of your dream customers, using a sustainable, long-term, high-return inbound marketing strategy. 

It begins with strategy development. This is where you define the goal of your content marketing, which content marketing formats you’ll be using, the consistency with which you’ll create and distribute content, whether your content will be gated or ungated, and how you’re going to track the success of your campaigns. Once you have this mapped out, you’ll need to get into the audience and persona development to define who your customers are and where they spend their time. This will guide everything, from the channels you distribute your content on to the tone of voice and topics that you cover in your content itself. 

After you’ve got your foundations laid out, it’s time to get to work and create content. You might write blog posts, engage in video production, conduct research for an eBook, write press releases, or all of the above. Then there’s distribution — because after all, there’s no point creating content unless you’re reaching and engaging your target audience with your efforts. You’ll also need to track the effectiveness of your campaigns and optimise them to ensure your audience are extremely responsive to your content - and that your content is working hard for your business and your bottom line. 

Make no mistake: there are no shortcuts with content marketing. But the payoff is worth it. We're talking increased brand awareness, soaring traffic, more sales. Ready to get started? Contact us today and see how our content marketing agency can create a strategy that sends your traffic, leads and sales soaring through the roof.

What are examples of content marketing?

Blogs, videos, email marketing, eBooks, infographics, and podcasts are all examples of popular content marketing tactics. 

Let’s start with the one that most businesses are likely to be familiar with: blog posts. Blogging is one of the most fundamental ways for a company to reach its audience online. These pieces of content help you build trust and establish a relationship with your target customers, while also driving traffic back to your website from social media, search, email marketing, and more. On top of this, blogging is still the most effective tactic to use if you want to improve your ranking for target keywords in Google search results or start ranking with a new website. It’s no wonder that marketers who prioritise blogging are 13x more likely to experience positive ROI.

But that’s just the beginning. Despite blogging being one of the most well-known tactics used by a content marketing manager, videos are actually the most common content marketing strategy used by businesses today. Video marketing allows you to engage with customers on social media and YouTube, showcase your product effectively, and convince your target audience to buy, buy, buy. It also enhances your other digital marketing efforts: blogs that contain videos receive an average of 157% more traffic than those that don’t, and a shopper who sees a video is nearly 2x more likely to convert than one who doesn’t.

Then there are eBooks — one of the most effective lead magnets available to businesses today. eBooks involve capturing valuable data from customers (most likely their email), in exchange for a downloadable PDF guide, research report, white papers or other assets. More importantly, they’re a powerful lead generation tool in your marketing strategy — 95% of potential purchasers are willing to exchange personal information for a valuable whitepaper.

Of course, there’s no use creating great content unless you have a way to distribute it. That’s where email marketing comes in. Email is a direct marketing channel that allows you to promote your content, products, and services to your entire database of customers, as well as nurture leads (and eventually convert them into customers). Best of all, this tactic is cost-effective because you’re marketing to your own database — making it the second most effective medium for building brand awareness for small businesses.

Prefer to communicate information visually? If so, infographics should be part and parcel of your content strategy. From collating statistics to step-by-step guides and complex ideas, infographics are an engaging way to distil and simplify information into an easy-to-understand format. Plus, they can also give you an added SEO boost in Google Image Search.

Finally, there are podcasts. Whether it’s an interview or sharing ideas, podcasts are quickly gaining in popularity amongst businesses and for good reason. 63% of podcast listeners have purchased something after hearing a host promote it on their show. What’s more, podcasts are a great avenue to increase brand visibility, engage your audience where they’re spending their time, and build up your brand authority.

What are the benefits of content marketing services?

When done well and consistently, content marketing services can bring benefits across every stage of the funnel — from awareness to consideration, conversion, customer loyalty and advocacy.

First things first: awareness. Content marketing helps your business get discovered by your audience online, whether it’s through social media marketing, paid advertising, email marketing, or other online platforms. It’s also a great way to boost your visibility in organic search engine results: adding a blog to your website can increase its chances of ranking in search engines by a whopping 434%. You’ll also get more traffic to your website: content leaders experience year-on-year traffic growth of 19.7% on average.

Content marketing is also a valuable tool when it comes to consideration and conversion. Companies with blogs produce 67% more leads than those who don’t — but it’s not just blogs that steal the show. Brands that leverage video marketing services increase revenue 49% faster than those who don’t, and 7 in 10 B2B marketers say video is the most important channel for getting leads across the line. It doesn’t stop there either. Once your leads have converted into customers with your excellent customer service, content is the perfect way to ensure your business stays relevant and top of mind for years to come. That way, your customers stick with you over the competition and refer new business your way — and you continue to grow.

This is only the start of it. Here at OMG, we’ve helped businesses increase organic revenue by 310% and increase search engine rankings by 435%, all by optimising their content strategy. These types of results are exactly what we are aiming for when you work with us - and what we deliver with engaging content. Check out our case studies to see how we helped other brands achieve business success, or get in touch with us today to get started with a FREE audit and 6-month roadmap.

Why is OMG the best-rated content marketing agency in Australia?

It all boils down to our evidence-based approach to Online Marketing. Since 2012, we've worked with thousands of Australian and international businesses after the same thing: Digital Marketing they could bank on. They were looking to grow their traffic, leads, and sales through investing in their online presence — and the time and investment continue to pay off! Take a look at our case studies page to meet some of our happy customers.
 
The Content Marketing Agency Sydney chooses? It's Online Marketing Gurus. And likewise, the Content Marketing Agency Melbourne chooses? It's the Gurus, once again. All over Australia, businesses on the hunt for content marketing that delivers often turn to our team of 100+ local Gurus. We win when our clients win, and it's as simple as that. So if you're looking for the content marketing Australia trusts, check out our services and contact us to get started.

How do I get started?

Curious to see what content could do for your business? Wondering where to get started for maximum impact? Maybe you're looking to take your current content marketing to the next level. Whatever your circumstances, we're offering a Digital Audit and Strategy (worth $2,000) for FREE, to make it easy as possible for you to get started. This free offer involves a 30 minute strategy call with a Growth Guru, 50+ page audit covering SEO, PPC, Facebook and content, along with a 6-month multichannel game plan. On a granular level, this offer includes an experienced Growth Guru getting to know you, your business, your goals — and paint a picture of where your online presence is at. How does a search engine see your website? What are your competitors up to? How can your business reach more ready-to-buy customers? Then we propose a plan that'll help you smash every goal — and it comes with no obligations. But if you are ready to sign on, then our Gurus are ready to hit the ground running. Ready to take the next steps towards big business growth? Simply fill out the form below and our Gurus will get in touch with you within 24 hours to lock in your free offer.
 
 
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