Remarketing ads are pretty simple. You add some code to the specific pages on your website. This “tag” uses browser cookies to add visitors to your remarketing list.
You can customise the code for different pages to create different remarketing groups. For example, you might create a “black dress” remarketing audience for those who visit website pages where you sell black dresses. That way, you can show these visitors highly targeted ads that promote black dresses.
The first step in remarketing is working out which pages you want to tag for your campaign. Think about the high-value pages. That is, those pages that show you the visitor is really interested in buying. Next, work out the remarketing ad you want to use. There are lots of remarketing platforms to choose from, but Google remarketing and Facebook remarketing remain the most popular.
Google lets you run remarketing ads on the Google Display Network (GDN), YouTube and the Google Search Network. That's a massive amount of exposure. The most challenging part of creating a remarketing campaign is creating the ad. You need to strike the balance of subtle hints and aggressive targeting, so people come back and buy.
OMG knows how to bring all these elements together for a revenue-busting retargeting campaign – talk to us!
