31%
reduction in cost per lead MoM
90%
increase in leads MoM
56%
increase in conversion rate MoM

The Challenge

Key Problems

Limited audience setup restricting acquisition of new customers
No A/B testing for ad copy was in place
Conversion tracking was not implemented correctly

With over 50 years of experience in transforming windows across Australia, this Blind shop offers the latest in blind innovation and design creativity to give your window that fashion makeover it desperately needs. Everything from roller and vertical blinds, aluminium Venetian, timber, PVC Venetian, panel and roman blinds, they have what you are looking for at the most affordable prices.

Centralising customer satisfaction in everything they do, they measure, source, manufacture, supply and install all their window coverings straight from their factory in Perth. Helping to bring the showroom to their customers’ homes, these blind experts aim to help shoppers choose the right blinds, curtains and shutters, installing them to perfection.

Wanting to increase the number of monthly qualified leads and lower their cost per lead, September 2021, saw the window covering manufacturers reach out to Online Marketing Gurus for help. Our initial onboarding process identified key areas of opportunity that our Gurus were ready to explore and capitalise on!

Our Approach

The main campaign goals for our client were to increase overall quality leads and lower their average cost per lead. Upon review of their Facebook ads account, we found that their lead generation focused ads were running to a very broad audience. Additionally, they had no funnel-focused approach and lacked an audience targeting strategy with no use of engagement, lookalike or custom audiences to drive new customers in a conversion funnel. Considering their niche, further improvement of the structure of ads and target audience needed to be implemented. 

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Creative and copy testing in order to identify best performing combinations

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Implemented audience targeting and optimisation based on specific user engagement/website behaviour

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Refined ad structure based on target demographic characteristics

Strategy & Execution

Let’s increase your sales
100% transparency, no excuses, and no dodgy practices. Just serious digital results.