White Label SEO Built for Agencies That Need Consistency
- Add senior SEO specialists under your brand, without hiring.
- White-labelled Gurulytics reporting your clients will trust.
- Scale delivery without stretching your team.
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Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
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Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
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Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
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Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Your Agency’s Growth Outcomes
Your Agency Is Growing but Your SEO
Delivery Isn’t Keeping Up
Your team is buried in delivery and the quality is starting to slip
More clients means more accounts, tighter timelines and a team juggling too many campaigns at once. Something always falls through the cracks, and clients notice before you do.
Your clients are asking questions you can’t answer fast enough
Delayed reports. Vague updates. Clients who aren’t sure if their campaigns are actually moving. That uncertainty is what drives churn, not results.
You’re turning away work because you don’t have the capacity to take it on
The pipeline is there. The clients are ready. But saying yes to more accounts right now would mean compromising on the ones you already have.
How Your Agency Wins with OMG
What Our White Label SEO Services
Give Your Agency
Scale your delivery, strengthen client retention and expand your capabilities without increasing operational complexity.
OMG’s reseller SEO services give your agency the infrastructure to grow.
Fully Managed White Label SEO
Your clients continue working directly with your agency while SEO delivery, reporting and campaign execution happen behind the scenes under your brand.
Dedicated Account Management
One account manager keeping communication, deliverables and campaign priorities aligned across all your SEO accounts. No chasing. No dropped balls.
White-Label Reporting and Dashboards
Through Gurulytics, your clients get live visibility into rankings, traffic and SEO performance under your agency branding instead of relying on delayed reports.
Technical SEO and AEO Capability
As search evolves across platforms like ChatGPT, Google AI Overviews and Gemini, your agency gets access to technical SEO and AEO support designed for AI-driven search visibility.
Scalable SEO Content and Authority Building
Get content and authority-building support that keeps campaign momentum going across multiple client accounts without your team carrying the load.
Flexible Outsourced SEO Support
White label SEO support scales around your agency structure, whether you need help with technical SEO, reporting, strategy or complete campaign delivery.
Better SEO Delivery Strengthens Your Agency
Case Studies
How Agencies Scale SEO Delivery
With OMG
Real agencies. Real delivery challenges. Real numbers. See what scaling with OMG actually looked like.
How Baku Swimwear Achieved 110% YOY Growth In Organic Traffic
Baku began on the beaches of Sydney and has since flourished to one of Australia’s most successful swimwear brands. This family owned Australian company manufactures all of their swimwear in Australia, while sourcing inspiration from all over the globe.
110%
increase YoY in organic traffic
97%
increase in overall rankings for top 2 pages
More SEO Case Studies
Whether you’re a boutique digital agency or a multi-service marketing group, we build white label SEO delivery around how your agency actually operates.
59%
AI Overviews now decide which suppliers get seen. Safety Xpress had limited presence in them. OMG’s Generative Engine Optimisation strategy, backed by SEO and PPC, made the brand a primary source for Google’s AI and grew AI Overview share of voice 59% in six months.
Safety Xpress
Industrial
83%
Since 2025, OMG’s SEO and GEO strategy has revived stagnant organic performance for Monash Online, the fully online postgraduate arm of a top 50 global university, growing non-branded visibility and organic sessions across priority psychology and data science course pages.
Monash Online
Education
130%
Being findable isn’t enough when AI answers set the shortlist. Ona Coffee, a premium specialty brand leaning heavily on paid channels, needed organic search to become a scalable revenue driver on a tight monthly budget. OMG’s GEO and precision SEO strategy made them citable in AI engines and classic search alike.
ONA Coffee
Food & Beverage
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
Retail & E-Commerce
33.5%
AI-powered search is reshaping how Australians discover sports products, and Intersport is strengthening its visibility across Google, generative platforms and AI-generated answers. As one of Australia’s leading sports retailers, it combines a nationwide store network with a growing digital presence.
Intersport
Retail & E-Commerce
320%
Cohen Handler is Australia’s leading property buyer’s agency, with offices in Sydney, Brisbane, Melbourne and Perth. Since 2009, their service is designed to make the real estate process simple, fun and rewarding for the buyer, offering an unprecedented service experience with extraordinary results.
Cohen Handler
Real Estate
Trusted by 1,000+ Clients
In The Last 12-months We Delivered Our SEO Clients
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$170M+
tracked revenue
How It Works
How Our White Label SEO Fit Into Your Agency
As client demand grows, SEO delivery becomes harder to manage consistently across multiple accounts.
The process focuses on reducing operational pressure, improving delivery visibility and giving your agency
access to scalable SEO support without expanding internal headcount immediately.
We review your current SEO workflows, reporting processes and fulfilment structure to identify where delivery gaps and operational pressure are starting to build.
Your communication, reporting and delivery processes are aligned so white label SEO support fits naturally into your agency operations.
SEO delivery, reporting and campaign execution begin rolling out under your brand while your agency remains front-facing with clients.
Campaign workflows become more structured across reporting, optimisation and delivery management as account volume grows.
Through Gurulytics, your agency gets clearer visibility into rankings, traffic and campaign performance across client accounts.
With stronger delivery systems and specialist SEO support in place, your agency can scale more confidently without compromising campaign quality.
Continuous monitoring. Issues addressed before they affect rankings.
Live Gurulytics data. What has moved, what has not, and where the next opportunity sits.
Why Choose Us?
