Here’s How Bravo Blinds Used Paid Social To Increase Leads by 90%
With over 50 years of experience in transforming windows across Australia, this Blind shop offers the latest in blind innovation and design creativity to give your window that fashion makeover it desperately needs. Everything from roller and vertical blinds, aluminium Venetian, timber, PVC Venetian, panel and roman blinds, they have what you are looking for…
31%
reduction in cost per lead MoM
90%
increase in leads MoM
56%
increase in conversion rate MoM
Services
Industries
- Construction
Challenges
Wanting to increase the number of monthly qualified leads and lower their cost per lead, September 2021, saw the window covering manufacturers reach out to Online Marketing Gurus for help. Our initial onboarding process identified key areas of opportunity that our Gurus were ready to explore and capitalize on!
- Conversion tracking was not implemented correctly
- Limited audience setup restricting acquisition of new customers
- No A/B testing for ad copy was in place
Our Approach
The main campaign goals for our client were to increase overall quality leads and lower their average cost per lead. Upon review of their Facebook ads account, we found that their lead generation focused ads were running to a very broad audience. Additionally, they had no funnel-focused approach and lacked an audience targeting strategy with no use of engagement, lookalike or custom audiences to drive new customers in a conversion funnel. Considering their niche, further improvement of the structure of ads and target audience needed to be implemented.
- Creative and copy testing in order to identify best performing combinations
- Implemented audience targeting and optimization based on specific user engagement/website behaviour
- Refined ad structure based on target demographic characteristics
Strategy & Execution
Skyrocketing the number of leads through restructuring the lead-gen form
If you’re looking to increase your conversion rate, you need to convert your leads into sales. You’ll have a higher chance of doing this if you get the right people walking through the front door of your website.
Ad copy experimentation to generate the best results
In a lead generation strategy, it’s absolutely essential that you test and test again various ad copies to ensure your ads are resonating with your target audience.
Key Results
To note, OMG helped increase:
- 31% reduction, cost per lead MoM ($30.11 from $43.45)
- 90% increase, leads MoM
- 56% increase, conversion rate (clicks) MoM
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Find Out What Your Social Budget Is Actually Producing.
Your paid social review is included in a digital strategy worth $4,000 at no cost. We review what each platform is returning, where budget is going, and what to fix, stop or scale first.
