Social Media
Ecommerce & Trades
Medium
Kewdale, Australia
About Bravo Blinds
With over 50 years of experience in transforming windows across Australia, this Blind shop offers the latest in blind innovation and design creativity to give your window that fashion makeover it desperately needs. Everything from roller and vertical blinds, aluminium Venetian, timber, PVC Venetian, panel and roman blinds, they have what you are looking for at the most affordable prices.
Challenges
Wanting to increase the number of monthly qualified leads and lower their cost per lead, September 2021, saw the window covering manufacturers reach out to Online Marketing Gurus for help. Our initial onboarding process identified key areas of opportunity that our Gurus were ready to explore and capitalize on!
- Limited audience setup restricting acquisition of new customers
- No A/B testing for ad copy was in place
- Conversion tracking was not implemented correctly
Our Approach
The main campaign goals for our client were to increase overall quality leads and lower their average cost per lead. Upon review of their Facebook ads account, we found that their lead generation focused ads were running to a very broad audience. Additionally, they had no funnel-focused approach and lacked an audience targeting strategy with no use of engagement, lookalike or custom audiences to drive new customers in a conversion funnel. Considering their niche, further improvement of the structure of ads and target audience needed to be implemented.
- Creative and copy testing in order to identify best performing combinations
- Implemented audience targeting and optimization based on specific user engagement/website behaviour
- Refined ad structure based on target demographic characteristics
Strategy & Execution
Skyrocketing the number of leads through restructuring the lead-gen form
If you’re looking to increase your conversion rate, you need to convert your leads into sales. You’ll have a higher chance of doing this if you get the right people walking through the front door of your website.
Ad copy experimentation to generate the best results
In a lead generation strategy, it’s absolutely essential that you test and test again various ad copies to ensure your ads are resonating with your target audience.
Outcomes
To note, OMG helped increase:
- 31% reduction, cost per lead MoM ($30.11 from $43.45)
- 90% increase, leads MoM
- 56% increase, conversion rate (clicks) MoM