What Makes OMG Different From
Other White Label SEO Providers
Growing your agency’s SEO offering gets messy fast when delivery starts depending on overstretched teams,
inconsistent processes and reporting that clients can’t make sense of. We’ve spent years solving the scaling problems
that slow agencies down so you don’t have to learn the hard way.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Magento Agency Partner
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Woocommerce Agency Partner
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Wix Agency Partner
Three Things Our Competitors Can’t Replicate
White-Label Visibility Through Gurulytics
Your clients see live SEO performance under your brand, not a PDF that arrives three weeks after the month ends. Gurulytics gives you and your clients real-time visibility into rankings, traffic and campaign performance without the reporting bottleneck.
Evidence-Driven SEO and the TLC Framework
Your agency benefits from strategies informed by thousands of real-world SEO datasets across multiple industries. OMG’s Technical, Links and Content framework connects technical SEO, authority building and content strategy into a unified SEO methodology refined across 14+ years of campaigns.
100+ Specialists. Zero Generalists.
OMG gives agencies access to SEO specialists across technical SEO, content, CRO, reporting and AI-driven search optimisation without the operational cost of building internally.
Meet the SEO Team
Your White Label SEO Partner Behind the Scenes
Most SEO reseller agencies rely heavily on automation and junior fulfilment teams. OMG gives agencies direct access to
experienced SEO specialists, technical consultants and strategists who understand how to scale SEO delivery
across multiple industries and campaign types.
SEO Specialists Supporting Your Agency Under Your Brand
From technical SEO and content strategy through to link acquisition and reporting, your agency has specialist support across every discipline your clients need. The industries change. The delivery consistency doesn’t.
Danny Andrawes
Chief Executive Officer
Mike Lee
Global Head of SEO
Joakim Stathopoulos
SEO Account Director
Gemma Dolby
SEO Manager
1,000+
Clients monthly
100+
SEO specialists
30+
SEO industry awards
150+
Industries
Evidence-Driven SEO
Built on the TLC Framework: Technical,
Links, Content.
The same TLC Framework powering our direct client campaigns sits behind every white label SEO engagement.
Technical foundations, authority building and content strategy working together under your brand.
GEO/AI SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
Technical SEO
We fix the foundations that help search engines crawl, understand and rank your website. That includes site architecture, Core Web Vitals, schema, indexation and the technical issues holding performance back.
Enterprise SEO
Built for complex sites, multiple stakeholders and large product or location footprints. We align SEO with commercial priorities and scale wins across thousands of pages.
Lead Gen SEO
SEO engineered for pipeline, not just rankings. We target high-intent commercial keywords, optimise landing pages for conversion, and tie organic traffic back to qualified leads and revenue.
Local SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
International SEO
International SEO Hreflang, country-specific keyword research, subdomain architecture. Across the US, UK, Europe, Asia-Pacific, and UAE.
Link Building
We help build authority with quality backlinks from relevant, trusted sources. No shortcuts, no link farms, no offshore spam. Just link building that is designed to support sustainable organic growth.
Content Marketing SEO
We create search-led copy that speaks to real customers, not just algorithms. Every page is built around search intent, readability and the actions you want visitors to take.
SEO Migration
Website migrations can put rankings, traffic and leads at risk. We plan and manage the SEO details before, during and after launch to help protect visibility through the transition.
B2B SEO
In B2B, you can have SEO that builds traffic or SEO that builds pipeline. We SEO that works through months of buyer research, half of it now on ChatGPT, and shows up in the pipeline rather than just the dashboard.
eCommerce SEO
Ecommerce SEO builds something different: a channel that keeps selling without a cost per click attached, and gets stronger the longer it runs.
White Label SEO
OMG’s white label SEO services give agencies access to experienced SEO specialists, dedicated account management and white-label reporting through Gurulytics, all delivered under your brand.
Digital PR
OMG’s digital PR services help you earn the authority signals that actually move rankings across SEO & LLMs like ChatGPT, Co-Pilot, Perplexity & Gemini.
Client Testimonials
What Our Clients Say About Our SEO Expertise
Our clients say it better than we ever could.
Results-led SEO Built for Businesses Across Australia
Whether you’re a local agency in Sydney or a national holding company scaling out of Melbourne, we deliver SEO that drives rankings, traffic and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About
White Label SEO
Want to learn more? Here are some of the most common questions we hear day to day.
OMG operates behind the scenes as your white label SEO partner while your agency retains full ownership of the client relationship. We manage strategy, technical SEO, content, reporting and campaign delivery under your branding, allowing your team to scale SEO services without expanding internal resources.
White label SEO services are commonly used by digital agencies, web design studios, branding agencies and marketing consultancies that want to offer SEO without building a larger in-house team. Many agencies start working with white label SEO providers once client demand begins outpacing internal delivery capacity.
Yes. A strong SEO white label partner should fit into your agency’s existing processes rather than forcing you to change how your team operates. Reporting workflows, communication preferences and delivery structures can all be aligned around how your agency already manages clients.
Yes. Our SEO reseller services can include local SEO, technical SEO audits, content strategy, AI visibility optimisation and broader SEO support depending on what your agency needs help delivering across client accounts.
Faster delivery, stronger reporting and access to specialists across every SEO discipline, all without the recruitment, training and operational overhead of building internally. Most agencies see the biggest impact in client retention once reporting improves.
Usually because delivery has become impossible to scale consistently. We hear the same story: too many accounts, not enough specialists, reporting that clients have stopped trusting. We fix all three.
Your agency remains front-facing while SEO strategy, reporting and fulfilment happen behind the scenes under your branding. Clients continue working directly with your team while delivery support scales more smoothly in the background.
Australia’s Leading White Label SEO Agency for Sustainable Growth
Winning SEO clients is one thing. Keeping them happy once the work starts is the hard part. Let us help you deliver the kind of SEO performance and reporting that keeps clients sticking around. Discover how OMG’s white label SEO services can support scalable agency growth under your brand.
