How Cachia Used a Paid Social Strategy To Skyrocket ROAS During Busy Sales Periods
Cachia is a sleep and loungewear company, defined as fun, fresh, affordable, and comfy. Founded in 2017 by media personality Sophie Cachia and entrepreneur Leah Betts, they launched into a Facebook and Instagram Ads campaign with Online Marketing Gurus in October 2021 with the goal to boost Return On Ad Spend (ROAS) during competitive sales…
178%
increase in paid social conversion rate
22:1
ROI for paid social
185%
increase in paid social revenue
Services
Industries
- Retail & E-Commerce
Challenges
Cachia needed an authoritative digital presence to support their well-respected brand.
- Rinse and Repeat ad copy method across multiple product lines
- Lack of evergreen ad usage, relying too heavily on seasonal ads
- Significant audience overlap in targeting meaning ads aren’t delivering as efficiently as they could
- Lack of A/B testing on particular ad formats which kept campaign performance stagnant
Our Approach
Our Gurus orchestrated a plan that involved a custom paid social strategy, in combination with refined pixel and GA tracking and shop integrations with Facebook. Furthermore, we set up accurate pixel tracking along with Google Analytics to effectively track customer behaviour and improve campaign performance.
Strategy & Execution
Excellent Paid Social results
By leveraging Facebook’s latest products, including product tagging for Instagram, Online Marketing Gurus delivered a custom Paid Social campaign and a full account restructure to support Cachia’s growth.
Key Results
To note, OMG helped increase:
- Increase paid social conversion rate by 178% (from 20.47% to 56.95%)
- Increase paid social revenue by 185% (from $119,321.16 to $340,266.04)
- Increase click-through rates by 56% (from 0.54% to 0.84%)
- Increase ROAS by 175% (from 7.85 to 21.64)
- Decrease cost per purchase by 67% (from $10.98 to $3.66)
To note, OMG helped increase:
- Refined their campaign structure to make sure ads are guiding audiences deeper into their marketing funnel
- Launched attention-grabbing ads to capture more TOF consumers
- Implemented a robust promotional calendar supported by integrated campaigns
- Consistent testing and optimisations from audience testing to ad copy and creative testing across different product lines
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Find Out What Your Social Budget Is Actually Producing.
Your paid social review is included in a digital strategy worth $4,000 at no cost. We review what each platform is returning, where budget is going, and what to fix, stop or scale first.
