SEO Success in Outdoor Equipment

14%
increase in organic sessions MoM
#1
Rank for the ‘camping chairs’ keyword
#1
Rank for the ‘fishing rod’ keyword
13%
increase in organic checkouts

CASE STUDY

BCF

About Challenges Strategy & Execution Outcomes Key Results
Service

Content, PPC & SEO

Industry

Retail

Company Size

Large

About Challenges Strategy & Execution Outcomes Key Results

About BCF

Boating, Camping & Fishing, otherwise known as BCF, are Australia’s leading suppliers in outdoor equipment and supplies to ensure you live your best outdoor life, with now over 150 stores Australia-wide.

Challenges

Wanting to dominate the outdoor equipment vertical organically, BCF reached out to Online Marketing Gurus with the goal being to be at the top for their most popular product categories, whilst seeing incremental organic growth over time. From this, our SEO Gurus orchestrated a digital marketing strategy that prioritised targeting their low hanging fruit keyword opportunities, through content creation and hyper targeted link building efforts.

Strategy & Execution

Wanting to dominate the outdoor equipment vertical organically, BCF reached out to Online Marketing Gurus with the goal being to be at the top for their most popular product categories, whilst seeing incremental organic growth over time.

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Targeting SEO & Content

Focus on priority keyword targets, revamp and optimise BCF’s content strategy for their important / high value pages, whilst conducting link building to improve page authority

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Grow BCF Sales 7% YoY: Organic Traffic Strategy

To grow organic visibility, and continue to expand their digital visibility and sales, aiming to achieve a cumulative 7% increase in organic growth YoY

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Link Building & Category Authority

Offsite SEO focused on targeted link building to improve our page authority of prioritised categories based on low hanging fruit potential.

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Low-Hanging Fruit Keyword Research

Keyword Research & Mapping focused on identifying and prioritising target categories that present the strongest low hanging fruit potential.

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Fix Cannibalisation & Target Long-Tail

Integrated Technical SEO & Content focused on scaling for long tail keyword visibility and resolving cannibalisation issues

Outcomes

Since January 2020, we’ve delivered an SEO strategy targeting Australia with BCF. Within the last 3 months, we have achieved some great organic results such as:

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Key Results

14%

increase in organic sessions MoM

#1

rank for the ‘camping chairs’ keyword

#1

rank for the ‘fishing rod’ keyword

13%

increase in organic checkouts

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